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Cassandra L. C. Troy

@clctroy.bsky.social
640 followers 375 following 30 posts

Researching climate & environmental communication // Assistant Professor in the Department of Journalism at University of Illinois Urbana-Champaign // PhD from Penn State // Always open to book and restaurant recommendations

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Reposted by Cassandra L. C. Troy
Durham County Department of Public Health (DCoDPH) @durhamhealthnc.bsky.social · 16/09/2026
As COVID-19 cases continue to increase, it's important to know accurate information about COVID-19 in order to protect yourself and others! Get the facts about common myths, and take steps to protect yourself and others.
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Cassandra L. C. Troy @clctroy.bsky.social · 03/09/2026
Did you know that describing positive climate futures can actually trigger audience resistance? The good news is, narratives can help! Check out our recent open access article, a team effort with Megan Norman, Nahyun Kim, and @chrisskurka.bsky.social link.springer.com/article/10.1...
link.springer.com
Envisioning a brighter future: leveraging narratives to reduce resistance to climate success stories - Climatic Change
Many theories suggest envisioning a desirable future motivates individual and collective action, but it is unclear how media can best be used to foster visions of positive environmental futures. Furth...
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Cassandra L. C. Troy @clctroy.bsky.social · 09/07/2026
We've got two cluster hires happening, come work with me! www.linkedin.com/posts/now-hi...
linkedin.com
🔶🔷Now hiring: The College of Media has seven openings for full-time, tenure-track assistant professors, including a cluster hire in sports media; a cluster hire in media and society; and… | College of...
🔶🔷Now hiring: The College of Media has seven openings for full-time, tenure-track assistant professors, including a cluster hire in sports media; a cluster hire in media and society; and advertising. ...
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Cassandra L. C. Troy @clctroy.bsky.social · 06/01/2026
Every time someone tries to tell me that generative AI use for students is just like calculators entering the classroom, I really want to point them to articles like this one.
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Cassandra L. C. Troy @clctroy.bsky.social · 09/12/2025
After attending about a dozen webinars on AI in teaching and research this semester (some good, many lackluster), I really enjoyed this book. It offered a nuanced discussion of a few key AI technologies that helped me better evaluate them as possible tools for specific tasks. HOWEVER...
Cover of the book AI Snake Oil: What artificial intelligence can do, what it can't, and how to tell the difference by Arvind Narayanan and Sayash Kapoor
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Cassandra L. C. Troy @clctroy.bsky.social · 08/09/2025
It would be great if Google Chrome did not ask my students if they want to cheat (oh sorry, offer "homework help" that's just an AI answer to any highlighted question) on every single page of my Canvas site.
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Reposted by Cassandra L. C. Troy
Bellisario Grad Ed @bellisariograded.bsky.social · 15/08/2025
Faculty Juliet Pinto & alum Lola Xie coedit w/ Stephen Mainzer "Communicating Resiliency & Efficacy in a Digital Age: Mediated Communities." Coauthoring chapters are alum @clctroy.bsky.social & Bingbing Zhang & PhD candidate @rachel901pttrsn.bsky.social. bookstore.emerald.com/communicatin...
bookstore.emerald.com
Communicating Resiliency and Efficacy in a Digital Age
Communicating Resiliency and Efficacy in a Digital Age: Mediated Communities takes an interdisciplinary look at the roles and processes associated with mediated communication in helping to foment community resiliency.
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Reposted by Cassandra L. C. Troy
Bellisario Grad Ed @bellisariograded.bsky.social · 05/08/2025
@chrisskurka.bsky.social, @clctroy.bsky.social, Yin Yang, & @jessgallmyrick.bsky.social are among the coauthors of "'It Is in the Air': Seeking & Scanning for Information About Pre-Exposure Prophylaxis Among Young-Adult Men Who Have Sex w/ Men in the US." www.tandfonline.com/doi/full/10....
tandfonline.com
“It Is in the Air”: Seeking and Scanning for Information About Pre-Exposure Prophylaxis Among Young-Adult Men Who Have Sex with Men in the US
Pre-exposure prophylaxis (PrEP) is a biomedical intervention that dramatically lowers one’s risk of acquiring HIV. However, PrEP uptake has been slow among young-adult men who have sex with men (YM...
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Reposted by Cassandra L. C. Troy
Bellisario Grad Ed @bellisariograded.bsky.social · 07/08/2025
We spy among this illustrious group of Lillian Lodge Koperhaver Fellows, faculty Yujin Heo and alum @clctroy.bsky.social & Bingbing Zhang!
