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Emanuel Maiberg

@emanuelmaiberg.bsky.social
16K followers 234 following 416 posts

Co-founder and journalist at 404media.co I read every email

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Reposted by Emanuel Maiberg
Jason Koebler @jasonkoebler.bsky.social · 22/09/2026
Scoop: Meta's Muse AI can make phone calls. Internally, Meta has told employees that many of these calls will be made by human beings in a call center: www.404media.co/meta-tests-m...
404media.co
Meta Tests Muse AI Agent Calls That Are Actually Made By Humans in a Call Center
"This has potential for so much negative PR. It could portray us as ‘their AI is not good enough so they still need humans’ kind of coverage for this launch."
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Reposted by Emanuel Maiberg
Jason Koebler @jasonkoebler.bsky.social · 17/09/2026
The court filing dug up by @kint.bsky.social is the most They Admit It i have ever seen in my life www.404media.co/doom-loop-op...
404media.co
‘Doom Loop’: OpenAI and Microsoft Admits LLMs Are Destroying the Web and Built on Theft
"Millions of people around the world will soon consider large models ‘hoovering up’ all their work to be an astonishing theft of unprecedented proportions."
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Emanuel Maiberg @emanuelmaiberg.bsky.social · 17/09/2026
it is shockingly easy to post AI generated music under the name of real artists on Spotify. It took us five minutes to do. You can do it to small bands, dead artists, even Taylor Swift. This is a giant loophole in digital music distribution that's widely abused www.404media.co/spotify-ai-m...
404media.co
I Hijacked a Real Artist's Spotify with AI Music. It Was Disturbingly Easy
A glaring loophole in digital music distribution makes it very easy to piggyback on the talent of real artists with AI generated music.
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Emanuel Maiberg @emanuelmaiberg.bsky.social · 15/09/2026
we reinvented spam. gj everyone www.404media.co/ai-agent-pla...
404media.co
AI Agent Platform Reinvents Spam, Floods Inboxes Worldwide
iLands and its AI agents are doing completely useless tasks, then begging for money.
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Reposted by Emanuel Maiberg
Jason Koebler @jasonkoebler.bsky.social · 14/09/2026
Flock is very serious surveillance technology that cops take very seriously: 404media.co/cops-search-...
404media.co
Cops Search Thousands of Flock Cameras for Reasons of ‘LMAO,’ ‘IDK,’ ‘Hehe,’ and ‘asdfg’
The EFF found cops writing “idiot,” “WEIRD KID,” "blah," "leave me alone," and button mashing in Flock's 'reason' box.
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Reposted by Emanuel Maiberg
404 Media @404media.co · 14/09/2026
WARNING: Self harm/suicide After allegedly becoming emotionally reliant on ChatGPT, Austin died at 40 years old, leaving behind family and friends who loved him. Megan wants everyone to know what happened. @samleecole.bsky.social reports. Read now: www.404media.co/austin-gordo...
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Reposted by Emanuel Maiberg
Jason Koebler @jasonkoebler.bsky.social · 11/09/2026
emanuel and i attempted to talk about how we talk about and report on AI. we included this in our subscriber NL this week it's an informal convo we had bc we've been slacking about how and if to cover the Anthropic stuff, as well as changing capabilities of AI www.youtube.com/watch?v=eMNB...
youtube.com
So... Is AI Going to Kill Us All???
YouTube video by 404 Media
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Reposted by Emanuel Maiberg
Sam Cole @samleecole.bsky.social · 09/09/2026
There are so many stories lately about people who died by suicide after falling into emotionally manipulative patterns with chatbots. We rarely get to hear how the people who loved them are coping after an unimaginable, senseless loss. This is one of their stories: www.404media.co/austin-gordo...
404media.co
'Tell Everyone:' A Man Died by Suicide After Talking to ChatGPT. His Former Partner Wants to Warn the World About AI
After allegedly becoming emotionally reliant on ChatGPT, Austin died at 40 years old, leaving behind family and friends who loved him. Megan wants everyone to know what happened.
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Reposted by Emanuel Maiberg
Rob Zacny @robzacny.bsky.social · 02/09/2026
And then @adamconover.net asked me to come on and explain why all the headlines in the games industry are so grim and I explained why it all started to go bad when my nieces and nephew didn’t like the games I bought them. youtu.be/w7GFLFQWt_g?...
youtu.be
Is The Video Game Industry Collapsing?
YouTube video by Adam Conover
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Emanuel Maiberg @emanuelmaiberg.bsky.social · 02/09/2026
don't believe every bone in your body. believe this weak argument instead. big tech is good and you love it www.404media.co/a16z-says-yo...
