"There is nothing more important in my life, including my life, than working on behalf of animal rights." - Moby The full Moby interview, live from the main stage at Vegan Camp Out 2026 in front of 4,000 people. Moby has been vegan for 39 years. We talked about why so many people agree with vegani

Building a NEW “best-of-breed” sGTM logger: real-time alerts, cumulative metrics, data quality checks, and a framework that grows with you tl;dr What does this solve for in summary? For…

Google has informed the industry that we're going to see some significant changes in Google Tag Manager and Google Tags this summer. In addition to what's coming up in Google Marketing Live, here's a little more colour to help you see the direction of travel.May 2026 - UI RefreshNo functionality is being removed, but you'll see an easier to use interface - more than just a welcome refresh. The UI hasn't seen any significant change for a couple of years so this will be pleasing to many.Container

Your Shopify store is growing. Your analytics isn't keeping up.

If you have ever tried to debug server-side GTM behind a Google Tag Gateway setup, you will have felt the quiet pain of a preview window that refuses to light up. The hits are going through, the data looks fine, and yet Preview Mode sits there in silence. In a previous post we discussed GTG and sGTM working together and the topic of preview mode was mentioned in passing. This time, we’ll unpick what, how, why, and what to do about it when it goes out of true.Client side vs server side: two diffe

Last week we attended the Google Analytics H1 roadmap webinar and came away with a clear picture of where things are heading.We cannot share the specifics (NDA firmly in place) but we can tell you what actually matters for your planning. Use this to steer your digital marketing roadmap for the rest of the year.Expect serious investment in data strengthData strength is a measure of how well your data meets the bar Google AI needs to genuinely maximise your ROI. It is not a soft metric. It is the

The Attribution GapWhat happens when your bookings are online but your revenue is notThere is a particular kind of frustration that comes from running a business that is clearly growing, spending confidently on Google Ads, and still not being able to answer the question: is this working?We sat in that boardroom. We saw the spreadsheets. We watched a marketing director present a cost-per-click that looks healthy next to a conversion rate that means absolutely nothing, because the conversion being

We found the Google Tag Gateway setup using Cloudflare to be a straightforward process./scriptsCool. So now we serve Google scripts from first party, same origin, same site, etc etc./dugadataftwbbq is our "/scripts" path. We choose mild obfuscation when it comes to paths and subdomains for analytics.What about the /metrics path for data collection?/metricsWe have sst.dugadigital.com for www.dugadigital.com hosted on Addingwell so we could easily spin up a new container and work through a reverse

A summary of what to expect in this post about our experience with the Didomi CMP: • Clean Data, Clear Conscience: Why Our New CMP is a Commercial Game-Changer • Stop Leaking Data: Didomi: The Shopify Integration That Actually Works • The ROI of Trust: How a Spectacular CMP Boosted Our Tech Credibility • How to Master the Privacy Paradox: Balancing UX with Ironclad Consent • There's more than just a Banner: How Didomi supported Duga to deliver a working CMP on ShopifyPros: • Technically very cap

The US State Department will be required to use Times New Roman instead of Calibri for official documents, starting 10 December.

In my last post, I shared some observations about the latency of our raw GA4 data landing in BigQuery.That sparked a wave of thoughtful follow-up questions. Thanks to everyone who reached out with insights and curiosities.ArchitectureAll of the datasets we’re analysing come from a single site: DugaDigital.com.The site is dual-tracked with two server-side streams: • One for GA4 360 • One for GA4 StandardWhich brings us to the core question:Are these two datasets actually comparable?Compare rows a

Building a real-time tracker for GA4 data delivery timesI have a low tolerance for the misuse of instant messages.You know the type. The single "Hi" in a chat, followed by an agonising silence. Or worse, the classic late-Friday manager message: "We need to talk." That one sends a whole weekend's worth of anxiety spiralling, even if the "talk" is just to offer praise.But when messaging systems are used well, they're brilliant.At Duga Digital, we love good, timely, automated communication. Our tea

This article will present two ways of filtering your data in GA. If you want to keep your production data nice and clean, you want to be able to report on production data only. Seems obvious but often you'll find data generated by Preview Mode in GTM.We're not advocating for testing in production but sometimes you need to trace down something that's broken...right?!Anyway, two ways to filter data - one for those using client side GTM only, and one for those using server side data collection.Clie

Sentient Media reveals less than 4% of climate news stories mention animal agriculture as source of carbon emissions

Just as Julius Fedorovicius of Analytics Mania debunked the myth that user_engagement before page_view does NOT cause (not set) (#gamechanger), I came across a peculiar instance where user_engagement appeared to be related to (not set) and merited investigation.  Spoiler: Julius is 100% correct, and this cautionary tale may include insight that you might not be aware of regarding GA configuration.I was running a test one day…We experiment regularly, and in doing so, we recalibrate our analytics

In a case of this-is-not-really-news, attribution is hard. No, that's not a shock, and nor is the reality that attribution is only going to get harder unless you change your game.Fundamentally, accurate and scaled 1-to-1 marketing and attribution is not possible in a privacy first manner. Regulation and technology are both growing challenges that prevent reliable id resolution for mass volume individualised marketing. Even with AI!Even today, opening up everyone's favourite echo chamber/busin

Project Starline is becoming Google Beam, a platform that uses AI to turn 2D video streams into realistic, immersive video calls.