iiinova — where your digital self keeps evolving

One thing that Reform are doing, which makes them look more and more like any other old group of politicians, is using the same forms of "technically true, but really not" form of attack.

002

Our brand is rowntrees fruit gums talking to the sort of intolerable shitheads that no one wants to be.

120

Having taken six months off, the west of Ireland is back, baby.

000

Because we are rural types with kids, we now (to our genuine and eternal shame) have two cars, one diesel, one electric. Somehow, over time, the 2011 diesel people carrier became "my car", so here's my GoFundMe link:

000

Why are Restore Britain running Vincent from Collateral in Holborn and St Pancras?

221

Sam Jeffers @worklesshard.bsky.social · 28/09/2026

An entire series of these! One a week!

000

This album sucks. Sorry, it does.

300

Sam Jeffers @worklesshard.bsky.social · 28/09/2026

So, massively speculating, but it sounds as if they were waiting and watching, but a farmer coming home from a party called in the local plod, who jumped into something they weren't meant to be aware of. Quite Slow Horsey.

107311

Listening to U2 interviewed on RTE radio about their 50th anniversary and boy they really could/should have stopped after 25, no?

120

If you want to feel dramatically less informed about a developing news story where there's little detail, as always, head to X.

I know Dutch politics is a bit mad, but yesterday their Labour Party formally merged with their Green/Left party under a shared "Progressive" banner. Maybe Ireland could learn a thing or two from that?

040

The Tories are doing a big push on the idea of benefits being paid as vouchers not cash, which perfectly hits the modern politics trifecta of being expensive, ineffective and popular.

020

Can't really predict persuasive effect of seeing lots more right/far right material on a constituency where 75% of people voted for progressive parties in 2024. But if R+R combined do substantially better than the 6% Reform got in 2024, they'll feel vindicated in campaigning so much.

102

Who Targets Me @whotargets.me · 26/09/2026

I'd ban MRP polls within 365 days of a national or local election. Leap years only.

000

Reposted by Sam Jeffers

Last week we were talking about Reform's high ad spending, but look at that Green line go vertical thanks to their attempt to try and win Holborn and St Pancras for Zack Polanski. Full ad spend report for all UK advertisers, as always, here: trends.whotargets.me/reports/7e7c...

172

Sam Jeffers @worklesshard.bsky.social · 26/09/2026

Feels like the Irish football team is about to become more popular than Jack Charlton's lads.

073

Sam Jeffers @worklesshard.bsky.social · 26/09/2026

For a country whose economy is built on the efforts of monopolies, mergers and acquisitions, the political class really haven't learned the lesson.

000

Sam Jeffers @worklesshard.bsky.social · 26/09/2026

Honestly, this feels like a marketing stunt by the producers, feigning ignorance about the need for very basic verification to run social issues ads on Meta to get a "censored" story.

110

Sam Jeffers @worklesshard.bsky.social · 25/09/2026

I thought this was really good, though a bit narrowly focused on the information warfare side of things (likely to tie into the government announcement earlier in the week). I hope the book deeply explores what it would mean if millions of people got 10-20hrs a week back from their phones.

110

Maldita.es finds hundreds of TikTok accounts selling drugs. TikTok leaves them up, and instead recommends them. It's fine time. maldita.es/investigacio...

000

Having listened to way too many podcasts about global bond prices over the last month, I now know that the dip in the chart is a perfect fit for Scott Bessent's face with the market's foot on the back of his head.

000

This American Life this week has a story on kids using Spotify podcast comments (for NPR shows) as chatrooms to avoid age verification. Spotify should immediately be fined 6% of global turnover for the clear failure of safety-by-design.

101

Meta, never not making things no one wants.

000

Having played this impossible game, it makes me think the UK should have 140 MPs, one for every half million people.

011

Smog - Dress sexy at my funeral

On the last one, this is one of the great songs. www.youtube.com/watch?v=pI-9...

youtube.com

YouTube video by Ante CRO

050

I'm sorry, but what the actual fuck is this strategy? Zero actual content so far, just ads for massive companies?

220

"What people actually do with LLMs, instead of what we think they do" is a massively powerful idea that needs to be legislated for asap.

000

The core assumption has to be that democracy in its current form won't survive this. So, who in government is doing anything meaningful about it?

A Love Supreme, Pt. II - Resolution

It would have been John Coltrane's 100th birthday today. The greatest of all time. Here's my favourite thing (share yours). youtu.be/hIZFqMR1cuM?...

youtu.be

YouTube video by John Coltrane - Topic

391

Sam Jeffers @worklesshard.bsky.social · 22/09/2026

Seems like a case for the 1837 Piracy Act.

Sam Jeffers @worklesshard.bsky.social · 22/09/2026

Amol Rajan has done a commercial partnership with Waitrose before his new venture has launched any content at all? Seems weird, because he's definitely trying to land the definitive Danny Tommo interview to get it off the ground.

100

Sam Jeffers @worklesshard.bsky.social · 22/09/2026

The thing that happened here happened, but the reasons are considerably more complex than "Meta censors these things", and the article falls a long way short of explaining the complex, multi-year chain of events that starts with fears of "another Cambridge Analytica". bsky.app/profile/work...