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Nancy Friedman

@fritinancy.bsky.social
3.2K followers 1.3K following 3.6K posts

Name developer, writer, lapsed journalist, bay swimmer. Born in Los Angeles, semi-rooted in Oakland, California. “Queen of retail rabbit holes.” fritinancy.substack.com

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Nancy Friedman @fritinancy.bsky.social · 6h
Reprehensible.
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Jess Zafarris @jesszafarris.com · 29/09/2026
Someone hit me with the whole "fuck is an acronym" myth yesterday, so here's a reminder of why that claim makes absolutely no fucking sense. (And shit isn't an acronym either!) uselessetymology.com/2026/09/29/f...
uselessetymology.com
“Fuck” Isn’t an Acronym, and Other Etymological Fuckery
The following is a modified excerpt from my second book, Words from Hell. Many armchair etymologists like to claim that the infamous F-bomb is an acronym, standing for phrases such as “fornication …
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Nancy Friedman @fritinancy.bsky.social · 29/09/2026
From the @stronglang.bsky.social archive: What a shitsow! stronglang.wordpress.com/2017/05/15/w...
stronglang.wordpress.com
What a shitshow!
Here are some of the things I’ve seen characterized as a shitshow (or a shit show) during the last 115 days: A Q-and-A session involving the ride-hailing company Uber The British Labour Party The B…
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Quote Investigator @quoteinvestigator.com · 28/09/2026
QI helped the brilliant language maven Nancy Friedman @fritinancy.bsky.social find citations for vagmaxxing. Now, Nancy has posted a piece about the terms: pervert glasses, meat proxy, and vagmaxxing Before clicking, please note the content warning: ickiness
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Nancy Friedman @fritinancy.bsky.social · 28/09/2026
Content warning: ickiness. Ht @quoteinvestigator.com fritinancy.substack.com/p/three-word...
fritinancy.substack.com
Three words of the week
Pervert glasses, meat proxy, vagmaxxing.
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Eric Lotze @ericlotze.com · 28/09/2026
I read @fritinancy.bsky.social religiously, but I’m going to need a second coffee to steel myself before I open this email
An email preview that says: “Nancy Friedman/
/Three words of the week/
Pervert glasses, meat proxy, vagmaxxing.”
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Nancy Friedman @fritinancy.bsky.social · 27/09/2026
I've probably watched "Roberta" (1935) five times but never noticed till yesterday that the given name of the Ginger Rogers character -- who has reinvented herself as a Polish emigree called Countess Schwarenka -- is "Lizzie Gatz." As in the likewise-reinvented Jay Gatz, the Great Gatsby.
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Nancy Friedman @fritinancy.bsky.social · 25/09/2026
Happy equinox! Linkstack credits: @dictionarycom.bsky.social @sfstandard.com @edroso.bsky.social @dieworkwear.bsky.social @nameberry.bsky.social @charlotteclymer.bsky.social and more. fritinancy.substack.com/p/september-...
fritinancy.substack.com
September linkstack
New dictionary words, the return of Spy magazine, pumpkin or not, moneyed baby names, and more.
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Benjamin Dreyer @bcdreyer.social · 24/09/2026
The past tense of to moonlight is moonlighted. The past tense of to gaslight is gaslighted. The past tense of to greenlight is I don't particularly care, but it seems that in the past two decades greenlit has taken the lead, so fine with me.
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Nancy Friedman @fritinancy.bsky.social · 24/09/2026
This very long thread is worth every second of your time.
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Nancy Friedman @fritinancy.bsky.social · 24/09/2026
The past tense of "to moonlight" is "moonlighted," not "moonlit," right? I just came across the latter -- a stand-up comic saying he "moonlit" for several years -- and it strikes me as odd.
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Nancy Friedman @fritinancy.bsky.social · 21/09/2026
On "vig," "vigorish," and, inevitably, Novig and that Sydney Sweeney ad. | ht @misterslang.bsky.social @monicahesse.bsky.social fritinancy.substack.com/p/word-of-th...
fritinancy.substack.com
Word of the week: Vig
And its flip side, Novig. Just sports? Sure. You bet.
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Dolphin Swimming and Boating Club @dolphinclubsf.bsky.social · 21/09/2026
Yesterday we celebrated 50 years of women's membership in the Dolphin and South End clubs! Gift link: www.sfchronicle.com/sf/article/s...
sfchronicle.com
Women mark 50 years of swimming against the tide at S.F. clubs that once banned them
The first women to join San Francisco’s swimming clubs in 1976 said they struggled against discrimination but found empowerment and community in the water.
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Nancy Friedman @fritinancy.bsky.social · 19/09/2026
"Not really that bad of odds" -----> Not really such bad odds "About as nice of a room as one could expect" -----> About as nice a room as one could expect #alwaysediting #evenwhenimjustreading
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Nancy Friedman @fritinancy.bsky.social · 18/09/2026
Love this.
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Nancy Friedman @fritinancy.bsky.social · 17/09/2026
"Forget about the risks of A.I. blowing up, [Dario Amodei] wrote. What will Utopia look like? For those who do not own shares in an A.I. company, the answer may be as unnerving as any disaster scenario." www.nytimes.com/2026/09/17/t...
nytimes.com
How Anthropic CEO Dario Amodei’s Writings Help Explain A.I. Fears (Gift Article)
The collected essays of Dario Amodei help explain why some people are so worried about artificial intelligence.
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Nancy Friedman @fritinancy.bsky.social · 16/09/2026
It's Dreamforce season again in San Francisco. I'm not paying $2,299 to attend, so I just walked around and took pictures of all the weird AI ads and banal brand names. fritinancy.substack.com/p/photo-brea...
fritinancy.substack.com
Photo break: Dreamforce 2026
AI ads galore!
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Governor Newsom Press Office @govpressoffice.gov.ca.gov · 14/09/2026
What about NO killer robots
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Ed Timberlake @trademarksaremagic.bsky.social · 14/09/2026
"Here’s a little thought exercise to try, no AI needed: Find new language to describe what’s going on when A.I. . . . spirals out of control." - @fritinancy.bsky.social
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Nancy Friedman @fritinancy.bsky.social · 14/09/2026
What do we mean when we say an AI agent “goes rogue”? fritinancy.substack.com/p/word-of-th...
fritinancy.substack.com
Word of the week: Rogue
.Not so lovable when it’s an out-of-control AI agent.
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Nancy Friedman @fritinancy.bsky.social · 12/09/2026
“It was here that I learned the industry’s preferred term for a surrogate pregnancy: a journey.”
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Nancy Friedman @fritinancy.bsky.social · 10/09/2026
For the zillionth time, “Nova” has never meant “no go.”
An explanation of Intercom's name change to Fin (acquired by Salesforce):

