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Google Search Liaison @searchliaison.bsky.social · 01/08/2025

This account is no longer active. Please follow Google Search Central at www.linkedin.com/showcase/goo... for site owner information and see our Search blog for the latest updates:: blog.google/products/sea...

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Google Search Liaison @searchliaison.bsky.social · 01/05/2025

The wait(list) is over! Anyone in the U.S. can now access AI Mode in Labs. We’re also adding new features — like more actionable info for shopping and local recommendations, combining Search’s real-time data with Gemini’s advanced capabilities. Get the latest here: blog.google/products/sea...

blog.google

New ways to interact with information in AI Mode

Anyone in the U.S. can now get immediate access to AI Mode in Labs.

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Google Search Liaison @searchliaison.bsky.social · 16/04/2025

AI Mode in Google Search uses a custom version of Gemini to issue related searches. This "query fan-out" technique finds real-time info from the web, our Knowledge Graph & more. This provides a greater breadth & depth of info than a traditional Google search. Learn more: blog.google/products/sea...

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Google Search Liaison @searchliaison.bsky.social · 15/03/2025

Your outie found a surprise by typing [Severance] into the Search bar and clicking on the party horn.

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Google Search Liaison @searchliaison.bsky.social · 05/03/2025

AI Overviews are getting a Gemini 2.0 upgrade and expanding to more people. Plus, we’re introducing a new experimental AI Mode. Learn more here: blog.google/products/sea...

blog.google

Expanding AI Overviews and introducing AI Mode

AI Mode is a new generative AI experiment in Google Search.

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Google Search Liaison @searchliaison.bsky.social · 12/12/2024

The Dec. 2024 core update is rolling out, and we expect it will complete in two weeks. If you're wondering why there's a core update this month after one last month, we have different core systems we're always improving. This past blog post explains more: developers.google.com/search/blog/...

developers.google.com

A Q&A on Google Search updates | Google Search Central Blog | Google for Developers

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Google Search Liaison @searchliaison.bsky.social · 19/11/2024

Today we shared an update to our site reputation abuse policy. See our blog post for more details on what changed and why: developers.google.com/search/blog/...

developers.google.com

Updating our site reputation abuse policy | Google Search Central Blog | Google for Developers

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Google Search Liaison @searchliaison.bsky.social · 11/11/2024

Today we released the November 2024 core update. We'll add it to our ranking release history page in the near future and update when the rollout is complete. For more on core updates: developers.google.com/search/updat...

developers.google.com

Google Search's Core Updates | Google Search Central | What's new | Google for Developers

Learn about how core updates work, and what you can do to assess and perhaps improve your content.

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Google Search Liaison @searchliaison.bsky.social · 07/10/2024

Over the years, we’ve expanded Search so you can ask a question in many ways — from typing a query to humming a tune. Last week, we introduced even more new AI-powered ways to search what you see and hear. Learn more blog.google/products/sea...

blog.google

Ask questions in new ways with AI in Search

Introducing new ways to ask questions on Google and Lens to help you find what you need more effortlessly using AI.

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Google Search Liaison @searchliaison.bsky.social · 11/09/2024

We know many, including researchers, value seeing previous versions of webpages when available. That’s why beginning today, we're adding links to the Internet Archive's Wayback Machine to our "About this result" panel, to give quick context & make this helpful info easily accessible via Search.

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Google Search Liaison @searchliaison.bsky.social · 06/09/2024

I talked with @rustybrick.com this week about our latest search update. I highlight some things that I thought were especially important for those creators who have been looking for recoveries. You'll find that and a link to the article here www.linkedin.com/feed/update/...

linkedin.com

Google Search Liaison on LinkedIn: Interview Of Google's Search Liaison, Danny Sullivan, On The August Core…

I talked with Barry Schwartz this week about our latest search update, especially about creators, in the article below. Not everything from the interview made…

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Google Search Liaison @searchliaison.bsky.social · 15/08/2024

Today we released the August 2024 core update. It continues our work to improve the quality of our search results by showing more content that people find genuinely useful and less content that feels like it was made just to perform well on Search. developers.google.com/search/blog/...

developers.google.com

What to know about our August 2024 core update | Google Search Central Blog | Google for Developers

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Google Search Liaison @searchliaison.bsky.social · 03/07/2024

Always good to talk news and Google Search with the UK’s Association of Online Publishers (AOP) — thanks for the time and great discussions!

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Google Search Liaison @searchliaison.bsky.social · 28/06/2024

In this week's Search Off the Record, Elizabeth Tucker talks about using data science to improve the quality of Google Search including collaborating with UX researchers. Video here: www.youtube.com/watch?v=Yrqp... and transcript here: goo.gle/sotr076-tran...

youtube.com

Inside Search Quality: Using metrics and data science to improve Search

YouTube video by Google Search Central

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Google Search Liaison @searchliaison.bsky.social · 21/06/2024

Good talking and answering questions about Google Search with those at the Google Product Experts Summit today!

