Sign in

Ash Nallawalla

@ashnallawalla.bsky.social
456 followers 379 following 46 posts

Author, Accidental SEO Manager; Enterprise SEO consultant. Judge - numerous SEO Awards. Pubcon speaker.

PostsRepliesMedia
Ash Nallawalla @ashnallawalla.bsky.social · 22/04/2026
@dias.social A great article by Pedro Dias. While other articles and commentary about "model collapse" theory usually focus on the long-term degradation of base LLMs during training, Pedro shows how this phenomenon is happening in real-time systems. theinference.io/p/the-ourobo...
theinference.io
The Ouroboros Learned to Cite Itself
Everyone’s been watching the wrong pipe. The synthetic content is already in the retrieval layer, and the answer engines are laundering it as fact.
062
Ash Nallawalla @ashnallawalla.bsky.social · 22/04/2026
‪@duaneforrester.bsky.social‬ has published a sharp piece on why most teams struggle—not because they lack capability, but because execution breaks down where work crosses boundaries. duaneforresterdecodes.substack.com/p/most-teams...
duaneforresterdecodes.substack.com
Most Teams Won’t Fail Because They Lack Vision. Here’s What They Actually Lack
Resistance patterns, phased role transitions, the training investment decision, and a 90-day scorecard for the work itself
000
Ash Nallawalla @ashnallawalla.bsky.social · 19/04/2026
@gfiorelli1.bsky.social 's analysis of Sundar Pichai's interview. www.iloveseo.net/search-as-ag...
iloveseo.net
Search as Agent Manager”: what Pichai’s interview really means for SEO, commerce, and the open web
Google CEO Sundar Pichai redefines Search as an "agent manager". Explore the shift toward agentic workflows and what this means for the future of SEO and digital commerce.
111
Ash Nallawalla @ashnallawalla.bsky.social · 23/09/2025
Please fill if applicable, or share my survey with any IN-HOUSE SEO you can find. Former in-house SEOs can also fill it in. forms.gle/ix8QnF5nMEFr...
forms.gle
Hiring Practices for In-House SEO Roles
This anonymous survey seeks to understand how businesses of different sizes hire in-house SEO professionals. Your input will help reveal hiring trends across industries. The survey takes ~10-15 minute...
120
Ash Nallawalla @ashnallawalla.bsky.social · 22/01/2025
www.reuters.com/legal/micros...
reuters.com
Microsoft's LinkedIn sued for disclosing customer information to train AI models
Microsoft's LinkedIn has been sued by Premium customers who said the business-focused social media platform disclosed their private messages to third parties without permission to train generative artificial intelligence models.
020
Ash Nallawalla @ashnallawalla.bsky.social · 20/05/2024
A different kind of interview with Jim Banks. Covers some personal history. www.bdwjb.com/exploring-ba...
bdwjb.com
Exploring Bad Business Choices and SEO Insights with Ash Nallawalla
Today, we have an incredible story that traverses continents, careers, and the evolving digital age. Joining me is Ash Nallawalla, an SEO consultant with an extraor…
140
Ash Nallawalla @ashnallawalla.bsky.social · 30/04/2024
My interview with David Bain for SEOin2024 (book) is finally live. majestic.com/seo-in-2024/...
majestic.com
Raise the status of SEO within the business - Ash Nallawalla - SEO in 2024 - Majestic
Raise the status of SEO within the business - with Ash Nallawalla
031
Ash Nallawalla @ashnallawalla.bsky.social · 24/04/2024
www.netmagellan.com/how-to-leave...
netmagellan.com
How to Leave a Slack Workspace - Net Magellan
I needed to leave a couple of workspaces (Slack’s official term, although some people might call them a Channel, Group, Community, etc) because the owners were getting a little too enthusiastic in…
000
Ash Nallawalla @ashnallawalla.bsky.social · 10/04/2024
I just published a review of Jason Barnard's course on knowledge panels, which I completed last year. www.netmagellan.com/kalicube-kno...
netmagellan.com
Kalicube Knowledge Panels Course Review by Ash Nallawalla - Net Magellan
The course is called “Triggering and Managing Knowledge Panels”. I paid full retail for this 12-month expiry course. It is a collection of videos and quizzes to be completed at one’s own pace.
010
Ash Nallawalla @ashnallawalla.bsky.social · 21/03/2024
I just reviewed my new backpack. www.netmagellan.com/blackbriar-2...
