iiinova — where your digital self keeps evolving

Martin MacDonald @martinmacdonald.com · 26/09/2025

Roll call: Are my SEO peeps here on bluesky?

Martin MacDonald @martinmacdonald.com · 23/07/2025

yeah forreal! (I dont consume any SEO content on youtube, was sent a video in DM, opened it, and that gif is a perfect representation of my reaction)!!

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Martin MacDonald @martinmacdonald.com · 22/07/2025

I just discovered that @danaditomaso.com has a GREAT youtube channel packed with Analytics goodies (was just sent a GA4 video and my response on opening it was: (here's the channel btw: www.youtube.com/@kp_playbook)

media.tenor.com

a man in a yellow shirt is sitting in a chair holding a cup and pointing

ALT: a man in a yellow shirt is sitting in a chair holding a cup and pointing

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Martin MacDonald @martinmacdonald.com · 12/05/2025

Howdy SEO Folks: Anyone ever seen a MASSIVE change in GSC stats on specific pages in the "most recent day" data? On Friday last week, we saw a *huge increase* in traffic across a subset of pages, by Sunday not only was it not reported, final figures appeared less than average.

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Martin MacDonald @martinmacdonald.com · 12/05/2025

@johnmu.com Just sent you a DM about incorrect reporting in GSC...... thanks!

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Reposted by Martin MacDonald

Anton Shulke @antonshulke.bsky.social · 27/03/2025

My dog of the day! Credit to @martinmacdonald.com #seocharity #dogoftheday www.seocharity.com/upcoming-con...

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Reposted by Martin MacDonald

Barry Schwartz @rustybrick.com · 21/04/2025

Bing Webmaster Tools to streamline email notifications says @facan.bsky.social in response to @martinmacdonald.com www.seroundtable.com/bing-webmast... #bingwebmastertools #bing #microsoft

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Martin MacDonald @martinmacdonald.com · 24/03/2025

Crappy Diem: What happens when you seize the wrong day.

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Martin MacDonald @martinmacdonald.com · 24/03/2025

Hope everyone has a good week. Focus on what you can change. Don't get distracted by what you cant, as much as is possible. Trust me, I know thats hard.

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Reposted by Martin MacDonald

Mark Williams-Cook @markwilliamscook.com · 24/03/2025

SEO updates you ✨NEED✨ to know [24 March]: www.linkedin.com/posts/markse...

Preview of SEO news. Click the LinkedIn link for full text

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Reposted by Martin MacDonald

🗃️ Claire Carlile @clairecarlile.bsky.social · 24/03/2025

Anyone else notices that the lingscars.com got a makeover? Why did they finally succumb to 'good sense' when the previous iterations held such appeal? I'm sad 😔

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Martin MacDonald @martinmacdonald.com · 19/03/2025

“Are you busy tomorrow?” That entirely depends on the rest of the information you’re about to give me.

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Martin MacDonald @martinmacdonald.com · 19/03/2025

that does actually look like it might fit the bill, thanks!!!!!!

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Martin MacDonald @martinmacdonald.com · 18/03/2025

TSLA just hit the red on the six month view:

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Martin MacDonald @martinmacdonald.com · 18/03/2025

Are there any "unified inbox" social apps? Where I can get BSK, linkedin, facebook, twitter (yuck) all in the same place?

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Martin MacDonald @martinmacdonald.com · 13/03/2025

Just updated my BSK handle to a unique domain - anyone know if this updates lists etc. that I may appear on? Decided to fully engage in non-fascist platforms....!

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Martin MacDonald @martinmacdonald.com · 13/03/2025

Writing blog posts is NOT an SEO strategy. If you've been pitched this as your strategy, seek professional assistance.

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Martin MacDonald @martinmacdonald.com · 13/03/2025

Never blame others for the road you're on. It's your own asphalt.

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Martin MacDonald @martinmacdonald.com · 12/03/2025

SEOs who are into F1: just TWO MORE DAYS to signup to this years fantasy league!!! Just DM me for the private link!!

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Reposted by Martin MacDonald

Heather Harvey 🏎 @fizzle-up.bsky.social · 11/03/2025

You may also need to be tough skinned! 😜

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Martin MacDonald @martinmacdonald.com · 11/03/2025

🏁🏁The SEO F1 Fantasy League, 2025 🏁🏁 A couple of us have been maintaining an SEO industry fantasy league for F1, we had 25 teams competing last year! No cost, no prizes (other than pride!), just general F1 banter and some fun. DM ME FOR THE LINK!

