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Simon Bacon

@sbacon20.bsky.social
262 followers 226 following 3 posts

FRQS co-Chair in Artificial Intelligence and Digital Health for Health Behaviour Change. Concordia University & CIUSSS-NIM, Canada. #behaviouralscience #behavioralscience.

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Simon Bacon @sbacon20.bsky.social · 19/09/2026
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Simon Bacon @sbacon20.bsky.social · 19/09/2026
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Reposted by Simon Bacon
André Picard @picardonhealth @picardonhealth.bsky.social · 18/09/2026
Deepfake doctors peddling bogus cures are becoming more convincing — and very little can be done to stop them. AI ads featuring likenesses of prominent physicians endanger patients and erode public trust, experts warn, by @laurenpelley.bsky.social www.cbc.ca/news/health/... via @cbcnews.ca
cbc.ca
Does that ad feature a real doctor or is it a deepfake scam? It's getting more difficult to tell, experts warn | CBC News
Physicians warn AI-generated ads featuring the likenesses of prominent doctors are scamming patients out of their money, putting Canadians’ health at risk and eroding public trust. Yet there’s still n...
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André Picard @picardonhealth @picardonhealth.bsky.social · 12/09/2026
How Did a Heart Drug With So Much Promise Fall So Flat? Cardiologists are struggling to figure out why a drug that should have prevented heart attacks by lowering Lp(a) levels didn’t work at all, by Gina Kolata www.nytimes.com/2026/09/11/s... via @nytimes.com
nytimes.com
How Did a Heart Drug With So Much Promise Fall So Flat?
Cardiologists are struggling to figure out why a drug that should have prevented heart attacks didn’t work at all.
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The BMJ @bmj.com · 11/09/2026
This week a study suggesting that very hot drinks can triple the risk of oesophageal cancer gained much attention in the media. But how strong is the link, and should doctors be advising patients to avoid piping hot tea and coffee?
bmj.com
Hot drinks and oesophageal cancer: the facts behind the headlines
This week a study suggesting that very hot drinks can triple the risk of oesophageal cancer gained much attention in the media.1 But how strong is the link, and should doctors be advising patients to...
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André Picard @picardonhealth @picardonhealth.bsky.social · 12/09/2026
The Coronary Artery Inflammation Controversy: Two large pivotal clinical trials failed to reduce heart attacks. Why? by @erictopol.bsky.social erictopol.substack.com/p/the-corona...
erictopol.substack.com
The Coronary Artery Inflammation Controversy
How Two Large Outcome Trials Based on Surrogate Metrics Failed
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André Picard @picardonhealth @picardonhealth.bsky.social · 07/09/2026
Est-que Chantal Hébert a-t-elle déjà pensé faire le saut en politique? Elle en a long à dire à Patrice Roy, lors de son passage au balado « Hors des ondes ». ici.radio-canada.ca/en-bref/1-10... via @radiocanada.bsky.social @chebert18.bsky.social @patriceroy.bsky.social #journalisme
ici.radio-canada.ca
Faire le saut en politique?
Est-que Chantal Hébert a-t-elle déjà pensé faire le saut en politique? Elle en a long à dire à Patrice Roy, lors de son passage au balado « Hors des ondes ».
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Timothy Caulfield @caulfieldtim.bsky.social · 07/09/2026
Study: Generative AI succumbs to conversational misinformed pressure and argument news.arizona.edu/news/study-g... "This underscores the need for careful human engagement and the danger of blind reliance."
news.arizona.edu
Study: Generative AI succumbs to conversational misinformed pressure and argument
U of A research assessed seven different generative AI language learning models. Their work reveals intrinsic limitations that might go undetected during one-off interactions.
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UCL Centre for Behaviour Change @ucl-cbc.bsky.social · 12/11/2025
Our Scientific Committee has been busy shaping plans for the 2026 Behaviour Change Conference! 🎉 💡 Don't forget the call for abstracts is open until 15 December 👉 www.ucl.ac.uk/behaviour-ch... 👏 Thanks to Co-Chairs Marta Marques & Felix Naughton & all Committee members for their expertise
The 2026 Behaviour Change Scientific Committee - photo of some of the Committee members in an online meeting.
