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All the news, insights and inspiration you need to know in advertising, marketing and media.

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Adweek @adweek.bsky.social · 32m
Condé Nast chief executive Roger Lynch announced his departure from the company, marking the end of a seven-year tenure shaped prominently by a dramatic upheaval in the digital media landscape. He is moving to Mattel, where he will become the new CEO. Read the full story 👉 adweek.it/4z7gLgv
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Adweek @adweek.bsky.social · 1h
BBDO New York CEO Emma Armstrong, CCO Michael Aimette, and chief client officer Kelli MacDonald are leaving the agency. The exits come just 10 months after Omnicom closed its $13 billion acquisition of IPG, creating the largest agency holding company on the market. Learn more 👇
adweek.it
Emma Armstrong and Michael Aimette to Depart BBDO NY
Former CEO and CCO joined via Omnicom’s acquisition of IPG.
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Adweek @adweek.bsky.social · 4h
The private equity firm Shamrock Capital made an investment in the social-first agency Saylor, giving Shamrock a majority ownership stake in the five-year-old company. Once the deal closes, Saylor will merge with Mutiny, a gaming-focused creative agency already in the Shamrock portfolio.
adweek.it
Shamrock Takes Majority Stake In Saylor, Merging It With Gaming Agency Mutiny
The combined agency is pitching fandom expertise to brands well beyond entertainment and gaming.
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Adweek @adweek.bsky.social · 4h
Some business owners don't know this, but Ben Cohen is spreading the word that you CAN build a business and care about people at the same time... ad agency not required 😉
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Adweek @adweek.bsky.social · 19h
Despite falling consumer confidence and mounting affordability pressures, Adobe forecasts U.S. online holiday sales will reach a record $275.1 billion, up 6.7% year over year, with AI-driven shopping and buy-now, pay-later use also rising.
adweek.it
Holiday Ecommerce Shopping to Hit $275 Billion Despite Consumer Strain, According to Adobe
AI and buy-now-pay later will grow while shoppers look for fun and value.
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Adweek @adweek.bsky.social · 19h
The NHL has partnered with Adobe as its Official Creative, Marketing, and AI Partner, giving the league and its 32 teams tools to personalize fan experiences across digital channels. Fans will also be able to create NHL-themed content using Adobe Express and Firefly.
adweek.it
Holy H-E-Double Hockey Sticks: Adobe Is Bringing AI to the NHL
NHL teams with Adobe as an Official Creative, Marketing, and AI Partner.
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Adweek @adweek.bsky.social · 20h
In McAfee's new “Safer Than Safe" ad, the brand aims to broaden its perception with a refreshed product experience and a humorous ad that pokes fun at the overwhelming advice people get about online safety before reassuring McAfee handles it for them. Read more 👉 adweek.it/3TuSBh2
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Adweek @adweek.bsky.social · 21h
EVP and Chief Brand Officer of Crocs, Terence Reilly, knows that the best way to get you to understand something is to show it to you. In a presentation at Brandweek, Reilly walked through the brand's TikTok Live Streaming playbook, and decided to actually go live at the end of the session!
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Adweek @adweek.bsky.social · 21h
Meta has launched Muse for Small Business, a free-with-limits AI tool that connects with platforms like Asana, Intuit, Slack, and Meta’s own ad and social accounts to help roughly 200 million businesses analyze performance and plan campaigns.
adweek.it
Meta Eyes Enterprise Spend With Muse for Small Business Launch
The new offering aims to put Meta's new agent to work for the roughly 200 million brands that operate on its platform.
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Adweek @adweek.bsky.social · 21h
Paradium.AI, formerly The Arena Group, has signed a 10-year platform deal with Roundtable, which plans to buy a 49.5% stake for about $89 million, pending financing.
adweek.it
Arena Group, Now Paradium, Signs $1 Billion Deal Contingent on $89 Million Raise
The technology firm Roundtable, led by Arena Group founder James Heckman, must raise the money to buy a 49.5% stake in the company.