That’s why the process of naming things can be so long. And while there may be no correct choice, there are certainly some very bad ones – from Backrub (Google’s former name, if you can believe it) to Isis chocolate (self-explanatory) or Nova, the 1960s Chevrolet that was introduced to the Latin America market under a name that means “it doesn’t go.”
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Ed Timberlake @trademarksaremagic.bsky.social · 10/09/2026
"The noun spiral . . . has been part of the English language since the mid-1600s . . . The verb to spiral . . . entered English two centuries later . . . Figurative senses of spiraling began appearing in the 1920s . . . " - @fritinancy.bsky.social
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Nancy Friedman @fritinancy.bsky.social · 10/09/2026
New from me: Why is everyone "spiraling"? fritinancy.substack.com/p/word-of-th...
fritinancy.substack.com
Word of the week: Spiraling
Round and round we go.
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Nancy Friedman @fritinancy.bsky.social · 09/09/2026
Sad news about @thefrisc.bsky.social, an independent news outlet that fought the good fight in San Francisco for almost 10 years. mailchi.mp/thefrisc/imp...
mailchi.mp
Important news about The Frisc
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Avi Zollman @avi.zollman.com · 08/09/2026
Good guidance from @apstylebook.com
Lake Ontario, Lake America
U.S. President Donald Trump has signed an executive order to rename Lake Ontario to Lake America. The border between the United States and Canada runs through Lake Ontario. Trump's order only affects how the United States government refers to the body of water. Canada, as well as other countries and international bodies, are not required to recognize the name change, and Canada has said it will not.

