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WHAT TO FIX

@whattofix.tech
170 followers 122 following 195 posts

www.whattofix.tech is a tech policy and accountability nonprofit, moving the conversation beyond problems into actionable diagnoses and solutions. Pioneering research into social media monetization practices since 2019.

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WHAT TO FIX @whattofix.tech · 11h
🚨 NEW REPORT Meta says it restricts child monetization. Why did we find thousands of child-related accounts seemingly accessing monetization products across #Facebook and #Instagram? Read the full report: www.whattofix.tech/publications...
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WHAT TO FIX @whattofix.tech · 28/09/2026
COMPLAINT AGAINST META: WHAT WE ARE REQUESTING We filed a #DSA complaint against #Meta with the Netherlands Authority for Consumers and Markets asking them to investigate Meta's monetization rules, their enforcement, and user reporting systems.
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WHAT TO FIX @whattofix.tech · 25/09/2026
TikTok pre-emptively notified Sanctions Authorities that it may have violated sanctions, following our April 2026 report.
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Victoire Rio @riovictoire.bsky.social · 22/09/2026
In a fascinating move, X is suing content creators for taking advantage of its monetization program and * defrauding * the company of $277,000. It may just be me, but the kind of activity described in this case was entirely predictable. Shouldn't it be X's responsibility to mitigate such risks?
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WHAT TO FIX @whattofix.tech · 21/09/2026
📣 BIG NEWS: We have filed a #DSA complaint against #Meta with the Netherlands Authority for Consumers and Markets (ACM) for potential non-compliance with Articles 12, 14, 16 and 20 of the DSA.
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Aidan O’Brien @aidanobrien.bsky.social · 12/09/2026
Pretty much every platform has rapidly expanded their content monetisation schemes in the last 12 months. Virtually anyone can become a mini Tommy Robinson these days. @riovictoire.bsky.social her team @whattofix.tech have been at the forefront of content monetisation regulation for years now.
whattofix.tech
WHAT TO FIX
WHAT TO FIX is a tech policy and accountability non-profit dedicated to protecting and promoting internet integrity.
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CAAD_Coalition @caadcoalition.bsky.social · 14/08/2026
@cbcradiocanada.bsky.social spoke to @michaelkhoo.bsky.social @sonjasolomun.bsky.social and @riovictoire.bsky.social on wildfire disinformation, conspiracy theories, AI slop and how repeat disinformers profit by spreading lies. www.cbc.ca/player/play/...
cbc.ca
How AI and conspiracy theories fuel wildfire misinformation
As Canada battles multiple raging wildfires, misinformation and disinformation about their causes are also spreading quickly online. For The National, CBC's Ashley Fraser breaks down how AI and conspi...
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Rafiq @rafiqcopeland.bsky.social · 10/08/2026
Australia’s Royal Commission on Antisemitism is ongoing, and it needs to call Meta back to explain why they are actively bankrolling neo-Nazi hate speech. Vital work Lucy Carter and ABC News Verify, with help from @whattofix.tech and @riovictoire.bsky.social.
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ABC News Australia @news.abc.net.au · 06/08/2026
Facebook is paying controversial creators to produce rage-bait content
abc.net.au
Facebook isn't just giving these agitators a platform: it's paying them
An ABC NEWS Verify investigation reveals Facebook is directly funding some controversial Australian content creators including a white nationalist and an anti-vaxxer influencer.
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WHAT TO FIX @whattofix.tech · 06/08/2026
Meta says it does not “police offensiveness.” This isn't about policing, though. It's about who Meta pays. ABC NEWS Verify used WHAT TO FIX's Meta #MonetizationArchive to investigate these accounts' monetization history. www.abc.net.au/news/2026-08...
abc.net.au
Facebook pays controversial creators to produce rage-bait content
An ABC NEWS Verify investigation reveals Facebook is directly funding some controversial Australian content creators including a white nationalist and an anti-vaxxer influencer.
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Who Targets Me @whotargets.me · 06/08/2026
Investigation from Australia on Meta paying far-right content creators, despite them likely breaking Meta's criteria for monetisation (in one case, even X has banned the account). More excellent work from @whattofix.tech. www.abc.net.au/news/2026-08...
abc.net.au
Facebook pays controversial creators to produce rage-bait content
An ABC NEWS Verify investigation reveals Facebook is directly funding some controversial Australian content creators including a white nationalist and an anti-vaxxer influencer.
