iiinova — where your digital self keeps evolving

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derek guy @dieworkwear.bsky.social · 07/02/2026

kind of funny that an olympian said they are here to represent "compassion, respect, and love for others" and some people automatically knew that was a statement against them

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Jerry Daykin @jdaykin.bsky.social · 11/11/2025

Sparks an aside… I’ve never quite understood how the 1UP mushroom and Toad people are supposed to be related/not-related in any way.

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Roz Kaveney @rozkaveney.bsky.social · 25/09/2025

Even back in the 70s and 80s when I could be hassled by the police for walking while trans, no one ever tried to stop me pissing in the Ladies or tried to make me change into my swimsuit among men. There is no dignity or respect involved in taking away rights I have exercised freely for forty years

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Ian Dunt @iandunt.bsky.social · 29/08/2025

Outstanding.

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cassie willson @cassiewillson.bsky.social · 13/07/2025

there are so many great things about generative AI! here are some of my favorites <3

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Jerry Daykin @jdaykin.bsky.social · 13/07/2025

Well that was a day to remember… #Wimbledon

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Jerry Daykin @jdaykin.bsky.social · 11/07/2025

Any of you been experimenting with AI in your work (or even personal!) lives and keen to share with others (and hear from Others) on what you’re trying, discovering and learning? #AIOpenMic

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Jerry Daykin @jdaykin.bsky.social · 10/07/2025

So I wrote up a whole load of thoughts about my own experimentations with AI internally and in content creation - less what we’ve done and more what we learnt along the way. Would encourage you all to find small or creative ways to experiment. #DigitalSense www.linkedin.com/pulse/lesson...

linkedin.com

Lessons from Heroic Internal Experimentations with AI

We hear more and more about how companies are externally experimenting with AI in their marketing - from agile creative generation through to clever media and optimisation. Personally I’m fascinated b...

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Jerry Daykin @jdaykin.bsky.social · 06/07/2025

Loved marching with the @outvertising.bsky.social team during #Pride in London yesterday - in advertising it’s fair to say that #RepresentationMatters. #Outvertising

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Jerry Daykin @jdaykin.bsky.social · 01/07/2025

See you at #MadFest today? I took the #BeLessBoring brief to heart! HEROIC INTERNAL EXPERIMENTATIONS WITH AI Tuesday 1st July // 15:45 - 16:05 // AI & Innovation Stage

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Jerry Daykin @jdaykin.bsky.social · 27/06/2025

See some of you at #MadFest next week? HEROIC INTERNAL EXPERIMENTATIONS WITH AI Tuesday 1st July // 15:45 - 16:05 // AI & Innovation Stage

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Mina Kimes @minakimes.bsky.social · 30/05/2025

Musk should be asked about this in every interview he does now and forever. To ignore it is a dereliction of duty. www.nytimes.com/2025/05/30/o...

There is one place, however, where Musk, with the help of his minions, achieved his goals. He did indeed shred U.S.A.I.D. Though a rump operation is now operating inside the State Department, the administration says that it has terminated more than 80 percent of U.S.A.I.D. grants. Brooke Nichols, an associate professor of global health at Boston University, has estimated that these cuts have already resulted in about 300,000 deaths, most of them of children, and will most likely lead to significantly more by the end of the year. That is what Musk’s foray into politics accomplished.

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Jerry Daykin @jdaykin.bsky.social · 19/05/2025

Audits won’t find anything ‘wrong’ but I suspect they could ask a simple question… is there one or two countries which gets an awful lot of 10-20 votes from people compared to others which just get 1 or 2? That’s the data needed.

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Jerry Daykin @jdaykin.bsky.social · 19/05/2025

If you were strongly motivated in some way to make a point about your country’s participation, and perhaps encouraged by leaders in your community, it doesn’t need a vast dark conspiracy or hackers… just a small effort.

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Jerry Daykin @jdaykin.bsky.social · 19/05/2025

Costs a Euro to vote online… for about €20k you could all but guarantee 12 points from the market… biggest barrier would be needing 1,000 credit cards, but most people have a few cards… you might only need about 250 willing volunteers.