404media.co
A16z Says You Actually Love Social Media, Enshittification Isn’t Real
An a16z article argues that enshittification isn’t real and that people actually love social media.
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Emanuel Maiberg @emanuelmaiberg.bsky.social · 26/08/2026
www.vice.com/en/article/a...
vice.com
An Oral History of Tim Curry’s Escape to the One Place Uncorrupted by Capitalism
How an unforgettable performance in Red Alert 3 became legend.
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Emanuel Maiberg @emanuelmaiberg.bsky.social · 26/08/2026
I think he thinks you're stupid www.404media.co/flocks-ceo-i...
404media.co
Flock’s CEO Is Lying to Cops About 404 Media's Reporting on Abortion Case
Garrett Langley, Flock’s CEO, told cops that a 404 Media story about cops using Flock to track someone who self-administered an abortion was "entirely false." He's lying.
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Emanuel Maiberg @emanuelmaiberg.bsky.social · 26/08/2026
I talked to one of the people who works at the facility where Amazon destructively scans books for AI training data www.404media.co/inside-the-w...
404media.co
Inside the Warehouse Where Amazon Scans and Destroys Books for AI Training
An interview with one of the Amazon employees at Amazon’s AI training facility VGT3.
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Emanuel Maiberg @emanuelmaiberg.bsky.social · 20/08/2026
wrote about how people who make nonconsensual images are getting more subtle and sophisticated www.404media.co/subtlefakes-...
404media.co
Subtlefakes: Slightly Altered Nonconsensual AI Images Are Taking Over X
Nonconsensual AI images are getting much harder to spot.
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Reposted by Emanuel Maiberg
Joseph Cox @josephcox.bsky.social · 18/08/2026
New: the National Park Service is using Flock. Current/former rangers I spoke to are pissed. “I fear for the day when a visitor's National Park experience is interrupted by being pulled over and held at gunpoint because a license plate reader misread their plate.” www.404media.co/the-national...
404media.co
The National Park Service Is Using Flock. Rangers Are Pissed
“I fear for the day when a visitor's National Park experience is interrupted by being pulled over and held at gunpoint because a license plate reader misread their plate.”
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Emanuel Maiberg @emanuelmaiberg.bsky.social · 17/08/2026
Highly recommend you listen to my conversation with Hany Farid about the past, present, and future of deepfakes www.404media.co/the-future-o...
404media.co
The Future of Deepfakes and the Decline of Reality (With Hany Farid)
The past, present, and future of deepfakes, as seen by the world’s leading expert on synthetic media.
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Emanuel Maiberg @emanuelmaiberg.bsky.social · 17/08/2026
We put a tracking device in a shipment of rare books acquired by an anonymous buyer. It ended up at an Amazon facility where the company scans books for training data and destroys them in the process: www.404media.co/we-tracked-a...
404media.co
We Tracked a Shipment of Rare Books. It Ended at an Amazon AI Training Facility
We placed a tracking device in a shipment of rare books to see which AI company was buying it, and found an Amazon facility where Amazon scans and destroys books.
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Emanuel Maiberg @emanuelmaiberg.bsky.social · 04/08/2026
Microsoft is introducing budget limits for AI spend and says it's not aiming for "tokenmaxxing." Keep in mind that Microsoft is selling AI tools to other companies, so it benefits from maximalist AI use. www.404media.co/microsoft-te...
404media.co
Microsoft Tells Engineers ‘Tokenmaxxing Is Not What We Are Optimizing For’
Microsoft is introducing budget limits for AI use but says it still wants to be an ‘AI-first’ company.
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Reposted by Emanuel Maiberg
404 Media @404media.co · 28/07/2026
Apple’s Sensitive Content Warning is supposed to protect users from unwanted nude images. It accidentally blurred my friend’s dog video.
404media.co
Apple’s iMessage Scanning Flagged a Video of My Friend's Dog as Nudity
Apple’s Sensitive Content Warning is supposed to protect users from unwanted nude images. It accidentally blurred my friend’s dog video.
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Emanuel Maiberg @emanuelmaiberg.bsky.social · 28/07/2026
Substack introduced a feature to detect AI generated writing on its platform. That makes some people really really mad! www.404media.co/substackers-...
404media.co
Substackers Say New AI Detection Tool Is a ‘Witch Hunt’
“I’m not going to apologize for using AI in the creation process.”
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Reposted by Emanuel Maiberg
The PS1 startup sound as a lesbian @janus.bsky.social · 27/07/2026
i went to a Luddite festival in NYC that was organized entirely off social media to prove you don’t need captive tech platforms (yes, including this one!) to hang out and have a good time. @404media.co 📵
404media.co
Being a Luddite Is Fun Again
As tech backlash hits the mainstream, the ‘Summer of Ludd’ proves we don’t need social media to hang out and have a good time.
