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Sarah Murphy Madia

@sarahmurphymadia.bsky.social
849 followers 165 following 39 posts

Currently thinking about how money and information intersect in social media @whattofix.tech. Reflecting on knowledge, truths and how best to get there since oh my gosh probably 2003. 📍Brussels

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Reposted by Sarah Murphy Madia
Alexandre Alaphilippe @aa.disinfo.eu · 29/01/2026
Are you wondering why the legal decision on X's fine was first published by the US House of Representatives rather than by the European Commission? Us too. Especially as we officially requested it to the Commission 3 weeks ago: www.asktheeu.org/request/deci...
asktheeu.org
Decision to impose fine on X - a Freedom of Information request to Communications Networks, Content and Technology
As soon as it becomes legally possible to do so, please provide access to the formal decision of the Commission, announced on 5 December 2025, to impose a fine on X for non-compliance with the Digital...
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Reposted by Sarah Murphy Madia
CAAD_Coalition @caadcoalition.bsky.social · 30/01/2026
📄 US lawmakers have published the EU's full decision behind the €120m fine on X before Brussels did, escalating their campaign against the Digital Services Act and EU platform rules. via @techpolicypress.bsky.social www.techpolicy.press/eu-decision-...
techpolicy.press
EU Decision Behind €120m Fine on Musk’s X Released by US Lawmakers
This marks the first time a Digital Services Act enforcement decision of this magnitude has been disclosed.
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Reposted by Sarah Murphy Madia
Mozilla @mozilla.org · 26/11/2025
Billions of people scroll every day. But what’s actually going viral on social media? 🤷‍♀️ We asked the platforms for one simple thing: their most-viewed posts. They all said no 🙃 Help us demand transparency now: mzl.la/3M8Eh9L @algorithmwatch.org @scg-uzh.bsky.social @lessurligneurs.bsky.social
mzl.la
Demand the Data: What’s Really Going Viral? | Mozilla Foundation
Social media platforms aren’t sharing what goes viral on their sites. Tell YouTube, Meta, TikTok, LinkedIn, and X to disclose their most-viewed content. Sign now.
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Reposted by Sarah Murphy Madia
WHAT TO FIX @whattofix.tech · 28/11/2025
🚨 NEW INVESTIGATION - How Facebook Offers Monetization Services to Political Parties Our new research looks at how political parties are turning to social media #monetization as a new source of revenue and financial contributions - and explores implications for #BrandSafety and #Election integrity
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Sarah Murphy Madia @sarahmurphymadia.bsky.social · 28/11/2025
Academics, civil society and regulators, all coming together to get wonky about the DSA (but more importantly, to hash out ways to help the DSA further efforts to ensure internet integrity in Europe and beyond) 🌟 Thanks again to those who joined our @whattofix.tech / @aiforensics.org workshop!
aiforensics.org
AIForensics
AI Forensics is a European non-profit that investigates influential and opaque algorithms. We hold major technology platforms accountable by conducting independent and high-profile technical investiga...
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Reposted by Sarah Murphy Madia
WHAT TO FIX @whattofix.tech · 07/11/2025
"Ms Murphy Madia’s intervention pushed the debate into the transparency of monetised content." Nice write-up of WTF Policy Lead @sarahmurphymadia.bsky.social's intervention at the European Parliament's @euds.europarl.europa.eu. Monetization CAN be a boon to info integrity. But not w/o big fixes.
euperspectives.eu
Social media money machines kill online integrity. What can Europe do? - EU Perspectives
MEPs debate how EU rules can bring transparency to social media monetisation plans, warning of hidden influence behind online payouts.
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WHAT TO FIX @whattofix.tech · 13/10/2025
We're back at the @europarl.europa.eu 🇪🇺 this afternoon. Our Policy Lead @sarahmurphymadia.bsky.social will be engaging in an exchange of view with the #EU @euds.europarl.europa.eu 🎬 Watch the live-stream: multimedia.europarl.europa.eu/en/webstream... #Monetization #FIMI #MediaViability
multimedia.europarl.europa.eu
Streaming agenda - Multimedia Centre
Stay updated with our stream agenda. Find information on upcoming live streams about the plenaries, committees, press conferences, and other scheduled events.