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WHAT TO FIX @whattofix.tech · 06/08/2026
Correction: only reason there is "enough" transparency is because we've been downloading the data for 7 years 🫣 Meta's data only tells you if an account is monetized today [if you're lucky and their dashboard doesn't crash] But yeah, nothing on the $$. And other platforms don't even do as much.
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WHAT TO FIX @whattofix.tech · 23/07/2026
We published 3 investigations. Emailed Meta's executives. Sent press inquiries. Submitted countless on-platform reports. Filed 4 #DSA Art. 16 notices. Went to a dispute settlement body... And still…
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WHAT TO FIX @whattofix.tech · 23/07/2026
🚨 New audit: Are tech platforms playing fair with creators? We reviewed the #monetization terms of YouTube, Facebook, Instagram, TikTok, Snapchat and X The result? **Not a single platform fully complies with Article 14 of the Digital Services Act (DSA).** 🧵
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WHAT TO FIX @whattofix.tech · 08/07/2026
Are platforms' monetization policies and their enforcement covered under the #DSA? The Board of Digital Services says YES ✅ The Board's latest report under Article 35(2) DSA recognizes #monetization policies and enforcement as a risk factor. 🧵 digital-strategy.ec.europa.eu/en/library/s...
digital-strategy.ec.europa.eu
Second report on systemic risks on very large online platforms and search engines under the Digital Services Act
Every year, the Board for Digital Services and the European Commission publish a report on the landscape of prominent and recurrent risks on very large online platforms (VLOPs) and search engines (VLO...
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WHAT TO FIX @whattofix.tech · 08/07/2026
@whattofix.tech along with 15 organizations and academics called on @ec.europa.eu to broader its understanding of Influencer Marketing transparency in the upcoming Digital Fairness Act.
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WHAT TO FIX @whattofix.tech · 02/07/2026
Platform #monetization isn't just a business model issue: it's a trust, safety, and human rights issue.
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CAAD_Coalition @caadcoalition.bsky.social · 01/07/2026
Ad money is still flowing to repeat disinformation peddlers. @whattofix.tech's “Demonetizing Disinformers” report shows how platforms enforce demonetisation in practice and what needs to change. www.whattofix.tech/publications...
whattofix.tech
Demonetizing Repeat Disinformers: Meta’s Monetization Enforcement in Practice
We analyzed 290 Facebook pages fact checked 10+ times by one of Meta’s Third-Party Fact-Checking partner between 2020 and 2025 and found that Meta’s existing mitigation measures fail to prevent repeat...
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WHAT TO FIX @whattofix.tech · 23/06/2026
Happening today - 9am EST | 2pm BST | 3pm CET | 6:30 IST
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WHAT TO FIX @whattofix.tech · 22/06/2026
If you see an increase of #AI slop and inauthentic content on #Facebook over the next 3 weeks, this is very likely why.
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CAAD_Coalition @caadcoalition.bsky.social · 19/06/2026
Meta says it demonetises disinfo, but according to a new investigation from @whattofix.tech, pages with up to 464 fact-checks are still being asked to join its invite-only monetisation programme. www.whattofix.tech/publications...
whattofix.tech
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WHAT TO FIX @whattofix.tech · 15/06/2026
🚨 NEW STUDY 🚨 We analyzed 290 Facebook pages fact checked 10+ times by one of #Meta’s Third-Party Fact-Checking partner and found serious failures with Meta's mitigation measures to prevent the #monetization of repeat disinformation purveyors. 🔗 Full study: www.whattofix.tech/publications...
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WHAT TO FIX @whattofix.tech · 11/06/2026
Are you a journalist / fact-checker / researcher / litigator investigating social media abuse and wondering whether the accounts you're looking at are getting paid by platforms? We're putting together a Masterclass on *Social Media Monetization Research* 👉 www.whattofix.tech/publications...
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WHAT TO FIX @whattofix.tech · 10/06/2026
Social media monetization is booming. Transparency is lagging. We launched a newsletter to help you keep track of the risks, rules and regulations shaping social media monetization. Consider signing up 👉 www.whattofix.tech/newsletter/
whattofix.tech
Monetization Watch
Sign up for monthly updates on the risks, rules, and regulations shaping social media monetization
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Sam Jeffers @worklesshard.bsky.social · 08/06/2026
Look at this chart from @whattofix.tech. On Meta alone, it's gone from 1m to 15m monetised accounts worldwide. Absolutely quantifies the way the internet has changed, and how quickly.
