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Faris

@farisyakob.com
670 followers 291 following 650 posts

The same as @faris Genius Steals Paid Attention Rosie

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Faris @farisyakob.com · 06/08/2025
There is some principle or rule that needs defining (Faris’ law is tough grammatically etc but thanks) Technology advances always create more spam first
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Faris @farisyakob.com · 04/08/2025
Heh the system works etc
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Faris @farisyakob.com · 24/07/2025
I spoke to a teenager yesterday They had never heard of The Muppets Not doing that again
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Faris @farisyakob.com · 24/07/2025
I just didn’t know where to post this but pitching in stream to someone who is writing an unaffiliated case study for a brand is a new one to me and I am not there for it so I put it here instead
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Glen O'Hara @gsoh31.bsky.social · 13/07/2025
Decades of mechanistic talk about university degrees as if they were bundles of 'skills' and 'prep' are about to be proved completely wrong (obviously). Want to get a real boost? Do History or English.
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Tamara Bumps in the night @moiness.bsky.social · 19/06/2025
I dont think I have set a very good example to my daughter by shouting “Fuck Off” at the adverts.
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Faris @farisyakob.com · 16/06/2025
I used to work to live to party At Cannes I have realized I now look forward to sleep more So it goes
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Faris @farisyakob.com · 03/06/2025
Wait am I pro testing Or protesting Or is it both
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Martin Bihl @martinbihl.bsky.social · 20/05/2025
I start out talking about how agencies don’t work & how I’m developing some ideas that might just fix them, and end up talking about the nature of failure. Just another day at the office. My interview with @farisyakob.com & #rosie in #StrandsOfGenius: geniussteals.substack.com/p/1b9093a7-1...
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Rachael King @rachaelking70.bsky.social · 20/05/2025
This was just posted by @tbretc.bsky.social on another platform. The Chicago Sun-Times obviously gets ChatGPT to write a ‘summer reads’ feature almost entirely made up of real authors but completely fake books. What are we coming to?
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Faris @farisyakob.com · 16/05/2025
“When I asked Hunter whether it was all about money, he said that profit was part of it, but so was power. “I think if you want to be seen as a god, then there’s no better way than to be a leader in one of these organizations.” apple.news/AorSxeXHuThe...
apple.news
Inside the LA ‘psychic reset’ bootcamp that promises happiness – at a price — Guardian US
I was told my life would change if I let strangers prod my deepest wounds. But I wasn’t sure: were these group training sessions empowering or exploitative?
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Faris @farisyakob.com · 14/05/2025
“What if it's actually about living your life now versus living your life later?" she added. (YOLO) Retirees planned to travel, but it might be too late and too expensive - Business Insider apple.news/APK4jfc39SAK...
apple.news
Retirees planned to travel, but it might be too late and too expensive — Business Insider
Traveling wasn't unusual for Jim Laabs, a 72-year-old retiree from the Midwest. As a former regional sales director, Laabs spent 65% to 70% of his time on the road in the US and Canada. Later in his c...
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Abbie Richards @abbierichards.bsky.social · 05/05/2025
Not to be dramatic but I spent months and months working on this video deep diving into the history of attacks on DEI. It is my baby and I’d love for y’all to check it out! 🙏🏻 youtu.be/nD1nJ7g8j94?...
youtu.be
How billionaires created the DEI panic
YouTube video by Media Matters
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Faris @farisyakob.com · 12/05/2025
“Monea had already sold a sham product for massive profits by preying on people’s frustration with pain. He was a savant at identifying basic, obvious human frailties and desires, then selling bullshit.” apple.news/AIvCPjULmQBm...
apple.news
The Incredible Rise & Fall of the Infomercial King — Men’s Health
The incredible true story of the con man, the karate champ, and the workout videos that changed fitness forever. “I’VE BROKEN ABOUT 34 or 35 bones. My wrist tends to hurt me very badly.” Evel Knievel,...