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Dr. Laura M. König @lauramkoenig.bsky.social · 12/11/2025
"Systems are not things. They consist of people." @sbacon20.bsky.social making an important point about the relevance of behavioural theory to public health! #EPH2025
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Dr. Laura M. König @lauramkoenig.bsky.social · 12/11/2025
There are lots of barriers within public health that prevents researchers from using behavioural science theories and tools, including lack of knowledge, time/ resources, and support from superiors, says Kim Lavoie #EPH2025
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Human Behaviour Change - APRICOT @hbcproject.bsky.social · 29/10/2025
📢 New paper alert! Our article on specifying delivery schedules in the Behaviour Change Intervention Ontology supports greater clarity and consistency in intervention reporting. Now with over 200 views 👏 Read it here 👉 wellcomeopenresearch.org/articles/9-7...
wellcomeopenresearch.org
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Timothy Caulfield @caulfieldtim.bsky.social · 28/10/2025
Online health #misinformation almost the norm! Watch for red flags, like use of anecdotes, "secret knowledge" BS, & "scienceploitation" (sciencey word salads!). 🚩 What to believe and what not about health information on your phone: www.ctvnews.ca/edmonton/art...
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UCL Centre for Behaviour Change @ucl-cbc.bsky.social · 29/10/2025
🧠 This week’s research highlight: Would you share your health data to receive personalised advice? Senior Research Fellow @viviantonop.bsky.social co-authored a study on privacy concerns & trust in personalised health apps with 2000 people in London & Hong Kong. 👉 www.cambridge.org/core/blog/20...
Figure 2 (from paper). Willingness by city to share data with a health app if a government health agency (a) developed the app or (b) had access to the data. Willingness was much lower in Hong Kong than London.
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The BMJ @bmj.com · 29/10/2025
The sugar intake of children in the UK is more than double the recommended maximum amount. The UK government’s decision not to introduce a higher rate tax for the most sugary drinks is good news for industry but bad for public health www.bmj.com/content/391/...
UK sugar tax
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Human Behaviour Change - APRICOT @hbcproject.bsky.social · 29/10/2025
📢 Paper update! A revised version of “Predicting outcomes of smoking cessation interventions in novel scenarios using ontology-informed, interpretable machine learning” is now published. Read it here 👉 wellcomeopenresearch.org/articles/8-5... Many thanks to everyone who contributed!
wellcomeopenresearch.org
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André Picard @picardonhealth @picardonhealth.bsky.social · 24/08/2025
Health and Climate Change: Solutions to Meet New Risks in Canada. Join me October 6th, 2025 | 12:00- 17:00 ET at the The Globe and Mail Centre, Toronto. Tickets: globeandmailevents.com/healthandcli...
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Dorothy Bishop @deevybee.bsky.social · 12/08/2025
Why we need trust in science: @carlbergstrom.com nails it. This is why I’m sleuthing in retirement. Some say that talking about fraud destroys trust in science. No. Turning a blind eye to fraud and pretending it’s not happening is what destroys trust.
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Gareth Hollands @gjhollands.bsky.social · 31/03/2025
🔊 New in Social Science & Medicine - 'Do nudges need a regulatory push? Comparing the effectiveness and implementation of exemplar nudge (size-based) and non-nudge (price-based) dietary interventions' Available here (£0): www.sciencedirect.com/science/arti... Summary 🧵 follows 👇 #BehSci #Nudge
sciencedirect.com
Do nudges need a regulatory push? Comparing the effectiveness and implementation of exemplar nudge (size-based) and non-nudge (price-based) dietary interventions
Changing behaviour across populations is key to improving population health and achieving net zero by 2050, including changing diets. We examine the e…
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Behavioural Research UK (BR-UK) @behaviourresuk.bsky.social · 16/04/2025
Are behavioural interventions more effective at key life moments? 2 new reports from the Dept of Transport assess if transport behaviour change efforts are most impactful during times of change & identify moments relevant to practitioners. Read more on Centre-UB: www.centre-ub.org/news/are-beh...
centre-ub.org
Are behavioural interventions more effective when delivered at key times in people’s lives?  - Centre-UB
New reports from the Department for Transport assess the evidence for the proposition that interventions to bring about transport behaviour change are particularly effective at moments of change. The ...