010
Ash Nallawalla @ashnallawalla.bsky.social · 16/03/2024
I have just reported to Amazon two pirated copies of my book that are selling on Amazon using two author names. One is Kindle, the other is paperback. If you are an author, I encourage you to look for pirated versions of your book by looking for similar descriptive text,
000
Ash Nallawalla @ashnallawalla.bsky.social · 14/03/2024
Check out my first article in SEL where I lament the decline in #SEO curiosity and encourage SEOs to resume the practice. searchengineland.com/becoming-les...
searchengineland.com
Are we becoming less curious about SEO?
There was a time when SEOs loved to second-guess Google algorithms. What happened?
140
Ash Nallawalla @ashnallawalla.bsky.social · 21/02/2024
I plug Cyrus Shepard's 50-site study in my article in LI. www.linkedin.com/pulse/avoid-...
linkedin.com
Avoid Mega Menus
Why didn't Cyrus Shepard conduct this insightful 50-site study in 2015? My greatest SEO success was in 2010-2015 when I consulted to NAB and Optus, two of Australia's largest household brands. A mega ...
000
Ash Nallawalla @ashnallawalla.bsky.social · 19/02/2024
housefresh.com/david-vs-dig...
housefresh.com
How Google is killing independent sites like ours - HouseFresh
And why you shouldn’t trust product reviews from big media publishers ranking at the top of Google.
000
Ash Nallawalla @ashnallawalla.bsky.social · 19/02/2024
The 𝗦𝗲𝗰𝗼𝗻𝗱 𝗘𝗱𝗶𝘁𝗶𝗼𝗻 of my book 𝗔𝗰𝗰𝗶𝗱𝗲𝗻𝘁𝗮𝗹 𝗦𝗘𝗢 𝗠𝗮𝗻𝗮𝗴𝗲𝗿 is now live on Amazon in the usual Amazon countries, except India, as I have chosen to no longer have a Kindle version. www.amazon.com/dp/0645523224/
000
Ash Nallawalla @ashnallawalla.bsky.social · 03/02/2024
I bet many can relate to this.
050
Ash Nallawalla @ashnallawalla.bsky.social · 03/11/2023
Updated my CV.
010
Ash Nallawalla @ashnallawalla.bsky.social · 01/11/2023
Interesting click-bait title. Did we SEOs ruin the internet? 😃 www.theverge.com/features/239...
theverge.com
The people who ruined the internet
SEO experts got very rich filling the web full of garbage. But are they to blame or is Google?
011
Ash Nallawalla @ashnallawalla.bsky.social · 31/10/2023
An excellent article by Will Scott about the state of SEO vis-a-vis Google Ads, particularly in the higher-education sector. www.searchinfluence.com/blog/google-...
searchinfluence.com
#1 Organic & No Clicks? Google Ads 2023 SERP Smackdown!
As an agency and a business owner, this is frustrating. We have to watch the SERP to understand what the perfect ratio of organic & Google ads in 2023 and beyond.
000
Ash Nallawalla @ashnallawalla.bsky.social · 12/10/2023
000
Ash Nallawalla @ashnallawalla.bsky.social · 11/10/2023
NZ political party had blocked all robots from their website for at least a month. lakesidedigital.co.nz/election-seo...
lakesidedigital.co.nz
National Blocks Their Own Site From Google Amid Election - Lakeside Digital
Search engine optimization (SEO) is a marketing channel many businesses invest in ever year. One of the core foundations of SEO is making sure a website remains easily accessible by search engines lik...
011
Ash Nallawalla @ashnallawalla.bsky.social · 05/10/2023
What's your engagement success rate on social platforms? Place the best score on top, with a total adding up to 10. If you use more platforms, make it 20. If you use more than 20, words fail me. Facebook = 4 LinkedIn = 3 Twitter/X = 2 Mastodon = 1 Threads = 0 BlueSky = 0
100
Ash Nallawalla @ashnallawalla.bsky.social · 03/10/2023
www.netmagellan.com/debunked-how...
netmagellan.com
Debunked: How Google Alters Search Queries to Get at Your Wallet - Net Magellan
This is a comment on an article in Wired Magazine by Megan Gray on 2 October 2023. I think the writer has misunderstood how Google Ads work. When you search for "children's clothing"
000
Ash Nallawalla @ashnallawalla.bsky.social · 02/10/2023
//It’s ‘really the Google web’: Microsoft CEO testifies about how hard it is to break into search// www.cnbc.com/2023/10/02/m...
cnbc.com
It's 'really the Google web': Microsoft CEO testifies about how hard it is to break into search
Microsoft CEO Satya Nadella testified about competing with Google in digital search during the federal antitrust trial against Google in Washington, D.C.