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Farrah Bostic @farrahbostic.bsky.social · 08/05/2025
Latest episode of @crosstabspodcast.bsky.social is live, featuring @farisyakob.com talking about how useless the concept of the "average" American, consumer, voter, really is: www.crosstabspodcast.com/p/a-post-tru... Going to include the links we talked about in this thread 🧵
crosstabspodcast.com
A Post-Truth Economy Built for the 1%
My conversation with Faris Yakob of Genius Steals about the YOLO economy, diverging demographic destinies, and why there is no "average" American for you to appeal to, in politics or marketing
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Opinion Today @opiniontoday.bsky.social · 09/05/2025
OPINION TODAY featured podcast — Why Averages Don't Exist: @farrahbostic.bsky.social interviews brand strategist @farisyakob.com about how misunderstood economic metrics mask the real consumer experience. (@crosstabspodcast.bsky.social) opiniontoday.substack.com/i/163118483/...
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Dave Tallon @davetallon.bsky.social · 07/05/2025
Within five years, he told Adweek, ‘there is no human that touches a media plan.' ht @farisyakob.com mediacat.uk/groupm-to-re...
mediacat.uk
GroupM to rebrand and ‘reduce overlap’ - MediaCat UK
Media group will be renamed WPP Media, as leadership implements centralised, tech-driven model to close the gap with Publicis and Omnicom-IPG.
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Faris @farisyakob.com · 05/05/2025
anyone persistently coughing should not be allowed on planes or trains (Maybe with mask but ideally not at all)
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Faris @farisyakob.com · 05/05/2025
wait what was happening before
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Faris @farisyakob.com · 05/05/2025
Kids may say the funniest things But adults say the dumbest
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Faris @farisyakob.com · 04/05/2025
Oddly ominous
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Tim Brunelle @tbrunelle.bsky.social · 03/05/2025
Money quote: “As ever, this speaks to the discomfort financial executives have with the very idea of creatively leveraged alpha (above market returns).” @farisyakob.com In other words, creativity works, but how is an adamant mystery for some. www.warc.com/newsandopini...
warc.com
Artisanal advertising | WARC
In an age of average, the handmade, bespoke creativity and execution will become the preserve of fewer and fewer brands, Faris Yakob observes, but that means artisanal - handmade - advertising will be...
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Faris @farisyakob.com · 03/05/2025
Omg I just went back on @instagram for the first time in a year What a confusing mess
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Faris @farisyakob.com · 30/04/2025
“Culture is the necessary art of perpetuating the disturbing rumor that reality is meaningful.” www.ribbonfarm.com/2016/04/28/i...
ribbonfarm.com
Immortality Begins at Forty
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Faris @farisyakob.com · 30/04/2025
Oh my - forced breeding programs soon then
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Emily St. John Mandel @emilymandel.bsky.social · 30/04/2025
“And I’m like, what do you mean, you ‘do your own research’? You running a double-blind study in your living room, dawg?” - A guy walking ahead of me with his friends on a NYC sidewalk in 2021, also my favorite overheard dialogue of the entire pandemic
NYT headline: “Kennedy Advises New Parents to ‘Do Your Own Research’ on Vaccines” 
Subheader:
“In an interview with Dr. Phil, the health secretary offered false information about vaccine oversight and revealed a lack of basic understanding of new drug approvals.”
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Popehat @kenwhite.bsky.social · 29/04/2025
Every divorced dad would like to be able to flash this to the three-margarita divorcee at the bar at TGI Friday’s on a Tuesday night
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Faris @farisyakob.com · 29/04/2025
Opinion | Where Did All the Classy Americans Go? - The Wall Street Journal
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Kincso Biro @kincsobiro.bsky.social · 25/04/2025
"Manufactured precarity and the Hobbesian competition of all against all, combined with the public insistence on moral rectitude, have us all scrambling for grievances so we can justify doing what we must—even presidents and billionaires insist they are victims now."
