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Giulia Panozzo

@sequinsnsearch.bsky.social
57 followers 22 following 32 posts

Neuroscientist in marketing - I talk about consumer neuroscience, A/B testing for SEO and user behaviour. Often in sequins ✨ and skates.

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Giulia Panozzo @sequinsnsearch.bsky.social · 22/09/2026
I'm just a girl, sitting in front of my laptop at 3am, begging it to please make this powerpoint work so I can go to bed #lifeofaspeaker #brightonSEO
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Sitebulb @sitebulb.com · 26/08/2026
The Metric Most SEOs Are Still Not Measuring In The Age Of AI - via @sejournal.bsky.social & @sequinsnsearch.bsky.social #seo
searchenginejournal.com
The Metric Most SEOs Are Still Not Measuring In The Age Of AI
We've spent 20 years measuring what happens after a query is made. AI exposes why that's no longer enough.
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Majestic @majestic.com · 17/08/2026
Giulia Panozzo (@sequinsnsearch.bsky.social) says there's so much that you can do with AI, but you need to bear in mind that there's also a fine line between where you should and shouldn't use it because it can negatively impact your customers' trust towards you. maj.to/4iWFKMK
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Majestic @majestic.com · 17/08/2026
Giulia Panozzo (@sequinsnsearch.bsky.social) explains that AI often requires significant human input to refine outputs, struggles with nuanced context, and presents ethical challenges regarding transparency and authenticity. maj.to/4iWFKMK
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Giulia Panozzo @sequinsnsearch.bsky.social · 11/08/2026
I wrote about a metric most SEOs don't bother with (but they should) for @sejournal.bsky.social 💭
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Candour @withcandour.co.uk · 05/08/2026
Beyond the query: how emotional brand signals influence clicks and conversions In this session, @sequinsnsearch.bsky.social discusses whether people’s nervous systems react differently to AI-generated versus human-created content. Let's answer whether AI can replace human creativity.
Speaker announcement graphic for SearchNorwichXL featuring Giulia Panozzo. Her talk is titled "Beyond the query: how emotional brand signals influence clicks and conversions," taking place on September 24, 2026, at Maddermarket Theatre, Norwich.
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Candour @withcandour.co.uk · 21/07/2026
Here's what to expect at #SearchNorwichXL Morning: @hellemans.me @bngsrc.bsky.social @dixonjones.bsky.social Afternoon: @guaca.bsky.social @sequinsnsearch.bsky.social @adoubleagent.bsky.social A panel about the future of search & SEO. Ending with: @myriam.dopamine.builders @divingfor.fun
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Giulia Panozzo @sequinsnsearch.bsky.social · 20/07/2026
@cos.io I published a preprint earlier today that was regularly approved by a moderator, but now I can no longer access it as my account has been flagged for potential spam. I already filled in the relevant form and sent in an email, is there anything else I can do to unblock it?
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Search Engine Journal @sejournal.bsky.social · 18/05/2026
Over-reliance on analytics has distanced brands from users, making human understanding the key advantage in a signal-loss era. via @SequinsNsearch
searchenginejournal.com
Rethinking Audience Targeting In A Signal-Loss Era (With The R.E.M. Framework)
Over-reliance on analytics has distanced brands from users, making human understanding the key advantage in a signal-loss era. via @SequinsNsearch
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Giulia Panozzo @sequinsnsearch.bsky.social · 27/04/2026
It's #brightonSEO week! I'll be: 👩🏻‍🏫 delivering a training on Wednesday 👂🏻 listening to my favourite speakers on Thursday 🎤 speaking and moderating pretty much all day in Auditorium 2 on Friday Who else is around?
