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Gianluca Fiorelli

@gfiorelli1.bsky.social
1.3K followers 105 following 348 posts

Strategic & International SEO senior consultant, trilingual 🇮🇹🇪🇸 🇬🇧 www.linkedin.com/in/gianlucafiorelli and www.iloveseo.net

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Reposted by Gianluca Fiorelli
Sitebulb @sitebulb.com · 30/09/2026
Guide to Images & Visual Search - AWR SEO Guide - via @gfiorelli1.bsky.social #seo
advancedwebranking.com
Guide to Images & Visual Search - AWR SEO Guide
Stop optimizing images for text alone. Learn how shoppers use visual queries, Google Lens, and camera search to find products without typing a single word.
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Reposted by Gianluca Fiorelli
Sitebulb @sitebulb.com · 25/09/2026
Tackling Technical Debt, Query Drift, and Site Architecture for AI Search | Grant Simmons - via @gfiorelli1.bsky.social #seo
advancedwebranking.com
Tackling Technical Debt, Query Drift, and Site Architecture for AI Search | Grant Simmons
Veteran Grant Simmons explores practical SEO and AI search strategies, from technical SEO and site architecture to query drift, information gain, and ROI.
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Gianluca Fiorelli @gfiorelli1.bsky.social · 22/09/2026
I said a thing
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Reposted by Gianluca Fiorelli
Sitebulb @sitebulb.com · 31/08/2026
A Reality Check on Structured Data | Jarno van Driel - via @gfiorelli1.bsky.social #seo
advancedwebranking.com
A Reality Check on Structured Data | Jarno van Driel
Jarno van Driel explains the real role of structured data, Schema.org, knowledge graphs, and semantic SEO in the age of AI, LLMs, and agentic search.
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Reposted by Gianluca Fiorelli
Aleyda Solis @aleyda.bsky.social · 15/08/2026
📹 How to optimize your content for AI Search? We go through it in the latest episode of Crawling Monday's AI search roadmap series with @suzzicks.bsky.social @gfiorelli1.bsky.social @yourfavoriteseo.bsky.social! Watch in full now here: www.youtube.com/watch?v=o2I3...
youtube.com
How to Optimize your Content for AI Search (GEO, AEO)
YouTube video by Crawling Mondays by Aleyda
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Reposted by Gianluca Fiorelli
Sitebulb @sitebulb.com · 18/06/2026
From Patents to Practice: Diagnosing, Auditing, and Recovering from Core Updates - via @gfiorelli1.bsky.social #seo
advancedwebranking.com
From Patents to Practice: Diagnosing, Auditing, and Recovering from Core Updates
Learn how Google core updates assess quality, diagnose ranking drops, reduce quality debt, and build authority that drives lasting SEO and AI search resilience.
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Reposted by Gianluca Fiorelli
Anton Shulke @antonshulke.bsky.social · 23/06/2026
My cat of the day! Credit to @gfiorelli1.bsky.social #seocharity #catoftheday www.seocharity.com/upcoming-con...
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Gianluca Fiorelli @gfiorelli1.bsky.social · 08/06/2026
Today new episode of The #Search Session. This week, @whitespark.ca joins me to discuss how #AI is reshaping local search: from prominence and reviews to reputation, Merchant Center, schema, multilingual visibility, and preparing for agentic search. Enjoy! www.advancedwebranking.com/blog/local-s...
advancedwebranking.com
The New Rules of Local Search: Reviews, Community Signals, and Brand Prominence | Darren Shaw
Darren Shaw explains how AI, reviews, community signals, Merchant Center and brand prominence are reshaping local SEO, visibility, and discovery today.
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Reposted by Gianluca Fiorelli
Aleyda Solis @aleyda.bsky.social · 28/05/2026
🚨 Spam in the age of AI Search - A must read piece by @gfiorelli1.bsky.social warning about manipulative tactics from traditional search that are making a reappearance with AI search... that you should stay away from 👇 Check it out: www.iloveseo.net/spam-in-the-...
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Reposted by Gianluca Fiorelli
Aleyda Solis @aleyda.bsky.social · 07/05/2026
🌎 How to use Google and LLM insights to improve international SEO - a practical guide by @gfiorelli1.bsky.social 👌 Check it out 👀 searchengineland.com/google-llm-i...
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Reposted by Gianluca Fiorelli
Ash Nallawalla @ashnallawalla.bsky.social · 19/04/2026
@gfiorelli1.bsky.social 's analysis of Sundar Pichai's interview. www.iloveseo.net/search-as-ag...
iloveseo.net
Search as Agent Manager”: what Pichai’s interview really means for SEO, commerce, and the open web
Google CEO Sundar Pichai redefines Search as an "agent manager". Explore the shift toward agentic workflows and what this means for the future of SEO and digital commerce.