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Google Search Liaison @searchliaison.bsky.social · 13/06/2024

Hello Torino. Look forward to talking to people at the Google booth tomorrow and Saturday at WordCamp.

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Google Search Liaison @searchliaison.bsky.social · 31/05/2024

There's an ongoing issue with serving some features in Google Search, including some results on Google News, Discover and other products. We've identified the issue and we're working on a fix. status.search.google.com/incidents/6x...

status.search.google.com

Google Search Status Dashboard

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Google Search Liaison @searchliaison.bsky.social · 14/05/2024

We’ve launched a new “Web” filter that shows only text-based links, just like you might filter to show other types of results, such as images or videos. The filter appears on the top of the results page alongside other filters or as part of the “More” option, rolling out today and tomorrow globally…

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Google Search Liaison @searchliaison.bsky.social · 14/05/2024

AI Overviews will begin rolling out to everyone today in the US, with more countries coming soon. They provide both a quick overview of a topic and links to learn more. We’ve found that with AI Overviews, people use Search more, and are more satisfied with their results. blog.google/products/sea...

blog.google

Generative AI in Search: Let Google do the searching for you

We’re bringing AI Overviews to everyone in the U.S. and adding new gen AI experiences to take more of the legwork out of searching.

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Google Search Liaison @searchliaison.bsky.social · 05/03/2024

Today we announced the March 2024 core update & new spam policies that, in combination, are designed to show less content made to attract clicks and more content that people find useful. Learn more: developers.google.com/search/blog/...

developers.google.com

What web creators should know about our March 2024 core update and new spam policies | Google Search Central Blog | Google for Developers

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Google Search Liaison @searchliaison.bsky.social · 05/03/2024

Today we announced improved quality ranking and new spam policies that we believe significantly enhance the quality and helpfulness of your search results. Learn more: blog.google/products/sea...

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Google Search Liaison @searchliaison.bsky.social · 02/02/2024

We've published a refreshed SEO Starter Guide, with a better focus on a starter audience. Read more about what changed: developers.google.com/search/blog/...

developers.google.com

The SEO Starter Guide got a makeover | Google Search Central Blog | Google for Developers

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Google Search Liaison @searchliaison.bsky.social · 30/01/2024

Great meeting up with Google Search Central in Zürich today.

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Google Search Liaison @searchliaison.bsky.social · 17/01/2024

Today, we’re introducing two updates to help you search any way, anywhere you want: 1️⃣ Circle to Search, a new way to search on Android 2️⃣ Gen AI-powered multisearch, so you can ask more complex questions about what you see. Learn more: blog.google/products/sea...

blog.google

New ways to search in 2024

We’re launching Circle to Search and an AI-powered multisearch experience to help you search even more naturally.

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Google Search Liaison @searchliaison.bsky.social · 09/01/2024

Today I wanted to share about the belief that there is some type of “perfect page” formula that must be used to rank highly in Google Search. There isn't, and no one should feel they must work to some type of mythical formula....

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Google Search Liaison @searchliaison.bsky.social · 16/11/2023

Last week, I gave a presentation about Google Search results not being perfect, how we update to improve those results, and how our guidance to creators needs to improve. In this thread, I’ll share my slides and commentary for those who weren’t able to attend my talk…

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Google Search Liaison @searchliaison.bsky.social · 15/11/2023

Today, we’re introducing new improvements to Search to find the information that’s most helpful for you, no matter how specific your question. Learn more: blog.google/products/sea...

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Google Search Liaison @searchliaison.bsky.social · 10/11/2023

Loved meeting everyone who made it to today's 5K; looking forward to talking and meeting with others here in San Diego for BrightonSEO.

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Google Search Liaison @searchliaison.bsky.social · 09/11/2023

Our generative AI experiment in Search gets its largest international expansion yet. We've opened up access to 120+ countries and territories, and added support in Spanish, Portuguese, Korean and Indonesian. Learn more blog.google/products/sea...

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Google Search Liaison @searchliaison.bsky.social · 03/11/2023

Someone asked me for examples of how I bring feedback people have outside Google back into Google. Good question. Here's a fresh one. After the discussions I've had over the past two weeks, I compiled a write-up covering themes, thoughts and concerns that were shared with the search team. A sampling

I’ll begin with something that’s not really a concern they have but the core cause of problems. Everyone is doing things for us. If you tell someone to make people-first content, it’s not uncommon they fall back into thinking how they show us – Google – that it’s people first. “So you’re saying I should have an author bio to rank better?” No! They should have bios because their own readers would expect that!

This is probably the fundamental stumbling block so many have. It’s also understandable. They want to be found on Google, so they want to please Google, and the concept that the best way to please us is to actually not think about us is difficult to grasp. But it would be well worth the effort for us to find new ways to approach this and reiterate this guidance.

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We also need to recognize that our search results are, indeed, an effective part of our documentation. People do look at them to see what works – or what they can get away with. Our guidance even encourages people to c

Over and over, people noted large publishers that seem like they can write about anything and get rewarded. A compilation of such complaints is here.