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Reposted by Martin MacDonald

Barry Adams 📰 @polemicdigital.com · 10/03/2025

The content quality bell curve is now entirely skewed thanks to generative AI.

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Martin MacDonald @martinmacdonald.com · 10/03/2025

Elons having a bad day. Tesla stock down 12%, TODAY. Twitter been offline, MOST OF THE DAY

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Martin MacDonald @martinmacdonald.com · 07/03/2025

So eggs are up. Gas is up. Hiring is down 50%, the jobs report is down massively, inflation is up, GDP is down… But please let me know, are those dogs and cats in Ohio safe from Haitians yet????

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Martin MacDonald @martinmacdonald.com · 25/02/2025

I should show you something.....................

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Martin MacDonald @martinmacdonald.com · 25/02/2025

Just paid the 'annual tax' on being an SEO (the Screaming Frog license), and realized my copy has been expired for SEVENTEEN MONTHS. Yes, nearly a year and a half!!!!!! Thats the longest Ive gone without it in about a decade, almost totally replaced by SiteBulb. Anyone else found similar?

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Martin MacDonald @martinmacdonald.com · 25/02/2025

The environmental impact of discarded battery cells is absolutely massive. Unless we're talking about rechargeable AA's, I strongly recommend using the flashlight that you recharge on USB-C.

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Martin MacDonald @martinmacdonald.com · 23/02/2025

For the record, I have zero photoshop skills. I'll defer to @mordyoberstein.bsky.social on that particular social responsibility to take the piss :)

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Martin MacDonald @martinmacdonald.com · 21/02/2025

This is one of those 'pics or it didnt happen' moments

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Martin MacDonald @martinmacdonald.com · 19/02/2025

my shitty spam ideas from a decade ago are suddenly en vogue

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Martin MacDonald @martinmacdonald.com · 19/02/2025

Build recurring revenue SaaS products. Great money in it. Thanks Stripe 👍😂

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Martin MacDonald @martinmacdonald.com · 18/02/2025

PPS. Im still correct though: language evolves and adapts. Indexation is fine. I just choose not to have that argument in a client presentation.

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Martin MacDonald @martinmacdonald.com · 18/02/2025

FYI: in actual audits I do write it "your" way, I just love trolling you on this point on social (Im ACTUALLY writing this ticket right now)

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Martin MacDonald @martinmacdonald.com · 18/02/2025

I was thinking about this last night quite a bit: Its incredible how a change in situation can contribute to ones mental health and wellbeing. After two years not knowing where Id be living in six months, having stability has really helped me get back in a decent mindset.

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Martin MacDonald @martinmacdonald.com · 18/02/2025

2) you need to deliver the pages fast (TTFB sub 300ms). 3) The pages need to render fast (LCP, sub 2.5s) 4) For bonus points, create a sitemap of content published in the last 24 hours, 48 hours, 72 hours. Use that to monitor indexation.

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Martin MacDonald @martinmacdonald.com · 18/02/2025

Its not a shortcut, but the correct answer here is: 1) there has to be a high probability that every page google crawls, will be "crawled, indexed" not "crawled, not currently indexed". If your GSC report is heavy as a percentage on the latter you're toast. (continued below)

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Martin MacDonald @martinmacdonald.com · 15/02/2025

He’ll be confused by the 350k urls I “visited” today 😂

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Martin MacDonald @martinmacdonald.com · 14/02/2025

I find it interesting that Elon's Starlink doesnt play nicely with Apple's privacy VPN feature (yes, thats my network name. Apt given the circumstance)

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Martin MacDonald @martinmacdonald.com · 14/02/2025

IF they had great SEO you'd find it based on the description. Its like an award treasure hunt, fully interactive.

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Martin MacDonald @martinmacdonald.com · 14/02/2025

We have ACE hardware here (its a US chain), also have Kooymans (like B&Q). In both you buy whats available on island, best of luck finding that weird pitch bolt head, not going to happen

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Martin MacDonald @martinmacdonald.com · 13/02/2025

My response an hour ago to one:

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Martin MacDonald @martinmacdonald.com · 13/02/2025

“7.18am, hooman no feed me yet. Looking with love may work”

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