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Candour @withcandour.co.uk · 23/04/2026
This #SearchNorwichXL speaker is a neuroscientist, TEDx speaker, internationally published researcher and professional figure skater. Who other than @sequinsnsearch.bsky.social! Giulia specialises in applying brain science insights to search & user behaviour through her consultancy, Neuroscientive
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Majestic @majestic.com · 29/01/2026
Giulia Panozzo (@sequinsnsearch.bsky.social) explains that AI often requires significant human input to refine outputs, struggles with nuanced context, and presents ethical challenges regarding transparency and authenticity. maj.to/4iWFKMK
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News from Google @newsfromgoogle.bsky.social · 18/12/2025
You can now verify Google AI-generated images and videos in the Gemini app ✅ We’re expanding our content transparency tools to help you more easily identify content generated by Google AI. Just upload an image or video file and ask, "Was this generated using Google AI?"
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Giulia Panozzo @sequinsnsearch.bsky.social · 12/12/2025
I wrote a piece on the negativity bias and its role in marketing for @sejournal.bsky.social, read it here: www.searchenginejournal.com/negativity-b...
searchenginejournal.com
Negativity Bias: Why Customers Don't Want Anything To Do With You (And What To Do About It)
Discover why the "bad portions" of the user journey are the ones that tend to be remembered, and what to do about it.
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Giulia Panozzo @sequinsnsearch.bsky.social · 10/11/2025
A highlight of my career - my first TEDx talk 🔴 It was an incredible experience, led by a wonderful team and shared with an awesome group of speakers. A truly unforgettable one. Thank you, TEDx Vicenza! ❌ #TEDx #TEDxVicenza
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Giulia Panozzo @sequinsnsearch.bsky.social · 08/11/2025
Tech rehearsals done 🥹🇮🇹 #TEDxVicenza
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Giulia Panozzo @sequinsnsearch.bsky.social · 28/10/2025
This week really said 'I woke up and chose violence' ...and it's only Tuesday
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Giulia Panozzo @sequinsnsearch.bsky.social · 22/10/2025
Guess where I am? Level: easy
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Search ‘n Stuff @searchnstuff.co.uk · 11/10/2025
💡 Giulia Panozzo @sequinsnsearch.bsky.social: Enhancing Search with Psychology & Neuroscience. 🧠 SEO meets human behavior. #SearchNStuff2025 #DigitalMarketing #NeuroMarketing
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Giulia Panozzo @sequinsnsearch.bsky.social · 03/10/2025
On Mean Girls day...we don't wear pink, but we talk about search behaviour, LLMs, and POCKETS (no, it's not an acronym, we talk about actual pockets) 💅 @searchwithsean.bsky.social @myriam.dopamine.builders
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Giulia Panozzo @sequinsnsearch.bsky.social · 01/10/2025
@brightonseo.com is just around the corner, but you can still secure your ticket to my training 'Fundamentals of Neuromarketing' before prices go up! If you're coming, you're in for a treat: you get to learn all of this before my uni students do (and you don't get assessed on it, win-win) 🎉
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Giulia Panozzo @sequinsnsearch.bsky.social · 26/09/2025
I wrote this for an online magazine in July 2024, but it was only available behind a paywall then. I didn't want it to go to waste, so I republished this on my website (mainly because the image is the best thing I have ever created with AI). Enjoy 🩺 www.neuroscientive.com/post/measuri...
neuroscientive.com
Measuring and Improving UX (when you don’t work in UX)
You don't need to work in UX to care about how users navigate your website. Read on to find out the quick fixes that impact both UX and SEO.
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Giulia Panozzo @sequinsnsearch.bsky.social · 23/09/2025
I love going incognito to events and hearing people pitch their GEO services as the best next thing ♥️
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Giulia Panozzo @sequinsnsearch.bsky.social · 23/09/2025
There's still time (but not a lot) to book your ticket for @searchnstuff.co.uk this October - you can get 35% off the conference with my code GPANOZZO35 ✨ Lots of talks and networking opportunities by the sea 🌊 Don't walk, RUN to get your ticket here ⬇️ searchnstuff.co.uk/conferences/...
searchnstuff.co.uk
Search 'n Stuff Antalya Conference 2025: SEO, AI, PPC, Performance, GA4, Content
Explore SEO, AI, eCommerce, paid and organic growth tactics at the Search 'n Stuff Antalya 2025 Conference; future-proof your digital strategy with 40+ experts.
