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Steff Ndei

@steffndei.bsky.social
2.1K followers 505 following 793 posts

Writer & Analyst. PhD candidate at Heriot-Watt University. Interests: Media & Sports governance in Africa. Man Utd fan.

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Steff Ndei @steffndei.bsky.social · 23/09/2026
Presented at the 3rd Namibia Media and Communication Conference where I spoke about journalists as social thinkers and what it means to rethink the role of the journalist at a moment when the industry itself is being redefined. Very cool to see local media pick up the presentation afterwards.
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Steff Ndei @steffndei.bsky.social · 22/09/2026
Somewhere in Namibia's capital, Windhoek.
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Steff Ndei @steffndei.bsky.social · 17/09/2026
The night before I met Nasser, I was nostalgic for the self who wrote about personal experiences and existential questions on a defunct blog. I wondered whether withholding her was defensible or merely an excuse. In this profound essay, Nasser narrates that self back to life.
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Steff Ndei @steffndei.bsky.social · 13/09/2026
I have so many reasons I love Bruno and whatever transpired vs Foden is one of them. Proper enigma
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Steff Ndei @steffndei.bsky.social · 06/09/2026
Not sure if I prefer Amorim's anxiety football or Carrick's nonchalant football. Everton was there for the taking from KO.
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Steff Ndei @steffndei.bsky.social · 06/09/2026
He is English.
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FairSquare @fairsqprojects.bsky.social · 04/09/2026
"Separating the rule-maker from the business it supervises is basic institutional hygiene, not an optional refinement" Typically excellent from Professor Miguel Maduro in the always excellent @josimarfootball.bsky.social josimarfootball.com/2026/09/03/f...
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Steff Ndei @steffndei.bsky.social · 30/08/2026
There is a mismatch in the liberal-legalist conception of legitimacy: protest, exposure and moral condemnation are treated as legitimate forms of resistance, while coups, militias and insurgencies are illegitimate because they reject the constitutional and international order
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Philippe Auclair @philippeauclair.bsky.social · 30/08/2026
It might be time to re-consider the rule which enables clubs to claim 100% profit on sales of home-grown players. It only seems to encourage said clubs to sell the footballers who are the purest and most relatable expressions of their identity.
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Steff Ndei @steffndei.bsky.social · 30/08/2026
The good thing about VAR is it's made us philosophers of the rules of the game.
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Steff Ndei @steffndei.bsky.social · 29/08/2026
Co hosts of the 2030 World Cup, mind you.
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Steff Ndei @steffndei.bsky.social · 29/08/2026
I have pavloved my Instagram followers to believe that anytime I reactivate my account, I'm in Kenya.
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Steff Ndei @steffndei.bsky.social · 28/08/2026
Yeremy...
static.klipy.com
Drew Scanlon Surprised White Guy
ALT: Drew Scanlon Surprised White Guy
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Steff Ndei @steffndei.bsky.social · 28/08/2026
Kenya’s new top-flight football season has been delayed by litigation over relegation. The is a useful illustration of something I have argued about African football where sporting consequences are opened and determined in courts and tribunals. eastleighvoice.co.ke/football/393...
eastleighvoice.co.ke
KPL season delayed as court battles over Kariobangi Sharks relegation continue | The Eastleigh Voice
The dispute centres on Kariobangi Sharks’ relegation from the top flight following the application of FKF’s 2025 promotion and relegation regulations.
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GavitronGaming @gavitrongaming.bsky.social · 27/08/2026
Not exactly a #DailyAffirmation, but was surprising to hear @fdsignifier.bsky.social say it in an older video about Amber Heard when it felt relevant to me. Have a good one, y’all.
“I’ve been chronically online for 3 years now, as a part of this as a career. And I’ve had more than a few hate campaigns towards me, and one thing I’ve learned from this is that people can effectively just make up shit or at best take something with the tiniest sliver of truth and just repeat it telephone style in comment sections and reddit boards until it becomes basically factual lore and blown out of proportion. Because when you make shit up online, you don’t have to look people in the eye to do it. And when people don’t like you, or looking for a reason not to like you, the burden of truth and factuality on whatever bad thing they hear about you is very, very low.”

-F.D. Signifier
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Steff Ndei @steffndei.bsky.social · 26/08/2026
There was never a credible threat to Infantino from the get go. If UEFA and its allies had the consensus for a boycott or an alternative competition, they would have taken it to the ballot. www.theguardian.com/football/202...
theguardian.com
Uefa poised to lift boycott threat after Fifa promises no World Cup sale repeat
Uefa is poised to drop its threatened boycott of Fifa competitions after receiving concrete guarantees that the global governing body will never attempt a repeat of Gianni Infantino’s plan to sell sta...