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Adweek @adweek.bsky.social · 22h
The 2026 MTV VMAs drew 8.4 million viewers, an 11-year high and a 51% increase from last year, with audience demos up 30%. The show also earned 31.1 million social interactions and 159 million video views.
adweek.it
2026 VMAs Was Taylor-Made for Big Viewership Boost, 51% Increase
The VMAs reached 8.4 million viewers, an 11-year high.
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Adweek @adweek.bsky.social · 22h
All Things Go has festival partnered with TikTok LIVE’s Music on Stage, inviting artists to submit performances for a global contest, with the winner earning a spot on the festival lineup.
adweek.it
TikTok's Partnership With All Things Go Shows What Discovery Looks Like IRL
The indie music festival teamed up with TikTok LIVE.
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Adweek @adweek.bsky.social · 22h
Amazon unveiled a souped-up ad platform called Amazon Ads Agent. It replaces Amazon Ad Console, Amazon’s longstanding interface for buying and managing campaigns. Amazon Ad Agent will begin rolling out to beta advertisers in the next few months to 20 marketplaces and 21 languages.
adweek.com
Amazon Rebuilds Its Ad Platform Around AI Agents
Goodbye Amazon Ad Console, hello Amazon Ads Agent.
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Adweek @adweek.bsky.social · 29/09/2026
Amazon has unveiled Branded Conversations, an ad format that appears when consumers tap on prompts surfaced within Alexa for Shopping. Brands can influence the experience people have when they click on the prompt.
adweek.it
Advertisers Can Directly Influence Amazon’s Alexa Responses
Plus, a new ad format lets brands collect reviews
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Adweek @adweek.bsky.social · 29/09/2026
Spotify and Coach have embarked on a global, Gen Z-targeted "Tabby Tour." It epitomizes the music platform's expansion beyond ad impressions and one-offs, said Drew Sanders, global head of AUX, Spotify’s in-house music and experiences consultancy. Learn more 👇
adweek.it
Spotify's Tour With Coach Is a Big Grab For Untapped Brand Budgets
Spotify’s Tabby Tour is an attempt to solve some of the traditional limitations of its advertising business
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Adweek @adweek.bsky.social · 29/09/2026
Former Converse CMO Rodney Rambo departed the company in January, and had nothing to do with the widely-condemned ad that was recently released. Yet, he received hundreds of threats from social media users who mistakenly assumed he was involved. Read the full story 👉 adweek.it/4hsbCIN
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Adweek @adweek.bsky.social · 29/09/2026
What's your main metric for success? At Brandweek, Dr. Bernice A. King shared how The King Center measures success and true to the organization's mission, the most important thing is how many people are applying the techniques they have been teaching for decades.
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Adweek @adweek.bsky.social · 28/09/2026
Delta Air Lines is planning to launch an advertising business, and has hired Keri Paison to lead the media network. The move comes as new kinds of businesses outside of traditional retailers and ecommerce platforms turn to retail media as a low-cost way to expand their margins. Learn more 👇
adweek.it
Delta Air Lines Follows United in Building an Ads Business
Delta has hired a former Deloitte and Digitas leader to run its media network.
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Adweek @adweek.bsky.social · 27/09/2026
In this episode of Adspeak by ADWEEK, Bashel Lewis moderates a Brandweek panel with media and creative leaders. Together, they explore how Atlanta is evolving from a production destination into a sustainable creative powerhouse. Listen here 👇
adweek.it
Beyond Hollywood: Atlanta's New Entertainment Economy
Local media leaders explore how Atlanta is evolving from a production destination into a sustainable creative powerhouse.
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Adweek @adweek.bsky.social · 26/09/2026
When was the last time you went somewhere without your phone? Take a look at Pinterest's Locker Room activation at this week's NY Liberty game, which allowed guests to put their phones in Yondr pouches through the first half in exchange for prizes like courtside tickets and autographed jerseys!
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Adweek @adweek.bsky.social · 25/09/2026
After 13 straight quarters of declining sales, Dave & Buster’s has hired Gut as creative AOR and Mediaplus as media AOR, following a pitch that included incumbents Deloitte Digital and Dentsu X.
adweek.it
Dave & Buster's Hires New Agencies to Get More People Into Its Locations
The brand appointed Gut for creative and Mediaplus to handle media buying.
