iiinova — where your digital self keeps evolving

Martin Stepanek @techseovitals.com · 17/05/2026

🟣 Underrated #TechSEO Tip Google has a crawl rate limit for every site. If your site is slow, it crawls fewer pages. Faster server response means more pages crawled. More pages crawled means faster discovery of new and updated content.

031

Martin Stepanek @techseovitals.com · 27/11/2025

🟣 Underrated #TechSEO Tip: Don't let visitors leave your website when they hit a 404 error page. Turn that page into a fresh start. Guide them to parts of your site they didn't even plan to visit.

010

Martin Stepanek @techseovitals.com · 20/11/2025

After a few weeks, I finally wrote a case study about recent success 🥳 In short, nearly tripling the LCP led to almost a 70% bounce rate reduction and an 80% increase in page views per visit. www.techseovitals.com/customers/to...

techseovitals.com

TOUCHIT Case Study

How I Helped Slovakia's Major Technology News Portal Achieve 93% Core Web Vitals Success

030

Martin Stepanek @techseovitals.com · 12/11/2025

Crawled but currently not indexed 🚨 It's not always a problem; sometimes it's actually a goal. In this case, it's a regional news website that also features articles from the previous decade that are no longer relevant to keep indexed. So Google naturally dropped them from the index.

110

Martin Stepanek @techseovitals.com · 01/11/2025

Is this some new feature? I mean, I don't have a problem reading JSON, but most people yes 😅

120

Martin Stepanek @techseovitals.com · 19/10/2025

I guess even Google sometimes needs a vacation for one day 😅 I see it across all sites #gsc

000

Reposted by Martin Stepanek

Barry Pollard @tunetheweb.com · 19/08/2025

"How is it possible for CrUX to say 90% of page loads are good, and Google Search Console to say only 50% of URLs are good. Which is right?" It's a question I get about Core Web Vitals and I admit it's confusing, but the truth is both are correct because they are different measures... 1/5 🧵

2277

Reposted by Martin Stepanek

John Mueller @johnmu.com · 22/09/2025

Authentication for your personal crawlers & SEO tools is going to be more and more of a topic. This is a simple guide to get started (though I imagine it'll evolve significantly over time).

2163

Martin Stepanek @techseovitals.com · 25/09/2025

🟣 Underrated #TechSEO Tip Confusing page headings might be why qualified traffic isn't going to your content. When pages lack a clear H1 heading or have several competing ones, search engines often can't figure out what you're selling. 🧵 1/3

120

Martin Stepanek @techseovitals.com · 24/09/2025

🟣 Underrated #TechSEO Tip Your search rankings will drop if Google can't see your website properly. When JavaScript or CSS files are blocked in robots.txt file, search engines only see a broken version of your site. They often can't understand what visitors actually experience. 🧵 1/4

110

Martin Stepanek @techseovitals.com · 23/09/2025

🟣 Underrated #TechSEO Tip Slow server response times are hurting your conversion rates. When your server takes too long to respond, visitors bounce before your page even starts loading. Every extra second of server delay mean almost 10% fewer conversions. That's real revenue you’re losing. 🧵 1/3

110

Martin Stepanek @techseovitals.com · 18/09/2025

🟣 Underrated #TechSEO Tip Unreliable SEO plugins might be stunting your business growth. Each plugin adds code that loads on every page visit. Three or four cheap plugins can easily add 3-5 seconds to load times, pushing visitors to bounce before they even see your content. 🧵 1/3

100

Martin Stepanek @techseovitals.com · 17/09/2025

🟣 Underrated #TechSEO Tip Critical website issues often go unnoticed until customers start complaining. A broken checkout process or failed mobile navigation can leak revenue for days before anyone catches it. 🧵 1/3

161

Martin Stepanek @techseovitals.com · 16/09/2025

🟣 Underrated #TechSEO Tip Shared hosting can be wrecking your business potential. When your website is hosted on a shared server with thousands of other websites, your server response time can be much slower. 🧵 1/4

120

Martin Stepanek @techseovitals.com · 11/09/2025

I’ve worked with dozens of slow websites and found that most weren't actually underpowered - they were just overloaded with forgotten code. The average business website carries 300-500KB of unused JavaScript and CSS. That's like paying rent for office space nobody uses. 🧵 1/5

110

Martin Stepanek @techseovitals.com · 10/09/2025

In less than one hour, we will dive together into crawl budget, but this time from a different perspective #seocharity www.youtube.com/watch?v=XUgi...