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Faris @farisyakob.com · 25/04/2025
“It was midpoint between the door-to-door salesmen & the present-day dystopia of A.I.–robocalling—last few years before American credulity (& income) was strip-mined by post–9/11 disillusionment, internet, economy crisis, & petty cheats like me, the bedrock of this nation.” slate.com/life/2024/12...
slate.com
In My Life, I’ve Witnessed Three Elite Salespeople at Work. You Won’t Like Their Secret.
My wayward months as the best telemarketer in America.
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Faris @farisyakob.com · 24/04/2025
The sky interface is deeply confusing and oddly nested
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Faris @farisyakob.com · 24/04/2025
You can’t optimize human behavioral decisions because habitation sorry AI email spam
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mtsw @mtsw.bsky.social · 21/04/2025
Costco is a really popular subject for business-success case studies but I feel like business guys kinda lose interest when the upshot of the study is like "just operate with scrupulous integrity in all facets and levels of your business for four decades" and not some easy-to-fix gimmick
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Faris @farisyakob.com · 20/04/2025
So I am guessing that Google has some kind of new thing called classroom and it has messaging And lol thanks Liam Ronald
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Faris @farisyakob.com · 18/04/2025
It’s Friday and that is good 😉
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Jonathan Edward Durham @thisone0verhere.bsky.social · 17/04/2025
“Why am I so sad today?” I ask myself after staring at my little handheld sadness machine and clicking all the sad little things that will definitely make me sad
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NickSherrard @nicksherrard.bsky.social · 17/04/2025
The shape of play report by Mattel corporate.mattel.com/the-shape-of...
corporate.mattel.com
The Shape of Play | Mattel, Inc.
Explore the transformative power of play through Mattel's Shape of Play Study! Watch the documentary to see how play benefits people of all ages around the globe, and dig into the full report to be i...
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Faris @farisyakob.com · 18/04/2025
Omg is the sharing economy back? Recession indicator lol
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Faris @farisyakob.com · 18/04/2025
lol
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Faris @farisyakob.com · 17/04/2025
So it turns out that Buffalo Wild Wings doesn’t not have mozzarella (I have no idea maybe it does it’s just funny wings Jessica Simpson ha ha but it really is buffalo milk in that cheese ya)
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Faris @farisyakob.com · 17/04/2025
I know this is boring but the new chatGtp is really pretty impressive lol
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Faris @farisyakob.com · 17/04/2025
“Ads: way too expensive, always getting more expensive, your competitors will just copy your copy, lots of fake/low-conversion clicks, your investors hate it, and it’ll kill you if you don’t have a strong business model already” open.substack.com/pub/andrewch...
open.substack.com
Every marketing channel sucks right now
Yes, I'm about to roast every tactic you're betting on
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Faris @farisyakob.com · 17/04/2025
So I’ve not been to Starbucks for ages but it seems pretty clear that mobile orders should be handled separately - it sort of ruins the in store experience
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Faris @farisyakob.com · 17/04/2025
As she said You have no power over me You have know power over me
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Faris @farisyakob.com · 16/04/2025
That sounds like me lol
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The Volatile Mermaid @ohnoshetwitnt.bsky.social · 16/04/2025
I’m afraid that if I keep looking at the news it’s going kill me but I'm afraid that if I stop looking at the news I’m going to die.
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Justin Wolfers @justinwolfers.bsky.social · 16/04/2025
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Bruce Johnston @eoinel.bsky.social · 16/04/2025
You'd struggle to devise a more straightforward test of human intelligence than the choice presented in the last US election.
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Matt Muir @mattmuir.bsky.social · 16/04/2025
@annadent.bsky.social wrote this, though of you
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Martin O'Neill @martinoneill.bsky.social · 15/04/2025
This is great fun from Joe Heath, and explains why political philosophers (me included) get so annoyed by this weirdly ubiquitous and misleading meme, and all this mystifying and imprecise talk of 'equity'. A great public service. Please read it! josephheath.substack.com/p/why-philos...
josephheath.substack.com
Why philosophers hate that ‘equity’ meme
If you want to annoy your favorite philosopher, one of the best ways to do it these days is to mention the “kids standing on boxes equity meme.” To call it the bane of our existence would be something...
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