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Sarah Winters

@escmum.bsky.social
1.3K followers 794 following 386 posts

Founder and CEO of Content Design London Cat person with a dog. (And a cat, horse, hamster and fish.) Really hoping this takes over from the other place.

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Sarah Winters @escmum.bsky.social · 17/08/2026
Hi. I just look at your posts and never give anything back. Rude of me. Here, have a picture of my cat ignoring the 3 water bowls available and him shoving his head into my cold tea from last night. Just because.
Black cat with his head in a mug on a bedside cabinet. You can’t see the bottom half of his face.
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Sarah Winters @escmum.bsky.social · 06/07/2026
This is the only access to my wheelchair accessible room. Yeah.
Picture of some stairs. The only way to get to the room.
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Sarah Winters @escmum.bsky.social · 18/04/2026
“…perhaps oblivious to the fact that he was unlikely to spot the nocturnal animal during his daylight escapade.” This is funny.
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Sarah Winters @escmum.bsky.social · 26/03/2026
Petition is finally up! Please sign and share (if you agree!). petition.parliament.uk/petitions/76...
petition.parliament.uk
Petition: Require government departments to publish annual reports on digital projects
Make it law that all government departments publish annual reports on digital projects. These must explain why each website, app or campaign exists and what it costs. Named senior officials must be ac...
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Sarah Winters @escmum.bsky.social · 18/02/2026
Sorry, has today been 400 years’ long already? I feel like it has.
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Sarah Winters @escmum.bsky.social · 18/02/2026
We're having opinions again. But this time, we are going formal. UK government is publishing inaccessible vanity sites again. We've put in an FOI request and submitted a petition for government to be held accountable for their gross waste of money. contentdesign.london/blog/the-pub...
contentdesign.london
The public deserves services that are useful, usable and safe
Sign our petition for better transparency and accountability
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Kristina Halvorson @halvorson.bsky.social · 14/02/2026
I helped mobilize a group of neighbors to provide direct aid to nearly 50 families who are in hiding from ICE. These folks deserve fresh, familiar foods. So we're purchasing groceries direct from neighborhood Latino markets whenever we can. Venmo @kristina-halvorson to help, and please repost.
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Sarah Winters @escmum.bsky.social · 15/02/2026
Today I got a cuddle from a horse. A CUDDLE FROM A HORSE, PEOPLE. Everything is now ok.
Photo of a grey horse with her head on Sarah’s shoulder. Can’t see Sarah’s face.
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Content Design London @contentdesign.london · 30/01/2026
What we're reading: France has issued legal notices to 4 retailers for failing to meet EAA accessibility standards. The grace period is over. buff.ly/mJUnqd3 #Accessibility
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Tom Coates @tomcoates.bsky.social · 19/12/2025
Frankly amazing thread and we should bring all of these back.
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Sarah Winters @escmum.bsky.social · 19/11/2025
Terror? On my face? What makes you think that?
Sarah walking between 2 brown ponies.  Sarah has a slightly terrified nervous laugh going on.
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Content Design London @contentdesign.london · 14/11/2025
Michelle O'Connor and Ellen Boyle are making digital content accessible for everyone. Learn what Access:Given taught them and why small content choices matter. buff.ly/SDykCip #ContentDesign #Accessibilty #InclusiveDesign
buff.ly
5 minutes with Michelle O’Connor and Ellen Boyle, organisers of Access:Given
We work with organisations, big and small, to transform their content and help them succeed.
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Content Design London @contentdesign.london · 14/11/2025
New to content design? Start with Fundamentals. Two days of live, practical learning that builds the skills and confidence you need and a portfolio piece to show it. See course dates: buff.ly/yMLViDX #ContentDesign #UXWriting #GenAI
Learn content design. Get the skills you need.
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Content Design London @contentdesign.london · 10/11/2025
Final places: 2-day GenAI course starts Wednesday Join us this Wednesday, 12 November for our intensive GenAI course. Only a few places remaining at £695 inc. VAT. Learn to harness generative AI effectively in just two days. buff.ly/9uI2d0f #ContentDesign #UXWriting #GenAI
Last-minute opportunity: GenAI course places available. £695 inc. VAT. Book now.
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Sarah Winters @escmum.bsky.social · 07/11/2025
Right, I need help here. Been waiting an hour and a half for a medical appointment. We all know as soon as I go to the loo, they’ll call me. Is it worth the risk?
