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Jerry Daykin

@jdaykin.bsky.social
1K followers 896 following 167 posts

Marketer and media leader. Global Head of Media at 🍔🍗🥪🥤- Previously 🍫 🍪 🍸 💊 🥃 WFA Ambassador. Author of #InclusiveMarketing & a chapter of Eat Your Greens. Champion of inclusion and conscious media. Eurovision fan. Views my own. 🏳️‍🌈

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Reposted by Jerry Daykin
derek guy @dieworkwear.bsky.social · 07/02/2026
kind of funny that an olympian said they are here to represent "compassion, respect, and love for others" and some people automatically knew that was a statement against them
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weeder @weeder.bsky.social · 23/10/2025
A grey blue washed image of a bearded young ish white guy looking into the mirror all serious with his palm pressed against it.

A serif font title reads: DID I JUST ARGUE WITH A JOKE?

A semi opaque navy snoot near the bottom bears the bluesky logo and the text PART OF A BLUESKY EDUCATIONAL SERIES
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Jack Shoulder @jackshoulder.bsky.social · 03/10/2025
"On October 3rd, he asked me what day it was".
media.tenor.com
a boy and a girl are sitting at a desk and the girl says " it 's october 3rd "
ALT: a boy and a girl are sitting at a desk and the girl says " it 's october 3rd "
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Roz Kaveney @rozkaveney.bsky.social · 25/09/2025
Even back in the 70s and 80s when I could be hassled by the police for walking while trans, no one ever tried to stop me pissing in the Ladies or tried to make me change into my swimsuit among men. There is no dignity or respect involved in taking away rights I have exercised freely for forty years
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Ian Dunt @iandunt.bsky.social · 29/08/2025
Outstanding.
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cassie willson @cassiewillson.bsky.social · 13/07/2025
there are so many great things about generative AI! here are some of my favorites <3
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Jerry Daykin @jdaykin.bsky.social · 13/07/2025
Well that was a day to remember… #Wimbledon
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Jerry Daykin @jdaykin.bsky.social · 11/07/2025
Any of you been experimenting with AI in your work (or even personal!) lives and keen to share with others (and hear from Others) on what you’re trying, discovering and learning? #AIOpenMic
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Jerry Daykin @jdaykin.bsky.social · 10/07/2025
So I wrote up a whole load of thoughts about my own experimentations with AI internally and in content creation - less what we’ve done and more what we learnt along the way. Would encourage you all to find small or creative ways to experiment. #DigitalSense www.linkedin.com/pulse/lesson...
linkedin.com
Lessons from Heroic Internal Experimentations with AI
We hear more and more about how companies are externally experimenting with AI in their marketing - from agile creative generation through to clever media and optimisation. Personally I’m fascinated b...
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The Guardian @theguardian.com · 08/07/2025
‘Representation matters’: Barbie launches first doll with type 1 diabetes
theguardian.com
‘Representation matters’: Barbie launches first doll with type 1 diabetes
Doll with insulin pump and glucose monitor is latest in range designed ‘to enable more children to see themselves’ In Greta Gerwig’s Barbie movie, Barbieland is a haven of equality and diversity. But although the dolls have been around since 1959, it was only in 2019 that the manufacturer, Mattel, started selling Barbies with physical disabilities. Mattel has now launched its first Barbie doll with type 1 diabetes, the latest addition to a range it says has been designed “to enable more children to see themselves reflected and encourage doll play that extends beyond a child’s lived experience”. Continue reading...
