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Amy Hupe

@amyhupe.bsky.social
4.1K followers 282 following 923 posts

She/her Design systems and content design consultant. Reckless shitposter. amyhupe.co.uk wearefrankly.co #DesignSystems #ContentDesign #WriteTheDocs

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Amy Hupe @amyhupe.bsky.social · 26/09/2026
Anyone ever had a saliva stone? Don’t recommend
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Amy Hupe @amyhupe.bsky.social · 15/09/2026
Anyone successfully quit vaping or smoking by tapering? If so I’d love a chat - struggling a bit with some of the withdrawals and would love some advice
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Amy Hupe @amyhupe.bsky.social · 10/09/2026
Bluesky friends, very sadly (for me) I need to sell my beloved Wilma. She’s a 1988 T25 VW Campervan, complete with checkerboard floor and fold out bed, recently serviced and MOT’d. If you or anyone you know is interested please let me know - would love her to go to someone nice 🧡
An orange T25 Volkswagen campervan parked in front of a field on a spring day
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Amy Hupe @amyhupe.bsky.social · 09/09/2026
My partner just asked me to grab him a box from the chair in his office and I kicked off about how I already cooked and cleaned and I’m tired and is this the 1950s and maybe I should just shove a broom up my arse and sweep the floor while I’m at it etc. He persisted so I stormed off to check…
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WDC @webdevconf.com · 07/09/2026
We're just 1 month away from WDC2026! Tickets are just £99! This year we have an awesome lineup of speakers @paavandesign.com @duncanpetrie.com @amyhupe.bsky.social @joshtumath.uk @hidde.blog @cjforms.bsky.social @rivea0.bsky.social @jesslynnrose.bsky.social webdevconf.com
webdevconf.com
WDC2026 - October 9 2026, Watershed, Bristol, UK | Web Developers Conference
WDC is the web design and development conference based in Bristol, taking place in autumn each year.
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Luke Murphy @lurkmoophy.bsky.social · 03/09/2026
We finally added the final speaker to @webdevconf.com yesterday! Genuinely can't wait for this dream lineup incl. @jesslynnrose.bsky.social @paavandesign.com @amyhupe.bsky.social @joshtumath.uk @hidde.blog @cjforms.bsky.social @duncanpetrie.com You got your ticket already, right? webdevconf.com
webdevconf.com
WDC2026 - October 9 2026, Watershed, Bristol, UK | Web Developers Conference
WDC is the web design and development conference based in Bristol, taking place in autumn each year.
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WDC @webdevconf.com · 01/09/2026
We've made it to September which means WDC2026 is just over a month away! Tickets are just £99! With awesome speakers: @joshtumath.uk @amyhupe.bsky.social @paavandesign.com @cjforms.bsky.social @duncanpetrie.com @hidde.blog In the great city of Bristol! webdevconf.com
webdevconf.com
WDC2026 - October 9 2026, Watershed, Bristol, UK | Web Developers Conference
WDC is the web design and development conference based in Bristol, taking place in autumn each year.
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Amy Hupe @amyhupe.bsky.social · 21/08/2026
This seems like such a niche problem but I have a vestibular issue that makes me sensitive to motion and not to be dramatic but the introduction of under desk walking pads has ruined my life and career.
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Amy Hupe @amyhupe.bsky.social · 17/08/2026
Not into this weird trend of never apologising. Just saw a post saying “Instead of saying ‘I’m sorry I’m late’ say ‘thank you for waiting’”. I know a lot of us (particularly women) over-apologise, but sometimes (like being late) “sorry” is actually appropriate.
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Amy Hupe @amyhupe.bsky.social · 14/08/2026
Kind of like when some trigger happy director abuses @channel on Slack
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Amy Hupe @amyhupe.bsky.social · 14/08/2026
Andy DON’T Burnham more like
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Amy Hupe @amyhupe.bsky.social · 14/08/2026
Honestly I feel like people with panic / anxiety disorders should be able to opt out of emergency alerts. Like if it’s that bad just take me I don’t wanna know
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Amy Hupe @amyhupe.bsky.social · 12/08/2026
So to be clear, trans women can’t use a bathroom that affirms their authentic identity, but a rich cis-woman can masquerade as a man for funsies when selling books and that’s fine?
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Matt Hobbs (he/him) @therealnooshu.bsky.social · 11/08/2026
Yet another example of why progressive enhancement matters, especially for medical services. Because of Gary, I take daily medication to prevent seizures. And this glorious loading spinner of doom is stopping me ordering my monthly prescription. But hey, at least the JavaScript is modern. 🤬
Screenshot of the Pharmacy2U iPhone app stuck on a loading spinner because its JavaScript has failed, preventing me from ordering my prescription. Thankfully, their website works without the same JavaScript-first approach, so I can order it there instead.