One key tweet in part is this:

Related is the idea that “parasite SEO” site win, sites that lease themselves out to third-parties and then content ranks on these sites that would never succeed on a different. This is different from big sites winning for original (but not necessarily people-first) content, but the two get conflated.

Can we have a helpful content tool?
As mentioned above, there’s a desire (such as here and here) for some type of tool or examples to help people better understand what we mean by helpful content or something that identifies if a page or site has been impacted by the helpful content update.

For those asking if they’ve been impacted, I tend to give the advice we already say on our page – if we said there was a helpful content update and you saw an impact, yes, that was from it. So look at what page might have dropped and assess from there.

I also floated the idea of taking our self-assessment questions and turning them into an interactive tool (this is a very rough idea of how that might work)

Possibly, we could begin sharing some actual examples (such as here) or generic/stylized examples like this:

Byline leads to no bio info
Stock photo
Generic text with no
sign of visiting the place
Stock photo
Generic text with no
sign of visiting the place
Stock photo
Generic text with no
sign

I’ve had publishers worried that one single page of whatever “unhelpful” content is will cause them to drop in rankings. Some are fearful they can’t have anything that’s “off-topic” for what their blog or site is about. Some think even having a part of a page be unhelpful might doom their entire site. All this is despite our page saying that a site needs to have “relatively high amounts” of unhelpful content to be impacted and that things are weighted.

Some of the engagement may be helping. Certainly there’s more we can probably do. But even the more calm people are confused. They don’t know if there are swathes of content they should drop, how to identify that, or what. Some worry that content just being “old” isn’t useful. Others worry that if people aren’t coming to their content from search, then it’s clearly not helpful – and yet, they view it as archival content they don’t want to get rid of.

We certainly don’t want people dropping content just because it’s older. It’s somethin

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Google Search Liaison @searchliaison.bsky.social · 06/10/2023

Did you know Google Search is updated thousands of times per year? It's all part of our work to improve Search. From our archives, learn more about the processes we use test and evaluate these updates: blog.google/products/sea...

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Google Search Liaison @searchliaison.bsky.social · 06/10/2023

There's an ongoing issue that's delaying the indexing of newly published content. We're working on identifying the root cause. You can monitor progress here on the Google Search Status Dashboard: status.search.google.com/incidents/hJ...

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Google Search Liaison @searchliaison.bsky.social · 05/10/2023

Today we released the October 2023 core update. We'll update our ranking release history page when the rollout is complete: status.search.google.com/incidents/VK...

status.search.google.com

Google Search Status Dashboard

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Google Search Liaison @searchliaison.bsky.social · 05/10/2023

On Wednesday, we released an update to our spam detections systems that will improve our coverage in many languages and spam types. Learn more here: developers.google.com/search/blog/...

developers.google.com

October 2023 Spam Update | Google Search Central Blog | Google for Developers

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Google Search Liaison @searchliaison.bsky.social · 05/10/2023

An opinion piece recently appeared stating Google “just flat out deletes queries & replaces them with ones that monetize better.” We don’t. The piece contains serious inaccuracies about how Google Search works. The organic (non-sponsored) results you see in Search are not affected by our ads systems

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Google Search Liaison @searchliaison.bsky.social · 14/09/2023

The September 2023 helpful content update is rolling out with an improved classifier. It will take about two weeks to complete. We'll update our ranking release history page when the rollout is complete: status.search.google.com/products/rGH...

status.search.google.com

Google Search Status Dashboard

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Google Search Liaison @searchliaison.bsky.social · 08/09/2023

In many places around the world, people commonly speak & search in more than one language. To best serve them, Google uses a variety of ways to automatically determine languages to show search results in. Learn more about our work in this area: developers.google.com/search/blog/...

developers.google.com

How Google Search handles multilingual searches | Google Search Central Blog | Google for De...

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Google Search Liaison @searchliaison.bsky.social · 07/09/2023

Rare view of one of the tools we use to exterminate spam on Google Search

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Google Search Liaison @searchliaison.bsky.social · 07/09/2023

From the dress that inspired Google Images to the feature that made online shopping easier, here’s a look at the biggest milestones in Google Search over the last 25 years blog.google/products/sea...

blog.google

25 biggest moments in Search, from helpful images to AI

For our 25th birthday, we’re looking back at some of the milestones that made Google more helpful, from Autocomplete to Multisearch and beyond.

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Google Search Liaison @searchliaison.bsky.social · 06/09/2023

Google turns 25 this month! Our CEO Sundar Pichai looks back on the big questions that led us to where we are today, and what the next 25 years could look like: blog.google/inside-googl...

blog.google

A message from our CEO

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Google Search Liaison @searchliaison.bsky.social · 31/08/2023

Some new Google generative AI and SGE updates: 1) Search Labs is now available outside of the U.S. this week, starting with India and Japan 2) We’re making it even easier to see supporting web pages in AI-powered overviews Learn more: blog.google/products/sea...

blog.google

Bringing generative AI in Search to more people around the world

We’re bringing generative AI capabilities in Search (SGE) to more people, making Search Labs available in India and Japan.

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