iiinova — where your digital self keeps evolving

🚨 NEW REPORT Meta says it restricts child monetization. Why did we find thousands of child-related accounts seemingly accessing monetization products across #Facebook and #Instagram? Read the full report: www.whattofix.tech/publications...

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WHAT TO FIX @whattofix.tech · 28/09/2026

COMPLAINT AGAINST META: WHAT WE ARE REQUESTING We filed a #DSA complaint against #Meta with the Netherlands Authority for Consumers and Markets asking them to investigate Meta's monetization rules, their enforcement, and user reporting systems.

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WHAT TO FIX @whattofix.tech · 25/09/2026

TikTok pre-emptively notified Sanctions Authorities that it may have violated sanctions, following our April 2026 report.

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Victoire Rio @riovictoire.bsky.social · 22/09/2026

In a fascinating move, X is suing content creators for taking advantage of its monetization program and * defrauding * the company of $277,000. It may just be me, but the kind of activity described in this case was entirely predictable. Shouldn't it be X's responsibility to mitigate such risks?

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WHAT TO FIX @whattofix.tech · 21/09/2026

📣 BIG NEWS: We have filed a #DSA complaint against #Meta with the Netherlands Authority for Consumers and Markets (ACM) for potential non-compliance with Articles 12, 14, 16 and 20 of the DSA.

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Aidan O’Brien @aidanobrien.bsky.social · 12/09/2026

Pretty much every platform has rapidly expanded their content monetisation schemes in the last 12 months. Virtually anyone can become a mini Tommy Robinson these days. @riovictoire.bsky.social her team @whattofix.tech have been at the forefront of content monetisation regulation for years now.

whattofix.tech

WHAT TO FIX

WHAT TO FIX is a tech policy and accountability non-profit dedicated to protecting and promoting internet integrity.

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Rafiq @rafiqcopeland.bsky.social · 10/08/2026

Australia’s Royal Commission on Antisemitism is ongoing, and it needs to call Meta back to explain why they are actively bankrolling neo-Nazi hate speech. Vital work Lucy Carter and ABC News Verify, with help from @whattofix.tech and @riovictoire.bsky.social.

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WHAT TO FIX @whattofix.tech · 06/08/2026

Meta says it does not “police offensiveness.” This isn't about policing, though. It's about who Meta pays. ABC NEWS Verify used WHAT TO FIX's Meta #MonetizationArchive to investigate these accounts' monetization history. www.abc.net.au/news/2026-08...

abc.net.au

Facebook pays controversial creators to produce rage-bait content

An ABC NEWS Verify investigation reveals Facebook is directly funding some controversial Australian content creators including a white nationalist and an anti-vaxxer influencer.

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Who Targets Me @whotargets.me · 06/08/2026

Investigation from Australia on Meta paying far-right content creators, despite them likely breaking Meta's criteria for monetisation (in one case, even X has banned the account). More excellent work from @whattofix.tech. www.abc.net.au/news/2026-08...

abc.net.au

Facebook pays controversial creators to produce rage-bait content

An ABC NEWS Verify investigation reveals Facebook is directly funding some controversial Australian content creators including a white nationalist and an anti-vaxxer influencer.

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WHAT TO FIX @whattofix.tech · 06/08/2026

Correction: only reason there is "enough" transparency is because we've been downloading the data for 7 years 🫣 Meta's data only tells you if an account is monetized today [if you're lucky and their dashboard doesn't crash] But yeah, nothing on the $$. And other platforms don't even do as much.

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WHAT TO FIX @whattofix.tech · 23/07/2026

We published 3 investigations. Emailed Meta's executives. Sent press inquiries. Submitted countless on-platform reports. Filed 4 #DSA Art. 16 notices. Went to a dispute settlement body... And still…

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WHAT TO FIX @whattofix.tech · 23/07/2026

🚨 New audit: Are tech platforms playing fair with creators? We reviewed the #monetization terms of YouTube, Facebook, Instagram, TikTok, Snapchat and X The result? **Not a single platform fully complies with Article 14 of the Digital Services Act (DSA).** 🧵

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WHAT TO FIX @whattofix.tech · 08/07/2026

Are platforms' monetization policies and their enforcement covered under the #DSA? The Board of Digital Services says YES ✅ The Board's latest report under Article 35(2) DSA recognizes #monetization policies and enforcement as a risk factor. 🧵 digital-strategy.ec.europa.eu/en/library/s...

digital-strategy.ec.europa.eu

Second report on systemic risks on very large online platforms and search engines under the Digital Services Act

Every year, the Board for Digital Services and the European Commission publish a report on the landscape of prominent and recurrent risks on very large online platforms (VLOPs) and search engines (VLO...

