iiinova — where your digital self keeps evolving

Martin MacDonald @martinmacdonald.com · 26/09/2025

Roll call: Are my SEO peeps here on bluesky?

Martin MacDonald @martinmacdonald.com · 22/07/2025

I just discovered that @danaditomaso.com has a GREAT youtube channel packed with Analytics goodies (was just sent a GA4 video and my response on opening it was: (here's the channel btw: www.youtube.com/@kp_playbook)

media.tenor.com

a man in a yellow shirt is sitting in a chair holding a cup and pointing

ALT: a man in a yellow shirt is sitting in a chair holding a cup and pointing

4111

Martin MacDonald @martinmacdonald.com · 12/05/2025

Howdy SEO Folks: Anyone ever seen a MASSIVE change in GSC stats on specific pages in the "most recent day" data? On Friday last week, we saw a *huge increase* in traffic across a subset of pages, by Sunday not only was it not reported, final figures appeared less than average.

000

Martin MacDonald @martinmacdonald.com · 12/05/2025

@johnmu.com Just sent you a DM about incorrect reporting in GSC...... thanks!

000

Reposted by Martin MacDonald

Anton Shulke @antonshulke.bsky.social · 27/03/2025

My dog of the day! Credit to @martinmacdonald.com #seocharity #dogoftheday www.seocharity.com/upcoming-con...

041

Reposted by Martin MacDonald

Barry Schwartz @rustybrick.com · 21/04/2025

Bing Webmaster Tools to streamline email notifications says @facan.bsky.social in response to @martinmacdonald.com www.seroundtable.com/bing-webmast... #bingwebmastertools #bing #microsoft

031

Martin MacDonald @martinmacdonald.com · 24/03/2025

Crappy Diem: What happens when you seize the wrong day.

040

Martin MacDonald @martinmacdonald.com · 24/03/2025

Hope everyone has a good week. Focus on what you can change. Don't get distracted by what you cant, as much as is possible. Trust me, I know thats hard.

010

Reposted by Martin MacDonald

Mark Williams-Cook @markwilliamscook.com · 24/03/2025

SEO updates you ✨NEED✨ to know [24 March]: www.linkedin.com/posts/markse...

Preview of SEO news. Click the LinkedIn link for full text

062

Reposted by Martin MacDonald

🗃️ Claire Carlile @clairecarlile.bsky.social · 24/03/2025

Anyone else notices that the lingscars.com got a makeover? Why did they finally succumb to 'good sense' when the previous iterations held such appeal? I'm sad 😔

462

Martin MacDonald @martinmacdonald.com · 19/03/2025

“Are you busy tomorrow?” That entirely depends on the rest of the information you’re about to give me.

020

Martin MacDonald @martinmacdonald.com · 18/03/2025

TSLA just hit the red on the six month view:

040

Martin MacDonald @martinmacdonald.com · 18/03/2025

Are there any "unified inbox" social apps? Where I can get BSK, linkedin, facebook, twitter (yuck) all in the same place?

100

Martin MacDonald @martinmacdonald.com · 13/03/2025

Just updated my BSK handle to a unique domain - anyone know if this updates lists etc. that I may appear on? Decided to fully engage in non-fascist platforms....!

010

Martin MacDonald @martinmacdonald.com · 13/03/2025

Writing blog posts is NOT an SEO strategy. If you've been pitched this as your strategy, seek professional assistance.

151

Martin MacDonald @martinmacdonald.com · 13/03/2025

Never blame others for the road you're on. It's your own asphalt.

100

Martin MacDonald @martinmacdonald.com · 12/03/2025

SEOs who are into F1: just TWO MORE DAYS to signup to this years fantasy league!!! Just DM me for the private link!!

000

Reposted by Martin MacDonald

Heather Harvey 🏎 @fizzle-up.bsky.social · 11/03/2025

You may also need to be tough skinned! 😜

021

Martin MacDonald @martinmacdonald.com · 11/03/2025

🏁🏁The SEO F1 Fantasy League, 2025 🏁🏁 A couple of us have been maintaining an SEO industry fantasy league for F1, we had 25 teams competing last year! No cost, no prizes (other than pride!), just general F1 banter and some fun. DM ME FOR THE LINK!

020

Reposted by Martin MacDonald

Barry Adams 📰 @polemicdigital.com · 10/03/2025

The content quality bell curve is now entirely skewed thanks to generative AI.

173

Martin MacDonald @martinmacdonald.com · 10/03/2025

Elons having a bad day. Tesla stock down 12%, TODAY. Twitter been offline, MOST OF THE DAY

230

Martin MacDonald @martinmacdonald.com · 07/03/2025

So eggs are up. Gas is up. Hiring is down 50%, the jobs report is down massively, inflation is up, GDP is down… But please let me know, are those dogs and cats in Ohio safe from Haitians yet????

020

Martin MacDonald @martinmacdonald.com · 25/02/2025

Just paid the 'annual tax' on being an SEO (the Screaming Frog license), and realized my copy has been expired for SEVENTEEN MONTHS. Yes, nearly a year and a half!!!!!! Thats the longest Ive gone without it in about a decade, almost totally replaced by SiteBulb. Anyone else found similar?

