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Ignacia Orellana

@ignaciaorellana.bsky.social
1.3K followers 404 following 108 posts

Independent service design and digital transformation lead. Mainly works in public sector. Previously: Service Design lead @gdsteam. Chilena en Londres She/her ignaciaorellana.com

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Ignacia Orellana @ignaciaorellana.bsky.social · 09/09/2026
I’ve been thinking a lot about how easy it is for teams to get caught up in following a methodology. I did some work recently to try to communicate the core messages behind the agile-user centred methodology. And now I have written something about it. ignaciaorellana.com/posts/beyond...
Imagine with 10 principles for the ways we work. More details in the link in this post.
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Tim Paul @timpaul.co.uk · 23/08/2026
You know when people argue that we shouldn't give generative AI such a hard time, because other industries are worse for the environment? Here's a short post I wrote about that www.timpaul.co.uk/posts/tu-quo...
Image of the frontispiece from the Jacobean play, The City Gallant. The clown, Bubbles, is saying the phrase "Tu quoque To you sir". 'Tu quoque' is latin for 'You too' and has become synonymous with the kind of rhetorical argument that tries to distract from an opponent's point by claiming they are being hypocritical.
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Dean Vipond @deanvipond.bsky.social · 19/07/2026
Any incoming minister for AI should be tasked with replacing a load-bearing spreadsheet from a critical service, to give them the insights into why no one has done it yet. The ministerial equivalent of breaking a horse.
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Ignacia Orellana @ignaciaorellana.bsky.social · 01/07/2026
I’ve just donated to Roots to Light Scholars to help get 2 students in Gaza to study in the UK this September. Please consider donating here chuffed.org/project/root...
chuffed.org
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Tim Paul @timpaul.co.uk · 17/03/2026
Here's a blog post about a thing I made recently 😊 www.timpaul.co.uk/posts/doom-loops/ And here's the thing: doomloop.cc
An image showing the Doom Loop logo: 4 turquoise rings arranged in a square formation. Behind the rings is an abstract assemblage of 3D blocks
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Martin Wright @mynameismartin.co.uk · 15/02/2026
Report from the field, trying to figure out if I'm about to be automated out of a job. www.mynameismartin.co.uk/blog/how-im-...
mynameismartin.co.uk
How I’m dealing with the pressure to adopt AI as a designer — mynameismartin
I’ve spent the last month trying to catch up with AI in design, and I have news. Things haven't settled, the ground is still moving, and sitting with uncertainty might be the best position right now
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Tim Paul @timpaul.co.uk · 05/01/2026
Happy new year! Here's a thing about some less serious AI experiments I did over the Xmas break: www.timpaul.co.uk/posts/xmas-2...
A vector image of a landscape with a volcano
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Caroline Jarrett @cjforms.bsky.social · 01/12/2025
Today’s episode of #FixTheForms is an especially brilliant one from @xkcd.com that applies to all registration forms and all websites xkcd.com/3175/
xkcd.com
Website Task Flowchart
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Rachel Coldicutt @rachelcoldicutt.bsky.social · 13/11/2025
New thing! The @carefultrouble.bsky.social Careful Consequence Check is now live and free to use. Based on research with the Bristol Digital Futures Institute, this practical tool will help you answer the question "is my AI product creepy and weird" www.careful.industries/consequences
Careful Consequences Check
Let's make technology work for 8 billion people not 8 billionaires
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gquaggiotto.bsky.social @gquaggiotto.bsky.social · 14/11/2025
The Careful Consequence Checker, a free, self-directed tool for understanding the impacts of building, buying or adopting an AI-powered product or service www.careful.industries/consequences Thank you @rachelcoldicutt.bsky.social
careful.industries
Consequences — Careful Industries
A free tool to help you rapidly assess potential risks and issues with AI-powered products, tools and services.
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Amy Hupe @amyhupe.bsky.social · 16/10/2025
Happy #SystemsOfHarm podcast day to all who celebrate 🥳 Today’s episode features author of best-selling Good Services, @loudowne.bsky.social Lou and I chat about design systems and gender, and how to provide inclusive experiences for trans people. Apple: apple.co/434XE9F RSS: bit.ly/43gtLkB
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Martin Jordan @martinjordan.com · 17/10/2025
Felt like making a starter pack for #GovDesign. Here it is: go.bsky.app/Anw2ykD
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Clara Greo @claragt.bsky.social · 28/08/2025
Friends, using gen AI to create user personas is a *really* awful idea. 🚩☹️🚩 This suggestion comes from the AI Knowledge Hub prompt library on GOV .uk. Here's the problem: AI is designed to give you back only what you already know. It will generate what it thinks you want to hear.
a section of an HTML page showing the text:

