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Claude Code is now helping me deploy GA4, Clarity tags, with periodic review and confirmations built in to make sure event triggers actually trigger, and to cross examine GA data against Clarity - hint - Direct vs Clarity reveals there's BOTs being lumped into direct

Howdy. Can you refer me to someone who needs digital marketing help? I do SEO. (Strategy, implementation, technical seo and more) I do white-label and turnkey podcasts that generate links and content. I organize park trash cleanups that build community, audience, PR, links and authority.

That said MCP’s and sat platforms are becoming unified - well developed capability within certain tools that is now accessible through MCP so if you would trust the output of the tool, then you can trust for the return of the analysis and data to come back through MCP with the same level of accuracy

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Will Critchlow @willcritchlow.bsky.social · 23/09/2026

Any legit Analytics package/program or platform it’s going to have an API your Claude code should be connecting to that if you’re not using Claude code to do your analysis anyways you should probably dig deeper than just that Claude desktop and it’s unstable MCP connections

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Reposted by Jeremy Rivera

Did you know the Google quality graders consider "content effort" to differentiate things that somehow deserve to rank? You'd be well-served to have a listen to @zyppy.com on the subject. (if you want to hear more, register here for the full content: www.searchpilot.com/winning-ai-c... )

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Reposted by Jeremy Rivera

Anton Shulke @antonshulke.bsky.social · 23/09/2026

#seocharity conference Live today Sept 23 Starting at 10 am PT www.seocharity.com/upcoming-con...

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Jeremy Rivera @seoarcade.bsky.social · 20/09/2026

Soooooo still useful to know Joe to best use them (just don’t buy alllll the hype)?

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Well. I had an idea for an app last night, based off a year of working with my Karate Sensei and trainer, with a unique take on fitness/weightloss and now I'm minutes away from publishing the marketing site and fully fleshed out app. Speed to market barriers are GONE.

Leadership asked Nick LeRoy who to cut. He refused, then asked a better question: why not stop hiring until output doubles? the-unscripted-seo-interview-podcas…

"I just want balance back. I want to be able to pull levers and for them to work, not to pull levers and end up on page three." Martin McGarry, ex-black hat, on the spam flooding Google. Watch the full episode: www.youtube.com/watch?v=X4s7o82vq3I

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Most businesses make marketing transactional. It should be relational. Matt Tyner (Bone Dry Roofing) on the Unscripted Small Business Podcast: the words, the tone, even the colors you use have to be genuine. "If we're not honest with our customers... you don't have a business."

Jeremy Rivera @seoarcade.bsky.social · 15/09/2026

Local service businesses feel commoditized. Greg Merrilees' fix on the Unscripted Podcast: → Have a copywriter interview clients on why they chose you → Run your reviews through ChatGPT for recurring themes → Add a site section on what's unique. Not "we're the best." "It's in there somewhere."

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Stop chasing bigger fish. Charlie Sells on 4 years at Dave Ramsey: branded terms on lockdown, non-branded handled by refreshing pages, not rebuilding. Position 10 to 7, not 1 million to 100. Get branded right first. #SEO #branding #smallbusiness

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Jeremy Rivera @seoarcade.bsky.social · 15/09/2026

Your perspective is your currency. Martin McGarry of Search Assistance on the one thing AI can't reproduce. Who buys a flip-flop for the rain? A thousand buying personas, a thousand perspectives. That is where SEOs and publishers still win. #SEO #AI #contentmarketing

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Jeremy Rivera @seoarcade.bsky.social · 15/09/2026

Dan Kurtz on technical SEO for AI bots: bot traffic now beats human traffic. Bots have a preferred content type, so treat them like another customer or they fly over your page. Secret squirrel tip: reissue your SSL cert and every AI bot recrawls your site. #SEO #technicalSEO #AIsearch

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Your team feels behind because AI can produce so much more. James Ernst of Core Order hears "how do we reduce workforce" a lot. Never his approach. Give your humans back the time to do what they enjoy most, and keep the human in the loop. #AI #smallbusiness #leadership

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70,000 articles with the exact same title. Cyrus Shepard on the old playbook: keyword research, Surfer, subheadings, internal links. It worked. Not today, because everyone did the same thing. The sites that did it best are no longer in the game. #SEO #ContentMarketing #Branding

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Stop pushing metrics. Bradley Benner of Semantic Links: the SEO job now is creating associations. Almost 90% of the links they place for clients at tier one are brand anchors. Brand + service, brand + location, or both. #SEO #linkbuilding #backlinks

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"When did twenty-five percent efficiency not become good enough?" Nick LeRoy on why AI gets sold as all-or-nothing - and why that's why teams think it failed. www.youtube.com/watch?v=3cmFZdrhgho