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Sitebulb @sitebulb.com · 22/09/2025
The Behavioral Data You Need To Improve Your Users' Search Journey - via @sejournal.bsky.social & @sequinsnsearch.bsky.social #seo
bit.ly
The Behavioral Data You Need To Improve Your Users' Search Journey
Behavioral data helps us understand what drives users to a search, where they carry it out, and what points of friction might be blocking conversion.
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Giulia Panozzo @sequinsnsearch.bsky.social · 15/09/2025
A few stills from #BelgradeSEOConference last week - a great debut for @iva-jovanovic.com and team, I am stoked I was part of this very first (and very successful) edition along with this great group of speakers! 🪄
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Giulia Panozzo @sequinsnsearch.bsky.social · 03/09/2025
My new article "The Behavioral Data You Need To Improve Your Users’ Search Journey" is now live on Search Engine Journal! 🧠 www.searchenginejournal.com/the-behavior...
searchenginejournal.com
The Behavioral Data You Need To Improve Your Users' Search Journey
Behavioral data helps us understand what drives users to a search, where they carry it out, and what points of friction might be blocking conversion.
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Giulia Panozzo @sequinsnsearch.bsky.social · 21/08/2025
Back in Antalya to deliver some magic this October! 🪄🧠
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Giulia Panozzo @sequinsnsearch.bsky.social · 11/08/2025
And we're back in Barcelona this November 🇪🇸 Thanks for the invite, @webcertain.bsky.social ! Tickets and agenda here: events.webcertain.com/internationa...
events.webcertain.com
International Search Summit - Webcertain Events
International SEO, content marketing and PPC tips and tactics in Barcelona – 13 November 2025.
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Giulia Panozzo @sequinsnsearch.bsky.social · 30/07/2025
Everyone now is talking about human behaviour - so how about you come and learn about it for real at the next #brightonSEO? 🧠 You can see the content of my training "Fundamentals of Neuromarketing" and secure your spot here: brightonseo.com/courses/fund... Prices go up tomorrow! #brightonSEO
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Mark Williams-Cook @markwilliamscook.com · 21/07/2025
Sometimes trying to get SEO budget for basic things can feel you like are on trial — and like being on trial, evidence can help! 🧑‍⚖️ @sequinsnsearch.bsky.social did an excellent @sitebulb.com workshop on how to get that evidence that you can watch for free: www.youtube.com/watch?v=dzTw...
Cartoon of a judge declaring, "Case closed! Give them the SEO budget," while a laptop displays a Sitebulb SEO webinar slide on delta formulas.
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Giulia Panozzo @sequinsnsearch.bsky.social · 18/07/2025
My guest article is out on @level343.bsky.social blog! Everything you wanted to know (and more) about SEO Testing: level343.com/search-marke...
level343.com
SEO Testing: the complete open-source guide (without paid tools)
This comprehensive guide to SEO testing walks you through how to run impactful experiments, from formulating hypotheses to selecting test designs and analyzing results, without relying on paid tools.
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Giulia Panozzo @sequinsnsearch.bsky.social · 09/07/2025
I ran a neurophysiological study to find out how we respond to AI vs Human material. And it helped me figure out what the future of our industry looks like...read about it all on Search Engine Journal ⬇️
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Yordan Dimitrov @yordan-dimitrov.com · 07/07/2025
At the start of May, I had the absolute pleasure of co-hosting #SEOOfficeHours with Jo Juliana Turnbull. Our special guests were @sequinsnsearch.bsky.social and @searchwithsean.bsky.social Thank you Michael @goodsignals.com and Jo for this incredible opportunity. youtu.be/A4qHN3pqZtU?...
