Faris @farisyakob.com · 06/08/2025There is some principle or rule that needs defining (Faris’ law is tough grammatically etc but thanks) Technology advances always create more spam first 010
Faris @farisyakob.com · 24/07/2025I spoke to a teenager yesterday They had never heard of The Muppets Not doing that again 8704
Faris @farisyakob.com · 24/07/2025I just didn’t know where to post this but pitching in stream to someone who is writing an unaffiliated case study for a brand is a new one to me and I am not there for it so I put it here instead 030
Reposted by FarisGlen O'Hara @gsoh31.bsky.social · 13/07/2025Decades of mechanistic talk about university degrees as if they were bundles of 'skills' and 'prep' are about to be proved completely wrong (obviously). Want to get a real boost? Do History or English. 20539671096
Reposted by FarisTamara Bumps in the night @moiness.bsky.social · 19/06/2025I dont think I have set a very good example to my daughter by shouting “Fuck Off” at the adverts. 2252
Faris @farisyakob.com · 16/06/2025I used to work to live to party At Cannes I have realized I now look forward to sleep more So it goes 030
Reposted by FarisMartin Bihl @martinbihl.bsky.social · 20/05/2025I start out talking about how agencies don’t work & how I’m developing some ideas that might just fix them, and end up talking about the nature of failure. Just another day at the office. My interview with @farisyakob.com & #rosie in #StrandsOfGenius: geniussteals.substack.com/p/1b9093a7-1... 065
Reposted by FarisRachael King @rachaelking70.bsky.social · 20/05/2025This was just posted by @tbretc.bsky.social on another platform. The Chicago Sun-Times obviously gets ChatGPT to write a ‘summer reads’ feature almost entirely made up of real authors but completely fake books. What are we coming to? 759128773788
Faris @farisyakob.com · 16/05/2025“When I asked Hunter whether it was all about money, he said that profit was part of it, but so was power. “I think if you want to be seen as a god, then there’s no better way than to be a leader in one of these organizations.” apple.news/AorSxeXHuThe...apple.newsInside the LA ‘psychic reset’ bootcamp that promises happiness – at a price — Guardian USI was told my life would change if I let strangers prod my deepest wounds. But I wasn’t sure: were these group training sessions empowering or exploitative? 010
Faris @farisyakob.com · 14/05/2025“What if it's actually about living your life now versus living your life later?" she added. (YOLO) Retirees planned to travel, but it might be too late and too expensive - Business Insider apple.news/APK4jfc39SAK...apple.newsRetirees planned to travel, but it might be too late and too expensive — Business InsiderTraveling wasn't unusual for Jim Laabs, a 72-year-old retiree from the Midwest. As a former regional sales director, Laabs spent 65% to 70% of his time on the road in the US and Canada. Later in his c... 110
Reposted by FarisAbbie Richards @abbierichards.bsky.social · 05/05/2025Not to be dramatic but I spent months and months working on this video deep diving into the history of attacks on DEI. It is my baby and I’d love for y’all to check it out! 🙏🏻 youtu.be/nD1nJ7g8j94?...youtu.beHow billionaires created the DEI panicYouTube video by Media Matters 12443113
Faris @farisyakob.com · 12/05/2025“Monea had already sold a sham product for massive profits by preying on people’s frustration with pain. He was a savant at identifying basic, obvious human frailties and desires, then selling bullshit.” apple.news/AIvCPjULmQBm...apple.newsThe Incredible Rise & Fall of the Infomercial King — Men’s HealthThe incredible true story of the con man, the karate champ, and the workout videos that changed fitness forever. “I’VE BROKEN ABOUT 34 or 35 bones. My wrist tends to hurt me very badly.” Evel Knievel,... 000
Reposted by FarisFarrah Bostic @farrahbostic.bsky.social · 08/05/2025Latest episode of @crosstabspodcast.bsky.social is live, featuring @farisyakob.com talking about how useless the concept of the "average" American, consumer, voter, really is: www.crosstabspodcast.com/p/a-post-tru... Going to include the links we talked about in this thread 🧵crosstabspodcast.comA Post-Truth Economy Built for the 1%My conversation with Faris Yakob of Genius Steals about the YOLO economy, diverging demographic destinies, and why there is no "average" American for you to appeal to, in politics or marketing 162
Reposted by FarisOpinion Today @opiniontoday.bsky.social · 09/05/2025OPINION TODAY featured podcast — Why Averages Don't Exist: @farrahbostic.bsky.social interviews brand strategist @farisyakob.com about how misunderstood economic metrics mask the real consumer experience. (@crosstabspodcast.bsky.social) opiniontoday.substack.com/i/163118483/... 021
Reposted by FarisDave Tallon @davetallon.bsky.social · 07/05/2025Within five years, he told Adweek, ‘there is no human that touches a media plan.' ht @farisyakob.com mediacat.uk/groupm-to-re...mediacat.ukGroupM to rebrand and ‘reduce overlap’ - MediaCat UKMedia group will be renamed WPP Media, as leadership implements centralised, tech-driven model to close the gap with Publicis and Omnicom-IPG. 131
Faris @farisyakob.com · 05/05/2025anyone persistently coughing should not be allowed on planes or trains (Maybe with mask but ideally not at all) 040
