iiinova — where your digital self keeps evolving

Mehdi Oudjida @mehdioudjida.bsky.social · 28/09/2026

Conversational Analytics Will NOT Kill Your #Dashboards But it Might Bury What Matters My talk is already available🎞️, as a little appetizer, 10 days before the main course, Measure Summit 2026 and its superb line-up. Register & enjoy 50 analytics talks. my.measureu.com/c/october-20...

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Mehdi Oudjida @mehdioudjida.bsky.social · 25/09/2026

A new feature lands in Data Studio, whose public release cadence is slowing down My takes in LinkedIn. lnkd.in/p/eVXVkbeH

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Reposted by Mehdi Oudjida

ERROR 404 ▼ @antyfaszysta.bsky.social · 12/09/2026

⭕Des manifestants se sont rassemblés à #Dublin pour protester contre la visite de #Donald-Trump en #Irlande. Les protestataires ont notamment brandi des visuels associant #Donald-Trump, #Jeffrey-Epstein et #Benyamin-Nétanyahou afin d’exprimer leurs critiques.

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Mehdi Oudjida @mehdioudjida.bsky.social · 31/08/2026

Sometimes, extreme speed of execution reveals the mindset of a tech player who could at the very least find fake excuses to slow down the disinformation process...just saying...

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Mehdi Oudjida @mehdioudjida.bsky.social · 12/08/2026

Venn Diagram of the Day... delivered tonight, right above our heads, the kind that could make any data analyst raise an eyebrow. 'Are you sure the 2 subsets are exactly the same size? Isn't there a bug in your data viz?' Nope, no bug... nature really does things well. 😎🌚🌞 #dataviz #natureviz

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Mehdi Oudjida @mehdioudjida.bsky.social · 29/07/2026

Let's check where the re-adoption of the term Data Studio stands compared to Looker Studio since its name change, thanks to some insightful data from Google Trends. 1/4 #datastudio #lookerstudio #naming #adoption #dataviz

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Mehdi Oudjida @mehdioudjida.bsky.social · 28/07/2026

An adaptive data viz that blends the codes of dashboards, conversational analytics, and data notebooks to surface what's remarkable Made with Evidence Dev. Here the details of the experimentation: www.linkedin.com/feed/update/...

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Mehdi Oudjida @mehdioudjida.bsky.social · 24/07/2026

🇺🇸 masterpiece 🇫🇷 masterpisse

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Mehdi Oudjida @mehdioudjida.bsky.social · 13/07/2026

I just ran a quick experiment on Evidence, the BI-as-code open source platform, completing the same exercise as a Tableau expert and a PowerBI expert, with my own visual and technical objectives. The story and a demo video on LinkedIn www.linkedin.com/posts/mehdi-...

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Mehdi Oudjida @mehdioudjida.bsky.social · 07/07/2026

Small Teaser with meme! Article series about the mindset for designing a #DataStack that fits the current era, without falling back into the old & new traps, and making sure to address a set of non-negotiable requirements: including sovereignty & frugality, but also many other aspects. Stay tuned.

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Mehdi Oudjida @mehdioudjida.bsky.social · 06/07/2026

We can hear the sound of jackboots, both literally and figuratively.

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Mehdi Oudjida @mehdioudjida.bsky.social · 30/06/2026

When Trump continues to be the Achilles heel of US Big Tech. The Supreme Court ruled that the FTC may no longer be independent, whereas the EU requires independent oversight under the TADPF. Like a rehash of the post-Schrems 2 era: uncertainty & contractual requirements noyb.eu/en/us-suprem...

noyb.eu

US Supreme Court just blew up EU-US Data Transfers

The US Supreme Court decided that the US Federal Trade Commission (“FTC”) may not be independent anymore – with major implications for EU-US Data Transfers.

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Mehdi Oudjida @mehdioudjida.bsky.social · 03/06/2026

Google Search Console will soon feature a dedicated Generative AI report, ahead of a necessary complete overhaul required for the future of Google AI Search, which focuses on conversational search and was introduced at Google I/O. developers.google.com/search/blog/...

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Mehdi Oudjida @mehdioudjida.bsky.social · 01/06/2026

Always a pleasure starting the work week by listening to the latest vinyl I picked up this weekend. 3 absolute gems.

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Mehdi Oudjida @mehdioudjida.bsky.social · 21/05/2026

Google Analytics 360 is going to integrate Meridian MMM, allowing "new signals in Google Ads to provide timely insights". It's hard not to think that this turns it into an MMM tool without TTP status...so something else. BTW, my custom Claude just confirmed it. 😁 #GoogleAnalytics #MMM

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Mehdi Oudjida @mehdioudjida.bsky.social · 19/05/2026

Briefing #Claude with a whiteboard to ask it to create a dynamic dashboard with Live Artifact and the Piano #Analytics MCP The details and the result here: www.linkedin.com/posts/mehdi-...

