Reposted by Chris Skurka
Did you know that describing positive climate futures can actually trigger audience resistance? The good news is, narratives can help! Check out our recent open access article, a team effort with Megan Norman, Nahyun Kim, and @chrisskurka.bsky.social
link.springer.com/article/10.1...
link.springer.com
Envisioning a brighter future: leveraging narratives to reduce resistance to climate success stories - Climatic Change
Many theories suggest envisioning a desirable future motivates individual and collective action, but it is unclear how media can best be used to foster visions of positive environmental futures. Furth...