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Amy Hupe @amyhupe.bsky.social · 08/08/2026
Really hoping this will reach #knitting Bluesky (if such a thing exists). I’m okay but fairly inexperienced at knitting and am currently making a striped blanket in garter stitch. The only issue is the edges looks ropey - the stitches are loose and uneven. How do I fix this?
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Amy Hupe @amyhupe.bsky.social · 08/08/2026
Please app designers put an end to this torrent of non-consensual streaks for the love of god.
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Amy Hupe @amyhupe.bsky.social · 06/08/2026
Ok admittedly I don’t use my company website or branding that much. But I do use it. Am I being paranoid or is this company plagiarising me? My company website: wearefrankly.co Their website: wearefrankly.co.uk
wearefrankly.co
We are Frankly
We help teams create clear, accessible and straightforward digital products that put users at their heart.
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Amy Hupe @amyhupe.bsky.social · 04/08/2026
Things that are bringing me joy this week: 1. The fact it’s dropping below 25 degrees C tomorrow 2. The Elements by John Boyne 3. The size of the blueberries in Sainsbury’s this week 4. Strawberry Tru Fru, to which I am hopelessly addicted 5. Hopeful job chats
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Amy Hupe @amyhupe.bsky.social · 30/07/2026
This god forsaken weather is going to turn me into a winter lover and I will never forgive big oil for that
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Amy Hupe @amyhupe.bsky.social · 30/07/2026
Is a whole tin of baked beans too much for one person or is it fine?
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Amy Hupe @amyhupe.bsky.social · 28/07/2026
Tired and wired has got to be one of the worst feelings objectively speaking
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WDC @webdevconf.com · 27/07/2026
Summer is here which means WDC2026 is just around the corner! Tickets are just £99! We have an awesome lineup of speakers including @hidde.blog , @amyhupe.bsky.social , @cjforms.bsky.social @joshtumath.uk, @paavandesign.com and @duncanpetrie.com (more TBC!) webdevconf.com
webdevconf.com
WDC2026 - October 9 2026, Watershed, Bristol, UK | Web Developers Conference
WDC is the web design and development conference based in Bristol, taking place in autumn each year.
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Amy Hupe @amyhupe.bsky.social · 23/07/2026
Another day trying to find a job on the pregnancy, birth and marriage notices platform that is now LinkedIn.
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Dave House @iknowdavehouse.bsky.social · 23/07/2026
I’ve found something I see as a safety concern with Google Gemini / AI search. Last night I was able to find the personal instagram accounts of people through searching a car reg on Google. In some cases it was reading the reg plate from a reel. It often brought back the owners name too.
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Pavel @spavel.bsky.social · 20/07/2026
A generation of managers made a career out of copying ideas from other apps they've seen into their own app. Today, AI (which has seen every app) can do this a hundred times faster than any of them. The only problem is that doing this was always pointless.
productpicnic.beehiiv.com
Thoughtless features never add up to a thoughtful product
Your first idea for how to solve a problem is most likely to be a low-impact hack. Delightful user experiences require a higher level of thinking.
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Amy Hupe @amyhupe.bsky.social · 19/07/2026
I know I’m late to the table but I’m delaying finishing Tears of the Kingdom because I can’t deal with the Zelda-shaped hole it will leave in my life. What can I play next to fill the void?
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Piccalilli @piccalil.li · 17/07/2026
It’s Friday, so let’s close out the week with some Good Links™ in The Index #191! piccalil.li/the-index/191/
piccalil.li
The Index: Issue #191
It’s Friday, so let’s close out the week with some Good Links™ in The Index #191!
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Amy Hupe @amyhupe.bsky.social · 16/07/2026
Fighting for my life in the ocean of clickbait that is LinkedIn. “Why I quit my dream job” “What my divorce taught me about leveraging setbacks” “How I became a multi-gazillionaire overnight” Truly, what fresh hell are we living through?
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Amy Hupe @amyhupe.bsky.social · 15/07/2026
I’ve helped many many teams develop their design system strategies and what I’ve learned is that good strategies are: - focused - context specific - evidence-based I’ve written a bit about how to build design system strategies you’ll actually be able to deliver: amyhupe.co.uk/articles/des...
amyhupe.co.uk
How to build a design system strategy you'll actually deliver
Content design and design systems consultant
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Maggie Hendricks @maggiehendricks.bsky.social · 12/07/2026
The most English reaction
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Amy Hupe @amyhupe.bsky.social · 10/07/2026
My Dad went to send an In Post parcel today and entered his own details on on the recipient details screen because: - the field labels don’t contain the word “recipient” so he just read “first name” - even if they did, the labels are placeholder text so disappear when you enter information… 1/2
The “recipient details” screen in the in post send a parcel flow
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Amy Hupe @amyhupe.bsky.social · 09/07/2026
1. This heat is ruining my life 2. Anxiety is a close second 3. I need to get my shit together and start making money again 4. I’m going to make good on my threats to start blogging again And how are you?