Persona-Based User Stories
Develops user stories tailored to different personas based on their goals and challenges

User Research - Stakeholder Engagement - Project Planning
Usage notes
This prompt is intended to support early thinking and ideation. Use it as a companion to spark discussions. It is not a substitute for user research. Always validate insights through real engagement with users.
The prompt
Copy prompt
Project Overview: [BRIEF, 1-2 SENTENCE SUMMARY OF YOUR PROJECT] 

Personas: [PROVIDE PERSONAS]

Instructions: Using the provided personas, create a set of user stories that will guide the development of this project. 

User Story Format: As a <type of user>, I want to <feature/function> so that <reason/benefit>. 

INVEST Criteria: 

Independent: User stories should be independent of each other. 
Negotiable: The specific details of a user story can be negotiated. 12 equity and justice questions about AI

These questions help teams think through and talk about the consequences of using AI.

This will help mitigate possible harms, consider hidden effects and check in against organisational values.
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Clara Greo @claragt.bsky.social · 05/08/2025
Are you looking to develop your workshop planning and facilitation skills? Do you have a workshop coming up soon that you're not sure about, or you'd like some help with? Come to my new, short, online workshop facilitation training and clinic! www.tickettailor.com/events/clara...
tickettailor.com
Buy tickets – Workshop facilitation - 3 hour training - online - £185 – Zoom
Learn to run great workshops and facilitating effectively.  This is a 3 hour, online training workshop where we will cover some...
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Clara Greo @claragt.bsky.social · 08/07/2025
✨ There is no magic dust, you don't need permission. Just try it. Next week I'm running a course called Advocating for User-centred design in government www.tickettailor.com/events/clara... 3/4
tickettailor.com
Buy tickets – Advocating for UCD in government - 1.5 day training - Brighton & online - £450
This course will help designers and researchers advocate for user-centred design (UCD) in their roles, teams and organisations...
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Clara Greo @claragt.bsky.social · 08/07/2025
Last week I ran a workshop called Money talks: Estimating the Cost and Value of Service Design with @ignaciaorellana.bsky.social at #campDigital. We've run the workshop 5 times now and it's always really fun and immediately useful for people. Some of biggest take aways from the workshop: 1/4
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Tim Paul @timpaul.co.uk · 20/05/2025
Two great courses here from the brilliant @claragt.bsky.social
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Amy Hupe @amyhupe.bsky.social · 19/05/2025
Just a couple of tickets left now for my Writing design systems documentation session at 10am-1pm next Thursday, 29 May. If you're available and want to learn how to create docs people can find, understand and use, I'd love to have you. Tell your friends! www.eventbrite.co.uk/e/writing-de...
eventbrite.co.uk
Writing design systems documentation
Writing design systems documentation is a hands-on, half-day course on how to write documentation that people can find, understand and use.
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Clara Greo @claragt.bsky.social · 30/04/2025
I'm running a new in-person course! Introduction to User-centred Design (UCD) in Government 1 day, Brighton, 20 June £275/£350 Perfect for: 🌱 People new to user-centred research or design 🐝 Designers new to gov 🪻 Folks who want to work better with UCD people
tickettailor.com
Introduction to User-centred Design (UCD) in Government
1 day training course, Brighton, Friday 20 June £275/£350
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Clara Greo @claragt.bsky.social · 10/04/2025
Join us for Money talks: Estimating the cost and value of service design 1 day (5 hour) course. Early bird tickets are available now for £275.00 This was a popular session at SDinGov 2024, and @ignaciaorellana.bsky.social and I have run for the OU and MoJ www.tickettailor.com/events/ignac...
tickettailor.com
Buy tickets – Money talks: Estimating the cost and value of service design – Zoom
Where: Online, on Zoom This workshop will show you how to use service design tools to spot opportunities to improve services; e...
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Tom Loosemore @tomski.com · 05/03/2025
This is a very good piece of writing.
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Ignacia Orellana @ignaciaorellana.bsky.social · 20/02/2025
During my time at MoJ Probation Digital, I: * Supported a team developing a key strategic product for Probation staff, passing our alpha assessment. * Worked with product to define a new user journey and a phased rollout strategy. 1/3