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Mehdi Oudjida @mehdioudjida.bsky.social · 14/05/2026

I'm so sorry, I don't understand how Claude can say that. It's really not fair for Google Analytics. Very welcomed new feature.

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Mehdi Oudjida @mehdioudjida.bsky.social · 29/04/2026

This is not an analytics reporting (...Magritte, get out of this body). But about the post-modern data stack, or how to build the digital analytics solutions of tomorrow... ..a glimpse into what a future digital analytics data stack output might look like. #DataViz #Analytics 1/6🧵

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Mehdi Oudjida @mehdioudjida.bsky.social · 21/04/2026

Testing the MCP of Piano Analytics (in private beta version) with Claude Desktop and discovering how it is easy and fast to generate stat assets, widened with 3rd party data (product pictures here) and respecting graphical guidances at the same time. mehdioudjida.substack.com/p/testing-th...

mehdioudjida.substack.com

Testing the MCP of Piano Analytics with Claude Desktop

Or how to build a custom report in 30 minutes

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Mehdi Oudjida @mehdioudjida.bsky.social · 12/04/2026

Embarking on a long find-and-replace journey now that I've mapped out the action plan. A lot of steps involved because the digital ecosystem has become quite distributed. I'll be chipping away at it gradually, as it’s pretty tedious and I don’t want to put my other side projects on hold. 💪

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Mehdi Oudjida @mehdioudjida.bsky.social · 09/04/2026

My #LookerStudio custom viz for funnel charts. It was much needed, especially lately. here the first step of the project discovery funnel with some explanations. open.substack.com/pub/withlook...

open.substack.com

Looker Studio Custom Visualization for Funnel Charts

Do you often need to include conversion funnels in your LookerStudio reports?

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Mehdi Oudjida @mehdioudjida.bsky.social · 25/03/2026

Watching the latest episode of The Pitt, it's the first time I've seen a work of fiction featuring a story about ICE. I felt stunned, outraged, then saddened by the American reality being lived, & now being told.

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Mehdi Oudjida @mehdioudjida.bsky.social · 19/02/2026

Shapley value Viz with Looker Studio and GA4 connector (and without data preparation) 😎 An homemade solution as the first and second lines of investigation after a temporal anomaly detection. www.linkedin.com/posts/mehdi-...

linkedin.com

#lookerstudio #analytics #ga4 #googleanalytics | Mehdi Oudjida

#LookerStudio Advanced Viz with GA4 connector If there is one sentence in the world of #analytics that truly gets under my skin, it's the one that starts with: "It's normal if… <here obvious anomaly>....

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Mehdi Oudjida @mehdioudjida.bsky.social · 17/02/2026

Here I go again, crafting yet another way to compare two custom date ranges of Google Search Console within #LookerStudio. I've lost count of how many alternatives I've built... For my latest recipe based on sliders, first tests are promising, especially for short ranges. To be continued.

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Mehdi Oudjida @mehdioudjida.bsky.social · 12/02/2026

How beautiful! Such pure poetry delivered through impeccable storytelling and enhanced by splendid, often interactive, data visualizations 🥚👏👏👏

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Mehdi Oudjida @mehdioudjida.bsky.social · 29/01/2026

Finished the onboarding on Substack with 2 publications: - The "With Looker Studio" newsletter (migrated from Mailchimp) - "As we see it now" for fields of data & #analytics in general 2026 will likely mean less LinkedIn and more Substack mehdioudjida.substack.com

mehdioudjida.substack.com

As we see it now | Mehdi Oudjida | Substack

A fresh lens on Digital Analytics and Data Viz. Click to read As we see it now, by Mehdi Oudjida, a Substack publication. Launched a month ago.

