We tracked 70 users across 8 tasks to deeply understand their behavior, thoughts emotions when engaging with Google's AI Overviews and other SERP Features. The findings paint a new picture of SEO.

Survey, search, and hiring data reveal which AI-era search terms are gaining traction and how they shape brand visibility.

I finally had a chance to interview one of my favorite voices in the digital PR game, Fractl's co-founder, Kelsey Libert.

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In this talk, Kelsey Libert will share actionable AI prompts and PR expertise that will help Digital PR teams revolutionize their earned media strategies for scale and increased ROI in the age of AI. You'll Learn: 1. The Importance of Digital PR for AI Rankings: Questioning the importance of Digital PR for AI rankings? Kelsey reveal exclusive data on the publishers who are part of OpenAI's training data, and why these media conglomerates need to be at the forefront of your Digital PR strategy. 2. Actionable PR Prompting Techniques: Learn how to design prompts that align with the needs of journalists and your brand's objectives, covering a library of prompts for everything from subject line writing to pitch crafting. 3. Prompts for Streamlining Newsjacking Ideation: Learn how to use AI to quickly analyze breaking news trends, identify media angles, and craft data-driven pitches that scale earned media through AI-assisted ideation. 4. Case Studies & Research: Discover real-life applications where AI-enhanced PR strategies delivered brand coverage in top-tier outlets such as Reuters, CNBC, Go Banking Rates, Seeking Alpha, and more. - Download as a PDF or view online for free

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Is your brand ready for the future of search? This deck unveils key findings from a joint research study by Fractl, Search Engine Land, and MFour, presented by Kelsey Libert at SMX Advanced in June 2...

Generative search is transforming how users discover and engage with brands. In this exclusive webinar, attendees will be the first to access a groundbreaking study from Search Engine Land and Fractl,...