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WHAT TO FIX @whattofix.tech · 08/07/2026

@whattofix.tech along with 15 organizations and academics called on @ec.europa.eu to broader its understanding of Influencer Marketing transparency in the upcoming Digital Fairness Act.

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WHAT TO FIX @whattofix.tech · 02/07/2026

Platform #monetization isn't just a business model issue: it's a trust, safety, and human rights issue.

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CAAD_Coalition @caadcoalition.bsky.social · 01/07/2026

Ad money is still flowing to repeat disinformation peddlers. @whattofix.tech's “Demonetizing Disinformers” report shows how platforms enforce demonetisation in practice and what needs to change. www.whattofix.tech/publications...

whattofix.tech

Demonetizing Repeat Disinformers: Meta’s Monetization Enforcement in Practice

We analyzed 290 Facebook pages fact checked 10+ times by one of Meta’s Third-Party Fact-Checking partner between 2020 and 2025 and found that Meta’s existing mitigation measures fail to prevent repeat...

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WHAT TO FIX @whattofix.tech · 23/06/2026

Happening today - 9am EST | 2pm BST | 3pm CET | 6:30 IST

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WHAT TO FIX @whattofix.tech · 22/06/2026

If you see an increase of #AI slop and inauthentic content on #Facebook over the next 3 weeks, this is very likely why.

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CAAD_Coalition @caadcoalition.bsky.social · 19/06/2026

Meta says it demonetises disinfo, but according to a new investigation from @whattofix.tech, pages with up to 464 fact-checks are still being asked to join its invite-only monetisation programme. www.whattofix.tech/publications...

whattofix.tech

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WHAT TO FIX @whattofix.tech · 15/06/2026

🚨 NEW STUDY 🚨 We analyzed 290 Facebook pages fact checked 10+ times by one of #Meta’s Third-Party Fact-Checking partner and found serious failures with Meta's mitigation measures to prevent the #monetization of repeat disinformation purveyors. 🔗 Full study: www.whattofix.tech/publications...

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WHAT TO FIX @whattofix.tech · 11/06/2026

Are you a journalist / fact-checker / researcher / litigator investigating social media abuse and wondering whether the accounts you're looking at are getting paid by platforms? We're putting together a Masterclass on *Social Media Monetization Research* 👉 www.whattofix.tech/publications...

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WHAT TO FIX @whattofix.tech · 10/06/2026

Social media monetization is booming. Transparency is lagging. We launched a newsletter to help you keep track of the risks, rules and regulations shaping social media monetization. Consider signing up 👉 www.whattofix.tech/newsletter/

whattofix.tech

Monetization Watch

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Sam Jeffers @worklesshard.bsky.social · 08/06/2026

Look at this chart from @whattofix.tech. On Meta alone, it's gone from 1m to 15m monetised accounts worldwide. Absolutely quantifies the way the internet has changed, and how quickly.

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Cyber Detective @cybdetective.bsky.social · 17/05/2026

Instagram/Facebook monetization database 16M+ accounts 2019-2026 Search by keyword, account ID or creation date. www.monetization.wtf/monetization... Tip by BenDoBrown (OSINT Field Notes)

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WHAT TO FIX @whattofix.tech · 18/05/2026

📆 Mark Your Calendar : When Polarization Pays 💰 Join our executive director @riovictoire.bsky.social and colleagues from Maldita.es and the Council on Tech and Social Cohesion as we explore how social media platforms incentivize and fund polarization 💲

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WHAT TO FIX @whattofix.tech · 12/05/2026

Nepal's PM is the latest high profile politician to disclose earnings from major social platforms (~$100k 💰). The problem? Platforms claim politicians and government actors are prohibited from using their monetization services 🤔

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WHAT TO FIX @whattofix.tech · 29/04/2026

🚨 EU-Sanctioned Entities Monetizing on #Facebook, #YouTube, #TikTok and #X WHAT TO FIX's latest research reveals how major social platforms enabled monetization services for accounts linked to individuals under #EU #sanctions and entities under their control 📚 www.whattofix.tech/publications...

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WHAT TO FIX @whattofix.tech · 08/04/2026

👋 Join us in welcoming the newest addition to our team: Maiko Ratiani Maiko brings extensive experience in fact checking and media literacy - having worked with @mythdetector.com, Georgia's flagship fact-checking and myth debunking platform. She'll be helping us develop monetization resources!

