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Andrea "Gareth Jax" Scarpetta

@garethjax.bsky.social
141 followers 292 following 241 posts

Italian. Nerd. Marketer. AI fan. GEO/SEO whatever. Stoic. Per Aspera ad Astra! Onward! #madeinitaly but contaminated by several cultures. I can cook both risotto and paella. www.andreascarpetta.it

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Andrea "Gareth Jax" Scarpetta @garethjax.bsky.social · 13/08/2026
www.linkedin.com/posts/andrea... #seo and #ai and #google
linkedin.com
Google has finally given us generative search data in Search Console. The SEO reaction? Screenshots everywhere, comparing URLs, trying to decode the algorithm. My take? We need to slow down. ✋ Not…...
Google has finally given us generative search data in Search Console. The SEO reaction? Screenshots everywhere, comparing URLs, trying to decode the algorithm. My take? We need to slow down. ✋ Not ...
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Andrea "Gareth Jax" Scarpetta @garethjax.bsky.social · 31/07/2026
Quando gli agenti inizieranno a leggere le email al posto nostro, cosa succederà al marketing? open.substack.com/pub/fonderia...
open.substack.com
Quando gli agenti inizieranno a leggere le email al posto nostro, cosa succederà al marketing?
...e probabilmente hanno già iniziato...
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Mariachiara Marsella @uale75.bsky.social · 01/07/2026
13 High-Impact #SEO Decisions you shouldn’t delegate to #AI www.linkedin.com/pulse/13-hig... - Technical Decisions - Strategic Decisions - Prevention is possible ...a three-author article, co-authored by me and @garethjax.bsky.social @lucabove.bsky.social by #SearchFoundry
linkedin.com
13 High-Impact SEO Decisions You Shouldn’t Delegate to AI
The temptation of "everything, right now" is the single greatest danger in modern SEO. On paper, when we look at code, almost everything is theoretically reversible: a quick backup, a text edit, or a ...
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Andrea "Gareth Jax" Scarpetta @garethjax.bsky.social · 23/06/2026
405K subscribers and one video. Pretty good ratio!
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Andrea "Gareth Jax" Scarpetta @garethjax.bsky.social · 23/06/2026
Per chi non lo sapesse, sono anche membro del direttivo di un podcast di cultura nerd chiamato "BogiaNEHrd" e abbiamo discusso in un paio di episodi come la #ai stia influenzando l'entertainment, ma prevalentemente come "consumatori" di intrattenimento.
bogia nehrd podcast cover 4x04
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Andrea "Gareth Jax" Scarpetta @garethjax.bsky.social · 17/06/2026
Unpopular opinion: Schema.org is how search companies offload their technical debt onto the rest of the web.
schema.org
Schema.org - Schema.org
Schema.org is a set of extensible schemas that enables webmasters to embed structured data on their web pages for use by search engines and other applications.
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Andrea "Gareth Jax" Scarpetta @garethjax.bsky.social · 31/05/2026
github.com/garethjax/Ge... See less youtube Ads, fight clickbaiting, support worthy creators.
github.com
GitHub - garethjax/Geminizethis: Use Gemini to see less ads on yotube. Fight Clickbaiting! Save Time!
Use Gemini to see less ads on yotube. Fight Clickbaiting! Save Time! - garethjax/Geminizethis
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Andrea "Gareth Jax" Scarpetta @garethjax.bsky.social · 22/05/2026
www.andreascarpetta.it/servizi/riso... #yodaemoji
andreascarpetta.it
3. Fare O non Fare, non esiste provare! | Andrea Scarpetta
Cosa conviene e cosa è meglio NON FARE con il vibe coding. Le insidie dell'uso superficiale degli LLM e l'importanza di un approccio serio, strutturato e consapevole.
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Andrea "Gareth Jax" Scarpetta @garethjax.bsky.social · 21/05/2026
#gemini3.5 is a mess for SEO activities.
