iiinova — where your digital self keeps evolving

Brie E Anderson | GTM, GA4, Looker @brieeanderson.bsky.social · 01/05/2025

Gen AI should be used for small digestible content - the longer it goes, the worse it gets. - Zach Notes #seoweek

Reposted by Brie E Anderson | GTM, GA4, Looker

Greg Gifford @greggifford.bsky.social · 29/04/2025

We’re all sharing what should be internal reports… external reports should get to the point quickly, and clients just care about how much money they’re making @brieeanderson.bsky.social #seoweek

media.tenor.com

a woman is looking at a chalkboard with mathematical equations on it .

ALT: a woman is looking at a chalkboard with mathematical equations on it .

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Reposted by Brie E Anderson | GTM, GA4, Looker

Greg Gifford @greggifford.bsky.social · 29/04/2025

@brieeanderson.bsky.social has a super rad (and very on brand) background behind/between her slides at #seoweek

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Reposted by Brie E Anderson | GTM, GA4, Looker

Lily Ray 😏 @lilyray.nyc · 28/04/2025

“SEO experts are positioned to own the AX (agent experience) function.” Profound believes AX will become the most important function in marketing. - James Cadwallader, Profound #seoweek

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Brie E Anderson | GTM, GA4, Looker @brieeanderson.bsky.social · 29/04/2025

We have to be. Jay said so 🤷‍♀️ & like, I really miss all my friends from Twitter 😔 So now we MUST be on the blue app!

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Brie E Anderson | GTM, GA4, Looker @brieeanderson.bsky.social · 28/04/2025

An AUDIBLE “holy shit” moment for me. A correlation that strong is NOT coincidence!!! Manick Bhan’s research on the algorithm is 🤌🤌🤌 #seoweek

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Brie E Anderson | GTM, GA4, Looker @brieeanderson.bsky.social · 28/04/2025

Feel super bad for folks missing this… stellar work as always! #seoweek

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Brie E Anderson | GTM, GA4, Looker @brieeanderson.bsky.social · 28/04/2025

Mike… #SEOWeek is kinda mind blowing. This experience is top tier. Am I at a club? A doctoral lecture? A wellness retreat? Nobody knows! 🤷‍♀️

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Brie E Anderson | GTM, GA4, Looker @brieeanderson.bsky.social · 28/04/2025

Is there a way to save drafts on this blue app?

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Reposted by Brie E Anderson | GTM, GA4, Looker

Lily Ray 😏 @lilyray.nyc · 28/04/2025

Literally this. Loved all those fraggle presentations several years back! Go Cindy!

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Brie E Anderson | GTM, GA4, Looker @brieeanderson.bsky.social · 27/04/2025

Hi, blue app! I’m in NYC for #SEOweek so I figured I better jump on here 🫣 Alas, get ready for a talk completely different from anything else I’ve done in the last 4 years!!! (I only talk about GA4 for 5 minutes)

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Brie E Anderson | GTM, GA4, Looker @brieeanderson.bsky.social · 18/04/2025

How does one become a rockstar with no musical ability?

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Brie E Anderson | GTM, GA4, Looker @brieeanderson.bsky.social · 06/02/2025

You know what was really scary? When I left my therapy appointment on Monday and my therapist, in an attempt to comfort me, said “You’re not symptomatic at all though, all of your responses are appropriate to the situation” So.. that’s where we are in the US currently 😅

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Brie E Anderson | GTM, GA4, Looker @brieeanderson.bsky.social · 06/02/2025

Feels more important than ever to consume queer media. Feeling even more thankful for this local coffee shop today ❤️

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Brie E Anderson | GTM, GA4, Looker @brieeanderson.bsky.social · 29/01/2025

What analytics tool/product do you wish existed?

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Reposted by Brie E Anderson | GTM, GA4, Looker

Myriam Jessier @myriam.dopamine.builders · 21/01/2025

If you are prompting an LLM for keyword clustering and want to improve the output, include the following: 1. Provide the website focus 2. Provide the sitemap (you know, the big sections of your site) 3. Important aspects related to the brand: brand differentiators, best sellers, what have you.

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Brie E Anderson | GTM, GA4, Looker @brieeanderson.bsky.social · 20/01/2025

Ohhhhh, I've NEVER received an invite like this 👑 Guess I'll be seeing y'all in NYC for SEO Week 😉🗽 #SEOWeek

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Brie E Anderson | GTM, GA4, Looker @brieeanderson.bsky.social · 16/01/2025

This is why I often go silent… an ever changing industry AND trying to run a business?! AND BE AN ACTIVE PARENT?! … & social platforms want me to post daily? Get outta here lol

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Brie E Anderson | GTM, GA4, Looker @brieeanderson.bsky.social · 13/01/2025

pssstt, don't miss this opportunity! For 48 hours only from Weds, Jan 15 (12pm PT) you can apply for free single day tickets to attend @brightonseo.com in the US this September. Head to us.brightonseo.com/freetickets and apply for your ticket for the world’s biggest search marketing conference.

us.brightonseo.com

Free tickets to brightonSEO San Diego search marketing conference

We allocate thousands of free tickets each year for brightonSEO conferences.

