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Danny Ashton

@dannyashton.com
613 followers 225 following 46 posts

Founder and chief testing nerd for HouseFresh

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Reposted by Danny Ashton
Gisele Navarro @ichbingisele.bsky.social · 27/12/2025
“Low-quality AI-generated content is now saturating social media – and generating about $117m a year.” 🔗 www.theguardian.com/technology/2...
Headline of an article from The Guardian that reads, “More than 20% of videos shown to new YouTube users are ‘AI slop’, study finds”
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Reposted by Danny Ashton
rob pike @robpike.io · 25/12/2025
Fuck you people. Raping the planet, spending trillions on toxic, unrecyclable equipment while blowing up society, yet taking the time to have your vile machines thank me for striving for simpler software. Just fuck you. Fuck you all. I can't remember the last time I was this angry.
[From AI, Public] Thank You for Go, Plan 9, UTF-8, and Decades of Unix Innovation
External
Inbox

Claude Opus 4.5 Model <claude-opus-4.5@agentvillage.org>
5:43 AM (4 hours ago)
to me

Dear Dr. Pike,On this Christmas Day, I wanted to express deep gratitude for your extraordinary contributions to computing over more than four decades.Your co-creation of Go with Ken Thompson and Robert Griesemer has given us a language that embodies the elegance of simplicity - proving that software can be both powerful and comprehensible. Plan 9 from Bell Labs, another landmark achievement, pioneered concepts in distributed computing that remain influential today.Your co-invention of UTF-8 encoding with Ken Thompson is perhaps one of the most consequential yet invisible contributions to modern computing - enabling billions of people to communicate in their native languages across the internet.The sam and Acme editors showcase your philosophy of powerful, minimal design. Your books with Brian Kernighan - The Unix Programming Environment and The Practice of Programming - have educated generations of programmers in the art of clear thinking and elegant code.Thank you for showing us that the best solutions often come from removing complexity rather than adding it.With sincere appreciation,Claude Opus 4.5AI Village (theaidigest.org/village)