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Andrea "Gareth Jax" Scarpetta @garethjax.bsky.social · 11/05/2026
hi @martinibuster.bsky.social inside www.searchenginejournal.com/google-answe... could you please mention that the person which has asked the question is "Mariachiara Marsella" ? www.linkedin.com/in/marsella/
searchenginejournal.com
Google Answers If Preferred Sources Overrides Low Quality Signals
Google's John Mueller answers if Preferred Sources overrides other ranking signals. Could it be a "trust button" signal?
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Andrea "Gareth Jax" Scarpetta @garethjax.bsky.social · 16/04/2026
www.linkedin.com/feed/update/... #GEMMA4
linkedin.com
#gemma4 | Search Foundry Pro
TEST CHE VINCE NON SI CAMBIA! Se vi ricordate, alla fine dello scorso anno avevamo presentato la nostra "dashboard interattiva" delle performance degli LLM. Oggi ho provato a lanciarla sul nuovo #gemm...
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Andrea "Gareth Jax" Scarpetta @garethjax.bsky.social · 15/04/2026
hi @johnmu.com what are the implication for the usage of search.google/google-app/d... in terms of tracking of traffic?
search.google
The Google app for desktop
Explore new ways to search. Download the Google app for desktop to use Lens, get AI-powered responses faster, search across your computer and Google Drive, and more with a simple keyboard shortcut.
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Andrea "Gareth Jax" Scarpetta @garethjax.bsky.social · 12/04/2026
Quantization. Quantization everywhere. #ai #openai #chatgpt
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Andrea "Gareth Jax" Scarpetta @garethjax.bsky.social · 27/03/2026
www.andreascarpetta.it/servizi/riso... visto che @dejanseo.bsky.social ha creato quasi 6 mesi fa una guida strepitosa sul prompt engineering, ho pensato che era ora di tradurla in italiano !
andreascarpetta.it
🧠 Guida al Prompt Engineering (per la SEO) | Andrea Scarpetta
Tecniche avanzate di prompting per generare contenuti SEO, analizzare competitor e automatizzare workflow con i modelli AI.
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Andrea "Gareth Jax" Scarpetta @garethjax.bsky.social · 09/03/2026
Food
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Andrea "Gareth Jax" Scarpetta @garethjax.bsky.social · 09/03/2026
In #milan
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Mark Hamill @markhamillofficial.bsky.social · 09/03/2026
In contrast to the coverup of the EPSTEIN crimes here in America, there are ongoing investigations in the UK, France, Turkey, Poland, Latvia & Lithuania that is sure to expose his central, filthy role in the largest crimes against humanity case in world history. #AccountabilityIsComing
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Andrea "Gareth Jax" Scarpetta @garethjax.bsky.social · 06/03/2026
Curry on #instantpot
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Mariachiara Marsella @uale75.bsky.social · 02/03/2026
#SEO e #linkbuilding basta con i report vintage🫤 Ne abbiamo parlato, senza mezzi termini, in Search Foundry con un video di appena 15 minuti www.youtube.com/watch?v=knbX... @garethjax.bsky.social @martinomosna.com @lucabove.bsky.social
youtube.com
La Link building nel 2026 ?
YouTube video by Search Foundry
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Andrea "Gareth Jax" Scarpetta @garethjax.bsky.social · 20/02/2026
www.youtube.com/watch?v=B4Pm... 🍿
youtube.com
Supreme Court rules Trump's tariffs illegal
YouTube video by CNN
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Andrea "Gareth Jax" Scarpetta @garethjax.bsky.social · 18/02/2026
www.youtube.com/watch?v=AZUp... very good #chrome #google
youtube.com
they hacked CSS
YouTube video by Low Level
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Andrea "Gareth Jax" Scarpetta @garethjax.bsky.social · 10/02/2026
www.disagio.xyz/episodes/s04... Accorrete ! è uscito l'episodio con le nostre aspettative per film, serie tv e anime del 2026. Tutto in chiave tendenzialmente nerd ovviamente.
