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Gianluca Campo

@giancampo.com
252 followers 260 following 167 posts

skeets: 📊 💻 🇺🇦 🏀 work: Data & Measurement Lead @ Ciaodino supports: #MeasureCamp website: www.giancampo.com country: Italy recommended Analytics Starter Pack: go.bsky.app/Huxv35J

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Gianluca Campo @giancampo.com · 25/01/2026
digitalanalyticspills.substack.com/p/dap-030-ne... #GoogleAnalytics #Measure #Analytics #WebAnalytics
digitalanalyticspills.substack.com
DAP #030 - New GA4 Update Enhances Cross-Channel Budgeting, Update to Shopify App Pixels, GA360 Fresh Event Export Discrepancies, Google's Prompting Guide 101, and LTV/CAC ratio
Here is the top content I’ve read in the last few days.
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Gianluca Campo @giancampo.com · 11/01/2026
digitalanalyticspills.substack.com/p/dap-028-go... #GoogleAnalytics #Measure #Analytics #WebAnalytics
digitalanalyticspills.substack.com
DAP #028 - Google Tag Gateway GCP Integration Launch, BigQuery's New Scheduling Tab, GTM API for LLMs Explained, Analytics Advisor Video Review
Here is the top content I’ve read in the last few days.
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Gianluca Campo @giancampo.com · 04/12/2025
digitalanalyticspills.substack.com/p/dap-026-ga... #DigitalAnalytics #Measure #GoogleAnalytics
digitalanalyticspills.substack.com
DAP #026 - GA4 Remarketing Simplified, Cross-Channel Budgeting in Beta, BigQuery Performance Tools Unveiled, Dynamic Remarketing Cautions and EU GDPR Updates
This - delayed - edition of DAP is full of news from the last couple of weeks.
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Gianluca Campo @giancampo.com · 16/11/2025
digitalanalyticspills.substack.com/p/dap-025-go... #DigitalAnalytics #WebAnalytics
digitalanalyticspills.substack.com
DAP #025 - Google Ads & Analytics Advisors Launch, BigQuery AI Anomaly Detection, GTM Consent Checks Reminder, Marketing Analytics Resource Recommendations
Here is the top content I’ve read in the last few days.
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Gianluca Campo @giancampo.com · 09/11/2025
digitalanalyticspills.substack.com/p/dap-024-da... #DigitalAnalytics #WebAnalytics #Measure #GoogleAnalytics
digitalanalyticspills.substack.com
DAP #024 - Data Engineering Agent Preview Launch, New GA4 Reporting Playbook, GA4 User-Provided Data Chaos & Advanced Bidding Manager Tool Unveiled
Here is the top content I’ve read in the last few days.
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Gianluca Campo @giancampo.com · 02/11/2025
digitalanalyticspills.substack.com/p/dap-023-ne... #DigitalAnalytics #WebAnalytics
digitalanalyticspills.substack.com
DAP #023 - New Query Groups in Search Console Insights, AI-Enhanced SQL Functions in BigQuery, Boosting Google Analytics Consent Rates, Tackling ChatGPT Privacy Concerns
Here is the top content I’ve read in the last few days.
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Gianluca Campo @giancampo.com · 26/10/2025
digitalanalyticspills.substack.com/p/dap-022-ga... #measure #DigitalAnalytics #WebAnalytics #Analytics
digitalanalyticspills.substack.com
DAP #022 - GA4 Traffic Insights from Atlas Browser, Enhanced BigQuery Data Transfers for GA4 & Facebook Ads, GA4 Server-Side Tagging Metric Issue, GTM Debugging Tip for Preview Mode
Here is the top content I’ve read in the last few days.
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Gianluca Campo @giancampo.com · 20/10/2025
digitalanalyticspills.substack.com/p/dap-021-op... #measure #DigitalAnalytics #WebAnalytics #Analytics
digitalanalyticspills.substack.com
DAP #021 - Open Source Google Ads MCP Server Launch, Interactive GA4 AI Dashboard Unveiled, Google Discontinues Privacy Sandbox, MeasureCamp London 2025 Insights
Here is the top content I’ve read in the last couple of weeks.