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Paula Bush @paulalbush.bsky.social · 03/06/2025
📢 Oyé! Oyé! Vous travaillez en partenariat avec diverses parties prenantes? 👉 Élaborez vos chartes partenariales avec cet outil intéractif! 🤝 view.genially.com/6813b69f2c9b... @anaislacasse.bsky.social @adangrenier.bsky.social @passerelle-hub.bsky.social @inspq.qc.ca @sbacon20.bsky.social
view.genially.com
Faisons un pacte
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Marita Hennessy @maritahennessy.bsky.social · 24/08/2025
Tempering implementation optimism: distinguishing between efficacy and effectiveness in implementation research Per Nilsen, Jeanette Wassar Kirk, Katarina Ulfsdotter Gunnarsson & Kristin Thomas @implementsci.bsky.social #ImpSci implementationsciencecomms.biomedcentral.com/articles/10....
implementationsciencecomms.biomedcentral.com
Tempering implementation optimism: distinguishing between efficacy and effectiveness in implementation research - Implementation Science Communications
Background The distinction between efficacy (performance under ideal conditions) and effectiveness (performance in real-world settings) is well established in intervention research. Intervention effec...
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Nikos Ntoumanis @nikosntoumanis.bsky.social · 24/08/2025
Our short article and infographic in the BJSM summarises the results of a meta-analysis that examined which exercise strategies boost cognitive function in people with clinical depression; bjsm.bmj.com/content/earl...
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Timothy Caulfield @caulfieldtim.bsky.social · 24/08/2025
Love this! ❤️ This 92-year-old sprinter has the muscle cells of someone in their 20s wapo.st/4oXOJjB "A lot of the detrimental effects that you see with aging can be substantially reduced if we just keep those physical activity levels very high." Sum: #Move!
wapo.st
This 92-year-old sprinter has the muscle cells of someone in their 20s
Emma Maria Mazzenga, 92, holds four world records for women over 90. Now, researchers are trying to understand the secret to her success.
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The Society of Behavioral Medicine @sbm.org · 21/04/2025
@kristiwhitephd.bsky.social @docsforclimate.bsky.social @apadivision38.bsky.social
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The Society of Behavioral Medicine @sbm.org · 21/04/2025
Behavioral scientists, your moment is now. ABM's new Call to Action outlines a clear, strategic path to create research that drives real impact — for planetary health and for all life on Earth. Dive in and read our newest article here: 🔗 academic.oup.com/abm/article/... @apajournals.bsky.social
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Michael Businelle @stop-smoking.bsky.social · 26/03/2025
Build your own study smarphone app during this 3-day hands on workshop! Apply by April 21. Please re-post. #sbm2025 @casbsstanford.bsky.social @digital-health.bsky.social @policysrnt.bsky.social @cpddorg.bsky.social @theaacr.bsky.social @abctstudentsig.bsky.social @sbacon20.bsky.social
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CANTRAIN - Clinical Trials Training Programs @cantrain.bsky.social · 31/01/2025
We are excited to announce the 2025 Clinical Trials Training Summit, advancing quality, innovation, and inclusivity in clinical trials. Feb 24-26, Vancouver, BC + virtual attendance free and open to the public. #ClinicalTrialTraining #CTSummit2025 clinicaltrailstrainingsummit2025.wecantrain.ca
Promotional image for the 2025 Clinical Trials Training Summit featuring a stylized maple leaf and hotel image. Dates: February 24-26. Location: Vancouver, BC at the Fairmount Hotel. Hosts: CANTRAIN, CAN-TAP-TALENT, STROKECOG, CBITN. Slogan: Better Prepared. Better Care. Together.