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Jerry Daykin @jdaykin.bsky.social · 19/05/2025

The public Spanish televote data is actually insane. I assumed millions of votes were cast and it was a huge effort to mobilise people to make an impactful difference…a mere 145k votes cast IN TOTAL in the Spanish Televote. escxtra.com/2025/05/19/r...

escxtra.com

RTVE asks for an audit of the Spanish televote at Eurovision 2025 - ESCXTRA.com

According to El País, the Spanish broadcaster RTVE has asked the EBU for the complete breakdown of t

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Jerry Daykin @jdaykin.bsky.social · 19/05/2025

The ONLY reason to have a #Eurovision voting system which allows multiple votes for the same country is greed/profit… but in doing so it makes it vastly easier for a small group of people to influence the vote… each one of them able to equal 20 normal voters (more with multiple phones, cards etc)

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Jerry Daykin @jdaykin.bsky.social · 19/05/2025

Without diving too deep into the politics - it is an indisputable anomaly that Israel consistently tops the televote, even though a measure of popularity which is less easily influenced by a small determined group doesn’t recognise it’s popularity at all. Who votes for a song they won’t listen to?

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David Slack @slack2thefuture.bsky.social · 19/05/2025

“In the end the Party would announce that two and two made five, and you would have to believe it. It was inevitable that they should make that claim sooner or later: the logic of their position demanded it.” - 1984, George Orwell

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ESC Discord @escdiscord.com · 19/05/2025

🇮🇸 Icelandic broadcaster RÚV is the third broadcaster to request information from the EBU about their #Eurovision televote. "We will... request the same information from the EBU about the telephone vote as [RTVE]", said RÚV director Stefán Eiríksson.

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Jerry Daykin @jdaykin.bsky.social · 19/05/2025

No new episode of Captain #DigitalSense today? Because we’re cooking up something even more extra… whilst still of course containing a valuable media/digital lesson (probably). Yes, for the penultimate episode things are about to get a whole lot more musical! Dropping at the end of the month. 😜

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Jerry Daykin @jdaykin.bsky.social · 16/05/2025

I think maybe UK Labour have let us down.

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Jerry Daykin @jdaykin.bsky.social · 16/05/2025

Celebrating 20 years of the greatest #Eurovision song of all time cruelly failing to qualify in Sweden to be sent to #Eurovision. Never forget. #AllaFlickor

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Jerry Daykin @jdaykin.bsky.social · 15/05/2025

Anything could happen to Malta… I think large parts of Europe may find it hard to swallow…

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Jerry Daykin @jdaykin.bsky.social · 13/05/2025

I don’t get the surprise… it was badly performed and quite bad to begin with?! Not like Kate Ryan’s injustice.

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MrAdamR @mradamr.bsky.social · 13/05/2025

“my son can’t be gay. he’s obsessed with women.” the women: #eurovision

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Jerry Daykin @jdaykin.bsky.social · 13/05/2025

Let the #Eurovision song contest (semi-final 1) begin! 🇨🇭 🎉

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Jerry Daykin @jdaykin.bsky.social · 13/05/2025

I adore Iceland… not sure why it’s not the run away favourite lol

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Jerry Daykin @jdaykin.bsky.social · 12/05/2025

Love the new partnership between our Canadian Tim Horton’s team and Ryan Reynolds - works on every level, not least the amazing new scrambled eggs box they’ve unleashed together. Brilliantly brought to life in 360 media through our regional partner PHD/Omnicom: youtu.be/Yru7GuN0Www?...

youtu.be

Tims x Ryan Reynolds

YouTube video by Tim Hortons

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Jerry Daykin @jdaykin.bsky.social · 12/05/2025

You can follow all of the Captain’s #DigitalSense adventures over on TikTok: www.tiktok.com/@captaindigi... Subscribe on YouTube: youtube.com/playlist?lis... Or connect directly on LinkedIn: www.linkedin.com/in/jdaykin?u... And so, the adventure continues…

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Jerry Daykin @jdaykin.bsky.social · 12/05/2025

New Captain #DigitalSense for the week ahead… youtu.be/h8IRKvLShos?... Episode 5, Campaign Chaos. Even the boldest media approach can fall flat if the execution doesn’t follow through. We uncover a painful truth - brilliant plans still fail without brilliant setup & governance.