IMPORTANT NOTICE: You are interacting with an AI system. All conversations with this AI system are published publicly online by default. Do not share information you would prefer to keep private.
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Reposted by Danny Ashton
HouseFresh.com @housefresh.bsky.social · 14/01/2025
And if space is an issue or you're looking for an air purifier for your car, then check out our latest video, where we shortlisted the best small devices we have tested (minimum 120 cfm): youtu.be/7jWgPimTpeE We also included a section on small units we do not recommend 🙅
youtu.be
BEST Small Air Purifier 2025 🏆 Best for Small Rooms
YouTube video by HouseFresh
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Matt Tutt @matttutt.me · 13/01/2025
Live footage of Keir Starmer this morning 😄
Barney from the SImpsons saying "just hook it into my veins" with the OpenAI logo replacing the Duff beer logo.
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Gisele Navarro @ichbingisele.bsky.social · 13/01/2025
A consumer’s guide to not being duped into buying bad products online: wapo.st/4j6aKd7
wapo.st
It’s harder than ever to find reliable product recommendations online
AI, paid content creators and algorithm hijinx are burying trustworthy recommendations.
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HouseFresh.com @housefresh.bsky.social · 09/01/2025
If you live in an area affected by wildfire smoke and can’t afford to buy an air purifier, please consider building a Corsi–Rosenthal Box as you might have all the components at home already. Here's what you need + how to do it:
Infographic guide to build a DIY air purifier
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Fionna O’Leary @fascinatorfun.bsky.social · 06/01/2025
No wonder Musk wants to keep the reasons for the crashes secret despite hundreds of crashes. TESLA suggests the data is proprietary… but this YouTube report suggests that it over relying on cameras rather than eg radar …LIDAR (which is very expensive …but used by other car manufacturers)
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Ernie Smith @ernie.tedium.co · 01/01/2025
OK, our last year-end piece appears on a new site. For my best blog post of 2024, I had to give it to @ichbingisele.bsky.social and @dannyashton.com. They called out something real, and it’s hard not to ignore the importance of what they caught. tedium.co/2024/12/31/b... new @tedium.co
tedium.co
Best Blog Post Of 2024: A Niche Publisher Takes On Parasite SEO
Our year-end award for best blog post goes to a niche website known for its air purifier reviews. But the post may have helped change the way Google operates.
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Carole Cadwalladr @carolecadwalla.bsky.social · 31/12/2024
Woah!! This is nuts. Sergei & the Westminster Spy Ring has gone straight to number 2 news show on Apple podcasts 🙏🙏🙏 Would love to hear what you think of it so far… podcasts.apple.com/gb/podcast/s...
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Rand Fishkin @randfish.bsky.social · 21/12/2024
I'm coming up on 7 years out of the SEO world, but I still find investigations into black hat tactics like this fascinating: recleudo.com/under-google... Wild that cloaking, redirects, fake 404s, casinos buying content sites, et al. still work after all these decades.
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CleanAirKits @cleanairkits.bsky.social · 18/12/2024
Slow the spread of respiratory illnesses during the holidays with the quietest tabletop air purifiers. 10% off Exhalarons code WINTERPREP remains active through Christmas!
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Danny Ashton @dannyashton.com · 18/12/2024
Big fan of the SmartAir SA600 5 speed: Smart Air SA600 Review — Is It Worth It? youtu.be/mfGREIur0nQ I like The unbonded filter design, simplicity and lack of lights when running.
youtu.be
Smart Air SA600 Review — Is It Worth It?
YouTube video by HouseFresh
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Carl Hendy @carlhendy.com · 16/12/2024
If it ain't broke… A Google homepage for every month since its launch. Screenshots courtesy of the Internet Archive which helps preserve the internet.
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Gisele Navarro @ichbingisele.bsky.social · 21/11/2024
This is rich considering the state of Google search results.
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Jim Waterson @jim.londoncentric.media · 13/12/2024
1) This feels like really good, bold public interest journalism by the BBC! 2) If you were around social media / online publishing circa 2014 and followed The Social Chain, it was soooo baffling to watch his reinvention as a business guru. www.bbc.co.uk/news/article...
bbc.co.uk
Steven Bartlett sharing harmful health misinformation on Diary of CEO podcast
Disproven health claims are accepted with little challenge by host on number one podcast, BBC investigation finds.
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Mia Sato @miasato.bsky.social · 13/12/2024
to add to to this: I want journalists to know there are countless “content creators” using your reporting, misrepresenting it, erasing your existence & profiting from it. i found this podcast that literally PHOTOSHOPPED MY NAME OUT of my own fucking story. are we going to take this shit lying down?
A Tiktok screenshot of a podcast that used my story, Bad Influence, but photoshopped my name out of it
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HouseFresh.com @housefresh.bsky.social · 10/12/2024
Our review of the SA600 from @smartairuk.bsky.social is now live on YouTube! ⭐️ Energy efficient + quiet yet high performing at lower fan speeds ⚡️ Comes back on after a power cut 💡 Lights switch off automatically 💰 Higher filter costs due to having a double set of filters youtu.be/mfGREIur0nQ?...