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WHAT TO FIX @whattofix.tech · 28/05/2026
Join us for #EPDAC2026 !
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Cyber Detective @cybdetective.bsky.social · 17/05/2026
Instagram/Facebook monetization database 16M+ accounts 2019-2026 Search by keyword, account ID or creation date. www.monetization.wtf/monetization... Tip by BenDoBrown (OSINT Field Notes)
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WHAT TO FIX @whattofix.tech · 18/05/2026
📆 Mark Your Calendar : When Polarization Pays 💰 Join our executive director @riovictoire.bsky.social and colleagues from Maldita.es and the Council on Tech and Social Cohesion as we explore how social media platforms incentivize and fund polarization 💲
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WHAT TO FIX @whattofix.tech · 12/05/2026
Nepal's PM is the latest high profile politician to disclose earnings from major social platforms (~$100k 💰). The problem? Platforms claim politicians and government actors are prohibited from using their monetization services 🤔
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WHAT TO FIX @whattofix.tech · 29/04/2026
🚨 EU-Sanctioned Entities Monetizing on #Facebook, #YouTube, #TikTok and #X WHAT TO FIX's latest research reveals how major social platforms enabled monetization services for accounts linked to individuals under #EU #sanctions and entities under their control 📚 www.whattofix.tech/publications...
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WHAT TO FIX @whattofix.tech · 08/04/2026
👋 Join us in welcoming the newest addition to our team: Maiko Ratiani Maiko brings extensive experience in fact checking and media literacy - having worked with @mythdetector.com, Georgia's flagship fact-checking and myth debunking platform. She'll be helping us develop monetization resources!
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WHAT TO FIX @whattofix.tech · 26/03/2026
Join us next Monday for what promises to be an incredible conversation at the 10th edition of #PDAF #SocialMedia #TechAccountability #Genocide
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WHAT TO FIX @whattofix.tech · 25/03/2026
We couldn't agree more with our friends at Fundación Maldita.es on this: We need a LOT more transparency around social media monetization maldita.es/policy/20260...
maldita.es
Digital platforms are funding disinformation and their own opacity prevents the phenomenon from being fully studied·Maldita.es - Periodismo para que no te la cuelen
Creators of disinformation have different motivations: some seek ideological gain, others do it simply to sow confusion,…
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WHAT TO FIX @whattofix.tech · 18/03/2026
🚨🚨 Social media monetisation is a risky business. In our latest report, we take a look at platforms’ latest #DSA risk assessment report and their coverage of the risks stemming from their monetisation activities. 📚 www.whattofix.tech/publications...
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WHAT TO FIX @whattofix.tech · 13/02/2026
We're glad to see #France 🇫🇷 prioritize transparency and oversight of social media monetization in its national strategy against foreign interference. 📃 www.sgdsn.gouv.fr/files/files/...
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WHAT TO FIX @whattofix.tech · 03/02/2026
More evidence from The @economist.com of the impact of the the reckless rollout of social media #monetization on the proliferation of harmful content. It's time regulators get a hang of this and stop platforms from incentivizing -- and financing -- the abuse of their services.
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WHAT TO FIX @whattofix.tech · 03/02/2026
Great investigation by BBC news on yet another niche of harmful content that gets incentivized and proliferates as a result of the reckless rollout of social media #monetization services. 👉 www.bbc.com/news/article...