Reposted by FarisTim Brunelle @tbrunelle.bsky.social · 03/05/2025Money quote: “As ever, this speaks to the discomfort financial executives have with the very idea of creatively leveraged alpha (above market returns).” @farisyakob.com In other words, creativity works, but how is an adamant mystery for some. www.warc.com/newsandopini...warc.comArtisanal advertising | WARCIn an age of average, the handmade, bespoke creativity and execution will become the preserve of fewer and fewer brands, Faris Yakob observes, but that means artisanal - handmade - advertising will be... 021
Faris @farisyakob.com · 03/05/2025Omg I just went back on @instagram for the first time in a year What a confusing mess 350
Faris @farisyakob.com · 30/04/2025“Culture is the necessary art of perpetuating the disturbing rumor that reality is meaningful.” www.ribbonfarm.com/2016/04/28/i...ribbonfarm.comImmortality Begins at Forty 030
Reposted by FarisEmily St. John Mandel @emilymandel.bsky.social · 30/04/2025“And I’m like, what do you mean, you ‘do your own research’? You running a double-blind study in your living room, dawg?” - A guy walking ahead of me with his friends on a NYC sidewalk in 2021, also my favorite overheard dialogue of the entire pandemic 740270806670
Reposted by FarisPopehat @kenwhite.bsky.social · 29/04/2025Every divorced dad would like to be able to flash this to the three-margarita divorcee at the bar at TGI Friday’s on a Tuesday night 1763250299
Faris @farisyakob.com · 29/04/2025Opinion | Where Did All the Classy Americans Go? - The Wall Street Journal 210
Reposted by FarisKincso Biro @kincsobiro.bsky.social · 25/04/2025"Manufactured precarity and the Hobbesian competition of all against all, combined with the public insistence on moral rectitude, have us all scrambling for grievances so we can justify doing what we must—even presidents and billionaires insist they are victims now." 031
Faris @farisyakob.com · 25/04/2025“It was midpoint between the door-to-door salesmen & the present-day dystopia of A.I.–robocalling—last few years before American credulity (& income) was strip-mined by post–9/11 disillusionment, internet, economy crisis, & petty cheats like me, the bedrock of this nation.” slate.com/life/2024/12...slate.comIn My Life, I’ve Witnessed Three Elite Salespeople at Work. You Won’t Like Their Secret.My wayward months as the best telemarketer in America. 130
Faris @farisyakob.com · 24/04/2025You can’t optimize human behavioral decisions because habitation sorry AI email spam 020
Reposted by Farismtsw @mtsw.bsky.social · 21/04/2025Costco is a really popular subject for business-success case studies but I feel like business guys kinda lose interest when the upshot of the study is like "just operate with scrupulous integrity in all facets and levels of your business for four decades" and not some easy-to-fix gimmick 190149642748
Faris @farisyakob.com · 20/04/2025So I am guessing that Google has some kind of new thing called classroom and it has messaging And lol thanks Liam Ronald 010
Reposted by FarisJonathan Edward Durham @thisone0verhere.bsky.social · 17/04/2025“Why am I so sad today?” I ask myself after staring at my little handheld sadness machine and clicking all the sad little things that will definitely make me sad 402484486
Reposted by FarisNickSherrard @nicksherrard.bsky.social · 17/04/2025The shape of play report by Mattel corporate.mattel.com/the-shape-of...corporate.mattel.comThe Shape of Play | Mattel, Inc.Explore the transformative power of play through Mattel's Shape of Play Study! Watch the documentary to see how play benefits people of all ages around the globe, and dig into the full report to be i... 011
Faris @farisyakob.com · 17/04/2025So it turns out that Buffalo Wild Wings doesn’t not have mozzarella (I have no idea maybe it does it’s just funny wings Jessica Simpson ha ha but it really is buffalo milk in that cheese ya) 000
Faris @farisyakob.com · 17/04/2025I know this is boring but the new chatGtp is really pretty impressive lol 120
Faris @farisyakob.com · 17/04/2025“Ads: way too expensive, always getting more expensive, your competitors will just copy your copy, lots of fake/low-conversion clicks, your investors hate it, and it’ll kill you if you don’t have a strong business model already” open.substack.com/pub/andrewch...open.substack.comEvery marketing channel sucks right nowYes, I'm about to roast every tactic you're betting on 220
Faris @farisyakob.com · 17/04/2025So I’ve not been to Starbucks for ages but it seems pretty clear that mobile orders should be handled separately - it sort of ruins the in store experience 020
Faris @farisyakob.com · 17/04/2025As she said You have no power over me You have know power over me 000
Reposted by FarisThe Volatile Mermaid @ohnoshetwitnt.bsky.social · 16/04/2025I’m afraid that if I keep looking at the news it’s going kill me but I'm afraid that if I stop looking at the news I’m going to die. 661780269
Reposted by FarisBruce Johnston @eoinel.bsky.social · 16/04/2025You'd struggle to devise a more straightforward test of human intelligence than the choice presented in the last US election. 371093110
Reposted by FarisMatt Muir @mattmuir.bsky.social · 16/04/2025@annadent.bsky.social wrote this, though of you 111
Reposted by FarisMartin O'Neill @martinoneill.bsky.social · 15/04/2025This is great fun from Joe Heath, and explains why political philosophers (me included) get so annoyed by this weirdly ubiquitous and misleading meme, and all this mystifying and imprecise talk of 'equity'. A great public service. Please read it! josephheath.substack.com/p/why-philos...josephheath.substack.comWhy philosophers hate that ‘equity’ memeIf you want to annoy your favorite philosopher, one of the best ways to do it these days is to mention the “kids standing on boxes equity meme.” To call it the bane of our existence would be something... 99527