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Matthew J. Brown

@mjb.bsky.social
537 followers 314 following 137 posts

It’s me, MJB. Portland things and food.

PostsRepliesMedia
Matthew J. Brown @mjb.bsky.social · 28/08/2026
End of campaign ad: "Do you want data centers built in your national parks?" - easy layup, use AI to write the ad if you want some irony in there.
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AJ Kohn @ajkohn.bsky.social · 18/08/2026
What if Google Search Console comparison reports worked the way they should? That's why I built the GSC Compare % Change Chrome Extension. chromewebstore.google.com/detail/gsc-c... It shows % change for the comparison and matches day of week for year over year analyses. #seo #analytics #google
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Jason Koebler @jasonkoebler.bsky.social · 15/06/2026
New: Researchers have quantified how easy AI search is to manipulate. Just 13 words buried in a random Reddit comment can poison AI search results. They suggest this is not easy to stop: "The way you can attack these systems is so much dumber than you think it is" www.404media.co/it-is-trivia...
404media.co
It Is Trivially Easy to Use Reddit to Manipulate AI Search, Research Suggests
"We show that a tiny snippet—just 13 words—of retrieved text on a UGC website like Reddit, Wikipedia, Quora, or Facebook can change AI agents to output spam / scam content pretty consistently."
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Matthew J. Brown @mjb.bsky.social · 09/06/2026
Search is an SEO game played at inference time, with a few links skimmed under token pressure, and it is a poor substitute for something that should be deeply woven into the model’s understanding of the world.
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Matthew J. Brown @mjb.bsky.social · 20/04/2026
I eventually tapped out of the overhead bin wars and can both arrive and board late.
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Matthew J. Brown @mjb.bsky.social · 08/04/2026
@cabel.panic.com the new stadium is a big ol ad for Corn Pass Anne!
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Matthew J. Brown @mjb.bsky.social · 31/03/2026
Last week I learned my vet clinic might be owned by a predatory VC firm. This week I guess we're doing bowling alleys.
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Matthew J. Brown @mjb.bsky.social · 28/01/2026
So I’m ready to say the reverse sear technique for steaks is bunko. Sear and then bring up to temp is the way. Throwing out all my Food Lab books.
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Rand Fishkin @randfish.bsky.social · 28/01/2026
NEW research: sparktoro.com/blog/new-res... If you give ChatGPT the same request for product recommendations 100X, will you ever get the same list twice? And what does that answer mean for folks who try to track their brand presence in AI tools? Finally, some real answers 🧐
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Waldo Jaquith @waldo.net · 15/01/2026
I have a theory that those of us who were raised on IRC or AIM are absolutely insufferable in Slack to those who were not, because instead of writing a three-paragraph thing, we'll break that up into 15 comments.
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Matthew J. Brown @mjb.bsky.social · 09/01/2026
A lot of the better SEO conversations seem to be happening in French.
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Barry Schwartz @rustybrick.com · 19/12/2025
Google is taking legal action against SerpApi’s scraping blog.google/technology/s...
blog.google
Why we’re taking legal action against SerpApi’s unlawful scraping
We filed a suit today against the scraping company SerpApi.
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Matthew J. Brown @mjb.bsky.social · 18/12/2025
This has gotta be illegal
There shouldn’t be a foot in my email, ever
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Matthew J. Brown @mjb.bsky.social · 13/12/2025
@golikehellmachine.com eyyyyy
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Matthew J. Brown @mjb.bsky.social · 25/11/2025
Holiday week vibe
The horse is getting there, eventually
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Matthew J. Brown @mjb.bsky.social · 19/11/2025
This company just got bought by Adobe for 1.9billion - never stop dreaming
The fox is pregnant with SEO tips and tactics.
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Joseph Cox @josephcox.bsky.social · 17/10/2025
Wikipedia is seeing a significant decline in human traffic because more people are getting the information that’s on Wikipedia via generative AI chatbots that were trained on its articles and search engines that summarize them without actually clicking to the site www.404media.co/wikipedia-sa...
404media.co
Wikipedia Says AI Is Causing a Dangerous Decline in Human Visitors
“With fewer visits to Wikipedia, fewer volunteers may grow and enrich the content, and fewer individual donors may support this work.”
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Matthew J. Brown @mjb.bsky.social · 09/10/2025
@kanejamison.com
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Matthew J. Brown @mjb.bsky.social · 08/10/2025
isportlandburning.com - the PulsePoint fire map embed is sending me
isportlandburning.com
Is Portland Burning?
No. See real-time Portland cameras, PulsePoint incidents, and sourced fact checks.
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Matthew J. Brown @mjb.bsky.social · 20/08/2025
@markwilliamscook.com Do you happen to know if your Thursday presentation will have a replay available?
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Matthew J. Brown @mjb.bsky.social · 06/07/2025
Burgerville
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Matthew J. Brown @mjb.bsky.social · 18/06/2025
@rustybrick.com Have you reported on any broken snippet issues in Google? Seeing lots of weird results and ignoring of META description tags, etc.
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Matthew J. Brown @mjb.bsky.social · 16/06/2025
If you didn't like content written for SEO, boy are you gonna hate content written for AI.
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Matthew J. Brown @mjb.bsky.social · 15/06/2025