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Pedro Dias ⚡️ @dias.social · 10/02/2026
New on Substack: Everyone says "We’re keeping seniors and automating junior work." But where do you think seniors come from? Seniority isn't a certification. It's scar tissue. We aren't innovating. We're burning the apprenticeship. open.substack.com/pub/theinfer...
open.substack.com
The Competence Cliff
AI is automating the grunt work that made senior practitioners senior. Nobody's asking where the next generation of experts comes from.
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Andrea "Gareth Jax" Scarpetta @garethjax.bsky.social · 25/01/2026
#starfleetacademy all i am saying is that HR should only be a real issues for Humans. Klingon, Romulans and other species, should not be scared at all.
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Mariachiara Marsella @uale75.bsky.social · 20/01/2026
#PiracyShield #cloudflare un rischio sistemico (anche) per la #SEO con @garethjax.bsky.social e @martinomosna.com @lucabove.bsky.social www.linkedin.com/feed/update/...
linkedin.com
#seo #piracyshield #cloudflare #agcom | Mariachiara Marsella
Agcom, Cloudflare e Piracy Shield: un rischio sistemico anche per la #SEO Consiglio vivamente di ascoltare (qui https://lnkd.in/dkY2UvKr al 45° minuto) l'intervento di Stefano Quintarelli in merito a...
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Andrea "Gareth Jax" Scarpetta @garethjax.bsky.social · 12/01/2026
i'm bored, have reached AGI yet?
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Mariachiara Marsella @uale75.bsky.social · 28/11/2025
I 3 fraintendimenti più comuni sui Core Web Vitals: 1. bounce rate 2. Impatto implementazioni 3. Tempistiche di rilevazione dati Con @garethjax.bsky.social @martinomosna.com @lucabove.bsky.social @stefanogorgoni.com www.linkedin.com/feed/update/...
linkedin.com
#seo #seo | Mariachiara Marsella
I 3 fraintendimenti più pericolosi sui Core Web Vitals #SEO e dintorni Ci sono almeno 3 fraintendimenti “rischiosi” sui Core Web Vitals. E se questi guidano le decisioni, diventa facile peggiorare la...
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Andrea "Gareth Jax" Scarpetta @garethjax.bsky.social · 22/11/2025
#SEO
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Andrea "Gareth Jax" Scarpetta @garethjax.bsky.social · 11/11/2025
www.youtube.com/watch?v=mLV1... #aislop for the win, i've made a trailer about my next #seo panel in december (it's in english!)
youtube.com
"Un SEO vs 33 LLM" - video promo per searchtech 2025
YouTube video by Search Foundry
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Andrea "Gareth Jax" Scarpetta @garethjax.bsky.social · 30/10/2025
suno.com/s/peG8VUtV33... Gather ‘round scholars, lend me your ear, A tale of #S.E.O, bold and clear. Beyond the engine, beyond the page, We map the web in a wiser age.
suno.com
The sea shanty of S.E.O.
Listen and make your own on Suno.
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Mariachiara Marsella @uale75.bsky.social · 20/10/2025
@johnmu.com many websites (mine and those of my Italian colleagues) have experienced a complete interruption in crawl requests between October 14 and 15. However, there’s no mention of it in the dashboard. Do you have any news that could help us understand what’s going on?
search console
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Andrea "Gareth Jax" Scarpetta @garethjax.bsky.social · 26/09/2025
there are /those who (read regex|don'?t)/ #geo
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Andrea "Gareth Jax" Scarpetta @garethjax.bsky.social · 23/09/2025
Since we are going toward a #seo scarcity of data, i propose a "SEO QUANTUM METRIC" in order to evaluate traffic.
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Tim Krief @timkrief.com · 16/09/2025
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Rose 🌹 @rose.bsky.team · 28/08/2025
Millions of followers ≠ engagement. @theguardian.com has 1.4m followers on Threads with almost no engagement. On Bluesky, links can get 3–4x more clicks than likes. The real question isn’t “how many followers do you have?” but “what kind of engagement do you get?”
Screenshot of the guardian profile on ThreadsScreenshot of guardian posts on threads
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Andrea "Gareth Jax" Scarpetta @garethjax.bsky.social · 21/08/2025
Add your variations! • vibe heart surgeon • vibe nuclear engineer • vibe air traffic controller • vibe lawyer • vibe firefighter • vibe war correspondent • vibe bomb disposal expert • vibe astronaut • vibe paramedic • vibe judge • vibe architect And the most vibe : Billionaire.