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Brie E Anderson | GTM, GA4, Looker @brieeanderson.bsky.social · 08/01/2025

Check which pages people actually engage with, not just click on... Oh, and also check with pages people actually complete the intended goal on... And which pages are share-worthy thus building social proof.. & so on. (just a reminder that ANY metric can be a vanity metric when measured alone)

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Brie E Anderson | GTM, GA4, Looker @brieeanderson.bsky.social · 19/12/2024

Just another day of being happy in no longer an SEO… Y’all doing okay?

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Brie E Anderson | GTM, GA4, Looker @brieeanderson.bsky.social · 19/12/2024

Our parenting style summed up..... Christi to Grey as they are coloring with dry erase markers on the windows: wanna draw eyeballs? Grey: eyeballs! Christi: you draw a circle then a circle and then you have eyeballs! or boobies Grey: BOOBIES!!! Me: I prefer boobies Grey: I prefer boobies

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Brie E Anderson | GTM, GA4, Looker @brieeanderson.bsky.social · 17/12/2024

Guess what! I found something I made and never shared with anyone 😳🫢 If you have multiple Google Business Profiles this Google Sheet helps you create and standardize UTMs by location, link type, content, etc. You can grab it here 👇 docs.google.com/spreadsheets...

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Brie E Anderson | GTM, GA4, Looker @brieeanderson.bsky.social · 16/12/2024

Hey, in 2025, let's get rid of "paying in exposure" I can't pay my electric bill in exposure 😊

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Brie E Anderson | GTM, GA4, Looker @brieeanderson.bsky.social · 10/12/2024

Just had a STELLAR planning session with a client ready to get their tracking in check 🤘🤘🤘 So stoked for next year.

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Brie E Anderson | GTM, GA4, Looker @brieeanderson.bsky.social · 09/12/2024

Nobody could have prepared me for how hard all of these sicknesses little ones go through… Grey is sick AGAIN and sounds even worse than he did when I left for BrightonSEO 😭😭😭 & why does it always have to affect their breathing?! Like UGH

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Brie E Anderson | GTM, GA4, Looker @brieeanderson.bsky.social · 08/12/2024

Had 50 minutes of wins in therapy this week. Right before we went to wrap my therapist said, “and friends?” To which I replied, “don’t know em” 🤷‍♀️ So there went that session 🤦

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Reposted by Brie E Anderson | GTM, GA4, Looker

Kelly Stanze (she/her) @kellystanze.bsky.social · 06/12/2024

YES BUSINESS ETHICS. You love to see it.

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Brie E Anderson | GTM, GA4, Looker @brieeanderson.bsky.social · 06/12/2024

Hey, every SAAS known to man... PLEASE TAKE NOTE 📝 Remind people before you charge them for another year. It's the right thing to do.

Not that it's celebrated with a cake or anything, but your Proposify subscription will renew automatically on Dec 13, 2024. You can manage your subscription via your account. If you have any questions, please email support@proposify.com.

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Brie E Anderson | GTM, GA4, Looker @brieeanderson.bsky.social · 04/12/2024

Tracking damn near anything on Hupspot is the bane of my existence.

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Brie E Anderson | GTM, GA4, Looker @brieeanderson.bsky.social · 03/12/2024

Changes I'm making next year to my docs for next year: - proposals will expire after 30 days - projects MUST start within 15 days of signing the SOW - invoices will have schedules from day one (no more "final 50% due upon delivery") - late fees will automatically be applied to late invoices

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Reposted by Brie E Anderson | GTM, GA4, Looker

Tag Mana @tagmana.bsky.social · 28/11/2024

Happy thanksgiving! 🦃 Enjoy the holiday weekend, and may all your Black Friday campaigns have positive ROAS.

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Reposted by Brie E Anderson | GTM, GA4, Looker

Celeste Gonzalez | Your Fav SEO @yourfavoriteseo.bsky.social · 27/11/2024

did a little write up of my brightonSEO talk for my SERPology subscribers ! open.substack.com/pub/serpolog...

open.substack.com

SEO Testing Framework

Why Guess When You Can Test?

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Brie E Anderson | GTM, GA4, Looker @brieeanderson.bsky.social · 27/11/2024

@nozzleio.bsky.social so… yall wanna build something cool together, or what? 😏

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Reposted by Brie E Anderson | GTM, GA4, Looker

Kelsey Libert @kelseylibert.bsky.social · 20/11/2024

"Fuck that traffic, it’s gone. You know what’s not gone? Relationships and people. That’s in vogue. It’s revenue driving." - @wilreynolds.bsky.social challenging the industry status quo at 💣 #BrightonSEO

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Brie E Anderson | GTM, GA4, Looker @brieeanderson.bsky.social · 25/11/2024

I’m pretty much an introvert with forced extraversion 😅 This week I was at #brightonseo where I have a 6 hours training, did a talk, and met probably 100 people… Needless to say, I AM BEAT! But just like every other year, im also feeling so grateful to be a part of such an amazing community ❤️

media.tenor.com

a picture of a child laying on the floor with the words " status : tired " below it

ALT: a picture of a child laying on the floor with the words " status : tired " below it

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Reposted by Brie E Anderson | GTM, GA4, Looker

Marek Lecián @mareklecian.bsky.social · 24/11/2024

OpenAI chatGPT SearchGPT now has utm_source in links. And they could still learn to use utm_medium :) . But I guess they did that mainly because people go through the app on mobile and on PC and then it all falls into Direct. I guess they'll want to tweak it slightly in GTM and add medium in ;) .

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