000
Ash Nallawalla @ashnallawalla.bsky.social · 30/09/2023
Any opinions about NordVPN? I signed up some weeks ago and usually leave it off. It seems to be used by bad actors.
210
Ash Nallawalla @ashnallawalla.bsky.social · 18/09/2023
Latest fashion and light reading from Amazon.
100
Ash Nallawalla @ashnallawalla.bsky.social · 11/09/2023
I just posted an article about startup founders who pay little or no attention to SEO. Have you seen any such examples? www.linkedin.com/pulse/startu...
linkedin.com
Startup Founders with Their Heads in the Sand
SEOs, do you come across business owners with their heads in the sand regarding SEO? I know someone in the US who manufactures an innovative electronic B2B product that he wants to keep a secret. Not ...
010
Ash Nallawalla @ashnallawalla.bsky.social · 08/09/2023
Microsoft starts an AdSense-like offering only for the United States. about.ads.microsoft.com/en-us/h/a/pu...
about.ads.microsoft.com
Earn more money from your site with Microsoft - Microsoft Advertising
If you’re a small or medium business with big ambitions and looking to make more money from your site and save time, you’ll want to join our waitlist.
011
Ash Nallawalla @ashnallawalla.bsky.social · 07/09/2023
Matt Cutts and partner had twins! www.mattcutts.com/blog/twins/
mattcutts.com
Twins!!
Hey folks, I hope you’re doing well, and wanted to catch you up to speed on some new life happenings. Namely: babies. Two of them at once. Lindsay and I welcomed healthy fraternal twin boys into th�...
000
Ash Nallawalla @ashnallawalla.bsky.social · 01/09/2023
Web Content Accessibility Guidelines (WCAG) 2.2 became a "Proposed Recommendation" a few days ago. WCAG 2.1 is still the current one. www.w3.org/TR/WCAG22/
w3.org
Web Content Accessibility Guidelines (WCAG) 2.2
Web Content Accessibility Guidelines (WCAG) 2.2 covers a wide range of recommendations for making Web content more accessible. Following these guidelines will make content more accessible to a wider r...
000
Ash Nallawalla @ashnallawalla.bsky.social · 29/08/2023
For two decades, Google Search was the invisible force that determined the ebb and flow of online content. Now, for the first time, its cultural relevance is in question. By Ryan Broderick www.theverge.com/23846048/goo...
000
Ash Nallawalla @ashnallawalla.bsky.social · 24/08/2023
www.theatlantic.com/technology/a...
theatlantic.com
Revealed: The Authors Whose Pirated Books Are Powering Generative AI
Stephen King, Zadie Smith, and Michael Pollan are among thousands of writers whose copyrighted works are being used to train large language models.
100
Ash Nallawalla @ashnallawalla.bsky.social · 14/08/2023
I *am* following a few people. What's going on?
000
Ash Nallawalla @ashnallawalla.bsky.social · 11/08/2023
My goods are hot and normal, thank you very much!
000
Ash Nallawalla @ashnallawalla.bsky.social · 11/08/2023
A detailed, excellent analysis of @rustybrick@c.im 's SE Roundtable Google Analytics account over twenty years. searchengineland.com/tracking-20-ye…
searchengineland.com
Tracking 20 years of search
Key takeaways and findings from an analysis of seroundtable.com’s historical Google Analytics data from 2003 to 2023.
033
Ash Nallawalla @ashnallawalla.bsky.social · 01/08/2023
From Jon Henshaw. Not sure if he is here. coywolf.pro/seo/google-loves-emojis
coywolf.pro
Google ❤️ emojis: How to bring more attention to your search snippets 👋
Emojis 😀 are frequently used in social media 🐦, email 📧, and messaging 💬, but not on websites 💻. Google Search’s support for emojis presents an opportunity for publishers to make thei...
010
Ash Nallawalla @ashnallawalla.bsky.social · 27/07/2023
How much X paid to get the @x handle on Twitter from the previous owner. www.scmp.com/news/world/united-stat…
scmp.com
What Elon Musk’s X offered Gene X Hwang for prized @x Twitter handle
In its rebranding efforts, X – formerly known as Twitter – abruptly took over one of its user accounts with the handle @x. Photographer Gene X Hwang was offered ‘X merch and an exclusive visit t...
010
Ash Nallawalla @ashnallawalla.bsky.social · 26/07/2023
Just blogged. www.netmagellan.com/how-to-block-ba…
netmagellan.com
How to Block Bad Bots - Net Magellan
An htaccess file you can use to block IP addresses that probe sites to compromise them.
030