NEW: Brown Brothers Media is the most successful media company you've never heard of. For years, its success was fueled by AI, fake writers, and fake reporting.
When we started asking questions, BBM started mass-deleting content. Somehow, what came next was even worse.
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How Three Brothers Built an AI Slop Empire by Buying Legitimate News Sites and Turning Them Into Zombie Content Farms That They Say Get 50 Million Page Views per Month
Brown Brothers Media is a media empire raking in millions of clicks with AI, fake writers, and plagiarism.
![In any case, BBM's zombie content mill flounders onward. It recently started promoting a new site called Sentient Blogs, which positions itself as a publication dedicated to human authorship in an era of shoddy Al content.
"A platform dedicated to supporting and promoting the work of human bloggers that create human generated content, not Al," reads its about page, with its FAQ further promising that "we are confident that between our amazing authors who are writing on this platform because they share the same initiative and our [quality assurance] measures, the likelihood of Al content is very very low."
To kick it off, Lachlan bylined a piece about his touchingly human experiences with fatherhood, writing that a "thousand dinners become a family culture. Repeated school runs become the background of a child's childhood. Years of quiet effort become a marriage, a friendship, a body of work or a sense of being useful to other people."
A disclaimer at the bottom, dissonantly, says it was "produced with Al assistance." According to Pangram, it was 100 percent Al-generated.](https://cdn.bsky.app/img/feed_thumbnail/plain/did:plc:cak4klqoj3bqgk5rj6b4f5do/bafkreig73kurdz2vksz53qrrlkcxbihjgfwl5ov2akvjlfglxkln6r4ram)