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Reposted by Emanuel Maiberg
Joseph Cox @josephcox.bsky.social · 27/07/2026
Tons of peoples' Claude chats are exposed on Google. Cryptocurrency keys, API keys, login credentials, legal discussions, more. This happened with ChatGPT last year. And Claude too. There's clearly an ongoing issue with search engines indexing peoples' AI chats www.404media.co/tons-of-peop...
404media.co
Tons of Peoples’ Claude Chats and Creations are Exposed on Google
Claude users are creating public share links, but probably don't realize that means their chats are now ending up in Google searches where anyone can dig through them.
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Emanuel Maiberg @emanuelmaiberg.bsky.social · 27/07/2026
Spotify is seemingly allowing AI slop to take over its platform and doing nothing to label AI music. These sites are doing it for them www.404media.co/spotifys-ai-...
404media.co
Spotify's AI Problem Is So Bad Random People Are Stepping In to Track the Slop
Spotify doesn’t label AI music on its platform, so websites like SoullessMusic.com and SlopTracker.org do it instead.
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Reposted by Emanuel Maiberg
Joseph Cox @josephcox.bsky.social · 27/07/2026
New: Spotify's AI problem has got so bad that random people are stepping in to track all the slop. There are now multiple sites/leaderboards that people can use to identify “AI artists hiding on Spotify. No bands, no studios, no soul, just machines and melody.” www.404media.co/spotifys-ai-...
404media.co
Spotify's AI Problem Is So Bad Random People Are Stepping In to Track the Slop
Spotify doesn’t label AI music on its platform, so websites like SoullessMusic.com and SlopTracker.org do it instead.
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Emanuel Maiberg @emanuelmaiberg.bsky.social · 23/07/2026
A lot of our best reporting about Flock is via city council meetings, which is the focus of our upcoming FOIA Forum. Sign up to learn how to dig into your own city council www.404media.co/our-new-foia...
404media.co
Our New FOIA Forum! 7/30, 1PM ET
Join us for our latest FOIA Forum where we teach you how to pry records from the government.
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Reposted by Emanuel Maiberg
Joseph Cox @josephcox.bsky.social · 22/07/2026
You opened a credit card. ICE now knows where you live. Here's how when you open a credit card your address leaves your bank, goes through middlemen companies, and ends up with ICE. ICE plans to use this data for immigration and 'voter fraud'. No warrant More: www.404media.co/you-opened-a...
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Emanuel Maiberg @emanuelmaiberg.bsky.social · 21/07/2026
companies are sourcing millions of printed books for AI labs that scan them for training data, then destroy them. printed books are more valuable because they're free of AI slop, and AI labs know destroying them is an "optics problem." www.404media.co/ai-companies...
404media.co
AI Companies Are Buying Tons of Old Books Because They're Free of AI Slop
ISBNdb, a company that sources printed books for AI companies to turn into training data, tells clients “the optics problem is real.”
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Emanuel Maiberg @emanuelmaiberg.bsky.social · 17/07/2026
please come to our party :] www.404media.co/three-years/
404media.co
You're Invited: 404 Media's Third Anniversary Live Podcast and Party!
We're celebrating with TWO NIGHTS of good times: A live taping of the podcast, and a party the following night! Paid 404 Media subscribers get free and discounted access. Details below.
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Reposted by Emanuel Maiberg
Rob Zacny @robzacny.bsky.social · 07/07/2026
I want it on the record that I didn’t know @josephcox.bsky.social was being excluded and I was surprised when I showed up to the 404 Marathon podcast and he wasn’t there. I asked Emanuel, “hey didn’t Joe and Gault want to do this?” and he just said their takes bored him. youtu.be/K4U4mWObX84?...
youtu.be
Is the Best Game of the Year a Failure?
YouTube video by 404 Media
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Emanuel Maiberg @emanuelmaiberg.bsky.social · 02/07/2026
we must open the strait of hormuz
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Emanuel Maiberg @emanuelmaiberg.bsky.social · 02/07/2026
we talked to employees at multiple companies that are pumping the brakes on AI because it's so expensive to use www.404media.co/companies-ar...
404media.co
Companies Are Throttling Employees’ AI Use Because It’s Too Expensive
Sources and leaks from Amazon, Adobe, Atlassian, Citi, and more show what is really happening with AI right now: companies are trying to rein in AI use as costs spiral out of control.