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Ignacia Orellana @ignaciaorellana.bsky.social · 20/02/2025
Yesterday was my last day at MoJ Probation Digital. Grateful for the amazing people I met and the work we did improving services for probation staff. Now excited to rejoin @publicdigital.bsky.social for a new project starting next week! Looking forward to what’s ahead :)
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Ignacia Orellana @ignaciaorellana.bsky.social · 17/02/2025
Looking forward to this on Wednesday! Its free and includes AI, friendly folks and pizza 🍕 And of course the highlight - @timpaul.co.uk on Exploring AI: Can PDFs be transformed? www.meetup.com/artificial-i...
meetup.com
Finding new uses of AI: how to spot opportunities , Wed, Feb 19, 2025, 6:00 PM | Meetup
Join us as we share insights and valuable lessons learned from experiences building innovative public-sector AI-enabled services. We will present two talks about the things
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Helen @socialsoup.bsky.social · 16/02/2025
Come and work with me as a Lead Service Designer, we’ll be working in the same directorate- happy to chat if anyone wants more info.
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steve @visitmy.website · 07/02/2025
When working with teams looking at developing proofs-of-concept, I try to avoid describing it as a discovery – tangible, proven results are the goal. An alpha-discovery loop is what it is. visitmy.website/2022/04/09/a...
visitmy.website
Alpha is discovery
Discovery is about understanding problems. Alpha is about exploring solutions. When viewed as separate stages, what we learn when exploring solutions cannot feed back into what we understand about the...
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Nexer_Digital @nexerdigital.com · 03/02/2025
💡We're thrilled that @ignaciaorellana.bsky.social and @claragt.bsky.social will join us at #CampDigital on 3rd July with a workshop titled 'Money talks: Estimating the cost and value of service design'. Get involved! Grab tickets for your team and learn more: tinyurl.com/mw4bcyb9 #ServiceDesign
Headshot of Camp Digital workshop host Ignacia Orellana. Ignacia has short, light brown hair and brown eyes. Text reads "An independent design consultant, specialising in service design, research and design strategy, Ignacia helps organisations design and deliver joined-up, equitable, inclusive, and accessible services."Headshot of Camp Digital workshop host Clara Greo. Clara has dark brown hair, with a fringe, tired back into a ponytail. Text reads "An independent designer, researcher and trainer, Clara has experience building capability through training and community-based education. She’s determined to bring equity and justice into public sector digital transformation. "
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George Monbiot @georgemonbiot.bsky.social · 26/01/2025
Labour's simplemindedness will be its downfall - and ours. You can't build and bulldoze your way out of the housing crisis. Unless you also change the system, you'll still leave millions without decent homes. My column today explains why. www.theguardian.com/commentisfre...
theguardian.com
Home truths: the only thing Labour is building is a bigger, more dysfunctional housing market | George Monbiot
Private developers offer politicians a simple solution for bulldozing through this crisis – build more. But it won’t work, says Guardian columnist George Monbiot
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Frankie Roberto @frankieroberto.com · 21/01/2025
Blueprint for modern digital government: “Create an inventory of services to measure the progress of service modernisation and publish a version of this in the open.” Woop woop! 🎉 You’re welcome to start with this? govuk-digital-services.herokuapp.com
govuk-digital-services.herokuapp.com
Government digital servicesX-GOVUK
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Ignacia Orellana @ignaciaorellana.bsky.social · 18/01/2025
Had a GREAT time at my first ever #ukgc25 so many lovely folks that I hadn’t seen in years, or met in real life, or never met before. Its a truly nice community. Thanks @ukgovcamp.bsky.social organisers! Definitely coming back next year.
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Imran Hussain @imhuyorks.bsky.social · 13/01/2025
I wrote a first draft for a tribute to @vickytnz.bsky.social we're hoping to do at @ukgovcamp.bsky.social 2025. imranhussain.uk/remembering-...
imranhussain.uk
Remembering Vicky Teinaki – Imran Hussain
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Rob Whiting 📓 @whitingx.bsky.social · 17/01/2025
A place to add your 🖼 photos and memories celebrating Vicky Teinaki (@vickytnz.bsky.social). vickyteinaki.muchloved.com