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The Campaign Chaos - Captain #DigitalSense Season 1 Episode 5 - Digital Marketing Training

YouTube video by Jerry Daykin: #DigitalSense #RepresentationMatters

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Emily St. John Mandel @emilymandel.bsky.social · 30/04/2025

“And I’m like, what do you mean, you ‘do your own research’? You running a double-blind study in your living room, dawg?” - A guy walking ahead of me with his friends on a NYC sidewalk in 2021, also my favorite overheard dialogue of the entire pandemic

NYT headline: “Kennedy Advises New Parents to ‘Do Your Own Research’ on Vaccines”
Subheader:
“In an interview with Dr. Phil, the health secretary offered false information about vaccine oversight and revealed a lack of basic understanding of new drug approvals.”

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Jerry Daykin @jdaykin.bsky.social · 28/04/2025

As marketers & Adtech folk head to #Possible2025 this week, Captain #DigitalSense is reminded off his adventurous visit last year. All that tech & Innovation is great… but only if you have strong foundations under it to know what will work for you: youtu.be/IAn8zoc6KlY?...

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The Forgotten Fundamentals - Captain #DigitalSense - Season 1 Episode 3 - Digital Marketing Training

YouTube video by Jerry Daykin: #DigitalSense #RepresentationMatters

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Retro Blast 👻 @retroblastpod.com · 23/04/2025

Let's take a trip back to one of the most hype moments of 1994.

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Jerry Daykin @jdaykin.bsky.social · 22/04/2025

Hate on woke, go hard broke.

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Jerry Daykin @jdaykin.bsky.social · 21/04/2025

Episode 2 of Captain #DigitalSense finds the Captain battling across the multiverse of madness, and coming to terms with a programmatic waterfall: youtu.be/0wLhJFQIgLo?...

youtu.be

The Media Waste Multiverse - Captain #DigitalSense - Season 1 Episode 2 - Digital Marketing Training

YouTube video by Jerry Daykin: #DigitalSense #RepresentationMatters

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Tom, actually @tomactually.bsky.social · 21/04/2025

It’s their time!

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Jerry Daykin @jdaykin.bsky.social · 18/04/2025

Coming soon… Episode2 of Captain #DigitalSense premieres on Monday morning… can a cartoon super hero really explain programmatic transparency, supply chain optimisation, and when it makes sense to layer on targeting technologies. Only one way to find out. Subscribe today. youtu.be/xsFRgDl4so4

youtu.be

The Media Waste Multiverse - Captain #DigitalSense - Season 1 Episode 2 - Digital Marketing Training

YouTube video by Jerry Daykin: #DigitalSense #RepresentationMatters

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Jerry Daykin @jdaykin.bsky.social · 13/04/2025

Can an animated cartoon Captain cut through the noise and misinformation within digital marketing and actually help us all get more effective in our work? Only time will tell… but as he faces up to The Measurement Mirage in Episode 1, Captain #DigitalSense is willing to try! youtu.be/Uc3nFKBe3Dg?...

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The Measurement Mirage - Captain #DigitalSense - Season 1 Episode 1 - Digital Marketing Training

YouTube video by Jerry Daykin: #DigitalSense #RepresentationMatters

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Jerry Daykin @jdaykin.bsky.social · 08/04/2025

Why use AI to create generic industry think pieces when you could use it to turn 200+ #DigitalSense articles from the past decade into a Super Hero cartoon series. Why not indeed! #CaptainDigitalSense is coming soon. www.linkedin.com/posts/jdayki...

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Jerry Daykin @jdaykin.bsky.social · 05/04/2025

The first new #DigitalSense Article in a while tackles the evergreen topic of media teach and targeting - High Media Reach Isn’t a Luxury, It’s The Narrow Targeting You Pay For. Ooh, and it's the soft launch of my new Innie/GPT Bot, Jerry D-AI-KIN 😂 www.linkedin.com/pulse/high-m...

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Jerry Daykin @jdaykin.bsky.social · 04/04/2025

I think technically that’s an advert for the hotel… for sure there is no one at Diageo concocting a master plan on how to waste money by advertising as close to schools as possible:

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