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Adweek @adweek.bsky.social · 25/09/2026
Global Citizen is betting on creators to reach audiences that its celebrity performers no longer consistently attract, naming Publicis-owned influencer marketing firm Influential as its global creator partner.
adweek.it
Global Citizen Taps Influential As Its Official Creator Partner
The pro bono partnership, which began around the World Cup, will bring about 20 creators to Saturday's Global Citizen Festival in Central Park.
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Adweek @adweek.bsky.social · 25/09/2026
ABC World News Tonight with David Muir closed the 2025–26 season as the most-watched evening newscast in both total viewers and Adults 25–54, marking 10 straight years at No. 1 in total viewers and its biggest audience in five years.
adweek.it
Here Are the Evening News Ratings for the 2025-2026 TV Season
Plus, the ratings for Q3 2026 and the week of Sept. 14.
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Adweek @adweek.bsky.social · 25/09/2026
The Trade Desk, the independent ad-buying platform positioned as an alternative to walled gardens like Google and Meta, is seeking shareholder approval to reprice up to about 15.6 million underwater stock options.
adweek.it
The Trade Desk, Worried Stock Slide Could 'Substantially Harm' Retention, Moves to Reprice Employee Options
The move could help the beleaguered adtech company keep staffers whose stock options have lost most of their value.
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Adweek @adweek.bsky.social · 25/09/2026
For the 2026 MTV Video Music Awards, Paramount says it built 116 bespoke branded assets while limiting in-show branded segments to about eight minutes, and that more advertiser, including Dunkin’, Bacardi Rum, Under Armour, The General, Spotify, and Credit Karma.
adweek.it
Move Over, Taylor Swift. The Brands Are About to Spice Up the VMAs
The 2026 VMAs will have Bacardi, Spotify, and Dunkin' creating moments you donut want to miss.
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Adweek @adweek.bsky.social · 25/09/2026
This week’s ads are stacked with star power: Ben Stiller suits up as a Cat for Stiller’s Soda, Kendall Jenner multiplies for Beats, Alan Cumming mixes a Negroni for Campari, Rosé poses for Apple, Drew Barrymore leans into horror for Chase, and Miley Cyrus hits the gym for Peloton.
adweek.it
Ads of the Week: 9 Campaigns That Caught Our Eye, From Beats to Peloton
Chase, Peloton, Target, Beats, and more are behind the week's most notable ads.
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Adweek @adweek.bsky.social · 24/09/2026
Best Buy has showcased how central advertising has become to major retailers, with incoming CEO Jason Bonfig, CRO Patrick McGinnis, CMO Marty Senn, and chief ads and media officer Lisa Valentino pitching the company’s retail media ambitions.
adweek.it
Best Buy Pitches Itself as a Media Production Company With Studios and Influencers
The retailer is creating short-form video and other assets for advertisers.
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Adweek @adweek.bsky.social · 24/09/2026
After President Donald Trump said CNN, MS NOW, and Politico would be barred from reporting at the White House, a federal court temporarily lifted the ban overnight, allowing journalists from the outlets to return Thursday and resume coverage around noon ET.
adweek.it
Journalists Return to the White House After Trump's Ban
A court order made the Trump administration explain its actions.
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Adweek @adweek.bsky.social · 24/09/2026
McDonald’s is launching the McDonald’s Media Network, an advertising business that will sell access to its customer data and place ads across its app, kiosks, menu boards, and restaurants.
adweek.com
McDonald's Wants to Build a $1 Billion Ad Business
The fast-food giant is selling ads in its app and on kiosks.
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Adweek @adweek.bsky.social · 24/09/2026
For the past four years, Crispin CEO Maggie Malek has turned to former Crispin art director Ben James for advice, a relationship that naturally led to him joining in August as the agency's new chief creative officer. Read more👉 adweek.it/4hJRXp6
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Adweek @adweek.bsky.social · 24/09/2026
Gut has retained Tim Hortons’ Canadian creative account after a competitive review, extending a partnership that began in 2018 and made Gut the chain’s agency of record in 2021, including celebrity-led campaigns such as work with Justin Bieber.
adweek.it
Gut Holds Onto Tim Horton's Creative Account in Competitive Review
Gut has retained the Canadian creative account for Tim Hortons, the Canadian-based coffeehouse, ADWEEK has learned.