youtube.com

Crawl Budget From the Other Side

YouTube video by SEOcharity

010

Martin Stepanek @techseovitals.com · 10/09/2025

Recently, I played with performance data comparing what Google CrUX offers vs full RUM insights. A testing site had amazing Google performance scores, but real-user monitoring revealed something else. The disconnect? 🧵 1/4

130

Martin Stepanek @techseovitals.com · 09/09/2025

Hidden code errors that most businesses never check 🤖 When search engines and AI tools encounter broken code early in a webpage, they sometimes give up checking the rest or try to create something from it, which is not always correct or what you want. 🧵 1/3

120

Martin Stepanek @techseovitals.com · 04/09/2025

I found something surprising while auditing a site last month 🤯 Their cookie consent popup was adding 2.9 seconds to page load time. The math is easy… Every second of delay = 5% conversion loss For a $1M e-commerce site = $150,000 lost revenue from that 3-second lag 📉 #TechnicalSEO #GDPR 🧵 1/4

120

Martin Stepanek @techseovitals.com · 03/09/2025

I discovered why some websites convert 3x better than others 🧐 The difference isn't better text or fancier designs. It's how fast your biggest image or headline loads when someone first visits your page. #TechnicalSEO #WebPerformance #LCP 🧵 1/5

230

Martin Stepanek @techseovitals.com · 02/09/2025

90% of B2B buyers now use AI tools for researching purchases 🤖 38% use ChatGPT specifically when evaluating technical requirements. When AI can't understand what a company does or why it matters, that brand simply doesn't appear in these AI searches. #TechnicalSEO #AISearch #AIVisibility 🧵 1/4

110

Martin Stepanek @techseovitals.com · 28/08/2025

In a few days, I will talk about crawl budget from a different point of view within #seocharity live stream 🐾

010

Martin Stepanek @techseovitals.com · 29/07/2025

Your best-performing content is generating zero revenue. Not because it's bad. Visitors just can't find your money pages from it. Imagine a retail store having no signs to point to their bestselling items. That’s what poor internal linking does to your high-converting pages. 🧵 1/6

110

Martin Stepanek @techseovitals.com · 27/07/2025

Would you wait in a slow checkout line? Your customers won't either 😤 If your website is slow, visitors just leave. A frustrating shopping experience means abandoned carts and lost revenue. Tech SEO and web performance aren't just about rankings. They directly impact how much money you make.

000

Martin Stepanek @techseovitals.com · 26/07/2025

Why are we still using full-page overlays with loading bars in 2025? 🤯 It's basically proof that the developer know almost nothing about SEO and web performance. If you need a loading bar to fix something as a web developer, then something is clearly wrong. 🧵 1/2

151

Martin Stepanek @techseovitals.com · 25/07/2025

When web performance becomes a product priority, the results speak for themselves… Happy users and visitors, better conversions, and higher revenue. Is it not enough? Then check your technical SEO with my free checklist! You'll find the link in the first comment below ⤵️

120

Martin Stepanek @techseovitals.com · 24/07/2025

Great day at Google Search Central Deep Dive APAC 25 - Bangkok. Thanks! 💜 #searchcentralive #scldd25

030

Martin Stepanek @techseovitals.com · 24/07/2025

I do website monitoring to all my clients. Guess whose sites went down for 12 hours unnoticed? 🤦‍♂️ Even I'm not immune to making stupid mistakes. A few days ago, a small bug fix auto-update was performed on one of my servers where I host only personal websites and apps. 🧵 1/3

110

Martin Stepanek @techseovitals.com · 23/07/2025

🔔 Quick test: Take your phone right now and try buying something from your own website. Painful, right? When did you last check your website on mobile? And do you know why your mobile conversions are significantly lower compared to desktop? 🧵 1/3

110

Martin Stepanek @techseovitals.com · 22/07/2025

🚨 Stop. Using. Canonical. Tags. Wrong. I audit dozens of websites every month, and I keep seeing the same critical error. The problem: Developers are accidentally telling Google to ignore entire sections of their websites. 🧵 1/5

100

Martin Stepanek @techseovitals.com · 21/07/2025

Google won't tell you this, but PageSpeed Insights scores and real-world performance often don't match 🤫 #PageSpeed Insights is an amazing tool that can give you quick and useful information about your website. It even gives you a score for your website. 🧵 1/3