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Gianluca Campo @giancampo.com · 05/10/2025
The 20th edition of #DigitalAnalyticsPills is out! 🤖 The big news is, from DAP #018 I'm using CrewAI to automate the boring part and publish it a bit faster than before. digitalanalyticspills.substack.com/p/dap-020-me... #DigitalAnalytics #WebAnalytics #GoogleAnalytics #GA4
digitalanalyticspills.substack.com
DAP #020 - Meta & TikTok Ads Integrations in GA4, Places Insights Launches in BigQuery, Chrome DevTools MCP, Anomaly Detection in GA4 BigQuery data, PyMC vs Meridian
Here is the top content I’ve read in the last couple of weeks.
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Gianluca Campo @giancampo.com · 08/09/2025
digitalanalyticspills.substack.com/p/dap-018-io...
digitalanalyticspills.substack.com
DAP #018 - iOS 26 Tracking Insights, Microsoft Clarity Consent Mode Update, Google Analytics MCP Installer, Google Scripts Loading in sGTM Explained
Here is the top content I’ve read in the last few days.
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Gianluca Campo @giancampo.com · 27/07/2025
digitalanalyticspills.substack.com/p/dap-016-go...
digitalanalyticspills.substack.com
DAP #016 - Google Trends API Launch, Reddit Spend in GA, MCPs Explained, BigQuery Origins
Here is the top content I’ve read in the last few days.
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Gianluca Campo @giancampo.com · 29/06/2025
digitalanalyticspills.substack.com/p/dap-013-ne...
digitalanalyticspills.substack.com
DAP #013 - New Google Analytics Cost Data Imports, Visual Updates in GA4, Expert Tagging Tips, and a New Marketing Podcast
Here is the top content I’ve read in the last few days.
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Gianluca Campo @giancampo.com · 22/06/2025
digitalanalyticspills.substack.com/p/dap-012-ga...
digitalanalyticspills.substack.com
DAP #012 - GA4 Data Transfer, Piwik PRO Ends Free Plan, Meta & Yandex Tracking Hack, Click Identifiers Tips
Here is the top content I’ve read in the last few days.
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David Vallejo @thyng.bsky.social · 13/05/2025
Heading to Analytics Debugger Meetup 2025 or @measurecampmad.bsky.social next week? Be among the first to grab our brand-new #DebugEmAll silver and black stickers! 😍
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Tim Wilson @tgwilson.bsky.social · 14/04/2025
Who's going to explain to the Executive Leadership Team that we're going to modern data stack our way from being ETL-oriented to being ELT-oriented? The thought is triggering light trauma from when CRM team introduced Sales Qualified Leads and wanted queries written to support SQL reporting.
media.tenor.com
a cat is being held in someone 's lap and the words wait what are visible
ALT: a cat is being held in someone 's lap and the words wait what are visible
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Fosca @foscafox.bsky.social · 08/03/2025
The perfect ending❤️ @measurecamp-italy.bsky.social #measurecampitaly #analytics
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Fosca @foscafox.bsky.social · 07/03/2025
Measure camp Italy organisers getting ready to rock 😎 @measurecamp-italy.bsky.social #measurecampitaly #mcitaly #organisers
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Jules @zjuul.net · 06/03/2025
Quite a comprehensive guide on setting permissions when using Big Query - by James Cottril on the @analytics-ninja.com blog
analytics-ninja.com
BigQuery - What permissions do I need? - Analytics Ninja
BigQuery permissions can be complicated, we're breaking down what the roles do, what users need to have and how to secure your project with IAM.
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measurecamp-italy.bsky.social @measurecamp-italy.bsky.social · 03/03/2025
Ciao folks! Anybody here coming to Measurecamp Bologna this Saturday? It's going to be a blast! And if you're coming... don't just attend: host a session, share your knowledge! Are you presenting? Do you have a title already? Let us know in the comments! #data #analytics #measurecamp
media.tenor.com
a man in a suit and tie is pointing at something with the words powerpoint on the bottom
ALT: a man in a suit and tie is pointing at something with the words powerpoint on the bottom
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Jon Cooper @joncooper-us.bsky.social · 28/02/2025
Pass it on. #StandWithUkraine
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Marek Lecián @mareklecian.bsky.social · 17/02/2025
#GA4 New Beta feature, change alerts integrated directly into the chart and table interface. When clicked, this will create a segment with a slice of the data. This alert on is not in "Insights". So far, it found that I published an article :) .
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Simo Ahava @simoahava.bsky.social · 11/02/2025
New blog post! 📣 Server-side GTM now fetches GA4 configs automatically when you override the Measurement ID. No more manual enrichment—key settings like conversions are applied automatically! Splitting those data streams without losing critical details. 👉 www.simoahava.com/gtmtips/sgtm...