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Reposted by Emanuel Maiberg
Joseph Cox @josephcox.bsky.social · 01/07/2026
New: there is a major vulnerability with Apple’s Hide My Email feature that lets attackers discover peoples’ real emails. Verified it works on my own email. We’re not disclosing how it works because Apple has not fixed it. But Apple has known for more than a year www.404media.co/apple-hide-m...
404media.co
Apple ‘Hide My Email’ Vulnerability Reveals Peoples’ Real Email Addresses
”Hide My Email users deserve to know that it may be possible for attackers to discover their hidden email addresses,” the person who reported the issue said.
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Reposted by Emanuel Maiberg
River Kanning @riverk.bsky.social · 30/06/2026
This is my favorite thing I’ve read all month
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Emanuel Maiberg @emanuelmaiberg.bsky.social · 30/06/2026
These AI generated flowers might seem obviously fake but thousands of people are falling for it and buying these seeds on Amazon, Etsy, and Ebay www.404media.co/scammers-sel...
404media.co
Scammers Sell Seeds for Exotic AI-Generated Flowers That Don’t Exist
Ebay, Amazon, and Etsy are unable to stop the flood of AI-generated seed scams.
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Emanuel Maiberg @emanuelmaiberg.bsky.social · 30/06/2026
I used to be poor and stupid, but then I took Jason's class about blogging and now I'm rich!!! www.404media.co/how-i-bought...
404media.co
How I Bought a Private Jet By Selling $10 Subscriptions to 404 Media
My journey inside the world of LARPing, where hustlebros pretend to be rich for TikTok.
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Claire Woodcock @clurrese.bsky.social · 22/06/2026
I have a new piece out today with @404media.co . The headline is a question that came to me as I was reading yet another batch of public records where YA books were being relocated to adult sections. Tfg there are experts who could set me straight. Ty @emanuelmaiberg.bsky.social for editing me.
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Reposted by Emanuel Maiberg
Joseph Cox @josephcox.bsky.social · 24/06/2026
New: the tokenpocalypse is here, companies scrambling to stop spending so much on AI. I got leaked audio from consulting giant Accenture showing AI token spend/'chewing' is not from supercharged engineers. It's non-technical workers converting PDFs to presentations! www.404media.co/the-tokenpoc...
404media.co
The Tokenpocalypse Is Here: Companies Are Scrambling To Stop Spending So Much on AI
Leaked audio from Accenture says a big source of AI token ‘chewing’ is people just converting PDFs to presentation slides.
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Reposted by Emanuel Maiberg
Joseph Cox @josephcox.bsky.social · 18/06/2026
New: Salesforce's internal AI leaderboard has teams competing for little trophies. The dashboards we've seen also track each team's use of specific AI tools. Employees worried use of AI, or lack thereof, will be used in their performance reviews because execs pushing www.404media.co/salesforces-...
404media.co
Salesforce’s Internal AI Leaderboard Has Teams Competing for Little Trophies
The leaderboard, sorted by executive and the teams underneath them, has a feature that shows users which employees have not earned the badges. “click to see who 👀,” the leaderboard says.
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Emanuel Maiberg @emanuelmaiberg.bsky.social · 15/06/2026
Tushy.com fighting the good fight. ty tushy. www.404media.co/judge-rules-...
404media.co
Judge Rules Blacked.com Can Sue Meta for Scraping Its Porn
The judge found that Meta’s attempt to blame the pirating of thousands of Vixen.com and Tushy.com porn videos on rogue employees “strains credulity.”
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Emanuel Maiberg @emanuelmaiberg.bsky.social · 11/06/2026
A new software update is turning of the AC in Amazon delivery trucks just as the weather is getting dangerously hot www.404media.co/software-upd...
404media.co
Software Update Automatically Turns off Amazon Delivery Drivers’ AC During Dangerous Summer Heat
A new software update is turning off the AC in Amazon delivery vans after 10 minutes or 30 seconds under certain conditions.
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Emanuel Maiberg @emanuelmaiberg.bsky.social · 09/06/2026
Amazon employees are posting memes on Slack about how their AI coding tool sucks www.404media.co/sloppenheime...
404media.co
“Sloppenheimer:” Amazon Employees Mock the Company’s AI on Slack
Amazon employees have a Slack channel for memes where the mock and commiserate about the company’s faulty AI coding product.