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Jerry Daykin @jdaykin.bsky.social · 06/07/2025
Loved marching with the @outvertising.bsky.social team during #Pride in London yesterday - in advertising it’s fair to say that #RepresentationMatters. #Outvertising
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Jerry Daykin @jdaykin.bsky.social · 01/07/2025
See you at #MadFest today? I took the #BeLessBoring brief to heart! HEROIC INTERNAL EXPERIMENTATIONS WITH AI Tuesday 1st July // 15:45 - 16:05 // AI & Innovation Stage
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Jerry Daykin @jdaykin.bsky.social · 27/06/2025
See some of you at #MadFest next week? HEROIC INTERNAL EXPERIMENTATIONS WITH AI Tuesday 1st July // 15:45 - 16:05 // AI & Innovation Stage
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Jerry Daykin @jdaykin.bsky.social · 21/06/2025
Cotton Eye Joy is back and more country than ever… and yes, it kind of bangs. open.spotify.com/track/14yPAq...
open.spotify.com
Cotton Eye Joe (Single And Free)
STOCKHOLM COWBOYS, Dotter, Victor Crone, Stig Rästa · Cotton Eye Joe (Single And Free) · Song · 2025
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Mina Kimes @minakimes.bsky.social · 30/05/2025
Musk should be asked about this in every interview he does now and forever. To ignore it is a dereliction of duty. www.nytimes.com/2025/05/30/o...
There is one place, however, where Musk, with the help of his minions, achieved his goals. He did indeed shred U.S.A.I.D. Though a rump operation is now operating inside the State Department, the administration says that it has terminated more than 80 percent of U.S.A.I.D. grants. Brooke Nichols, an associate professor of global health at Boston University, has estimated that these cuts have already resulted in about 300,000 deaths, most of them of children, and will most likely lead to significantly more by the end of the year. That is what Musk’s foray into politics accomplished.
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Jerry Daykin @jdaykin.bsky.social · 19/05/2025
Without diving too deep into the politics - it is an indisputable anomaly that Israel consistently tops the televote, even though a measure of popularity which is less easily influenced by a small determined group doesn’t recognise it’s popularity at all. Who votes for a song they won’t listen to?
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David Slack @slack2thefuture.bsky.social · 19/05/2025
“In the end the Party would announce that two and two made five, and you would have to believe it. It was inevitable that they should make that claim sooner or later: the logic of their position demanded it.” - 1984, George Orwell
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ESC Discord @escdiscord.com · 19/05/2025
🇮🇸 Icelandic broadcaster RÚV is the third broadcaster to request information from the EBU about their #Eurovision televote. "We will... request the same information from the EBU about the telephone vote as [RTVE]", said RÚV director Stefán Eiríksson.
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Jerry Daykin @jdaykin.bsky.social · 19/05/2025
No new episode of Captain #DigitalSense today? Because we’re cooking up something even more extra… whilst still of course containing a valuable media/digital lesson (probably). Yes, for the penultimate episode things are about to get a whole lot more musical! Dropping at the end of the month. 😜
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Jerry Daykin @jdaykin.bsky.social · 16/05/2025
I think maybe UK Labour have let us down.
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Jerry Daykin @jdaykin.bsky.social · 16/05/2025
Celebrating 20 years of the greatest #Eurovision song of all time cruelly failing to qualify in Sweden to be sent to #Eurovision. Never forget. #AllaFlickor
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MrAdamR @mradamr.bsky.social · 13/05/2025
“my son can’t be gay. he’s obsessed with women.” the women: #eurovision
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Jerry Daykin @jdaykin.bsky.social · 13/05/2025
Let the #Eurovision song contest (semi-final 1) begin! 🇨🇭 🎉
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Jerry Daykin @jdaykin.bsky.social · 12/05/2025
Love the new partnership between our Canadian Tim Horton’s team and Ryan Reynolds - works on every level, not least the amazing new scrambled eggs box they’ve unleashed together. Brilliantly brought to life in 360 media through our regional partner PHD/Omnicom: youtu.be/Yru7GuN0Www?...