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"Your opinion and your perspective is going to be your currency in the future." Martin McGarry of Search Assistance on the one thing AI can't reproduce. New Unscripted SEO episode: unscriptedseo.com/martin-mcgarry

Gisele Navarro on what AI Overviews do to a review site: our images, our video, our name, and then the link opens a shopping panel. the-unscripted-seo-interview-podcas…

Genuine question. I ran an anchor text study across 46 SERPs. Should I publish the data so you can point your OWN Claude at it and re-run it yourself? Happy to. Curious if anyone would use it. seoarcade.com/anchor-text-ranking-s…

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Nick LeRoy on the SEO job market: "I've been an SEO for 20 years." Cool. What else do you do? Sky-high salary asks and full remote aren't the economy we're in. What stands out now: passion projects and how you communicate. #SEO #SEOjobs #careers

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There was a golden age of SEO where SEO wasn't SEO. We were reverse Google engineers. No Bing, no other playground. Backlinks, content, all of it for Google. SEO isn't dead, but Google-only optimization is leaving. #SEO #Google #digitalmarketing

I had a guest go on a podcast. I got the transcript. It fed their service page and about page with real quotes. I've known this person for years and had no idea what they went through to build it. Most mom and pop shops put up a Wix page and miss the boat. Be on a podcast. #SEO #Podcast

Jeremy Rivera @seoarcade.bsky.social · 13/09/2026

We got greedy. SEO had full attribution, better than PR. Then Google said not provided. Now Search Console shows 400 clicks and maybe 60% of the queries. My own post on GSC being unreliable: 50 clicks, query data for 4. #SEO #GoogleSearchConsole #SEOtips

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Jeremy Rivera @seoarcade.bsky.social · 13/09/2026

Timothy Malmros on the canonical trick: spam up an expired domain, canonical it to a fresh one, it ranks for about a week, the domain dies, canonical it again. A domain costs $10. Infinite loop, every market, and no fix in place. #SEO #technicalSEO #blackhat

Louis Swart (Iron Brij): "I'll just quickly do it" is a $10 task a VA could do. You think you saved $10. If your hour is worth $100, you lost $90, and next hour you need $190 to catch up. Every $10 task makes the goal ridiculously hard. #smallbusiness #productivity

Andy Choi (DoGood): public companies spend 20 to 50% of revenue on marketing. Nonprofits spend under 5%. If they spent 15, 20, 25%, could the $320B giving pie grow? We don't need more water companies, yet new brands launch every year. Marketing creates demand. #nonprofit #marketing

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"Right now they are all walled gardens. And tomorrow, from Reddit to YouTube to X, all of them can turn around similarly as Google did and drop us all. None of this is ours." Gisele Navarro, HouseFresh. www.youtube.com/watch?v=PfSoqvmTeT4

Ben Senescu on what actually lasts - the SEO framework is here to stay, the tactics keep changing. From our SEO SaaS panel with Patrick Stox and Ben Wills: unscriptedseo.com/seo-saas-panel-st…

Nick LeRoy has a take that annoys people - Google is doing a much better job. Build something with superfans, they talk on the internet, that turns into links, and Google can read it. Less manipulating, more being worth talking about. youtu.be/3cmFZdrhgho

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Jeremy Rivera @seoarcade.bsky.social · 10/09/2026

Nick LeRoy on SEO hiring: for the first time the supply of talent is bigger than the demand. His words - a lot of C plus SEOs were getting six figure A plus salaries. AI took the entry level rung out. Full episode: youtu.be/3cmFZdrhgho

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Gisele Navarro measured it on her own site. Visitors from ChatGPT, Claude and Gemini stay about two minutes. Visitors from Reddit and YouTube stay six to eight, across several pages. unscriptedseo.com/gisele-navarro-ho…

Jeremy Rivera @seoarcade.bsky.social · 10/09/2026

Four things I tested across 46 Google SERPs. Two survived. Exact phrase match: null. Anchor diversity: null. Stemmed token match: b -0.257, p 0.008. Referring domains: b -0.220. The one everybody optimizes for did nothing. seoarcade.com/anchor-text-ranking-s…

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Jeremy Rivera @seoarcade.bsky.social · 09/09/2026

Mad King Mullenweg finally dethrone after he defiled Wordpress?

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Jeremy Rivera @seoarcade.bsky.social · 09/09/2026

Toying around with pulling some data and seeing what results I can get to test impact of branded anchors vs token-relevant anchor matches to the subject of the page Results soon!

Real question: should I publish the data so you can point your OWN Claude at it and re-run this?

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Snapshot, not an experiment. No causal claim from me. So tell me what I missed, what I assumed, and how you'd retest it. seoarcade.com/anchor-text-ranking-s…

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Real units: 0 to 7 token-matching referring domains lines up with position 7 instead of position 10. Referring domain count is still bigger, b -0.220. Anchors don't replace links.

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