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WHAT TO FIX @whattofix.tech · 15/12/2025
[🚨 JOB OPPORTUNITY] We're hiring for a Brussels-based ✨Policy Manager to steer our efforts to get the #EU to regulate social media monetization services. Full Detail: www.whattofix.tech/publications... 📍 Brussels
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WHAT TO FIX @whattofix.tech · 28/11/2025
🚨 NEW INVESTIGATION - How Facebook Offers Monetization Services to Political Parties Our new research looks at how political parties are turning to social media #monetization as a new source of revenue and financial contributions - and explores implications for #BrandSafety and #Election integrity
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WHAT TO FIX @whattofix.tech · 24/11/2025
X just unveiled a new feature, letting users know which country an account is being managed from. Unsurprisingly, many large accounts (MAGA or otherwise) don't appear to match their self-description 🤔
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People Vs Big Tech @peoplevsbigtech.eurosky.social · 19/11/2025
🚨 Brussels, today 🚨Ursula! Stand up for Europe – not for Trump’s tech bros! As the EU unveils its “Digital Omnibus” today, we're rolling out billboards calling on @vonderleyen.ec.europa.eu to stop bending to US and Big Tech pressure and enforce our digital laws #StandUpUrsula✊
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WHAT TO FIX @whattofix.tech · 14/11/2025
[🔉Open Letter] We join EDRi and 125 organizations in raising concerns over the forthcoming #EU digital omnibus proposals. Now is NOT the time to give up hard-won protections for digital human rights. Read the letter 👉 www.whattofix.tech/publications...
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WHAT TO FIX @whattofix.tech · 12/11/2025
[🔉 OPEN LETTER] We're proud to join 100s of orgs and individuals in calling for a strong, ambitious, and mandatory #COP30 decision upholding #InformationIntegrity on #climate change. Read the ✉️: www.whattofix.tech/publications... w/ @caadcoalition.bsky.social @counterhate.com and many more
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WHAT TO FIX @whattofix.tech · 12/11/2025
As more and more #influencers turn political candidates, we need clearer rules around social media revenue generation. Check out this new report by Democratic Charkha and the National Alliance of People's Movement, on the #Bihar Assembly #Elections in India. democraticcharkha.in/investigatio...
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WHAT TO FIX @whattofix.tech · 07/11/2025
"Ms Murphy Madia’s intervention pushed the debate into the transparency of monetised content." Nice write-up of WTF Policy Lead @sarahmurphymadia.bsky.social's intervention at the European Parliament's @euds.europarl.europa.eu. Monetization CAN be a boon to info integrity. But not w/o big fixes.
euperspectives.eu
Social media money machines kill online integrity. What can Europe do? - EU Perspectives
MEPs debate how EU rules can bring transparency to social media monetisation plans, warning of hidden influence behind online payouts.
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WHAT TO FIX @whattofix.tech · 23/10/2025
Open letter: we’ve joined more than 40 other organizations and individuals calling for Ireland to reconsider its appointment of a former Meta lobbyist as its new Data Protection Commissioner and to conduct a new, transparent process to appoint an official with a strong human rights protection record
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WHAT TO FIX @whattofix.tech · 20/10/2025
👀 important update from @kendrabarnett.bsky.social at @adweek.bsky.social: #Meta will no longer subject itself to annual #BrandSafety audits from the Media Rating Council ( #MRC ). Read more 👉 www.adweek.com/media/meta-w...
adweek.com
Meta Withdraws From MRC Brand Safety Audits, Loses Accreditation Just Months After It Was Issued
The social giant no longer wishes to be audited for brand safety by the media industry’s leading accreditation firm.
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WHAT TO FIX @whattofix.tech · 14/10/2025
OPEN LETTER: #EU must safeguard the independence of data protection authorities Read more: edri.org/our-work/ope... w @aiforensics.org @alliance4europe.bsky.social @article19europe.bsky.social @bitsoffreedom.bsky.social @hateaid.org @openmarkets.bsky.social @lobbycontrol.bsky.social and many more
edri.org
The EU must safeguard independence of data protection authorities - European Digital Rights (EDRi)
The appointment raises serious concerns about impartiality and the credibility of data protection enforcement in the EU.
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WHAT TO FIX @whattofix.tech · 13/10/2025
We're back at the @europarl.europa.eu 🇪🇺 this afternoon. Our Policy Lead @sarahmurphymadia.bsky.social will be engaging in an exchange of view with the #EU @euds.europarl.europa.eu 🎬 Watch the live-stream: multimedia.europarl.europa.eu/en/webstream... #Monetization #FIMI #MediaViability
multimedia.europarl.europa.eu
Streaming agenda - Multimedia Centre
Stay updated with our stream agenda. Find information on upcoming live streams about the plenaries, committees, press conferences, and other scheduled events.
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WHAT TO FIX @whattofix.tech · 13/10/2025
We were so glad for the opportunity to speak about our work on #monetization and its impact on #mediaviability at the Brussels #MFRR summit. Social monetization is a hugely influential yet under-regulated aspect of our info landscape, w huge implications for media viability and info integrity.
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