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Steff Ndei @steffndei.bsky.social · 25/08/2026
Guess who else has been recruiting from Africa? "Ugandan authorities won parliamentary approval to deploy troops to Gaza as part of the international force proposed by U.S. President Donald Trump's Board of Peace." www-pbs-org.cdn.ampproject.org/v/s/www.pbs....
www-pbs-org.cdn.ampproject.org
Uganda approves sending troops to Gaza for international force proposed by Trump's Board of Peace
The successful motion, brought by the defense minister, is Uganda's first public indication of its willingness to join the International Stabilization Force for Gaza. Morocco also has pledged troops f...
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Steff Ndei @steffndei.bsky.social · 25/07/2026
I don’t know why “right wing” is considered a slur or derogatory. The right seem to diagnose societal and systemic issues aptly. Their prescriptions however, are worse than the diagnosis. As for the ”left” their diagnoses are so off…! Hence why I don’t understand why they think they’re any better.
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Gabby HC @scriblit.bsky.social · 25/07/2026
static.klipy.com
Philomena Cunk in a Suit
Alt: Philomena Cunk
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Steff Ndei @steffndei.bsky.social · 24/07/2026
I work as a cleaner during the summer to because I’m trying to stay ahead of the AI-is-going-to-take-our-jobs curve, because academia is unsustainable and/or because I’m buying independence from the systems and industries I criticise. The official explanation depends on one‘s school of thought.
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Will Harris @sandwichpick.bsky.social · 17/07/2026
The perfect parody doesn't exis-
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lumpenpoledancer @daturabombs333.bsky.social · 23/07/2026
A meme featuring a vintage photo of Anne Nicole Smith reading, “Why read dystopian fiction when you can just pay attention?”
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Steff Ndei @steffndei.bsky.social · 23/07/2026
Yet another case of taking the game global but hating it when it takes global sensibilities. Global capital, global players, global managers and you don’t want global fans? You will soon have fixtures played abroad. This is the globalist cake -it is full of edible contradictions
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Steff Ndei @steffndei.bsky.social · 22/07/2026
Much of the source used in this article is the FIFA annual reports. Hm. I‘ve said it once and I will say it again: the sports media ecosystem is part of the problem and that’s why they’re usually pawns on Gianni’s chessboard.
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Steff Ndei @steffndei.bsky.social · 22/07/2026
The wider FIFA system appears much more stable than its dysfunctional components would suggest. I suspect there’s large sources of illicit shenanigans sustaining it and I hate my brain for taking me there.
static.klipy.com
Denzel Washington Pissed at Desk
ALT: Denzel Washington Pissed at Desk
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Steff Ndei @steffndei.bsky.social · 19/07/2026
Most purists and elites defend European football through the exact same metrics FIFA is pursuing: most watched, greatest reach, biggest audience, highest revenues. They dislike FIFA’s method of producing scale, but they have already accepted scale as proof of value.
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Steff Ndei @steffndei.bsky.social · 19/07/2026
I’m scratching my head as to why FIFA had old (pop) stars in their half time show. Is it that they are out of touch with reality? or are they appealing to a certain demographic? Or…. are those the stars they could afford?
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Steff Ndei @steffndei.bsky.social · 19/07/2026
An ultimate cult show 😂
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Steff Ndei @steffndei.bsky.social · 19/07/2026
At least the referee is consistent with keeping the cards in his pocket.
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Steff Ndei @steffndei.bsky.social · 19/07/2026
I thought the one positive of not having England in the final was that we’ll have impartial commentary 🤡
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Steff Ndei @steffndei.bsky.social · 19/07/2026
Europeans took the sport global but don’t like it when it takes global sensibilities.🙄
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Steff Ndei @steffndei.bsky.social · 19/07/2026
Star spangled banner is a banger. I’m sorry
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Nute @nutedawn.bsky.social · 19/07/2026
Ok this is very good
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Philippe Auclair @philippeauclair.bsky.social · 18/07/2026
Astonishing statement from Finnish FA president in which he explains that, despite reservations, he will support Infantino as he fears Fifa money will dry out if he does not - perfect illustration of how the current system is propped up by fear and bribery. Via @staniselsborg.bsky.social
hs.fi
Jalkapallo | Palloliiton Infantino-päätös ei ollut yksimielinen – seuroille kannanmuutos tuli yllätyksenä
Palloliiton puheenjohtajan Ari Lahden mukaan Fifan asiat nähdään Suomessa usein hyvin suppeasti.