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Adweek @adweek.bsky.social · 24/09/2026
Leaders in healthcare marketing and development gathered Wednesday evening at One World Observatory in New York City for AI Health 25, Doceree’s inaugural awards night honoring 25 innovators using AI to shape the future of healthcare.
adweek.it
Doceree Honors Top Healthcare Leaders Innovating With AI
The healthcare marketing company hosted an awards evening to celebrate AI-driven advancements in the industry.
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Adweek @adweek.bsky.social · 24/09/2026
Lowe’s has launched a drone-delivery pilot near Charlotte, N.C., partnering with Alphabet-owned Wing and DoorDash. Customers near the Matthews store can choose drone delivery at checkout through Lowe’s or a dedicated DoorDash storefront.
adweek.it
Lowe's Pilots Drone Delivery as New Way to Quickly Buy Paintbrushes or Batteries
The home improvement retailer is working with Google's Wing and DoorDash.
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Adweek @adweek.bsky.social · 24/09/2026
In this episode of Marketing Vanguard, Andy Lopez, CMO of Behr Paint, makes the case for why agency relationships still matter more than ever. And, as Andy puts it, the relationship is only as good as what the brand invests in it.
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Adweek @adweek.bsky.social · 24/09/2026
This week's ticker is a big one: The Today Show ended Good Morning America's 14-year run as the number 1 morning news show, capturing the top spot in total viewers.
adweek.it
Here Are the Morning News Ratings for the 2025-2026 TV Season
Also included are the third quarter and week of September 14 ratings.
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Adweek @adweek.bsky.social · 24/09/2026
Michelob Ultra has announced a multiyear partnership to become an official beer sponsor of the NHL in the U.S. The brand is also becoming the official beer sponsor of the Stanley Cup Playoffs and Stanley Cup Final.
adweek.it
Michelob Ultra Shoots and Scores Multiyear NHL Partnership
The Anheuser-Busch brand becomes an official beer sponsor of the NHL in the US.
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Adweek @adweek.bsky.social · 24/09/2026
As the oldest members of Gen Z enter the professional world and begin their financial journeys, Credit Karma wants to remind them that financial confidence is not just a practical way to live but also an emotional state of being. Read more on the campaign 👉 adweek.it/46Gvx1W
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Adweek @adweek.bsky.social · 23/09/2026
Scope3, which launched in 2022 to measure carbon emissions across the ad supply chain, is rebranding today as Apostra to reflect its AI focus. With this rebrand, CEO Brian O'Kelley is confirming his turn toward agentic and away from sustainability. Read the full story 👉 adweek.it/4rsMtlN
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Adweek @adweek.bsky.social · 23/09/2026
HBO Max’s DC slate is getting a major boost from Lanterns, which has earned strong reviews and steadily growing viewership—9.3 million global viewers in its first three days, rising to 20+ million global for the premiere and 10 million global (7 million U.S.) for Episode 3.
adweek.it
How HBO's Marketing Shined a Green Spotlight on Lanterns
The DC Comics-based show is among the top five series launches of all time at HBO Max.
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Adweek @adweek.bsky.social · 23/09/2026
WPP has opened Devon’s Point, a 34,000-square-foot flagship production hub in east London that unites AI-powered, virtual, and human-led production in one facility.
adweek.it
4 Things We Saw Inside WPP's New AI-Powered Production Hub
WPP's flagship production hub Devon's Point in London brings together human craft and AI tools.
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Adweek @adweek.bsky.social · 23/09/2026
DoorDash and Instacart are rolling out new in-store inventory tools that give brands real-time visibility into where products are stocked, where they’re selling, and when items are out of stock—insights that can directly influence advertising decisions.
adweek.it
DoorDash and Instacart Are Giving Brands New Ways to See What's Actually on Retailers' Shelves
Delivery apps are adding inventory data for brands to manage their retail presence--and likely ad campaigns.
