A decade after its blockbuster IPO, The Trade Desk has gone from adtech darling to embattled independent DSP, facing slowing growth, partner defections and a 91% stock slide as it bets its next chapte...

The move could help the beleaguered adtech company keep staffers whose stock options have lost most of their value.

Meta is pressuring TikTok and YouTube to adopt restrictive teen-safety protocols it’s being forced to implement, and PR pros say the gambit may just work.

The holdco is outsourcing hundreds of the engineers and product staff who built the AI platform it has positioned as central to its future to IT firm Endava

Shareholders’ disapproval of proposed “golden parachute” provision won’t bar LiveRamp execs from a big payout

The Trade Desk’s chief revenue officer Anders Mortensen is exiting the company after just seven months in the role, ADWEEK has learned.

As AI agents flood the web, a fast-growing maze of protocols—from MCP and A2A to AdCP, UCP, and TAP—is emerging to power how bots buy ads, make payments, and transact online.

Compensation among adtech CEOs varied sharply in 2025, with Jeff Green leading the pack at $27.4 million—while most peers earned far less and CEO-to-worker pay gaps across the sector remained below th...

TikTok is investing more aggressively in AI ads infrastructure while deepening its walled garden.

Public adtech company AppLovin is undergoing a substantive power shift with a slate of changes to its C-suite and board of directors.

The departures follow the resignation of board member Lise Buyer.

At its NewFronts event in Manhattan, Google unveiled a suite of updates to its popular ad buying platform.

As ad dollars lag, X offers fresh financial incentives and touts Grok as a fix for lingering brand safety concerns.

Former Google CEO Eric Schmidt Butts Heads With Former FTC CTO Over AI Regulation

X will boot creators off of its revenue sharing program for failing to disclose when videos depicting war are made with AI.

X is courting advertisers with brand safety assurances as it pushes to recover ad revenues it’s lost since Musk’s 2022 takeover

Disinformation research group says the FTC ordered it and IAS to hand over business records.

Engineering and commercial staff were affected in a round of layoffs in late January.

X’s head of product Nikita Bier is releasing a suite of new tools to lure creators and advertisers back, even as Grok runs amok.

The TV measurement firm co-funded by actor Ed Norton plans to appeal

The Elon Musk-owned AI chatbot had been blocked in parts of the world in response to the platform producing nonconsensual, sexually suggestive and “nudified” images of real people, including minors.

The Elon Musk-owned AI chatbot had been blocked in parts of the world in response to the platform producing nonconsensual, sexually suggestive and “nudified” images of real people, including minors.

The account win arrives at a pivotal moment for WPP, which is under pressure to prove out value after months of worse than expected financial performance.

The popular demand-side platform said less than 1% of its staff was impacted in layoffs Tuesday.

Adweek was able to access Omnicom Media’s first post-consolidation town hall via an unencrypted Vimeo link.

Adweek was able to access Omnicom Media’s first post-consolidation town hall via an unencrypted Vimeo link.

Advertisers say they can no longer create campaigns in the Solimar interface as The Trade Desk looks to sunset it

The retail giant is offering to foot the bill for advertisers to engage in head-to-head tests between Amazon DSP and rivals.

ADWEEK gained first-time access to a private meeting among marketing executives who collaborate to set growth targets for their sector.

The social giant no longer wishes to be audited for brand safety by the media industry’s leading accreditation firm.

The social giant no longer wishes to be audited for brand safety by the media industry’s leading accreditation firm.

CEO Jeff Green admits the DSP is edging into sell-side territory, but says it’s for the benefit of all players in the adtech ecosystem

The Swedish company gave impacted staffers little explanation for the reorg, according to sources.

Business Insider joins a growing roster of publishers and publisher-adjacent tech companies suing Google over its ad practices.

Horizon Media is facing allegations of racial and gender discrimination in a federal lawsuit filed by one current and one former executive.

Scope3 is cutting some jobs as part of what it characterizes as a strategic restructuring.

WPP, IPG, Havas, and others sent media dollars and data to a rival—via Epsilon’s SSP

WPP, IPG, Havas, and others sent media dollars and data to a rival—via Epsilon’s SSP

The company’s board is urging investors to maintain its current stock structure for another 10 years.

Google researchers have been using Gemini models to identify deceptive and disruptive ad serving techniques in mobile apps and across the web.

The updates mimic Snap and TikTok features in the race for user attention.

The supply-side platform is seeking damages over what it says are anti-competitive adtech practices.

Brands will be subject to a new scoring system based on the appearance of their ad copy and ad creative on X

Musk is piloting X toward an AI-first future.