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Reposted by Gianluca Fiorelli
Aleyda Solis @aleyda.bsky.social · 11/04/2026
Transmedia Storytelling in the Age of AI Search: Building Worlds For and With Machines - A 🔥 new guide from @gfiorelli1.bsky.social about a key topic for AI search. Take a look: www.iloveseo.net/transmedia-s...
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Reposted by Gianluca Fiorelli
Sitebulb @sitebulb.com · 30/03/2026
SaaS Visibility Beyond Google in the AI Era | Bengü Sarıca Dinçer - via @gfiorelli1.bsky.social #seo
bit.ly
SaaS Visibility Beyond Google in the AI Era | Bengü Sarıca Dinçer
Explore modern SaaS SEO beyond Google: aligning visibility with revenue, leveraging AI, GA4, and multi-channel strategy to drive real business impact.
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Reposted by Gianluca Fiorelli
Majestic @majestic.com · 13/03/2026
Gianluca Fiorelli (@gfiorelli1.bsky.social) encourages you to target the entire customer journey with “micro-moments” (I want to go, buy, know) and cluster content around these specific needs & deliver preferred formats for better user signals & rankings. maj.to/4ahV6Yn
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Gianluca Fiorelli @gfiorelli1.bsky.social · 10/03/2026
Sure. I’d appreciate so to compare with my system
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Gianluca Fiorelli @gfiorelli1.bsky.social · 09/03/2026
So, how the test was?
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Reposted by Gianluca Fiorelli
Bengü Sarıca Dinçer @bngsrc.bsky.social · 09/03/2026
We had a wonderful conversation with @gfiorelli1.bsky.social recently and talked about modern SaaS SEO beyond Google: aligning visibility with revenue, leveraging AI, GA4, and multi-channel strategy to drive real business impact. ✨ www.advancedwebranking.com/blog/saas-vi...
advancedwebranking.com
SaaS Visibility Beyond Google in the AI Era | Bengü Sarıca Dinçer
Explore modern SaaS SEO beyond Google: aligning visibility with revenue, leveraging AI, GA4, and multi-channel strategy to drive real business impact.
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Gianluca Fiorelli @gfiorelli1.bsky.social · 05/02/2026
Curious about what do you discover and your thoughts l/insights
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Reposted by Gianluca Fiorelli
Aleyda Solis @aleyda.bsky.social · 24/01/2026
🚨 Must read: A Fantastic Guide to Generative AI by @gfiorelli1.bsky.social going through: * The Model: Architecture and Mechanics of LLMs * The Agent: Reasoning, Planning, and Action * The Library: Neural Search and Retrieval Architectures * The Strategy: SEO for AI Search ...
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Reposted by Gianluca Fiorelli
Aleyda Solis @aleyda.bsky.social · 15/01/2026
Why Google Will Win the AI Search War (And ChatGPT Will Have to Be Content With Silver) - Interesting analysis from @gfiorelli1.bsky.social going through data. Read: www.advancedwebranking.com/blog/google-...
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Reposted by Gianluca Fiorelli
Cyrus Maxx @zyppy.com · 02/12/2025
A great SEO convo with one of our favorite peeps, @gfiorelli1.bsky.social where we talk about • What hurts/helps rankings most • Patterns uncovered by testing • The truth about AI visibility tools • How to shape brand signals for SEO • Backward books www.advancedwebranking.com/blog/what-dr...
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Reposted by Gianluca Fiorelli
Majestic @majestic.com · 28/11/2025
The second part of hour three will feature Cathryn Stormont, Christopher Hofman Laursen, @gfiorelli1.bsky.social, Ivana Flynn, Joshua Squires, Julia-Carolin Zeng, Reena Bowden and Victoria Olsina
A promo image for the third hour of the livestream with photos of all the people mentioned in the post.
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Reposted by Gianluca Fiorelli
Aleyda Solis @aleyda.bsky.social · 10/11/2025
Must read 👀 The Architecture of Authority: An actionable guide featuring an 8-Task Workflow for Engineering a High-Performance Content Hub by @gfiorelli1.bsky.social, going through: * The 360-Degree Audit * Mapping Intent * Internal Linking * Much more … Read: www.iloveseo.net/the-architec...