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Adweek @adweek.bsky.social · 23/09/2026
In this episode of Adspeak by ADWEEK, Kate Ridley, chief brand officer at Stanley 1913, and Graham Nearn, chief product and sustainability officer, explore how a strong executive partnership can become a strategic advantage.
adweek.it
The Executive Partnership Behind Stanley 1913's Hypergrowth
Kate Ridley and Graham Nearn on the value of strong executive partnership for growing a brand.
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Adweek @adweek.bsky.social · 23/09/2026
24 Seven, a staffing company in the creative marketing space, has launched 24 Seven Agencies, a rollup of three agencies: Futureman, SketchDeck, and Markacy. Each wields distinct focuses on brand activations, brand design, and performance marketing, respectively.
adweek.com
‘Better Not Bigger’: 24 Seven Launches New Agency Challenging the Holdco Model
The staffing company launched 24 Seven Agencies, now housing Futureman, SketchDeck, and Markacy.
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Adweek @adweek.bsky.social · 23/09/2026
Dr. Martens is debuting a global brand platform that it hopes will endure beyond a season and connect its heritage with a new generation of wearers. It launches today with its autumn-winter campaign, starring Chloë Sevigny, Jordan Stephens, and Naomi Watanabe. Read more 👉 adweek.it/4AuRRsT
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Adweek @adweek.bsky.social · 23/09/2026
At Brandweek, Dr. Bernice King sat down with ADWEEK CEO Will Lee to explain how she’s keeping her parents’ legacy alive through her work as CEO of The King Center in Atlanta, the nonprofit founded by her mother to carry on her father’s work of nonviolent social change.
adweek.it
Fear Is Just Marketing and More Insights From Dr. Bernice King
Nonviolent resistance is not only for politics.
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Adweek @adweek.bsky.social · 22/09/2026
TVNewser’s cable news report for the week of Sept. 7, 2026 showed week-to-week declines for Fox News, MS NOW, and CNN in both total viewers and the Adults 25–54 demo across primetime and total day—defying the usual post–Labor Day bump.
adweek.it
Week of Sept 7 Cable News Ratings: Viewership Drops for Everyone
The networks did not see a post-Labor Day holiday bump.
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Adweek @adweek.bsky.social · 22/09/2026
Online rumors flared after an updated Disney+ subscriber agreement in Europe said all plans “may include promotional content, sponsorships, and advertisements,” prompting fears that ads were coming to every tier—even ad-free ones.
adweek.it
Is Disney+ Adding Ads to Ad-Free Plans? Here's What's Really Happening.
ADWEEK got clarification on Disney+'s subscriber updates after misinformation spread online.
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Adweek @adweek.bsky.social · 22/09/2026
A little celebration for our Brand Genius honorees! 👏 ADWEEK's CEO Will Lee took a moment to call up our Brand Genius winners and congratulate them for the recognition. Read about each of the winners here 👉 adweek.it/4wZ9JJg
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Adweek @adweek.bsky.social · 22/09/2026
At Brandweek, Goodwipes' founder Sam Nebel and SVP of marketing Meredith Diehn explained that the brand relies on edgy humor and unexpected partnerships—like a Liquid Death collab with sCREAM Soda-scented wipes and a “Buttler Sweepstakes”—to drive both fame and disruption.
adweek.it
How Goodwipes Made a Splash In the Bathroom Business
From butt puns to surprising partnerships, the flushable wipes brand has gained attention for its disruptive marketing strategy.
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Adweek @adweek.bsky.social · 22/09/2026
The U.S. Joint Industry Committee (JIC) has recertified measurement companies Comscore, iSpot, and VideoAmp as national currencies. The JIC’s methodology evaluates and scrutinizes TV currency, which is the agreed-upon metric or unit of value that advertisers use to buy and sell TV ad inventory.
adweek.it
TV Measurement Companies Comscore, iSpot, and VideoAmp Get New Vote of Confidence
US Joint Industry Committee re-certifies Comscore, iSpot, and VideoAmp for 2026-2028.
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