100

Martin Stepanek @techseovitals.com · 20/07/2025

Did you think about the connection between technical SEO and AI tools? 🧐 Probably not, but you should pay attention now. Why? Because these modern AI tools depend on perfect technical SEO optimization even more than traditional search. 🧵 1/3

120

Martin Stepanek @techseovitals.com · 19/07/2025

Stop treating your website like a Christmas tree for plugins 🎄 That fancy new plugin is destroying your website's performance. Sound familiar? You install a new plugin and suddenly your website crawls along at a snail's pace. I see this every single day. 🧵 1/3

120

Martin Stepanek @techseovitals.com · 18/07/2025

Your website loads slower than Netflix on dial-up, and you're wondering why nobody converts 😱 Do you remember how frustrating it is to wait for Netflix to load a movie when you're on a slow connection? Now imagine your website visitors feel the same way.

120

Martin Stepanek @techseovitals.com · 17/07/2025

The best freelancers aren't selling their time. They're investing in their clients' futures 🤫 When I decided to start freelancing last year, I wanted to be different. Most freelancers are just service providers. After the service is delivered, everything ends. 🧵 1/2

110

Martin Stepanek @techseovitals.com · 16/07/2025

Small tweaks on the checkout page can boost conversions by 10+% 📈 When you finally get a visitor to your website, it's terrible to let them leave right before the final step. Focus on making your checkout page and your entire website as fast as possible. 🧵 1/3

110

Martin Stepanek @techseovitals.com · 15/07/2025

GDPR accidentally created a new way to kill your website's conversions 🤦‍♂️ Years ago, GDPR in the EU brought a new problem to the world of web performance. Cookie popups required by GDPR are often loaded as external JavaScript library. 🧵 1/3

110

Martin Stepanek @techseovitals.com · 14/07/2025

The “modern“ web is actually more broken than it was 15 years ago 🤯 Over the last decade, we've had a significant problem across almost all websites on the internet. The problem is JavaScript. I'm not saying JavaScript alone is bad. It's actually an amazing helper. 🧵 1/3

120

Martin Stepanek @techseovitals.com · 13/07/2025

How often do you encounter these annoying external activities that potentially drain your crawl budget? I recently spotted this in one of my client's GSC.

010

Martin Stepanek @techseovitals.com · 12/07/2025

If you ignore Core Web Vitals, you're ignoring your visitors and customers! 🙅‍♂️ #SEO isn't in first place when I work with #CoreWebVitals. Why? Because they're mainly about #UserExperience. Motivation should be about how actual visitors feel on your website.

010

Martin Stepanek @techseovitals.com · 11/07/2025

When I tell people they can boost conversions by over 15% without spending a euro on ads. They think I'm crazy 🤯 That's the power of #TechnicalSEO. Fixing indexation issues brings cash within the same month. Resolving #CoreWebVitals problems? It increases conversions the same day. 🧵 1/2

100

Martin Stepanek @techseovitals.com · 10/07/2025

Remember thinking you'd never need to study again after high school or university? 😅 When I finished high school, I thought no more learning and could throw away all my books. Over a decade later, I can just say I was completely wrong about my stupid teenage self. 🧵 1/2

120

Martin Stepanek @techseovitals.com · 09/07/2025

There are plenty of factors that can transform mobile user experience, but one stands out: #pagespeed 🐌 Just like swiping on TikTok, we'll visit another website offering a similar product. Google stats make it clear: over half of visitors abandon their visit if the loading time exceeds 3 seconds.

010

Martin Stepanek @techseovitals.com · 08/07/2025

I just shared the most important things to do for multilingual websites in my recent newsletter episode 🤫 If you want to know more about them, you can still subscribe and read it ⤵️ newsletter.techseovitals.com/posts/multi...

010

Martin Stepanek @techseovitals.com · 08/07/2025

I just found 4 versions of each page on a client's website 🤦‍♂️ That trailing slash at the end of a URL might seem trivial. But if you don't have your canonical tags set up correctly, it'll create tons of duplicate content. 🧵 1/3

120

Martin Stepanek @techseovitals.com · 07/07/2025

Most websites aren't ready for the growing traffic from AI crawlers and robots that are already here 🫣 Some crawlers are very aggressive, especially those trying to look for backdoors. It's similar with some AI crawlers that don't have limits and make hundreds of requests each minute. 🧵 1/2

110