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Sarah Murphy Madia @sarahmurphymadia.bsky.social · 13/10/2025
Such a delight to join this morning’s #MFRR summit in Brussels. It’s always cool, if sobering, to help show how social media #monetization has such an outsized impact on everything from media viability to our entire state of information integrity. Let’s get transparency already.
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WHAT TO FIX @whattofix.tech · 10/10/2025
Happy to be back at the European Parliament’s @euds.europarl.europa.eu next Mon where we’ll talk about, among other things, how social media monetization systems currently UNDERMINE public-interest media, but also abt how such systems could reinforce media viability, even under current regulation.
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European Democracy Shield Special Committee @euds.europarl.europa.eu · 10/10/2025
🗓️Mon 13 Oct in @euds.europarl.europa.eu 🕒 15:15 - 18:30 – Debates 🛡️🌐 Online ads, media resilience & countering foreign interference w/ @sarahmurphymadia.bsky.social of "What to fix" 🇲🇩 🗳️Lessons from the recent Moldovan 🇲🇩 elections 🗳️w/ Stanislav Secrieru @davidcolon.bsky.social Valeriu Pașa 🧶1/2
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Reposted by Sarah Murphy Madia
404 Media @404media.co · 30/09/2025
Google’s Ad Transparency tool no longer shows political online advertisements that ran on its platforms, in the past or present, from any countries in the European Union, making seven years of data from 27 different countries inaccessible. 🔗 www.404media.co/google-ad-tr...
404media.co
Google Just Removed Seven Years of Political Advertising History from 27 Countries
Ahead of the European Union's Regulation on Transparency and Targeting of Political Advertising, Google's Ad Transparency Center no longer shows political ads from any countries in the EU.
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Reposted by Sarah Murphy Madia
WHAT TO FIX @whattofix.tech · 30/09/2025
Money + politics = messy. Perhaps that’s why #Meta’s policies prohibit politicians and political candidates from its #monetization services. Yet our research reveals NUMEROUS politicians and political candidates that successfully enrolled for Facebook's various monetization services.
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Sarah Murphy Madia @sarahmurphymadia.bsky.social · 17/09/2025
Our #MonetizationArchive is live! Social media monetization services are a bafflingly under-scrutinized but INCREDIBLY important factor influencing how our info landscape takes shape. (Plus an important topic re independent media viability.) Curious? Start here: www.monetization.wtf/about/meta-m...
monetization.wtf
Meta Monetization Archive | About
Find out more about the WHAT TO FIX Meta Monetization Archive, the data it's built on, and how it can be used to review Meta's monetization partnerships.
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Reposted by Sarah Murphy Madia
Victoire Rio @riovictoire.bsky.social · 16/09/2025
💥 Super excited to bring the world's first Social Media Monetization Archive prototype into the world! If you ever wondered #WhoMakesMoneyFromFacebook, this is your chance at a sneak peak 👉 www.monetization.wtf
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Reposted by Sarah Murphy Madia
WHAT TO FIX @whattofix.tech · 16/09/2025
🚨Big deal announcement🚨 We’ve been hard at work prototyping the world’s first ✨social media #MonetizationArchive ✨ And we’re ready to share it with you. Read on.
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WHAT TO FIX @whattofix.tech · 11/08/2025
Could #Facebook have been channeling money to a Mexican drug cartel? The El Makabelico Facebook page (825k+) was registered to get royalties from FB until the introduction of #OFAC #sanctions on the rapper on 6Aug for sending royalties to Cartel del Noreste 👉 home.treasury.gov/news/press-r...
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Will Oremus @willoremus.com · 24/07/2025
Harrowing lead story and image on the Washington Post homepage right now. www.washingtonpost.com/world/2025/0...
Screenshot of Washington Post homepage. Lead headline is: "Mass starvation stalks Gaza as deaths from hunger rise." 

Lead image is of a woman in Gaza holding an almost impossibly emaciated child
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Reposted by Sarah Murphy Madia
Victoire Rio @riovictoire.bsky.social · 17/07/2025
In Brussels 🇧🇪 today for the European Parliament's hearing on Generative AI and Democracy. I talked about 3 key changes: ♦️ rise of social media monetization ♦️ proliferation of inauthentic automation ♦️ redefinition of platforms' advertising models 🎬 multimedia.europarl.europa.eu/en/webstream...
multimedia.europarl.europa.eu
Special committee on the European Democracy Shield Ordinary meeting - Multimedia Centre
The multimedia platform of the European Parliament is the official public available repository of the media production of the Secretariat of the European Parliament, managed by the Directorate-General...