Someday I’ll get what I really want for Father’s Day: my family showing me all the class action lawsuit checks they’ve been saving up.
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Matthew J. Brown @mjb.bsky.social · 30/05/2025
Just gave a client the middle finger emoji in Slack instead of the point up - things are going great!
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Casey Newton @caseynewton.bsky.social · 07/03/2025
I tested out Google's new AI mode and wrote about the uncertain future it suggests for the web www.platformer.news/google-ai-mo...
For the moment, AI Mode is just an experiment. But AI Overviews started as an experiment, too, and now they are default for more than 1 billion users of Google search. The good news is that Google is still working to highlight real websites, even as its AI gradually obviates the need to visit them. That bad news is that just because you show someone lots of links does not mean they will click on them.
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michael512.bsky.social @michael512.bsky.social · 17/02/2025
Links still matter to Google (no matter what they say), and so it's no wonder there's lots of companies selling links. But I'm amazed at how many really bad linkbuilding still goes on...and how many people charge for complete garbage. www.michaelcottam.com/laughably-ba...
michaelcottam.com
12 Laughably Bad Linkbuilding Schemes - Michael Cottam
We've all had a dumb idea or two in our life, right? Today, I'm going to cover a number of common link building schemes that are either worthless, or
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actioncookbook @actioncookbook.com · 13/02/2025
looking back, AOL had it right. 30 hours of internet per month was the right amount.
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Cyrus Maxx @zyppy.com · 12/02/2025
Happy to announce *Zyppy List* - A reimagined directory for marketing companies and consultants 🆓 Free Verification 💸 No Pay-to-Rank 🎯 Highly Specialized Categories 🤝 Community-powered endorsements 👥 People-Powered Profiles 🔗 Followed link(!) Let me know what you think! zyppy.com/marketing/an...
zyppy.com
Announcing Zyppy List: A Next-Level Directory For Marketing Pros - Zyppy SEO Consulting
The Problem There are 1000s of marketing companies out there, many of them excellent. Finding a trusted, proven one online is amazingly difficult. When my consultancy gets more business than we can ha...
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Matthew J. Brown @mjb.bsky.social · 13/01/2025
The BA site always kills me. Oh ok, I'll just chill here and wait?
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Matthew J. Brown @mjb.bsky.social · 02/01/2025
Was a mandatory deal for whoever came over today
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Matthew J. Brown @mjb.bsky.social · 26/12/2024
Yorkies
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Matthew J. Brown @mjb.bsky.social · 25/12/2024
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Amy @lolennui.bsky.social · 16/12/2024
Every dad gift ideas list is like: Scotch rocks, socks that are also a knife, bacon wallet, hammer subscription
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Matthew J. Brown @mjb.bsky.social · 10/12/2024
"sooner or later those doves will poop in your sleeve" - SEO 2024/2025.
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Matthew J. Brown @mjb.bsky.social · 09/12/2024
@searchliaison.bsky.social @googlenews.bsky.social This train is coming, real fast.
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Matthew J. Brown @mjb.bsky.social · 09/12/2024
Good up-to-date guidance on how to use Lighthouse and PageSpeed Insights. Or just use WebPageTest like always.
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Matthew J. Brown @mjb.bsky.social · 04/12/2024
St. Vincent gave me a shaka on my Spotify Wrapped🤙
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Matthew J. Brown @mjb.bsky.social · 29/11/2024
Absolutely not
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Casey Newton @caseynewton.bsky.social · 27/11/2024
Bluesky is truly having an incredible run as Threads' head of product
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Matthew J. Brown @mjb.bsky.social · 27/11/2024
This actually feels like a pretty restrained search result in the year 2024
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rat king 🐀 👑 @mikeisaac.bsky.social · 26/11/2024
“lazy linking” is such a funny way to think about the internet — a true distaste for the open web in pursuit of endless scrolling of one walled garden slate.com/technology/2...
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Nieman Lab @niemanlab.org · 25/11/2024
Remember Nuzzel? A similar news-aggregating tool now exists for Bluesky
buff.ly
Remember Nuzzel? A similar news-aggregating tool now exists for Bluesky
The creator of Sill says "the death of the link" has had disastrous consequences for journalism, art, and the web. His free social media tool entered public beta on Friday.
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Matt Pearce @mattdpearce.com · 21/11/2024
no better evidence that we’ve got a couple trillion-dollar squatters holding the internet back than the fact that a company with 20 employees can make a better platform than Meta
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Matthew J. Brown @mjb.bsky.social · 21/11/2024
If they lose Chrome, the link game would be back to 2011 let’s goooo www.cnbc.com/amp/2024/11/...
cnbc.com
Alphabet shares slide 6% following DOJ push for Google to divest Chrome
Alphabet shares fell Thursday following news that the Department of Justice is proposing Google divest its Chrome browser to end its search monopoly.
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Matthew J. Brown @mjb.bsky.social · 21/11/2024
Flight delayed due to “someone brought a fish on the plane and we’re dealing with it” 😬
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Matthew J. Brown @mjb.bsky.social · 20/11/2024
@jroakes.bsky.social great talk today, are your slides up anywhere?
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Matthew J. Brown @mjb.bsky.social · 15/11/2024
I’m going to make it my personal crusade to destroy these news sites in the search results.
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