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MeasureCamp Chicago @measurecampchi.bsky.social · 08/02/2025
Save the date! MeasureCamp Chicago is returning September 13. #measurecamp #measurecampchicago #digitalanalytics #chicago #dataanalytics #analytics #ai #dataconference
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Superweek Analytics Summit @superweek.bsky.social · 31/01/2025
AND IT'S A WRAP! 2025 was hands down one of our best editions EVAR! (see what we did there @jennkunz.bsky.social ?) Stay tuned for photos, Superweek TV on YT AND MOAR! superweek.hu See you all in 2026! 🫶🏼🇭🇺 #spwk #superweek
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Superweek Analytics Summit @superweek.bsky.social · 30/01/2025
Congrats to Siavash who wins this year's Golden Punchcard Prize 🏆 with his Sherlock solution! Runner-ups Vlad and Matthew win silver and bronze 🥈 🥉 #spwk #superweek
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Superweek Analytics Summit @superweek.bsky.social · 29/01/2025
It's Steen so you know it's going to be awesome #spwk #superweek
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François @fjoly.bsky.social · 27/01/2025
The New Google MMM project, Meridian, is now public 🎈 github.com/google/merid...
github.com
GitHub - google/meridian: Meridian is an MMM framework that enables advertisers to set up and run their own in-house models.
Meridian is an MMM framework that enables advertisers to set up and run their own in-house models. - google/meridian
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Timo Dechau @timodechau.bsky.social · 27/01/2025
Creating tracking plans for 20 startup tools in 4 weeks! Starting with Notion: - Video tutorial - Miro design - JSON Schema - Blog deep-dive Learn about active asset tracking, properties vs. activities & more Get all: buff.ly/4azAyKH #Analytics #ProductData
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Fosca @foscafox.bsky.social · 24/01/2025
If you are in Milan the 5th of February check that out: www.eventbrite.it/e/biglietti-... @giancampo.com #measurecamp #measurewednesday
eventbrite.it
Measure Wednesday (Milano) #01 - Digital Analytics meetup by MeasureCamp IT
Measure Wednesday (powered by MeasureCamp Italy) è il primo meetup milanese che unisce i professionisti della digital analytics.
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Ars Technica @arstechnica.com · 23/01/2025
Some Redditors are also pushing to block content from Facebook, Instagram, and other Meta properties in response to new Donald Trump-friendly policies instituted by Zuckerberg.
arstechnica.com
Reddit won’t interfere with users revolting against X with subreddit bans
Hundreds of Reddit communities are currently considering disallowing X.
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Andrea "Gareth Jax" Scarpetta @garethjax.bsky.social · 22/01/2025
yep. #fixed
a narcisist billionaire from Africa try to save the leaning tower of pisa.
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Simo Ahava @simoahava.bsky.social · 21/01/2025
Simmer has migrated its activity from Twitter to Bluesky. Follow the account to get the latest technical marketing news in your feed! 📣 @teamsimmer.com
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Rami Krispin @ramikrispin.bsky.social · 20/01/2025
I am starting an email newsletter about time series analysis and forecasting. It is still WIP, but you can subscribe here: the-forecaster.beehiiv.com/subscribe #timeseries #forecasting #datascience #RStats #Python
the-forecaster.beehiiv.com
The Forecaster
A newsletter about time seires analysis and forecasting
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Julius Fedorovicius @fedorovicius.bsky.social · 20/01/2025
New blog post. This time, it's from Rick Beijen. Microsoft Consent Mode (and several ways how to implement it) www.analyticsmania.com/post/microso...
analyticsmania.com
Microsoft Consent Mode. How to Configure it? - Analytics Mania
Learn how to configure Microsoft Consent Mode with Google Tag Manager. Also, we'll look at the hardcoded option.