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Mehdi Oudjida @mehdioudjida.bsky.social · 18/01/2026

Diving into #ClickHouse & #Scaleway: My additional focus for 2026 🇪🇺 1/6

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Mehdi Oudjida @mehdioudjida.bsky.social · 03/01/2026

As we start this year, I wonder how far the President 🟠 of all Americans can go before global decision makers decide to invest their money elsewhere, rather than in US companies under the potentially devastating grip of a lawless unprincipled President. 1/2

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Mehdi Oudjida @mehdioudjida.bsky.social · 12/12/2025

Here a post for my next five years of social media history. Just in case I were to have the idea of going to the United States under Mr Orange's 🟠 administration. 🇪🇺

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Mehdi Oudjida @mehdioudjida.bsky.social · 05/12/2025

Insight Clips for your standalone data story telling A POC with #LookerStudio and Gemini 3 Pro All the story in the youtube description. Very fun to build 😛 youtu.be/nED4GODxQWY

youtu.be

Insight Clips for your standalone data story telling, with Google Veo 3.1

YouTube video by With Looker Studio - by Mehdi Oudjida

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Mehdi Oudjida @mehdioudjida.bsky.social · 22/11/2025

Like every year at this time, cats are one step ahead. While humans are getting ready for Christmas, their cats are already kicking off the festivities. 📦 Next step: the gifts ribbons and the ornaments on the Christmas tree.🎁🎄

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Mehdi Oudjida @mehdioudjida.bsky.social · 13/11/2025

Started watching ⭐️Pluribus⭐️ last night After Breaking Bad & BCC, V. Gilligan has delivered again. A huge shock: an intriguing plot, humor, splendid direction with superb long takes, R. Seehorn acting 😍... For an obvious allegory for our constant hallucination in the face of the world we live in

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Mehdi Oudjida @mehdioudjida.bsky.social · 12/11/2025

New Shape Elements in #LookerStudio, noticed this morning, similar to Google Slide ones, including callouts.

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Mehdi Oudjida @mehdioudjida.bsky.social · 29/10/2025

After ytd's discussion with Myriam, I felt like creating my own version of the post's #dataviz. I'm not a fan of mirrored line charts 🤨🪞🤨 & that's putting it mildly. I understand why that choice is often made, so I implemented a toggle. 😁 Here the full story: www.linkedin.com/posts/mehdi-...

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Mehdi Oudjida @mehdioudjida.bsky.social · 20/10/2025

The first speaker names for @superweek.bsky.social 2026 have been announced on the official website. And my first reaction can be summed up in three words: "Ho La La" It’s shaping up to be an amazing edition! See for yourself! superweek.hu

superweek.hu

Five Days of Analytics: 2026, February 2 - 6

SUPERWEEK conference is a unique, annual European gathering of data evangelists, analysts data-driven marketing professionals and thought leaders of the Modern Web Industry.

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Mehdi Oudjida @mehdioudjida.bsky.social · 19/10/2025

Always surprised that SaaS services like G Cloud, A iCloud, or OpenAI don't make it easier to reduce the n of invoices through prepaid invoiced credits, or through annual billable contract. I don't want to go through intermediaries for that. "Here 50 euros and stop the micro invoicing"

media.tenor.com

a baby is looking out of a window with the words take my money .

ALT: a baby is looking out of a window with the words take my money .

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Reposted by Mehdi Oudjida

Agence France-Presse @afp.com · 15/10/2025

🔵 Un grand nombre de médias américains et internationaux, dont le New York Times, Fox News, AP et l'AFP, ont refusé de signer un document du Pentagone établissant des mesures restrictives pour la presse, au risque d'y perdre leur accréditation. Le communiqué de l'AFP ⬇️

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Reposted by Mehdi Oudjida

Lukas Oldenburg @lukasoldenburg.bsky.social · 14/10/2025

You can still join many good-looking folks and me for the virtual #PiwikPro Day next Tuesday. I will show you my free tool that turns Admins from Piwik Amateur to Piwik Pro! piwik.pro/piwik-pro-da...

piwik.pro

Piwik PRO Day 2025

Join us for the second edition of our biggest digital event!

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Mehdi Oudjida @mehdioudjida.bsky.social · 14/10/2025

My 11yo son came home from the school library with Orwell's Animal Farm. I told him every kid his age in USA should read it now. He asked why but I didn't want to spoil it. Later, he came back to me & said "I get it. The pig builds a dictatorship". Yeah, that’s what the pig is doing, I answered.

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Mehdi Oudjida @mehdioudjida.bsky.social · 07/10/2025

Lego decided to target the geeky clients in October. 🙋🏻‍♂️ Guilty! with two charges...pop culture and retro gaming.

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Mehdi Oudjida @mehdioudjida.bsky.social · 20/09/2025

Found in a school-hosted yard sale in the neighborhood for 5 euros. Deal! (of course)

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Mehdi Oudjida @mehdioudjida.bsky.social · 18/09/2025

Discovering the channel performance reporting for Google Ads Performance Max A lot to say about this pseudo-sankey diagram, but because my opinion is completely biased when it comes to talking about the G Ads, I preferred to let Alan Grant to comment on these metrics moving in herds... #dataviz

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