youtu.be
Tims x Ryan Reynolds
YouTube video by Tim Hortons
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Jerry Daykin @jdaykin.bsky.social · 12/05/2025
New Captain #DigitalSense for the week ahead… youtu.be/h8IRKvLShos?... Episode 5, Campaign Chaos. Even the boldest media approach can fall flat if the execution doesn’t follow through. We uncover a painful truth - brilliant plans still fail without brilliant setup & governance.
youtu.be
The Campaign Chaos - Captain #DigitalSense Season 1 Episode 5 - Digital Marketing Training
YouTube video by Jerry Daykin: #DigitalSense #RepresentationMatters
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Emily St. John Mandel @emilymandel.bsky.social · 30/04/2025
“And I’m like, what do you mean, you ‘do your own research’? You running a double-blind study in your living room, dawg?” - A guy walking ahead of me with his friends on a NYC sidewalk in 2021, also my favorite overheard dialogue of the entire pandemic
NYT headline: “Kennedy Advises New Parents to ‘Do Your Own Research’ on Vaccines” 
Subheader:
“In an interview with Dr. Phil, the health secretary offered false information about vaccine oversight and revealed a lack of basic understanding of new drug approvals.”
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Jerry Daykin @jdaykin.bsky.social · 28/04/2025
As marketers & Adtech folk head to #Possible2025 this week, Captain #DigitalSense is reminded off his adventurous visit last year. All that tech & Innovation is great… but only if you have strong foundations under it to know what will work for you: youtu.be/IAn8zoc6KlY?...
youtu.be
The Forgotten Fundamentals - Captain #DigitalSense - Season 1 Episode 3 - Digital Marketing Training
YouTube video by Jerry Daykin: #DigitalSense #RepresentationMatters
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Retro Blast 👻 @retroblastpod.com · 23/04/2025
Let's take a trip back to one of the most hype moments of 1994.
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Jerry Daykin @jdaykin.bsky.social · 22/04/2025
Hate on woke, go hard broke.
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Jerry Daykin @jdaykin.bsky.social · 21/04/2025
Episode 2 of Captain #DigitalSense finds the Captain battling across the multiverse of madness, and coming to terms with a programmatic waterfall: youtu.be/0wLhJFQIgLo?...
youtu.be
The Media Waste Multiverse - Captain #DigitalSense - Season 1 Episode 2 - Digital Marketing Training
YouTube video by Jerry Daykin: #DigitalSense #RepresentationMatters
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Tom, actually @tomactually.bsky.social · 21/04/2025
It’s their time!
The cast of Conclave
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Jerry Daykin @jdaykin.bsky.social · 18/04/2025
Coming soon… Episode2 of Captain #DigitalSense premieres on Monday morning… can a cartoon super hero really explain programmatic transparency, supply chain optimisation, and when it makes sense to layer on targeting technologies. Only one way to find out. Subscribe today. youtu.be/xsFRgDl4so4
youtu.be
The Media Waste Multiverse - Captain #DigitalSense - Season 1 Episode 2 - Digital Marketing Training
YouTube video by Jerry Daykin: #DigitalSense #RepresentationMatters
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Jerry Daykin @jdaykin.bsky.social · 13/04/2025
Can an animated cartoon Captain cut through the noise and misinformation within digital marketing and actually help us all get more effective in our work? Only time will tell… but as he faces up to The Measurement Mirage in Episode 1, Captain #DigitalSense is willing to try! youtu.be/Uc3nFKBe3Dg?...
youtu.be
The Measurement Mirage - Captain #DigitalSense - Season 1 Episode 1 - Digital Marketing Training
YouTube video by Jerry Daykin: #DigitalSense #RepresentationMatters
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Blake Shaffer 🇨🇦 @blakeshaffer.bsky.social · 11/04/2025
*chef’s kiss*
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Jerry Daykin @jdaykin.bsky.social · 08/04/2025
Why use AI to create generic industry think pieces when you could use it to turn 200+ #DigitalSense articles from the past decade into a Super Hero cartoon series. Why not indeed! #CaptainDigitalSense is coming soon. www.linkedin.com/posts/jdayki...