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CANTRAIN - Clinical Trials Training Programs @cantrain.bsky.social · 31/01/2025
Nous sommes très heureux de annoncer le Sommet sur la formation en essais cliniques 2025, qui avance la qualité, l’innovation, et l'inclusivité dans les essais cliniques. 24-26 février, Vancouver, CB et virtuellement gratuit au public. clinicaltrailstrainingsummit2025.wecantrain.ca
Image pour la promotion du Sommet de la formation en essais cliniques 2025 avec une feuille d'érable stylisée avec une image d'un hôtel. Dates: 24 au 26 février. Lieu: Vancouver, Colombie-Britannique. Organisateurs : CANTRAIN, CAN-TAP-TALENT, STROKECOG, CBITN. Slogan: Mieux préparer. Mieux traiter. Ensemble.
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Timothy Caulfield @caulfieldtim.bsky.social · 12/01/2025
Rise of distrust largely the result of embrace of lies & spin. ‘I can’t go toe to toe with social media.’ Top US health official reflects, regrets. wapo.st/3DR3KAt @ddiamond "federal agencies are outmatched in a world of 'instantaneous information & disinformation.'"
wapo.st
‘I can’t go toe to toe with social media.’ Top U.S. health official reflects, regrets.
Xavier Becerra, who has led the Department of Health and Human Services, says federal agencies are outmatched in a world of “instantaneous information and disinformation.”
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Rebecca Sear @rebeccasear.bsky.social · 11/01/2025
“Here, we—two early-career psychologists from Germany and India and one global health researcher from the UK who all conducted field work in LMICs—summarize key questions and concerns that we wish someone would have told us before conducting our research in Ethiopia, Myanmar, Thailand, and India”
nature.com
Considerations for conducting psychological research in lower- and middle-income countries - Communications Psychology
Beginning to conduct psychological research in lower- and middle-income countries (LMICs) is daunting. Where do you start? In this reflexive commentary, we raise three critical questions that research...
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Professor Kyra Hamilton @kyrahamilton.bsky.social · 08/12/2024
@martinhagger.bsky.social & me contend that individual-level (“i-frame”) intervention strategies can be appropriately integrated with system-level (“s-frame”) strategies to optimize population-level behavior change doi.org/10.1017/S014...
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Timothy Caulfield @caulfieldtim.bsky.social · 02/01/2025
How many health tips do we need to thrive in 2025? open.substack.com/pub/garyschw... by @garyschw.bsky.social 5 or 44? Reality: the evidence-based basics of healthy lifestyle have been known for a long time. Don't smoke. Move. Eat well (no magic). Sleep. Less alcohol. Community. Ignore noise.
open.substack.com
How many health tips do we need to thrive in 2025?
My tip? Look for evidence.
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André Picard @picardonhealth @picardonhealth.bsky.social · 02/01/2025
Are we ready for another pandemic? After #COVID19, world leaders agreed to work together to strengthen global health systems, but negotiations on a new agreement have stalled, by @katlay.bsky.social www.theguardian.com/global-devel... via @theguardian.com #GlobalHealth
theguardian.com
Are we ready for another pandemic?
After Covid-19, world leaders agreed to work together to strengthen global health systems, but negotiations on a new agreement have stalled
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Lisa Fazio @lkfazio.bsky.social · 16/12/2024
Releasing Thursday - we hope it will be a useful resource for researchers, journalists, practitioners, and anyone interested in what science misinformation is, how it spreads, its effects on people and society, and possible interventions. mailchi.mp/nationalacad...
mailchi.mp
[Register Now] Understanding and Addressing Misinformation About Science
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Sherry Pagoto, PhD @drsherrypagoto.bsky.social · 16/12/2024
My lab has spent the last several years using private Facebook groups to conduct asynchronous behavioral and health communication interventions. We published a guide (with all of our lessons learned!) for folks who are interested in doing the same. Check it out! pubmed.ncbi.nlm.nih.gov/39231426/
pubmed.ncbi.nlm.nih.gov
Best Practices for Designing and Testing Behavioral and Health Communication Interventions for Delivery in Private Facebook Groups: Tutorial - PubMed
Facebook, the most popular social media platform in the United States, is used by 239 million US adults, which represents 71% of the population. Not only do most US adults use Facebook but they also s...