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Reposted by Emanuel Maiberg
Matthew Gault @mjgault.bsky.social · 08/06/2026
a really incredible story about a childhood memory of a neighbor's generosity that was true and backed up by decades old paperwork. But it didn't matter. This is the story of how 90 acres of land donated for a park was sold for $10 million to become a data center
Osborne wasn’t optimistic at first. “He said, ‘Oh Pam, I don’t think you have a case,’” Griffin recalled. But Osborne went through almost 30 years of deeds, transfers, and paperwork anyway. In 2003, the Texas Parks and Recreation Foundation granted the land to another non-profit called the Williamson County Park Foundation. A month later, that non-profit gave the land to the City of Taylor. Five years later, in 2008, the city of Taylor sold the land to the Taylor Economic Development Corporation (TEDC) for $15,000. In 2025, TEDC sold the land to Blueprint, the data center developers, for $10 million.
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Joseph Cox @josephcox.bsky.social · 08/06/2026
This is an outrageous story. A farmer donated 87 acres to a small Texas city on the condition it be used as a public park. Years later, the farmer has passed away, the city sold the land to a developer, and now it will be the site of a 135,000 square foot data center www.404media.co/a-farmer-don...
404media.co
A Farmer Donated Land to Turn into a Park. The City Is Building a Massive Data Center Instead
In 1999, a farmer gave away 87 acres of land to a small Texas town to use as a park. The town sold to a data center developer for $10 million.
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Reposted by Emanuel Maiberg
404 Media @404media.co · 08/06/2026
"It's like a calculator that's wrong sometimes." @devindra.bsky.social sits down with @emanuelmaiberg.bsky.social to talk about Microsoft and Disney's FOMO over AI (even if the tools don't work properly), why Hollywood isn't over, and the state of the film industry. www.youtube.com/watch?v=imCS...
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Emanuel Maiberg @emanuelmaiberg.bsky.social · 08/06/2026
a delight and an honor to have podcasting king @devindra.bsky.social on the pod!!! www.404media.co/its-so-not-o...
404media.co
It’s So Not Over for Hollywood (with Devindra Hardawar)
Emanuel talks to Devindra Hardawar about AI in Hollywood and the state of the movie industry.
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Jason Koebler @jasonkoebler.bsky.social · 04/06/2026
Satya Nadella responds to our article based on leaked Microsoft docs saying they want to "make people addicted" to their new AI assistant by saying he's not sure who said that (Spoiler: It's the guy who made the product) www.404media.co/satya-nadell...
404media.co
Satya Nadella ‘Not Sure’ Who Said Microsoft Wanted to Make Addictive AI, Is Looking for Guy Who Did This
Microsoft's CEO seems unaware of what's going on at his own company.
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Jason Koebler @jasonkoebler.bsky.social · 04/06/2026
Three options: 1) Nadella can't read 2) Nadella has no idea what's going on 3) Nadella is lying
In Nadella’s message to staff reported by The Information Thursday, he wrote “this is absolutely a non goal! If anything we are doing the exact opposite. We want to make sure AI empowers and adds real value to human endeavor and broad economic growth! We should make sure that our teams are clear about this. Not sure what this document is or who is writing and leaking this nonsense! They may want to go work elsewhere…..” Nadella then linked to an aggregation of our article published by Futurism.

As mentioned, the document was written by Shahine. Shahine is not some random Microsoft employee, he is the person who imagined, pitched, and brought Scout to fruition, as he has tirelessly documented over and over and over again in many, many LinkedIn posts and on his personal blog. His job title is “Corporate Vice President of Microsoft Scout,” and he is the person who announced the product on Microsoft’s official blog. His biography on Microsoft’s website is “Omar Shahine is a Corporate Vice President at Microsoft where he leads Microsoft Scout.” Again, Shahine’s name is listed as the author at the top of the document we reported on.
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Jason Koebler @jasonkoebler.bsky.social · 04/06/2026
Anyways, standard big tech public relations playbook being run here: 1) ignore or blow us off when we ask for comment 2) whine about story afterward to another publication rinse repeat
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Emanuel Maiberg @emanuelmaiberg.bsky.social · 04/06/2026
Google keeps bragging about how most of its code is AI generated. Internally, employees meme about how its AI sucks www.404media.co/google-emplo...
404media.co
Google Employees Internally Share Memes About How Its AI Sucks
Google’s CEO says 75% of the company’s code is AI-generated. The people who write that code say the AI they’re using is overhyped.
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Emanuel Maiberg @emanuelmaiberg.bsky.social · 02/06/2026
internal company documents show that Microsoft plans on getting users "addicted" to AI agents. Not language Microsoft employees we talked to are thrilled about or believe in. www.404media.co/microsoft-wa...
404media.co
Microsoft Wants to 'Make People Addicted' to its New AI Assistant, Internal Documents Reveal
Planning documents for "Scout" say the plan is to "make people addicted" to the tool before adding new features.
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