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Jerry Daykin @jdaykin.bsky.social · 05/04/2025
The first new #DigitalSense Article in a while tackles the evergreen topic of media teach and targeting - High Media Reach Isn’t a Luxury, It’s The Narrow Targeting You Pay For. Ooh, and it's the soft launch of my new Innie/GPT Bot, Jerry D-AI-KIN 😂 www.linkedin.com/pulse/high-m...
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Martin SFP Bryant @martinsfp.bsky.social · 04/04/2025
Ha! Trump thought the tariffs would help push a TikTok deal through but China called his bluff. Exclusive: TikTok deal put on hold after China indicated it would reject deal over tariffs, say sources
reuters.com
Exclusive: TikTok deal put on hold after China indicated it would reject deal over tariffs, say sources
A deal to spin off the U.S. assets of TikTok was put on hold after China indicated that it would not approve the deal following President Donald Trump's reciprocal tariffs announcement, according to two sources familiar with the matter.
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Kevin M. Kruse @kevinmkruse.bsky.social · 04/04/2025
Red Wave
Images of stocks all in the red
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Kat Abughazaleh @katmabu.bsky.social · 04/04/2025
no nintendo bc trump :( kotaku.com/switch-2-pre...
kotaku.com
Nintendo Halts Switch 2 Pre-Orders Over Trump's Tariffs
New tariffs threaten massive price hikes on gaming hardware and other consumer goods
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The Onion @theonion.com · 02/04/2025
Musk Signals Willingness To Bid More Than $97 Billion To Acquire Respect theonion.com/musk-signals...
theonion.com
Musk Signals Willingness To Bid More Than $97 Billion To Acquire Respect
WASHINGTON—Stressing that he was open to going far higher to close the deal, Tesla CEO Elon Musk announced Wednesday that he had made an unsolicited $97.4 billion offer to acquire respect. “This is a ...
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Stephanie Kennedy @wordswithsteph.bsky.social · 01/04/2025
New Jersey Sen. Cory Booker is meeting this perilous moment in American history — taking an exceptional stand for ALL of us. The United States is a nation in crisis, and Sen. Booker is standing and speaking out in fierce opposition to an onslaught of evils being perpetrated by the…
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Hillary Rodham Clinton @hillaryclinton.bsky.social · 31/03/2025
Hi, BlueSky. It's Hillary. I've joined up here to help get the word out about an important election in Wisconsin tomorrow, and other ways to defend our democracy against those who think votes can be bought.
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The Onion @theonion.com · 26/03/2025
Teen Warned Not To Accept Group Chat Invites From National Security Advisors She Doesn’t Know
Teen Warned Not To Accept Group Chat Invites From National Security Advisors She Doesn’t Know
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pixelatedboat aka “mr bluesky” @pixelatedboat.bsky.social · 26/03/2025
The train from L'arrivée d'un train en gare de La Ciotat will return in AVENGERS: DOOMSDAY
The arrival of a train at La Ciotat StationAvengers: Doomsday
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Ian Dunt @iandunt.bsky.social · 22/03/2025
The core argument here is unanswerable. For liberal democratic countries, buying American weapons is a security risk. It must be avoided at all costs.
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Jerry Daykin @jdaykin.bsky.social · 21/03/2025
😊
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Olúfẹ́mi O. Táíwò @olufemiotaiwo.bsky.social · 21/03/2025
whether you like AOC or not, that's a fucking bar bsky.app/profile/acyn...
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warrior cop @wyattprivilege.bsky.social · 20/03/2025
The only fair way to handle this is to appoint a team of teenagers to tear this company limb from limb until we find out what kind of financial damage they are hiding and where
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James O’Brien @mrjamesob.bsky.social · 16/03/2025
I do.
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The Daily Show @thedailyshow.com · 12/03/2025
Come on down to the White House Tesla Auto Mall!
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