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Content Design London @contentdesign.london · 07/11/2025
Rich Prowse, our Director of Practice, spoke at Digital Leaders' AI Week about why content teams are essential for getting value from GenAI and how to avoid costly mistakes. buff.ly/Ea14Aj9 #ContentDesign #ContentStrategy #ContentTransformation #GenAI #ResponsibleAI
buff.ly
AI Week 2025
A Talk by Rich Prowse
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Content Design London @contentdesign.london · 21/10/2025
A clear path for content careers. The new Content Design Academy helps you move from doing the work to leading it – with practical, live courses designed by practitioners. Take a look at the pathway: buff.ly/oOMztSs #ContentDesign #UXWriting #GenAI #Training
buff.ly
Courses start January 2026
Get early bird pricing until 28 November 2025.
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Transform Wales @transform.wales · 10/10/2025
Today, we're launching Transforming Public Services for a Modern Wales. This report sets out a clear path for the next Welsh Government to move beyond short-term fixes and deliver better, human-centred services. #DigitalWales #PublicServiceReform
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Sarah Winters @escmum.bsky.social · 03/10/2025
Yesterday, I went to the gym at lunch. First time I’ve lifted weights in years. Then I sat at my desk for 4 hours. I am so paying for it today. 🤣
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Sarah Winters @escmum.bsky.social · 18/09/2025
Hello. Very personal, maudlin one today. Wanted to share some things that helped me when dealing with grief: * there’s no rule book; just many ways to grieve, * grief isn’t linear, * sometimes it feels like drowning. Find something to cling on to and just float. That’s enough for today.
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Sarah Winters @escmum.bsky.social · 15/09/2025
My co-worker today.
Ginger dog, head on a white table that has a laptop and pad on it. She looking at the camera a little forlornly.
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Sarah Winters @escmum.bsky.social · 02/09/2025
At dog agility training. Lottie (huge, fluffy black puppy thing - not sure of breed), took the jump, ran through the tunnel, scampered off to the next field, jumped the barbed wire, sloshed through the swamp ditch and then came back. 8/10. Would watch again purely for the owner’s reaction.
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Sarah Winters @escmum.bsky.social · 01/09/2025
The UK Government will send a test alert to mobile phones on Sunday. This is how to switch it off: www.gov.uk/alerts/optin... Before anyone types before thinking: domestic abuse survivors may need this. If you don’t, just scroll on.
gov.uk
Opting out of emergency alerts
Opting out of emergency alerts
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Sarah Winters @escmum.bsky.social · 30/08/2025
Today, I had cuddles from a horse. Today is a very good day.
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Sarah Winters @escmum.bsky.social · 20/08/2025
We have some of the most amazing, beautiful, supportive people in this industry. People who are ready to chat and be there even when you don’t think you need them (but apparently do). I feel so grateful and blessed. Here, have a pic of this year’s first corn cob to celebrate friendship with me.
Open corn cob, pale yellow kernels in the sunshine.
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Sarah Winters @escmum.bsky.social · 16/08/2025
Here, have a pic of flowers from my garden. I don’t usually grow flowers. Just food. I will now be growing both.
Little posy of pink, yellow and purple flowers in a small glass jar.
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Content Design London @contentdesign.london · 13/08/2025
Our new Content Design Academy is a career-long learning programme that supports you as you develop from hands-on practitioner to strategic leader. Take courses individually or as part of a complete programme. Download the brochure to find out more: buff.ly/suc4Hhf
buff.ly
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Content Design London @contentdesign.london · 12/08/2025
Early bird prices for the Autumn Academy end in 10 days! Join the Academy and find out more on our website: buff.ly/pg2pCuW If you have any questions about which course is right for you contact our friendly Learning team: learning@contentdesign.london
A dark graphic with white text which reads Early bird pricing ends in 10 days
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sophiacollins.bsky.social @sophiacollins.bsky.social · 03/08/2025
Imagine if, instead of war memorials, in every town and village, there was a memorial to all the victims of domestic violence from that place.
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Sarah Winters @escmum.bsky.social · 22/07/2025
Okay team. We are on this. We’ve got this. We’re not shying away from this. Our take on GenAI. And we’ll have none of the glittery hype, thanks very much. Just what we’re going to do.
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Sarah Winters @escmum.bsky.social · 17/07/2025
Just picked up my phone to call my dog. How’s your morning going?
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Sarah Winters @escmum.bsky.social · 05/07/2025
Spent several hours yesterday without internet. No wifi, 3/4g - nothing. Was so strange. Thought I’d cook: all recipes in the cloud. Music and audio books, in the cloud. Ways to communicate mostly need internet here, the reception is rubbish. Today I will be analogue-ing my life.
