Learn how to become a web analyst in 2026: what to learn, which tools to use, how AI can help, and a practical 90-day plan to get started.

AI agents can now implement analytics tracking in code. So do we still need Google Tag Manager? A practical guide to when GTM helps and when it doesn’t.

Short version: I expected more from Google. Not because Gemini 3.5 Flash is an unusable model or because Antigravity has no direction. The problem is

I believe, however, that for many it will be a revolution, simply because they don't constantly try out all the new models. So, the difference between their

I’m writing this to organize my thoughts and have a reference for colleagues, but I’m happy to share it as well, so let’s get to it!

So let’s break down what’s actually happening, why you should care, and how you can measure it in GA4.

Our smartest, fastest, most useful model yet, with built-in thinking that puts expert-level intelligence in everyone’s hands.

A researcher that submitted to 0DIN demonstrated a prompt-injection vulnerability in Google Gemini for Workspace that allows a threat-actor to hide malicious instructions inside an email. When the rec...

Možná si říkáte, že přístupnost je noblesa pro nevidomé a do marketingové KPIs se nevejde.

You might be thinking that accessibility is a noble gesture for blind users and has no place in marketing KPIs.

ChatGPT now thinks and acts, proactively choosing from a toolbox of agentic skills to complete tasks for you using its own computer.

Contribute to googleanalytics/google-analytics-mcp development by creating an account on GitHub.

So if you want to keep your UX (and your sanity) intact, keep reading. Today I’ll show you why ad-blockers hunt anything that smells like advertising, where

Piwik PRO announces the end of its FREE plan in December. It will be replaced by a paid Business plan with a 30-day free trial. This marks a turning point for Piwik PRO, which is shifting its acquis...

People often underestimate that today’s “AI summaries” in search are only the gateway to a far deeper change: shopping and service management that will be handled for us by highly autonomous software ...

A selection of the highest quality resources and studies on Google AI Overviews and AI Mode in Search. Find out their impact on SEO, website traffic and the future of organic results.

AI and SEO is a big topic for me personally, so I felt it was my duty to write this article. I’ll warn you in advance that the article is roughly 47 standard pages long. But I think it’s important, be...

Explore developer resources, tutorials, API docs, and dynamic examples to get the most out of OpenAI's platform.

Alphabet guidelines no longer refer to not pursuing technologies that could ‘cause or are likely to cause overall harm’

In recent days, I came across a troubling case where an agency owned a client’s domain. The moment the business owner wanted to switch providers or make

But time and time again, I encounter situations where, even if someone’s using server-side GTM or has an impressively advanced Google Ads setup, the final

YouTube video by Superweek Analytics Summit

Discover the enhanced Core plan of Piwik PRO Analytics Suite, now featuring a powerful Customer Data Platform (CDP). Explore its features without any upfront costs while growing with your business nee...

DeepSeek's first generation reasoning models with comparable performance to OpenAI-o1.