180

Martin MacDonald @martinmacdonald.com · 25/02/2025

The environmental impact of discarded battery cells is absolutely massive. Unless we're talking about rechargeable AA's, I strongly recommend using the flashlight that you recharge on USB-C.

000

Martin MacDonald @martinmacdonald.com · 19/02/2025

my shitty spam ideas from a decade ago are suddenly en vogue

120

Martin MacDonald @martinmacdonald.com · 19/02/2025

Build recurring revenue SaaS products. Great money in it. Thanks Stripe 👍😂

010

Martin MacDonald @martinmacdonald.com · 18/02/2025

I was thinking about this last night quite a bit: Its incredible how a change in situation can contribute to ones mental health and wellbeing. After two years not knowing where Id be living in six months, having stability has really helped me get back in a decent mindset.

020

Martin MacDonald @martinmacdonald.com · 18/02/2025

Its not a shortcut, but the correct answer here is: 1) there has to be a high probability that every page google crawls, will be "crawled, indexed" not "crawled, not currently indexed". If your GSC report is heavy as a percentage on the latter you're toast. (continued below)

241

Martin MacDonald @martinmacdonald.com · 14/02/2025

I find it interesting that Elon's Starlink doesnt play nicely with Apple's privacy VPN feature (yes, thats my network name. Apt given the circumstance)

110

Martin MacDonald @martinmacdonald.com · 13/02/2025

“7.18am, hooman no feed me yet. Looking with love may work”

020

Martin MacDonald @martinmacdonald.com · 12/02/2025

New house, new year, new me. Been a bit quiet for the last couple of months, sorry (or you're welcome, either way). Anyway, prepare for lots of inane drivel again, fully moved into my new pad on the west coast of Barbados 🇧🇧, and getting fully back in the swing of things:

3110

Martin MacDonald @martinmacdonald.com · 12/02/2025

Job security in SEO, is a clients remote product team releasing an MVP of the new site, that doesn't even render content, nevermind being optimized for search. Sheesh.

240

Martin MacDonald @martinmacdonald.com · 05/02/2025

Hey @johnmu.com ! Quick Q: could you give the community any indication on factors affecting the timeline of a 302 being treated as a 301? Client wants to point home at a non seo friendly page for a few months. I’m erring on the side of caution. (Roughly a million page visits per month per GSC)

240

Martin MacDonald @martinmacdonald.com · 19/12/2024

gaslighting into removing yet more keyword data soon?

120

Reposted by Martin MacDonald

Aleyda Solis @aleyda.bsky.social · 19/12/2024

Check out the latest episode of Crawling Mondays : youtu.be/iPJ7jWb8nFU - I’ll be doubling down next year with a new weekly series!

youtu.be

SEO Trends, Predictions & Tips for 2025

YouTube video by Crawling Mondays by Aleyda

031

Reposted by Martin MacDonald

Martin MacDonald @martinmacdonald.com · 05/12/2024

Catching up on SEO industry pods, great listen this morning to Jim Banks chatting with @kevingibbons.bsky.social ("bad decisions with jim banks" on your pod platform). Also listened to @hellemans.me chatting with @shelleywalsh.bsky.social QUESTION: WHICH INDUSTRY PODS ARE ALSO GREAT???

591

Martin MacDonald @martinmacdonald.com · 18/12/2024

"Every man takes the limits of his own field of vision for the limits of the world." – Arthur Schopenhauer, Studies in Pessimism: The Essays

030

Martin MacDonald @martinmacdonald.com · 17/12/2024

Van Gogh 'Cybertruck by moonlight', 1890

030

Martin MacDonald @martinmacdonald.com · 17/12/2024

2024 is the first year since 2009 where Ive not talked at an SEO conference! What should I be pitching for 2025?

110

Martin MacDonald @martinmacdonald.com · 17/12/2024

2024 was the first year since 2009, where I've not talked at an SEO conference!!! What / where should I pitch for 2025?

130

Martin MacDonald @martinmacdonald.com · 17/12/2024

For more than a decade Ive been saying at conferences: "Google will never lose their search monopoly, until consumers start finding information in a new format, at that point they lose their advantage. They will always own the 10 blue links" Turns out chat interactions, were that new format.

010

Reposted by Martin MacDonald

Martin MacDonald @martinmacdonald.com · 17/12/2024

What are the best SEO tools to use in 2025? Ive no idea, so lets crowdsource some suggestions! If you take 2 minutes to fill in the survey below, you will receive all the data when we close the poll! webmarketingschool.com/best-seo-too...

webmarketingschool.com

Best SEO Tools 2025 - Web Marketing School

Fifteen years ago, I started an annual SEO tools Survey, to help find new gems and discover tools I was unaware of. Ten years ago, life got in the way and I stopped doing them annually! 😂 Its time to ...

021

Martin MacDonald @martinmacdonald.com · 17/12/2024

Link people: “hey google said this was billable”

010