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Sarah Winters @escmum.bsky.social · 03/07/2025
Come to mine for a meeting. Leave with vegetables. No-one gets to leave without vegetables. It’s now non-negotiable. Spinach, anyone?
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Frankie Roberto @frankieroberto.com · 25/06/2025
Love this from @beeps.gay! Always good to try and understand the background before jumping to conclusions.
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Sarah Winters @escmum.bsky.social · 24/06/2025
Fighting with tech since 7am and an hour and a half on the phone to Vodafone. Think a post-work walk is in order. Poppies or beach walk? Frazzled brain can’t decide.
Photo of a red poppy field sloping down to a beach cove. Beautiful blue sky and water. Picture of a beach with a town on a hill in the distance. Sunny day and clear blue sky.
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Sarah Winters @escmum.bsky.social · 18/06/2025
My dog has 3 clean, large, filled water bowls in my small house. Really, it’s not far for her to get water. She’s drinking out of my glass currently.
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Sarah Winters @escmum.bsky.social · 17/06/2025
What is common knowledge in your field, but shocks outsiders? No one looks at a wall of text or really long sentence as thinks ‘this person is very clever’. People want to apply what you’ve written to their lives. Get to the point.
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Sarah Winters @escmum.bsky.social · 16/06/2025
At lunch today, I sat in the shade with my dog. I wanted to be outside but I wanted her to remain cool. She moved and sat in the sun. Why do I bother?
Photo of dog laying in the sun just to the edge of shade.
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Sarah Winters @escmum.bsky.social · 12/06/2025
With my usual grace and flair for words: “Crap in, crap out.” Get your content in order before AI mushes it all up. New blog post by me. contentdesign.london/blog/sort-ou...
contentdesign.london
Sort out your content before AI does
We work with organisations, big and small, to transform their content and help them succeed.
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Pete Dominick @petedominick.bsky.social · 05/06/2025
I’ll be talking to the great @mikegrunwald.bsky.social tonight LIVE at 5 on the YouTubes
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David Ho @davidho.bsky.social · 25/05/2025
Hard to believe they’re talking about the same event.
Headline from the independent: Trump gives rambling speech about trophy wives, golf and the 'great late' Al Capone in politically-charged West Point addressHeadline from the New York Times: Trump Gives Commencement Address at West Point, Stressing a New Era
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Sarah Winters @escmum.bsky.social · 20/05/2025
I’m used to being stuck behind a tractor on a narrow winding lane. Today, I was stuck behind a squirrel. The furry little critter just kept running down the middle of the road. Couldn’t squish him. Made my day to turn up late and say ‘sorry, was stuck behind a squirrel.’ It’s the small things.
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Jukesie @jukes.ie · 14/05/2025
Just 8 more responses and I'll have met my target of 200 🙏 forms.gle/VQUhcZH9HfVG...
forms.gle
Internet of Public Service Jobs - the survey
I'm combining my two irregular surveys into (a) how folks use my newsletter and (b) the state of job hunting for public service digital roles at the moment. I'll share the results sometime in June as ...
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Sarah Winters @escmum.bsky.social · 08/05/2025
What tv show/film would you recommend for someone who likes whodunnits (not gory ones. More Midsomer Murders style) and needs mindless tv entertainment?
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Sarah Winters @escmum.bsky.social · 30/04/2025
Reversing a tiny dump truck for the first time. Seriously, the concentration on my face. 😆 @annkempster.com
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Sarah Winters @escmum.bsky.social · 28/04/2025
People, I am going to be driving a 2 tonne dump truck for a week. I’m beyond excited.
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David Ho @davidho.bsky.social · 18/10/2024
I hate the use of "learning" to mean "lesson".
Someone used "learnings" to mean "lessons".
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Sarah Winters @escmum.bsky.social · 26/04/2025
You know for content stuff, you need to follow @contentdesign.london, yes? Here you are mostly going to get twaddle. Here’s a pic of homegrown produce and my first nettle quiche. It was a tasting session - that’s not my lunch or anything. I just wanted it to look fancy.
Photo of a slice of quiche with green bits in, a cut up radish, a couple of rocket leaves and a primrose.
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Sarah Winters @escmum.bsky.social · 25/04/2025
Today’s vibe: apple crumble for breakfast. I’m not apologising for it.
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Sarah Winters @escmum.bsky.social · 20/04/2025
Trans women are not a threat to women’s safety. Men are a threat to women’s safety. If you are furious about the second blanket statement (it’s not all men!) take a look at the first. Then go look up some actual facts. Cis men have always been the threat. Sort the problem, not a myth.
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