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Amy Hupe @amyhupe.bsky.social · 09/07/2026
Design system documentation is diplomacy
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Scott Riley @scott.is · 25/06/2026
now that i have emerged from hibernation i would quite like to do some talks or podcasts or interviews or whatever like a real author and educator. if you run a (AI-free) conf/content creation THING and want to me talk about mindful design and/or surviving this hellscape of an industry then HIYA.
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Amy Hupe @amyhupe.bsky.social · 24/06/2026
What a week. Have been having severe dizzy spells, heart palps, breathlessness and feeling like I’m going to pass out repeatedly for a week now. Ended up in A&E Sunday. After every test under the sun it transpires that I’m chronically hyperventilating from stress 👍🏻
My wrist resting on my lap with a hospital band around it.
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Amy Hupe @amyhupe.bsky.social · 22/06/2026
I can’t think of a better slogan than “it’s okay not to be okay” to absolve those in charge of such decisions of the responsibility for providing adequate mental health support.
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Ethan Marcotte @ethanmarcotte.com · 18/06/2026
🦊 Wrote down some rambling thoughts on “AI”: as generational damage, on what repair might look like, and on asking what happens next. ethanmarcotte.com/wrote/all-to...
ethanmarcotte.com
All tomorrow’s parties. — Ethan Marcotte
What happens next? Well, you tell me.
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Amy Hupe @amyhupe.bsky.social · 07/06/2026
Can we all manifest me getting a job this week? 🤞
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Amy Hupe @amyhupe.bsky.social · 05/06/2026
Active listening should be taught in schools
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Luke Murphy @lurkmoophy.bsky.social · 01/06/2026
Anybody in web dev/design looking for opportunities to get on stage and speak? We're looking for @webdevconf.com lightning speakers for October 9 in Bristol. 15 minutes on stage to strut your stuff! Reply or DM if you're interested!
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Amy Hupe @amyhupe.bsky.social · 01/06/2026
Hi BlueSky pals 📣 Having just completed a fun project with the folks at Clearleft, I’m on the lookout for my next project. I’m open to part-time or full-time contracts outside IR35 and I can help you with: - design systems consultancy & management - content design - design systems documentation
amyhupe.co.uk
Testimonials
Content design and design systems consultant
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FFConf @ffconf.org · 22/05/2026
Our last newsletter was published yesterday. Includes screenshot of the 2026 web site progress (and visual theme), a callback to mental heath week with @amyhupe.bsky.social's talk, and Global Accessibility Awareness Day with a handful of useful links for devs & designers. ffconf.org/articles/202...
ffconf.org
2026 Website Design, Mental Health and Global Accessibility
FF Conf - the UK's best web conference in Brighton.
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Clara Greo @claragt.bsky.social · 20/05/2026
Service mapping is an important and useful tool in service design and a core skill for service designers. @ignacia orellana are running a training course on Service mapping in September. www.tickettailor.com/events/ignac...
A photo of a part of a service map on a desk with sharpies and post-its and the corner of a smartphone
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Amy Hupe @amyhupe.bsky.social · 11/05/2026
Did I get really old or have they made Captain Birdseye younger and sexier?
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Dave Letorey @letorey.co.uk · 09/05/2026
I have written a long piece called I'm an Idiot letorey.co.uk/thoughts/i-a... I'm not an idiot I know that. It's long probably full of mistakes but that is not important I can correct them. Please have a read and let me know what you think. #MentalHealth #School #Teachers #Therapy
letorey.co.uk
I'm an idiot | letorey.co.uk
Or that is is repeatedly what I was told at school by my english teacher.
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Amy Hupe @amyhupe.bsky.social · 08/05/2026
Had a blast at the final #AllDayHey yesterday with this spectacular bunch of lads.
A group of eight of us standing outside the Ox Club in Leeds
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Amy Hupe @amyhupe.bsky.social · 07/05/2026
Who had tomato sauce at 815am?
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Amy Hupe @amyhupe.bsky.social · 06/05/2026
I have arrived in Leeds for the last All Day Hey. I have on my person one pair of white jeans and have packed no alternative trousers. Please place your bets as to how many stains the jeans will have acquired by the time I return home. We are currently sitting at 2.
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Amy Hupe @amyhupe.bsky.social · 03/05/2026
Tonight’s dinner: jerk chicken, rice and peas, and roasted lime
A bowl of rice and peas with roasted jerk chicken thighs and a charred lime to garnish.
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Amy Hupe @amyhupe.bsky.social · 02/05/2026
Design system folks, if I were to run a half day design system strategy workshop online, would you be interested in that?
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