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Africa Confidential @africa-confidential.com · 16/07/2026
#Cameroon: A quick trip to Geneva has turned into a month away from #Yaoundé for ailing #PaulBiya. In the power vacuum left by the President’s absence, aides are planning coups and the corridors of power are buzzing with rumours about who will succeed the old man. africa-conf.com/biyas-succes...
africa-conf.com
Biya’s Geneva stay sharpens succession risk
The president’s absence has held-up decisions in Yaoundé, triggering concerns over the un-named vice-president and a political rupture
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Steff Ndei @steffndei.bsky.social · 16/07/2026
Indeed! I said Gianni is like Kenyan president William Ruto- master strategist, and the bubble of critics think they’ve got him. Whole time, the critics are playing the game on the strategist‘s chessboard and on their terms. The system is intact!
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Steff Ndei @steffndei.bsky.social · 16/07/2026
In a 2025 report, the Liberia Anti-Corruption Commission recorded an ongoing inquiry into approximately US$1 million in government funds allocated to the Liberian FA, citing alleged financial impropriety and corruption under current LFA president, Raji, leadership. Looks like a good call!
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Steff Ndei @steffndei.bsky.social · 15/07/2026
I‘m loving the history lessons from this England vs Argentina fixture.
static.klipy.com
Woman Typing for Research
ALT: Woman Typing for Research
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Steff Ndei @steffndei.bsky.social · 11/07/2026
Tuchel is like a surgeon. Gets the blame when the patient dies. And God (Bellingham, Kane) gets the credit if the patient survives.
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Steff Ndei @steffndei.bsky.social · 23/06/2026
What usually informs the hubris in the English camp/ media though? Apart from Harry Kane, I don’t see any player who is the best in the position globally, their league is good at entertainment- not football, they have had to get a foreign manager because their own aren’t creme de la creme anymore?
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John Muller @johnspacemuller.com · 15/07/2026
What I’ve learned from watching the World Cup is that Tottenham Hotspur must have an amazing defense
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Jonn Elledge @jonnelledge.bsky.social · 15/07/2026
In pub. Resisting impulse to yell "All national identities are fundamentally fictitious!"
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Corey Rayburn Yung @coreyryung.bsky.social · 14/07/2026
France remains in disarray. Here's why that's bad news for Biden.
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Steff Ndei @steffndei.bsky.social · 14/07/2026
Some offside calls against Mbappe have been wrong and the center referee even requires VAR intervention where VAR shouldn't be interfering.
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Steff Ndei @steffndei.bsky.social · 14/07/2026
Kagame, unlike his EA compatriots, is not facing internal legitimacy crises— the mechanisms through which he sustains it notwithstanding. His compatriots have to invest in hosting AFCON and expensive stadiums. Him? ⬇️ www.avfc.co.uk/news/2026/ju...
avfc.co.uk
Aston Villa announce Visit Rwanda partnership
Visit Rwanda confirmed as the club’s Principal Partner, Official Tourism Partner and Official Coffee Provider
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Steff Ndei @steffndei.bsky.social · 13/07/2026
“The prisoner of war from the Democratic Republic of the Congo, captured while fighting for Russia in Ukraine, says his future is in Russia and his hope is to be included in a prisoner exchange that sends him back to the country whose army he joined.” www.politico.eu/article/ukra...
politico.eu
Captured African recruits say they want to go home — to Russia
African POWs have become pawns in Moscow and Kyiv’s battle for influence.
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Steff Ndei @steffndei.bsky.social · 12/07/2026
After seeing enough of how firm the FIFA system is, I have become an accelerationist. Because I just want to see how far its contradictions (e.g, a sporting body using democracy as its decision making tool) can hold. And so… make it biennial baby.
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Neel Shelat @shelatneel.bsky.social · 12/07/2026
No World Cup match today but a fine time as ever to support @fairsq.bsky.social's Reboot FIFA campaign. Sign and support here: rebootfifa.com/sign/
rebootfifa.com
Infantino isn’t fit to lead FIFA. 
And FIFA isn’t fit to govern football. Agree? Add your name now >>
Add your name to our mass complaint
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Steff Ndei @steffndei.bsky.social · 12/07/2026
I have a hypothesis I want to prove and it works best if Argentina are not in the mix.
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Steff Ndei @steffndei.bsky.social · 12/07/2026
Thank God!
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