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Reposted by Cassandra L. C. Troy
Bellisario Grad Ed @bellisariograded.bsky.social · 13/07/2025
@christenbuckley.bsky.social, Megan Norman, @clctroy.bsky.social, Yin Yang & Jiaqi Agnes Bao, Holly Overton & Yongnam Jung coauthor "AI Disclosure in Strategic CSR Communication." www.tandfonline.com/doi/abs/10.1...
tandfonline.com
AI Disclosure in Strategic CSR Communication: Examining the Impact of Narratives, Source Labels, Message Transparency, and Organizational Perceptions on Behavioral Intentions
Despite identified advantages, AI poses challenges for strategic communication practitioners when considering effective and ethical disclosure of such technologies. This study explores the labeling...
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Cassandra L. C. Troy @clctroy.bsky.social · 16/06/2025
#ICA25 was a great opportunity to attend some excellent panels, see old friends, and meet up with new collaborators for the first time in person. Also honored to receive the Environmental Comm Division's biannual dissertation award!
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Cassandra L. C. Troy @clctroy.bsky.social · 13/06/2025
#ICA25 is off to a good start! Yesterday I had the opportunity to present my work with @nicholasejh.bsky.social and Sihao Zhou reviewing activism measures in communication and mass media scholarship. Thanks to the pre-conference organizers for putting together a great day.
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Reposted by Cassandra L. C. Troy
Prairie Research Institute @prairieresearch.bsky.social · 03/03/2025
It was the highlight of our week, too! Thanks for sharing your knowledge and expertise with our scientists, @clctroy.bsky.social!
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Cassandra L. C. Troy @clctroy.bsky.social · 28/02/2025
One highlight this week was taking part in the @prairieresearch.bsky.social Insight to Impact series. I had a great time sharing tips on effective communication strategies in climate solutions messaging. And the attendees had some great questions!
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Reposted by Cassandra L. C. Troy
Bellisario Grad Ed @bellisariograded.bsky.social · 27/02/2025
@clctroy.bsky.social, @christenbuckley.bsky.social, Ahmed Al Rawi, Nahyun Kim, Michail Vafeiadis & Holly Overton author "When Employers Speak Out: Examining Effects of Corporate Social Advocacy Through Belief Match, Organizational Identification & Authenticity." journals.sagepub.com/doi/10.1177/...
journals.sagepub.com
Sage Journals: Discover world-class research
Subscription and open access journals from Sage, the world's leading independent academic publisher.
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Reposted by Cassandra L. C. Troy
Bellisario Grad Ed @bellisariograded.bsky.social · 26/02/2025
Doctoral alum @clctroy.bsky.social and Nicholas Eng join faculty Holly Overton as coauthors of "Corporate support for the sustainable development goals: Effects of symbolic and substantive communication," in Public Relations Review. www.sciencedirect.com/science/arti...
sciencedirect.com
Corporate support for the sustainable development goals: Effects of symbolic and substantive communication
The public increasingly expects companies to speak out and act in relation to serious societal issues and corporate involvement is necessary to accomp…
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Cassandra L. C. Troy @clctroy.bsky.social · 07/02/2025
The emails really do start coming and they don't stop coming.
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Reposted by Cassandra L. C. Troy
Bellisario Grad Ed @bellisariograded.bsky.social · 02/02/2025
Contributors include faculty @chrisskurka.bsky.social & alum @clctroy.bsky.social w/ Helen Joo & Rainer Romero-Canyas on "STRATEGIC COMMUNICATION AT THE INTERSECTION OF HEALTH, THE ENVIRONMENT & INEQUALITY: THE CASE OF PUBLIC MESSAGING FROM THE EDF" instituteforpr.org/prj-vol-17-i...
instituteforpr.org
PRJ Vol. 17 Issue 3 Article 7 | Institute for Public Relations
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Cassandra L. C. Troy @clctroy.bsky.social · 16/01/2025
Winter break has featured some course prep and writing, but also lots of baking, reading, painting, and snowy walks. Feeling ready(ish) for the spring semester.
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Cassandra L. C. Troy @clctroy.bsky.social · 08/01/2025
It's never too late to acquire new skills. For example, today I learned that I've become really good (too good even) at grinding my teeth. Off to a great start, 2025 🥂
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Cassandra L. C. Troy @clctroy.bsky.social · 02/01/2025
Just received a letter notifying me that my old insurance policy denied coverage for a routine preventative care visit over the summer and the insurance company is (drumroll please)... United Healthcare.