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Julie Ayre @julieayre.bsky.social · 16/12/2024
Read the full trial paper in JAMA Network Open jamanetwork.com/journals/jam... You can also read about our user-testing here doi.org/10.1016/j.pe... And see a comparison to other readability calculators here jamanetwork.com/journals/jam...
jamanetwork.com
Online Plain Language Tool and Health Information Quality
This randomized clinical trial investigates whether an online text editing tool is effective in helping health information providers simplify written health information according to health literacy an...
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Michael Businelle @stop-smoking.bsky.social · 10/12/2024
Hiring postdoc for the Businelle lab: $67,000 salary. Training: Mobile health assessment & intervention. Data from multiple large R01s are ready to analyze. Please REPOST. @abcttechsig.bsky.social @psypost.bsky.social @jschleiderphd.bsky.social @sbacon20.bsky.social @abctnow.bsky.social #mhealth
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Paul Glasziou @paulglasziou.bsky.social · 04/12/2024
Absolutely agree. That’s why @susanmichie.bsky.social and I set up the BESSI collaboration (Behavioural, Environmental, Social & Systems Interventions for pandemic preparedness) www.bessi-collab.net
bessi-collab.net
Behavioural, Environmental, Social and Systems Interventions
Suppression of epidemics cannot rely solely on vaccines and medical treatment: they require behavioural, social and environmental, and systems (BSES) interventions to reduce transmission.
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Helen Pearson @helenpearson.bsky.social · 04/12/2024
In a Nature survey, 80% of science-policy experts say their country’s science advice system is poor or patchy. I've written about the state of global science advice & what should change. www.nature.com/articles/d41... Thnx to @ingsa.bsky.social @transformevidence.bsky.social @jperkel.bsky.social
nature.com
Science could solve some of the world’s biggest problems. Why aren’t governments using it?
A Nature global survey finds that most specialists are unhappy with systems to provide science advice to policymakers.
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Susan Michie @susanmichie.bsky.social · 04/12/2024
I think I am up to date with added everyone - but if I have missed you, plz let me know
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Christian Hilbe @chilbe.bsky.social · 21/11/2024
In a new paper published today, @yohm.bsky.social and I discuss a general framework to make sense of social norms and different indirect reciprocity models. Below is a 🧵, here is the paper: www.pnas.org/doi/10.1073/...
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Susan Michie @susanmichie.bsky.social · 17/11/2024
you can find out more about it on www.behaviourchangewheel.com and some of the ways it has been used at www.ucl.ac.uk/behaviour-ch... - including 4 week online course.
behaviourchangewheel.com
The Behaviour Change Wheel Book - A Guide To Designing Interventions
Behaviour Change Wheel Book - Buy the Paperback Book, E-Book or Online Book here. Design and evaluate behaviour change interventions and policies. The Behaviour Change Wheel, A Guide To Designing Inte...
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CREST @crest-research.bsky.social · 14/11/2024
We've started a #BehaviouralScience list here! Feel free to suggest others interested in #Psychology #SocialScience etc 🔬🧠🔎📖 go.bsky.app/N4BPzwM
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Susan Michie @susanmichie.bsky.social · 13/11/2024
Would anyone consider putting together a #BehaviouralScience list - there are a good number of us on here now but we are scattered. It would be a great service if anyone had the skills, time and inclination to do it (Note, maps onto the COM-B model of behaviour
behaviourchangewheel.com
The Behaviour Change Wheel Book - A Guide To Designing Interventions
Behaviour Change Wheel Book - Buy the Paperback Book, E-Book or Online Book here. Design and evaluate behaviour change interventions and policies. The Behaviour Change Wheel, A Guide To Designing Inte...
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Rémi Thériault @remi-theriault.com · 20/09/2024
For too long, #behavioralscience has drawn insights from a narrow pool, leaving out voices from the Global South. I'm super excited to reveal the Missing Majority Dashboard, which @psforscher.bsky.social and I developed to shine light on this critical gap and track representation in key journals.
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