youtu.be
SEO Office Hours 2nd May 2025 ft. Jo Turnbull, Yordan Dimitrov, Sean Barber, Giulia Panozzo
YouTube video by Good Signals
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Giulia Panozzo @sequinsnsearch.bsky.social · 09/06/2025
I loved every second of #WMF2025 - a massive expo full of innovation and incredible talks, in one of my favourite cities. We worked in the sun, ate like royalty, met up with industry friends and averaged 20K steps a day. (And I did a talk of course). Alla prossima, Bologna! 🇮🇹
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Majestic @majestic.com · 06/06/2025
Giulia Panozzo (@sequinsnsearch.bsky.social) explains that as you grow in your career, your focus shifts from basic needs to self-fulfilment, and it's okay not to master everything, especially in junior roles. maj.to/3QUnZ3H
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Majestic @majestic.com · 06/06/2025
Giulia Panozzo (@sequinsnsearch.bsky.social) believes that investing in your skills is key in times of rapid change because SEO now goes far beyond search engines, and adapting to this is essential. maj.to/3QUnZ3H
A photo of Giulia Panozzo with the text "We have been put through a time of unprecendented change and investing in your skill set is the one thing that you have control over. SEO has not only been about search engines for a long time now. You have to run with this change."
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Giulia Panozzo @sequinsnsearch.bsky.social · 15/05/2025
Excited to be back in Antalya in October! Tickets are selling fast for this one: imagine a conference at a seaside resort, with awesome food, insightful talks and brilliant networking all around...you know it's an opportunity not to be missed! Run to get your spot🏃🏻‍♀️
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Giulia Panozzo @sequinsnsearch.bsky.social · 04/05/2025
I've got so much good feedback from my neuromarketing masterclass at the latest #brightonSEO that we are going to make it a full-day training at the next one! 🧠🚀 Prices go up in June so this is the best time to book ⬇️ brightonseo.com/courses/fund...
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Yordan Dimitrov @yordan-dimitrov.com · 01/05/2025
Very excited to share that I'll be co-hosting #SEOofficeHours tomorrow with Jo Juliana Turnbull. Our guests will be my dear friend @sequinsnsearch.bsky.social and the awesome Sean Barber. You can join us live at 9:30 am UK time or watch on demand after on YouTube.
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Yordan Dimitrov @yordan-dimitrov.com · 24/04/2025
I'm very excited to announce my first-ever talk. I'll be covering the topic of: "The Importance of Brand in the Age of AI Overviews" at #SEMantics 📍 Tempest, Brighton (159 Kings Rd) 🕕 6:00pm–9:00pm 🎟 Free to attend – reserve your spot here: www.eventbrite.co.uk/e/semantics-...
Poster from SEMantics for Thursday, 22nd of May 2025. Yordan Dimitrov and Sophie Hartley presenting.
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Giulia Panozzo @sequinsnsearch.bsky.social · 15/04/2025
WDYM I can only choose 4 pictures of my time at #brightonSEO! Anyway, full room for both my neuromarketing masterclass and for my talk about AI vs Human content discrimination. ✨ Felt good, got great feedback, had fun and little sleep as usual. Always the BEST time, @brightonseo.com 🫶
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Yordan Dimitrov @yordan-dimitrov.com · 14/04/2025
Some highlights from #brightonSEO 💙 Thank you everyone for the wonderful time. 🥹
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Giulia Panozzo @sequinsnsearch.bsky.social · 12/04/2025
hey pals, if you have pics/videos of me at this past #brightonSEO, would you mind sharing them with me? Got to update those social pics with something that isn't from 2017 ✨🚀
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Giulia Panozzo @sequinsnsearch.bsky.social · 11/04/2025
Flash news: I am speaking twice at #brightonSEO today! Starting from my masterclass at 11.10. See you soon!
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Jojo Furnival @jojofurnival.bsky.social · 10/04/2025
@areejabuali.bsky.social @sequinsnsearch.bsky.social with me & Miruna on @sitebulb.com's stand at @brightonseo.com!
Areej, Jojo, giulia, miruna
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Giulia Panozzo @sequinsnsearch.bsky.social · 08/04/2025
I finally logged in again just to say that if you are at #BrightonSEO this week, you can catch me speaking twice on Friday! 🧠Masterclass: Neuromarketing for brands (11.20AM) 🤖 Man VS Machine: can we actually tell the difference? (1.40PM) See you there! ✨
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