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Cassandra L. C. Troy @clctroy.bsky.social · 24/12/2024
I get the spirit behind the "happy holidays!" emails. But truly the best holiday gift these univerisities and conference organizations can give us is fewer emails to clear out of our inboxes when we get back from break.
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Cassandra L. C. Troy @clctroy.bsky.social · 17/12/2024
My first semester as Dr. Troy is complete! Taught a lot on distilling complex environmental topics for a general audience, found a good rhythm of teaching and research, met new colleagues across campus, made progress in my quest to find the best almond croissants and seasonal lattes in town.
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Cassandra L. C. Troy @clctroy.bsky.social · 07/12/2024
Bluesky has been such a nice platform to connect with colleagues outside of Twitter. But an unexpected joy has been finding some of my favorite fiction authors here! Between the recommendations they post and their new books coming out, my 2025 to-read list is getting pretty long.
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Reposted by Cassandra L. C. Troy
Bellisario Grad Ed @bellisariograded.bsky.social · 04/12/2024
PhD alum @clctroy.bsky.social summarizes her research on solutions journalism and climate change.
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Cassandra L. C. Troy @clctroy.bsky.social · 04/12/2024
Here's a summary of my research on climate solutions journalism! 1) An experiment shows that a solutions article boosts confidence in a solution & willingness to act. 2) Interviews with journalists explain how this news equips audiences to evaluate & act on solutions. iee.psu.edu/news/blog/ho...
iee.psu.edu
How solutions journalism can transform climate change reporting and inspire action
News coverage focused on climate solutions can can motivate people to engage in climate-friendly behaviors. However, journalists face challenges in reporting on these complex issues, and they need sup...
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Cassandra L. C. Troy @clctroy.bsky.social · 30/11/2024
Alright y'all, what podcasts are we listening to on these long, post-Thanksgiving car rides?
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Reposted by Cassandra L. C. Troy
Sydney L Forde @sydneyforde.bsky.social · 25/11/2024
Had a fantastic time at #NCA24 in New Orleans catching up with old friends and making some new ones ⚜️📿🎷 @yaseminbeykont.bsky.social @marandagoke.bsky.social @erikasolis.bsky.social @clctroy.bsky.social @saeeddabbour.bsky.social @v2902s.bsky.social #NCA2024
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Cassandra L. C. Troy @clctroy.bsky.social · 25/11/2024
It is once again the time of year when I see extended family and explain that no, I do not get paid when I write a textbook chapter or journal article.
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Reposted by Cassandra L. C. Troy
Sydney L Forde @sydneyforde.bsky.social · 24/11/2024
Great presentation on goals and challenges of climate solutions journalism by @clctroy.bsky.social at #NCA24 #NCA2024
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Cassandra L. C. Troy @clctroy.bsky.social · 24/11/2024
In light of recent conversations I'm seeing about echo chambers and preaching to the choir- there are times where it's desirable for content to be shared in like minded circles, and other times where attaining broader awareness is needed! Check out our work on choice exposure to disparity messages
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Reposted by Cassandra L. C. Troy
Yasemin Beykont @yaseminbeykont.bsky.social · 24/11/2024
End of #NCA24 - I am very happy that I got to watch these smart colleagues’ presentations, catch up with old friends, and meet new amazing scholars! @clctroy.bsky.social @erikasolis.bsky.social @marandagoke.bsky.social @annieannie.bsky.social
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Cassandra L. C. Troy @clctroy.bsky.social · 22/11/2024
Having a great time at #NCA24 so far and enjoyed presenting some of my dissertation research on journalists' experiences covering climate solutions.
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Reposted by Cassandra L. C. Troy
Chris Skurka @chrisskurka.bsky.social · 21/11/2024
Health comm folks have studied responses to messages about health disparities. But do people actually tune into these messages in the first place? Our new study suggests these messages may be preaching to the choir. Check it out, led by @clctroy.bsky.social! www.tandfonline.com/eprint/VUY2D...
tandfonline.com
Who is Willing to Learn About Inequality? Predictors of Choice Exposure to Messaging About Racial Disparities in Air Pollution Effects Among Black and White U.S. Residents
Widespread public awareness is needed to address health disparities and push for effective and equitable solutions. However, in a high choice media environment, this can only be achieved to the ext...
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Cassandra L. C. Troy @clctroy.bsky.social · 18/11/2024
Hello 👋 happy to see you all somewhere that's not Twitter
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