Lake Ontario has carried that name for more than 400 years. Refer to it by its original name. If it is relevant to the story, acknowledge and explain the name Trump has chosen.
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Le Monde @lemonde.fr · 08/09/2026
« South Park » rebaptisé « South America » : la série satirique se moque des changements de noms voulus par Donald Trump
lemonde.fr
« South Park » rebaptisé « South America » : la série satirique se moque des changements de noms voulus par Donald Trump
Habituée à égratigner le président, la série se moque cette fois aussi d’Apple et de Google, qui ont adopté sur leurs cartes destinées aux utilisateurs américains les nouvelles dénominations décidées par Donald Trump pour plusieurs étendues d’eau.
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Nancy Friedman @fritinancy.bsky.social · 08/09/2026
Shrewd renaming move of the year: “TrumpCard is becoming IMPERATIVE LOGISTICS.” (San Francisco Financial District)
Sign on the back of a large truck reads "TrumpCard is becoming IMPERATIVE LOGISTICS”
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Nancy Friedman @fritinancy.bsky.social · 07/09/2026
Three things I've liked lately. | ht @sesquiotic.bsky.social @stancarey.bsky.social @mededitor.bsky.social @dieworkwear.bsky.social @radiolab.bsky.social fritinancy.substack.com/p/three-thin...
fritinancy.substack.com
Three things I’ve liked lately
A Labor Day labor of love.
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Nancy Friedman @fritinancy.bsky.social · 07/09/2026
Kids started working young back then.
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Nancy Friedman @fritinancy.bsky.social · 06/09/2026
It's pronounced “foundry.”
Sign reading “FACE FOUNDRIÉ”
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Nancy Friedman @fritinancy.bsky.social · 06/09/2026
Gotta go next time I'm in L.A. (soon?).
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derek guy @dieworkwear.bsky.social · 06/09/2026
this is the kind of design costume designers make to tell you who are the bad guys in a space movie
Donald Trump posts an image on his Truth Social account. It shows a new uniform for US Space Force members, comprising of an all-black outfit with knee-high black leather boots, black cap, and minimalist looking suit.
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Nancy Friedman @fritinancy.bsky.social · 06/09/2026
Disappointing misspelling in today's NYT Connections, and Redditors are *on it.*
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Doug Mack @douglasmack.bsky.social · 06/09/2026
I have so many questions but I'm not sure I actually want answers
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Nancy Friedman @fritinancy.bsky.social · 04/09/2026
Deceitfully is the new deceptively.
Deceitfully large (easily fits an iPad and the extras I pick up during the day but doesn't look large even when full and remains relatively "light"
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Nancy Friedman @fritinancy.bsky.social · 03/09/2026
You are not alone.
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Nancy Friedman @fritinancy.bsky.social · 03/09/2026
Doubling down on triple-letter brand names: my takes on SIIIBA (deodorant for children) and BRRR° (anti-heat fabric). Thanks to @jspieve.bsky.social @takimile.bsky.social @towardstengen.bsky.social @inkyali.bsky.social for cross-cultural "brrr" intel. fritinancy.substack.com/p/naming-bri...
fritinancy.substack.com
Naming briefs #22
Tripled threats: SIIIBA and BRRR°.
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Nancy Friedman @fritinancy.bsky.social · 02/09/2026
“Kausas and Carmichael-Jack both said that their companies had no hand in tagging their own ads as part of a marketing stunt. Though it’s not unheard of.” @sfstandard.com sfstandard.com/2026/09/02/a...
sfstandard.com
The latest tech billboard trend? Anti-AI graffiti
Across the city, spray painted screeds against the city’s AI boom and its billionaires have popped up on AI billboards.
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Adam Rogers @jetjocko.bsky.social · 01/09/2026
It's my favorite use case for the passive voice. I don't want machines to talk to me, but if they are, lemme hear things like "the task you requested has been completed." Not "I finished that for you, boss!" It's gross. A lie, even.
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Nancy Friedman @fritinancy.bsky.social · 31/08/2026
Flattered and deeply honored to be included in @kottke.org's Rolodex alongside actual stars like @hcrichardson.bsky.social @themarginalian.org.web.brid.gy and @techdirt.com. kottke.org/rolodex/
kottke.org
KDO Rolodex
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Nancy Friedman @fritinancy.bsky.social · 31/08/2026
I'd been seeing these vehicles in San Francisco but couldn't identify them. Mystery solved. @fastcompany.com: www.fastcompany.com/91597437/how...
fastcompany.com
How Waymo got Chinese EVs onto American roads
Waymo's newest robotaxis are imported from China at a time when other Chinese EVs are shut out of the U.S. market.
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Ed Timberlake @trademarksaremagic.bsky.social · 31/08/2026
"Some English words pair up with multiple prefixes . . . [o]ther words appear only with one particular prefix . . . Zealous falls in between" - @fritinancy.bsky.social
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Nancy Friedman @fritinancy.bsky.social · 31/08/2026
Word of the week: Underzealous. Inspired by @ffrf.org and by 20th-century sci-fi author Raymond Z. Gallun. fritinancy.substack.com/p/word-of-th...
fritinancy.substack.com
Word of the week: Underzealous
An underloved, overneeded word.
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Nancy Friedman @fritinancy.bsky.social · 30/08/2026
"Where 'trivia' was self-effacing, 'lore' is epic, or at least mock-epic. It gives minor factoids the feeling of magical incantations, perhaps read off forbidden scrolls from a sorcerer’s library." www.nytimes.com/2026/08/20/m...
nytimes.com
A Simple, One-Word Trick to Turn Everyday Life Into Grand Fantasy (Gift Article)
How “lore” turns fact into fiction — and vice versa.
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kottke.org @kottke.org · 29/08/2026
Ahhh, relax with the sights and sounds of the Windows 98 Disk Defrag Simulator. [defrag98.com]
defrag98.com
Windows 98 Disk Defrag Simulator
A free, browser-based simulator of the classic Microsoft Windows 98 Disk Defragmenter. Pick a drive, cue the HDD sounds, and relive the nostalgia of 1998.
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Nancy Friedman @fritinancy.bsky.social · 29/08/2026
The @stronglang.bsky.social blog now has an AI policy, thanks to @stancarey.bsky.social: share.google/oCozJgDuCK1O...
share.google
AI policy
Strong Language aims to be free of AI-generated text and images. We want the site to remain the exclusive product of human effort and character – not becacked by something that anyone can toss off …
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Nancy Friedman @fritinancy.bsky.social · 29/08/2026
Celadon Swelldom (DTLA edition)
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Nancy Friedman @fritinancy.bsky.social · 29/08/2026
If English is not your first language, what's the word or sound you use to express "I'm cold/shivering"? Is "brrr" universal?
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Stan Carey @stancarey.bsky.social · 28/08/2026
If you're into words and language change, @fritinancy.bsky.social's links are always a fun selection with some surprises
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