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Reposted by Gianluca Fiorelli
Aleyda Solis @aleyda.bsky.social · 16/10/2025
💸 How to Create an Intelligent Store: Transforming E-commerce with Knowledge Graphs, Search Intelligence, and AI Agents - Actionable guide for ecommerce sites by the awesome @gfiorelli1.bsky.social . A must read. Take a look: www.iloveseo.net/transforming...
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Reposted by Gianluca Fiorelli
Ian Lurie @ianlurie.bsky.social · 22/09/2025
I crashed @gfiorelli1.bsky.social's podcast and talked about chunking, why we can't use maps anymore, the difference between discoverability and value, and why SEO is dead. OK, I didn't say that last part. But I made ya look. www.advancedwebranking.com/blog/build-v... Also, my god, that photo.
advancedwebranking.com
SEO Post-AI: Build Value, Measure Lift | Ian Lurie
Listen to Ian Lurie's SEO insights post-AI: using AI as a collaborator, chunking optimization, quick performance wins, and lift-based measurement strategies.
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Reposted by Gianluca Fiorelli
Sitebulb @sitebulb.com · 17/08/2025
What framework to use for increasing visibility in AI Search - via @gfiorelli1.bsky.social #seo
bit.ly
What framework to use for increasing visibility in AI Search
Discover how to boost your visibility. Align content for search engines and AI to captivate audiences and grow your brand.
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Reposted by Gianluca Fiorelli
Aleyda Solis @aleyda.bsky.social · 28/08/2025
Web Guide, AI Mode/Overviews, and the Rise of AI Search SEO: How Query Fan-Out is Reshaping Google Search - A comprehensive actionable guide by @gfiorelli1.bsky.social - Going through: * How Web Guide works compared to AI Mode and AI Overviews. ...
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Reposted by Gianluca Fiorelli
Barry Adams 📰 @polemicdigital.com · 05/09/2025
Why Informational Content Still Matters in the AI Search Era Great stuff from @gfiorelli1.bsky.social: www.advancedwebranking.com/blog/informa...
advancedwebranking.com
Why Informational Content Still Matters in the AI Search Era
Learn why informational content is still vital for visibility, brand authority, and trust—shaping awareness and driving conversions in the AI search era.
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Reposted by Gianluca Fiorelli
Sitebulb @sitebulb.com · 26/07/2025
Optimizing the New Search: How Relevance Engineering Is Reshaping SEO | Mike King - via @gfiorelli1.bsky.social #seo
bit.ly
Optimizing the New Search: How Relevance Engineering Is Reshaping SEO | Mike King
Mike King joins The Search Session to reveal how relevance engineering and AI tools are reshaping SEO—from passages to omnimedia, and metrics to mindshare.
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Gianluca Fiorelli @gfiorelli1.bsky.social · 09/07/2025
#SEO philosophy
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Reposted by Gianluca Fiorelli
Barry Adams 📰 @polemicdigital.com · 23/06/2025
I had a great conversation with @gfiorelli1.bsky.social as part of his Search Sessions podcast series. We spoke about Google's embrace of AI in its SERPs, and specifically what this means for news and publishing on the web and the future of SEO: www.advancedwebranking.com/blog/news-se...
advancedwebranking.com
News SEO: Challenges, Revenue Models, and Unchanging Truths | Barry Adams
Explore the future of news SEO with Barry Adams: challenges, AI’s impact, business model shifts, and strategies for publishers to stay visible and thrive.
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Gianluca Fiorelli @gfiorelli1.bsky.social · 17/06/2025
I asked ChatGPT to analyze my LinkedIn profile, and to create a definition for my “LinkedIn personality” in the style of the classic “SEO Jedi”/“Wizard of Search” so common in the early days of #SEO. I asked it to make it ironic, because I meant this as a joke. So, which one I should use? ⬇️⬇️😅
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Gianluca Fiorelli @gfiorelli1.bsky.social · 12/06/2025
I agree. The fact is that being visible just for being visible is simply being like an extra in a movie sequence. It how we are visible that can lead to the correct sequence that leads to memorability.
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Gianluca Fiorelli @gfiorelli1.bsky.social · 12/06/2025
Visibility leads to awareness. Awareness leads to attention. Attention leads to memorability. Memorability leads to direct and branded traffic. Discover how to optimize for visibility watching my webinar here: www.iloveseo.net/0-click-seo-... #SEO
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Gianluca Fiorelli @gfiorelli1.bsky.social · 11/06/2025
Nobody in the #SEO industry can say that has organized a conference in the Senate of Galactic Republic / Empire in Coruscant. Only me 😀😅
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Lily Ray 😏 @lilyray.nyc · 10/06/2025
Thank you for having me, @gfiorelli1.bsky.social and Advanced Web Ranking! www.advancedwebranking.com/blog/ai-sear...
advancedwebranking.com
How Publishers Can Survive (and Thrive) in the Age of AI Search | Lily Ray
Explore how publishers can thrive as AI reshapes search. Lily Ray shares SEO insights for surviving AI Overviews, LLMs, and the cross-platform future of search.