vickyteinaki.muchloved.com
Celebrating Vicky Teinaki
A place to share memories and tributes to our remarkable friend Vicky
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Frankie Roberto @frankieroberto.com · 17/01/2025
My weeknotes this week are a tribute to @vickytnz.bsky.social: frankieroberto.github.io/nhsnotes/pos...
frankieroberto.github.io
Week 33: A tribute
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Laura Parker @accessiblenumbers.bsky.social · 16/01/2025
Accessibility and intersectionality with @priyanca.bsky.social (dedicated to Vicky Teinaki). We discuss #dyscalculia, intersectionality, and the complexities of managing multiple access needs, as well as common service barriers and tips for designers. accessiblenumbers.com/accessibilit...
Podcast artwork. Dark blue background. White writing says "Accessible numbers podcast. Accessibility and intersectionality with Priyanca D'Souza." There's an illustrated image of Priyanca in the bottom right corner. Priyanca has brown skin and brown eyes. She has long dark hair and is wearing a blue cardigan and green scarf.
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Ignacia Orellana @ignaciaorellana.bsky.social · 17/01/2025
Looking forward to attending my first #GovCamp tomorrow and will be paying tributes to our ex colleague and gov designer @vickytnz.bsky.social
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Nikola Goger @nikolagoger.bsky.social · 17/01/2025
We are looking for another Interaction Design Lead! Come and do important work with a fantastic community and incredibly talented people! www.jobtrain.co.uk/justicedigit...
jobtrain.co.uk
Lead Interaction Designer :National
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Nexer_Digital @nexerdigital.com · 16/01/2025
🚀 This year's brilliant lineup includes: @richardpope.org, @herahussain.bsky.social, @jukes.ie, @tumshie.bsky.social, @axbom.com, @ignaciaorellana.bsky.social and @claragt.bsky.social Learn more, and book your early bird tickets to join us at: www.nexerdigital.com/campdigital/... #CampDigital
nexerdigital.com
Illuminating talks and bright ideas on design and digital : Royal Northern College of Music, Manchester
Camp Digital is an inspirational conference that brings together the digital, design and UX communities exploring the latest thinking in the tech industry
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Caroline Jarrett @cjforms.bsky.social · 12/01/2025
If you wish to send a message to the friends and family of Vicky Teinaki, @vickytnz.bsky.social, about how much she meant to us and the community she was so much a part of, please add them here. I now have access to a compilation by a close friend of hers (not on BlueSky) and will add ours.
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Amy Hupe @amyhupe.bsky.social · 12/01/2025
I never really know what to say when things like this happen, but to add to what others have shared… I found Vicky to be someone who took any request for help seriously, and responded generously. She played a huge role in the GOV.UK Design System community, a tireless advocate and supporter.
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Joe Lanman @joelanman.com · 12/01/2025
my friend @vickytnz.bsky.social died recently, a huge shock. She was so smart and caring and community-centred. In honour of her, I recommend reading her excellent articles like this one: www.vickyteinaki.com/blog/approac...
vickyteinaki.com
Approaching interaction design in government
10 principles on how to what interaction in government starts with
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Tim Paul @timpaul.co.uk · 12/01/2025
So long @vickytnz.bsky.social, you absolute legend. We’ll all miss you terribly
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Priyanca a11y 🌈 @priyanca.bsky.social · 12/01/2025
Devastated by the sudden loss and passing of our dear friend Vicky. She was a kind, thoughtful and all round amazing person. So much integrity and sincerity Thinking of you Vicky ❤️ @vickytnz.bsky.social
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Nexer_Digital @nexerdigital.com · 06/01/2025
#CampDigital - start your 2025 with a ticket to a day of digital inspiration! 🎉 Our #UX, #design and #digital conference is back 3rd July, bringing together the community for a day of talks, workshops and connection. Early birds are just £200+VAT, available till 17th Jan at: tinyurl.com/mw4bcyb9
Lou Downe onstage at Camp Digital 2024. Behind Lou is a slide reading: 
Writing business cases
Leading stakeholders
Measuring services
Prototyping services
Building service literacy
Nexer's Accessibility Lead Danny Lancaster addressing a room of seated people. Danny is wearing a pint sweater, and has brown hair and a beard. Onscreen is a slide reading "Thinking about inclusion"