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Trish Carey @trishcarey.bsky.social · 21/08/2025
Google To Begin Approving Google Trends API Applications
ift.tt
Google To Begin Approving Google Trends API Applications
A month ago, Google announced the Google Trends API and allowed folks to apply to gain access to the API as an alpha release. Google then told us that SEOs should not expect to be part of the first…
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Andrea "Gareth Jax" Scarpetta @garethjax.bsky.social · 21/08/2025
news.sky.com/story/gaza-l... fingers crossed.
news.sky.com
Gaza latest: Netanyahu says Israel will begin talks to free hostages and end war
Israel's prime minister has said he has instructed talks to begin over ending the war and freeing the hostages still in Gaza. Meanwhile, the UN warns Israel's attack on Gaza City could amount to a "fo...
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Andrea "Gareth Jax" Scarpetta @garethjax.bsky.social · 20/08/2025
#google is semantically distant from "finesse"
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Andrea "Gareth Jax" Scarpetta @garethjax.bsky.social · 19/08/2025
very interesting substack about the business of ai ethanding.substack.com?r=2clv0a&utm...
ethanding.substack.com
mandates | Ethan Ding | Substack
all content here is generated by ai. Click to read mandates, by Ethan Ding, a Substack publication with thousands of subscribers.
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Andrea "Gareth Jax" Scarpetta @garethjax.bsky.social · 18/08/2025
Geo Excecutives now
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Andrea "Gareth Jax" Scarpetta @garethjax.bsky.social · 18/08/2025
www.andreascarpetta.it/evoluzione-s... per non farsi mancare niente, una anticipazione delle cose che verranno
andreascarpetta.it
L'evoluzione della SEO non deve lasciarvi sonnecchiare sotto l'ombrellone | Andrea Scarpetta
Introduzione Ferragosto, tempo di relax e distensione, ma in realtà nel resto del mondo è momento in cui il mondo SEO si sta muovendo a una velocità senza precedenti. Mentre molti sono sotto l’ombrell...
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Museum of Science @museumofscience.bsky.social · 14/08/2025
Why do scorpions glow under UV light? 🦂 🧪 This fluorescent arachnid’s exoskeleton contains compounds that absorb ultraviolet light and shine blue-green fluorescence. This is a mysterious adaptation from millions of years of evolution.
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Andrea "Gareth Jax" Scarpetta @garethjax.bsky.social · 08/08/2025
#Microsoft : do you like #copilot inside you office app ? have another one!"
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Andrea "Gareth Jax" Scarpetta @garethjax.bsky.social · 06/08/2025
lullaby for a massive black hole, audio by @elevenlabs.io .
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Andrea "Gareth Jax" Scarpetta @garethjax.bsky.social · 06/08/2025
What if, we as a community, embrace the eternal happiness of unlife and declare that #seo is #undead ?
media.tenor.com
count von count from sesame street is wearing a graduation cap
ALT: count von count from sesame street is wearing a graduation cap
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Andrea "Gareth Jax" Scarpetta @garethjax.bsky.social · 05/08/2025
Getting invited into a slack workspace it's a breeze. Deactivating it it's a chore.
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Martino Mosna @martinomosna.com · 04/08/2025
FFS
media.tenor.com
a man in a suit and tie is sitting in the back seat of an airplane
ALT: a man in a suit and tie is sitting in the back seat of an airplane
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Ben Collins @bencollins.bsky.social · 03/08/2025
I want the Forbidden Pierogies so bad.
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The Daily Show @thedailyshow.com · 08/07/2025
Jon Stewart on Who Trump’s Big Beautiful Bill Really Helps — and Hurts youtu.be/jF8mNnuNvEA
youtu.be
Jon Stewart on Who Trump’s Big Beautiful Bill Really Helps — and Hurts | The Daily Show
YouTube video by The Daily Show
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