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Sarah Murphy Madia @sarahmurphymadia.bsky.social · 17/07/2025
Happening NOW: @riovictoire.bsky.social speaking at the European Parliament’s Special Committee on the Democracy Shield. Livestream: multimedia.europarl.europa.eu/en/webstream...
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Sarah Murphy Madia @sarahmurphymadia.bsky.social · 17/07/2025
Starting in 20 min! Watch my colleague @riovictoire.bsky.social testify at a European Parliament #EUDS public hearing on generative AI and democracy.
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Sarah Murphy Madia @sarahmurphymadia.bsky.social · 03/07/2025
Coming up in 45 min: @riovictoire.bsky.social joins @aa.disinfo.eu to discuss our @whattofix.tech report on how Meta seemingly monetized multiple EU-sanctioned entities through its revenue redistribution programs.
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Reposted by Sarah Murphy Madia
Good Law Project @goodlawproject.org · 24/06/2025
“Facebook pages affiliated with RT, Sputnik and other EU-sanctioned entities were among Meta’s active partner-publishers for months after being subject to EU sanctions. Some of these partnerships remain active as of June 2025.” Has Meta violated sanctions? www.whattofix.tech/publications...
whattofix.tech
How Meta Platforms Ireland Ltd. May Have Violated EU Sanctions And Channeled Money To RT, Sputnik And Other EU-Sanctioned Entities Via Facebook’s Revenue Redistribution Programs
Facebook pages affiliated with RT, Sputnik and other EU-sanctioned entities were among Meta’s active partner-publishers for months after being subject to EU sanctions. Some of these partnerships remai...
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Reposted by Sarah Murphy Madia
EU DisinfoLab @disinfo.eu · 26/06/2025
Who profited – and how – when Meta kept revenue-sharing deals with sanctioned entities like RT & Sputnik? Our webinar on 3 July with @riovictoire.bsky.social, @whattofix.tech, will unpack the findings and what they mean for platform accountability. Join us! 👇 🔗 us06web.zoom.us/webinar/regi...
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Sarah Murphy Madia @sarahmurphymadia.bsky.social · 24/06/2025
Huge John Oliver fan, and this episode was pretty solid for the most part. He makes the connection between revenue redistribution and the explosion of AI slop and automation. But his conclusion: He throws his in the air and declares epistemic fatalism in the face of AI slop onslaught. WHAT?! Nooo
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Victoire Rio @riovictoire.bsky.social · 20/06/2025
🚨 Just Released 🚨 @whattofix.tech 's latest investigation into how #Facebook (Meta) engaged in revenue redistribution partnerships 💸 with RT, Sputnik and other EU-sanctioned entities for months after the introduction of sanctions. Full report -> www.whattofix.tech/publications...
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Sarah Murphy Madia @sarahmurphymadia.bsky.social · 20/06/2025
So excited this report has made it out the door. There’s basically no scrutiny into or transparency around the huge revenue redistribution programs run by social platforms. There’s so much talk abt labeling for paid influencers, etc. That’s all well and good. But what abt PLATFORM monetization??
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WHAT TO FIX @whattofix.tech · 20/06/2025
[🚨 Exclusive] Our latest investigation finds that Meta Platforms Ireland Ltd. may have violated EU sanctions and channeled money to RT, Sputnik and other EU-sanctioned entities. You read that right: Facebook *pays* some content publishers. Read full report → www.whattofix.tech/publications... /🧵
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European Partnership for Democracy @epd.eu · 19/06/2025
When it comes to #tech, ‘’we tend to regulate for yesterday’’, says @sarahmurphymadia.bsky.social from @whattofix.tech. 💬 To keep or democracies safe, the European Democracy Shield should tackle: 💰 Social media monetisation 👤 Inauthentic automation 🌐 Massive diversification of software
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Sarah Murphy Madia @sarahmurphymadia.bsky.social · 19/06/2025
It’s true! Info integrity is in peril. And at this rate, here in the EU, we risk regulating yesterday’s problem. The information landscape — including emerging automation tools & services — has drastically changed over the past few years. To protect and bolster info integrity, reg must catch up.