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Gianluca Fiorelli @gfiorelli1.bsky.social · 10/06/2025
Just saying. Check the slides of my latest talk: speakerdeck.com/gfiorelli1/0... #SEO
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Gianluca Fiorelli @gfiorelli1.bsky.social · 04/06/2025
😅 I hear you. But this time I am more uncertain if Google won’t make that kind of step. Then, as a curiosity, and I know it’s not statistically relevant, but Quique, Luca and all their friends use a lot ChatGPT with voice. They’re a generation used to vocal messaging everywhere.
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Gianluca Fiorelli @gfiorelli1.bsky.social · 03/06/2025
The question is not if AI Mode will substitute classic Search (hence, also AI Overview), but when it will substitute it. #Google #SEO #AI
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Gianluca Fiorelli @gfiorelli1.bsky.social · 03/06/2025
Sincerely, I could not resist myself: www.linkedin.com/posts/gianlu... #SEO #Google
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Gianluca Fiorelli @gfiorelli1.bsky.social · 02/06/2025
The #Search Session puts its focus on Video Marketing. It is no news that the importance of videos has grown exponentially during the past few years, so I thought that no other person was better than @philnottingham.bsky.social for talking about it. www.advancedwebranking.com/blog/video-m... #SEO
advancedwebranking.com
From Organic to AI: Navigating the Video Marketing Landscape | Phil Nottingham
Join a deep dive discussion on video marketing with Phil Nottingham, covering organic growth, creator strategies, AI tools, and the future of video content.
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Gianluca Fiorelli @gfiorelli1.bsky.social · 26/05/2025
Today, more than ever and after the announcements #Google did at Google I/O 2025, I recommend you to watch the new episode of The Search Session. The guest is Duane Forrester and we discussed how to make our work still valuable in the #AI #Search. www.advancedwebranking.com/blog/attenti...
advancedwebranking.com
The Attention Economy: AI, Search, and the Future of Measurement | Duane Forrester
Duane Forrester and Gianluca Fiorelli discuss the future of search, AI attention mechanisms, their SEO impact, and the new role of digital professionals.
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Gianluca Fiorelli @gfiorelli1.bsky.social · 23/05/2025
The new Not Provided. Me on LinkedIn: “This is even worse, because Google has put us in a position where we can decide which direction to take in our strategy in the same way that a person decides which road to take in a wilderness trusting in what the wind tells him after having sucked his finger.”
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Reposted by Gianluca Fiorelli
Aleyda Solis @aleyda.bsky.social · 22/05/2025
🚨 Overwhelmed wit all the AI Search releases and stories? Follow up with the latest news with the #SEOFOMO News Aggregator AI Search category, featuring the top AI search news, guides and resources, submitted by the community as they happen 👇 Check it out: news.seofomo.co/story-catego...
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Aleyda Solis @aleyda.bsky.social · 22/05/2025
How publishers can adapt to AI Mode and LLMs: a strategic framework beyond classic SEO 👀 A fantastic piece by @gfiorelli1.bsky.social going through how search is changing with AI Mode and the different main strategies moving forward. Read: www.iloveseo.net/how-publishe...
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Gianluca Fiorelli @gfiorelli1.bsky.social · 22/05/2025
Preview of the article I will publish today on my website #SEO #Search
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Gianluca Fiorelli @gfiorelli1.bsky.social · 21/05/2025
I would helplessly cry if the only source of information was GA4, and that silly analytic tool would decide to tag it as referall, as it does with all LLMs based searches.
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Gianluca Fiorelli @gfiorelli1.bsky.social · 21/05/2025
I imagine… and I don’t envy you (and Mosha, especially) with all the announcements made yesterday at Google I/O and how to adapt Search Console to that kind of search that has been presented. But I am sure that you are testing things behind the scenes.
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Gianluca Fiorelli @gfiorelli1.bsky.social · 21/05/2025
However, I was remembering that Google was counting the position only of the results immediately visible in the SERP. That’s why I was doubting about links in AIO, because only a few are immediately visible, for instance, in “resource column” on the right (desktop) or carousel (bottom mobile)
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Gianluca Fiorelli @gfiorelli1.bsky.social · 21/05/2025
Yes, that is something I’ve learn with spikes in impressions and average position caused by an image visible in the Images search feature.
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