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WHAT TO FIX @whattofix.tech · 26/03/2026

Join us next Monday for what promises to be an incredible conversation at the 10th edition of #PDAF #SocialMedia #TechAccountability #Genocide

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WHAT TO FIX @whattofix.tech · 18/03/2026

🚨🚨 Social media monetisation is a risky business. In our latest report, we take a look at platforms’ latest #DSA risk assessment report and their coverage of the risks stemming from their monetisation activities. 📚 www.whattofix.tech/publications...

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WHAT TO FIX @whattofix.tech · 13/02/2026

We're glad to see #France 🇫🇷 prioritize transparency and oversight of social media monetization in its national strategy against foreign interference. 📃 www.sgdsn.gouv.fr/files/files/...

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WHAT TO FIX @whattofix.tech · 03/02/2026

More evidence from The @economist.com of the impact of the the reckless rollout of social media #monetization on the proliferation of harmful content. It's time regulators get a hang of this and stop platforms from incentivizing -- and financing -- the abuse of their services.

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WHAT TO FIX @whattofix.tech · 03/02/2026

Great investigation by BBC news on yet another niche of harmful content that gets incentivized and proliferates as a result of the reckless rollout of social media #monetization services. 👉 www.bbc.com/news/article...

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WHAT TO FIX @whattofix.tech · 15/12/2025

[🚨 JOB OPPORTUNITY] We're hiring for a Brussels-based ✨Policy Manager to steer our efforts to get the #EU to regulate social media monetization services. Full Detail: www.whattofix.tech/publications... 📍 Brussels

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WHAT TO FIX @whattofix.tech · 28/11/2025

🚨 NEW INVESTIGATION - How Facebook Offers Monetization Services to Political Parties Our new research looks at how political parties are turning to social media #monetization as a new source of revenue and financial contributions - and explores implications for #BrandSafety and #Election integrity

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WHAT TO FIX @whattofix.tech · 24/11/2025

X just unveiled a new feature, letting users know which country an account is being managed from. Unsurprisingly, many large accounts (MAGA or otherwise) don't appear to match their self-description 🤔

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People Vs Big Tech @peoplevsbigtech.eurosky.social · 19/11/2025

🚨 Brussels, today 🚨Ursula! Stand up for Europe – not for Trump’s tech bros! As the EU unveils its “Digital Omnibus” today, we're rolling out billboards calling on @vonderleyen.ec.europa.eu to stop bending to US and Big Tech pressure and enforce our digital laws #StandUpUrsula✊

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WHAT TO FIX @whattofix.tech · 14/11/2025

[🔉Open Letter] We join EDRi and 125 organizations in raising concerns over the forthcoming #EU digital omnibus proposals. Now is NOT the time to give up hard-won protections for digital human rights. Read the letter 👉 www.whattofix.tech/publications...

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WHAT TO FIX @whattofix.tech · 12/11/2025

[🔉 OPEN LETTER] We're proud to join 100s of orgs and individuals in calling for a strong, ambitious, and mandatory #COP30 decision upholding #InformationIntegrity on #climate change. Read the ✉️: www.whattofix.tech/publications... w/ @caadcoalition.bsky.social @counterhate.com and many more

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WHAT TO FIX @whattofix.tech · 12/11/2025

As more and more #influencers turn political candidates, we need clearer rules around social media revenue generation. Check out this new report by Democratic Charkha and the National Alliance of People's Movement, on the #Bihar Assembly #Elections in India. democraticcharkha.in/investigatio...

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WHAT TO FIX @whattofix.tech · 07/11/2025

"Ms Murphy Madia’s intervention pushed the debate into the transparency of monetised content." Nice write-up of WTF Policy Lead @sarahmurphymadia.bsky.social's intervention at the European Parliament's @euds.europarl.europa.eu. Monetization CAN be a boon to info integrity. But not w/o big fixes.

euperspectives.eu

Social media money machines kill online integrity. What can Europe do? - EU Perspectives

MEPs debate how EU rules can bring transparency to social media monetisation plans, warning of hidden influence behind online payouts.

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WHAT TO FIX @whattofix.tech · 23/10/2025

Open letter: we’ve joined more than 40 other organizations and individuals calling for Ireland to reconsider its appointment of a former Meta lobbyist as its new Data Protection Commissioner and to conduct a new, transparent process to appoint an official with a strong human rights protection record

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WHAT TO FIX @whattofix.tech · 13/10/2025

We were so glad for the opportunity to speak about our work on #monetization and its impact on #mediaviability at the Brussels #MFRR summit. Social monetization is a hugely influential yet under-regulated aspect of our info landscape, w huge implications for media viability and info integrity.

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