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Sarah Murphy Madia @sarahmurphymadia.bsky.social · 16/06/2025
I’m pretty sure all these people following me on BlueSky are mixing me up with other Sarah Murphys. I just don’t post often enough?
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Sarah Murphy Madia @sarahmurphymadia.bsky.social · 28/04/2025
If you care about the future of our information space, media and creator viability, or brand safety, my colleague @riovictoire.bsky.social’s op-ed is a must read. Social media monetization is a gaping hole in tech policy convos. I hope this piece can help jumpstart some new lines of inquiry.
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WHAT TO FIX @whattofix.tech · 25/04/2025
🚨 BREAKING: #Facebook finally acknowledges it has a financially-driven “spammy behavior” problem: about.fb.com/news/2025/04... We’ve been telling them this, documenting evidence, and pointing to where the system needs fixing, since 2019. A quick🪡
bsky.app
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WHAT TO FIX @whattofix.tech · 03/04/2025
Social media companies redistributed over $20bn to 6 million+ accounts last year. You may be asking: SO WHAT ?? Monetization isn't the problem. The systems that power it are. Read more: www.whattofix.tech/publications...
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Victoire Rio @riovictoire.bsky.social · 29/03/2025
The #Myanmar military refused to restore the internet as hundreds died in a cyclone in 2023. Will they turn the Internet back on this time? #MyanmarEarthquake #StopInternetShutdownMM
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WHAT TO FIX @whattofix.tech · 22/02/2025
🚨New Report🚨 tracking latest trends in social media monetization is out. We’re talking over $20b redistributed to millions of account annually thru revenue share programs, with minimal public disclosure or regulation. Here's what you need to know 🧵 www.whattofix.tech/publications...
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WHAT TO FIX @whattofix.tech · 19/02/2025
Next Monday, we're workshopping Global Principles on #Transparency and #Accountability in #SocialMedia #Monetization. We're looking for broad input; if this is something you're concerned about and you'll be at #RightsCon, please join! Register at tally.so/r/mRvNVP #MonetizationPrinciples
tally.so
Taipei Principles on Accountability and Transparency in Social Media Monetization
Made with Tally, the simplest way to create forms.
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Reposted by Sarah Murphy Madia
WHAT TO FIX @whattofix.tech · 13/02/2025
👋 Join us at #RightsCon25 in Taipei from the 24-27 February! We'll be talking money - and how social media platforms are being just as irresponsible redistributing $ billions than they have been managing content.
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Sarah Murphy Madia @sarahmurphymadia.bsky.social · 21/01/2025
I’m interested to know if a lot of of others had this post from Mark Zuckerberg at the very top of their Facebook feed this morning/when they opened it for the first time today?
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WHAT TO FIX @whattofix.tech · 27/11/2024
Hello Bluesky 👋 We're a #TechPolicy and #TechAccountability non-profit, working towards a global #Internet, fostering #DigitalRights, knowledge and understanding. 👉 www.whattofix.tech
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Sarah Murphy Madia @sarahmurphymadia.bsky.social · 14/11/2024
Very excited I get to have anything to do with this.
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Ramsha Jahangir @ramshajahangir.bsky.social · 14/11/2024
Given the global significance of the DSA, a coalition of civil society and research organizations is setting up a “Global Majority House” in Brussels to ensure their concerns and priorities are not overlooked. My latest for @techpolicypress.bsky.social www.techpolicy.press/advocates-an...
techpolicy.press
Advocates and Researchers Set Up “Global Majority House” in Brussels to Engage on Digital Services Act | TechPolicy.Press
Ramsha Jahangir writes that the Global Majority House will foster international dialogue and collaboration on digital governance.
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Sarah J. Jackson @sjjphd.bsky.social · 12/12/2023
One of the things I want folks to understand about the billionaires who forced the Penn pres to resign is they started all this before Oct 7 and among their complaints is that Penn “prioritizes DEI” is “too social justice focused” and is “unrecognizable” to what it looked like when they attended.
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Sarah Murphy Madia @sarahmurphymadia.bsky.social · 20/11/2023
Ciao, new social platform
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