An seated audience watch Camp Digital 2024 speaker Coco Chan. Coco is wearing a striped sweat and green skirt, and she has brown hair. On the slide behind her text reads: Fun is a counterbalance to the stresses of work. Beside her a smaller screen displays captions in yellow.
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Katherine Wastell @kwastell.bsky.social · 03/01/2025
There's been recent focus on hiring designers from big-name tech companies (lnkd.in/eEjxq8EQ). Their skills are impressive, no doubt. But in today’s climate of cost-saving, organisations need designers with the hard-earned experience of a transformation. www.katherinewastell.com/blog/designi...
katherinewastell.com
Designing on a cold, rainy night in Stoke — Katherine Wastell
Over the years in the teams I’ve led and supported, I’ve observed a unique skill-set in the designers with transformation experience. They’ve learnt how to do design in challenging, high-pressure envi...
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Sasha Costanza-Chock @schock.cc · 02/01/2025
Hey Siri, I didn't unzip my dress for you to feed my casual conversation unwittingly into the profit engines of surveillance capitalism and the perpetual dragnet of the carceral state
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Laura Parker @accessiblenumbers.bsky.social · 20/12/2024
Dyscalculia in adulthood with @peterjcherry.bsky.social. We discuss what #dyscalculia is, the stigma around #MathsAnxiety, gender stereotypes in maths education and the need for greater awareness and acceptance. Timestamps, links and transcript: accessiblenumbers.com/dyscalculia-...
Podcast artwork. Illustration of Peter Cherry. Peter is a white male with dark brown hair and brown eyes. He's wearing a beige shirt and orange glasses. The words "Accessible numbers podcast. Dyscalculia in adulthood with Peter Cherry" appear in white and blue.
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Lisa Jeffery @lisajeffery.bsky.social · 19/12/2024
#ServicesWeek to return for its seventh year ✨ Please share and save the date: 17 to 21 March 2025 This event series aims to grow service literacy and is open to all UK public servants. Take part if you can! #ServiceDesign #GovDesign #LocalGov #LocalDigital services.blog.gov.uk/2024/12/19/s...
services.blog.gov.uk
Services Week is back for 2025
Services Week is an annual event hosted by the Government Digital and Data community, bringing together professionals from across the UK public sector.
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Ignacia Orellana @ignaciaorellana.bsky.social · 12/12/2024
“test and learn teams thrive under modern, servant leaders – people whose behaviour is open and collaborative, people who trust teams to deliver outcomes while remaining open-minded about the outputs along the way.”
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Ignacia Orellana @ignaciaorellana.bsky.social · 11/12/2024
Today I finished a project with one of the best teams I’ve worked with. Inheriting work done a couple of years ago wasn’t easy (eg stakeholders expectations vs reality). But the team smashed it. We collaborated with teams across Probation, ran an alpha and passed our service assessment. 1/2
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Ignacia Orellana @ignaciaorellana.bsky.social · 05/12/2024
Yesterday I went to an All Hands for Probation Digital at MoJ, followed by a Christmas social. It’s been a long time since I was surrounded by so many folks who are not only passionate and great at what they do, but also are lovely and fun human beings. Very happy to get to be part of this group.
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