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Reliably Doug Hall @fastbloke.bsky.social · 16/01/2025
Yesterday (Jan 15), I had the humbling privilege to present FIVE actionable insights about your analytics your probably didn't know about (www.dugadigital.com/...) as part of the BEST of Marketing Analytics Summit - marketinganalyticssu...
dugadigital.com
BEST of Marketing Analytics Summit
First of all, Happy New Year from everyone at Duga Digital.We've started 2025 at pace with Doug (Director of Analytics) having the privilege of presenting at the BEST of Marketing Analytics Summit virtual conference - FIVE incredibly actionable insights for your analytics that you probably didn't know about:1. Know your hits - tactics to deliver auditable, trusted, data2. Money saving advice when your data collection volumes are large3. Cross domain diagnosis tactics you probably haven't conside
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Jules @zjuul.net · 13/01/2025
GA4Dataform is Open Source! If you want to turn Google Analytics Big Query exports into efficient, easy and cheap to query tables: there's Free code here: ga4dataform.com/were-open-so...
ga4dataform.com
We're open source! GA4Dataform Community is released - GA4Dataform
We're thrilled to announce that we've made our GA4Dataform Core product Open Source, and published it on Github under the name GA4Datafom Community.
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Financial Times @financialtimes.com · 13/01/2025
The cravenness of Mark Zuckerberg www.ft.com/content/682ca921-ccfd-44…
ft.com
The cravenness of Mark Zuckerberg
Changes to the fact-checking regime at Meta make it look like he’s caving in to Trump
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James Clark | Technically Product @technicallyproduct.co.uk · 13/01/2025
Interesting discovery about benchmarking in #GA4 - two sites in the same benchmarking peer group may see different benchmarking stats. This means Google is taking other factors into account. My best guess is business size, a mandatory field when you create a property in GA4
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Gianluca Campo @giancampo.com · 10/01/2025
Anyone who got an email by #Shopify with subject "Action required: Migrate your pixels to apps in the next 30 days"? I believe it doesn't apply to my clients but I'd like to know what others think about it.
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Gianluca Campo @giancampo.com · 07/01/2025
Tomorrow is the day! #MeasureCampITA #MeasureCampItaly #Analytics #Unconference
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Bluesky @bsky.app · 02/01/2025
📢 1.96.3 rolling out On mobile, you'll also notice the Discover feed now shows "Trending" at the top! Screenshot below, with bonus puppy content from TashasEv. (You can disable this by pressing the X button at the end of the Trends, or in your Settings.)
A screenshot of the mobile version of Bluesky. The "Discover" feed is active, and at the top there is a "Trending" section. It shows "New Orleans Attack", "Meghan Markle", and "Meta Leadership"
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Simon Willison @simonwillison.net · 02/01/2025
Huh oh. As a committed anti-conspiracy-theorist for the "phones listen to your microphone and targeted ads based on what you say" thing I can tell this is going to be exhausting
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Financial Times @financialtimes.com · 02/01/2025
Donald Trump’s vision to reshape the world’s largest economy through protectionist policies that put 'America First' will damage growth, according to Financial Times economists’ polls that contrast with investors’ bullishness over the US president-elect’s plans. www.ft.com/content/d6f5...
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Markus Reuter @markus.reuter.netzpolitik.org · 31/12/2024
I have seen many protests all over the world, but this was one of the most beautiful of all. Tens of thousands of people shared food and gifts at a kilometer-long table around the parliament in Tbilisi on New Year's Eve. (1/x) #GeorgiaProtests
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Mehdi Oudjida @mehdioudjida.bsky.social · 31/12/2024
Hey! Mikko joined bsky & the #analytics starter pack. bsky.app/starter-pack...
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measurecamp-italy.bsky.social @measurecamp-italy.bsky.social · 19/12/2024
🎉 Tickets today were sold out in under 2 minutes! 🎟️ Missed out? We feel you ❤️ But don’t worry: two more releases are coming up: 🗓️ Jan 8 🗓️ Jan 27 Or, if you’re feeling clever, become a sponsor and snag tickets that way! 😉 Thank you Measurecampers! #MeasureCampIT #TicketRelease #StayTuned
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Julien Coquet 🇪🇺🇺🇦 @juliencoquet.com · 19/12/2024
MeasureCamp Italy (Bologna) tickets will be live in 10 minutes! italy.measurecamp.org/registration/ @measurecamp-italy.bsky.social
italy.measurecamp.org
MeasureCamp Italy | Registration
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David Vallejo @thyng.bsky.social · 18/12/2024
Announcing a free GitHub Copilot for VS Code code.visualstudio.com/blogs/2024/1...
code.visualstudio.com
Announcing a free GitHub Copilot for VS Code
Announcing a free plan for GitHub Copilot in Visual Studio Code.
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David Vallejo @thyng.bsky.social · 17/12/2024
Now that @measurecampmad.bsky.social for 2025 is officially announced I kinda regret having hop on this again. And I am already scared of all the work ahead ... I'm trying my best to bring the best day to everyone coming
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