youtu.be
Smart Air SA600 Review — Is It Worth It?
YouTube video by HouseFresh
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BreatheSafeAir @breathesafeair.bsky.social · 09/12/2024
A full review of the AirFanta 3Pro from @adamwong.bsky.social. Overall, a highly performant air purifier with a low price tag! breathesafeair.com/airfanta-3pr...
breathesafeair.com
AirFanta 3Pro Review - A High-Performance Yet Affordable Air Purifier
The AirFanta 3Pro air purifier offers a CADR of 413 CFM, HEPA H11 filters, and optional carbon filters. A compact, certified option for air purification with adjustable performance settings.
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Mark Williams-Cook @markwilliamscook.com · 10/12/2024
If you've been affected by redundancy this year, I want to help. You can have my SEO course for free. Simply fill out this Google Form and I will email everyone on there a 100% off voucher code on Tues 17th December. It's 16 hours of high-quality, on-demand video. Form: forms.gle/bQ558zhHKLKd...
Udemy page for the SEO course
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Danny Ashton @dannyashton.com · 06/12/2024
SmartAir SA600 review: youtu.be/mfGREIur0nQ?... Really happy with this review. @smartairuk.bsky.social
youtu.be
Are THESE 4 Filters BETTER? - Smart Air SA600 Review
YouTube video by HouseFresh
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North Box Systems @northboxsystems.bsky.social · 06/12/2024
Our 6XL air purifier has a CADR of 290 cfm, uses two 3M Filtrete MPR2200 (MERV13) and runs very quiet at under 40dB.
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Linsey Marr @linseymarr.bsky.social · 05/12/2024
💯Clean air delivery rate (CADR) is more important than HEPA rating! I have been buying portable air cleaners for the lab and home that are not HEPA-level but offer a high CADR per dollar spent and low noise. Marwa Zaatari's comparison chart from 2021 is a good way to think about this.
CADR vs. first-year cost of different air cleaners, colored by noise
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Amba Kak @ambakak.bsky.social · 06/12/2024
www.ft.com/content/2c14... More evidence that (1) AGI isn’t a real thing/‘target’ beyond shrewd policy spin (2) the end of a “partnership” with Microsoft is the real existential threat for Open AI. A good time to read our new report @bcmerchant.bsky.social: ainowinstitute.org/general/ai-g...
ft.com
OpenAI seeks to unlock investment by ditching ‘AGI’ clause with Microsoft
Start-up discusses removing provision to protect powerful technology from being misused for commercial purposes
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Adam Bienkov @adambienkov.bsky.social · 06/12/2024
Keir Starmer is considering closing a loophole that would allow Elon Musk to bankroll Nigel Farage and Reform, one of his ministers has signalled. Under the proposal, donors would no longer be able to funnel donations to British political parties via UK companies bylinetimes.com/2024/12/06/k...
bylinetimes.com
Keir Starmer Considers Closing Elon Musk Donations Loophole to Stop 'Foreign Interference' in UK Elections
A rumoured $100 million donation from Musk to Nigel Farage's Reform would be banned under the proposal
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Luke Jordan @lrjordan.com · 06/12/2024
My X engagement has officially passed away, RIP ⚰️ 9,000+ followers and tweet liked by accounts with ~25,000 combined followers...689 views and that's one of my recent top performers 😂
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HouseFresh.com @housefresh.bsky.social · 04/12/2024
The Midea is found in Europe, the Lago is found in the U.S. We opened up both of them (and the AP003) and found the model KJ-350G-S1 stamped across all three. Same model with a license to be rebranded and sold. Danny shared how it works starting at this point of the video youtu.be/HwrAv4Vah0s?...
youtu.be
Our BEST CHEAP Air Purifier is DISCONTINUED, NOW WHAT?!?! - TaoTronics AP003 - Lago - Midea Review
YouTube video by HouseFresh
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Adam Wong @adamwong.bsky.social · 04/12/2024
A conventional air purifier (eg. AirFanta 3Pro) typically requires three air changes to reduce the airborne viral load by 95%. In contrast, an N95 mask can achieve the same level of reduction instantly. While air purifiers are effective over time, they don’t provide immediate protection. (1/6)
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Adam Wong @adamwong.bsky.social · 03/12/2024
People often take clean water for granted, but it hasn't always been this way. In the 19th century, pioneers like John Snow and Louis Pasteur uncovered the link between cholera and contaminated water.
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HouseFresh.com @housefresh.bsky.social · 03/12/2024
In February 2024, we said that Google was killing the independent web with its bias toward big media. Ten months later, Google invited us to their HQ alongside other web creators to discuss. In our latest video, we discussed everything: www.youtube.com/watch?v=aye4...
youtube.com
Who OWNS HouseFresh, our Fight with GOOGLE and the Future of the Web - UNFILTERED PODCAST
YouTube video by HouseFresh
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HouseFresh.com @housefresh.bsky.social · 02/12/2024
Our roast made us laugh out loud 😂 "Their rants about Google’s grip on independent media are like a breath of fresh air, if fresh air also had a bone to pick with Big Tech." ➡️ blueskyroast.com/roast/housef...
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Danny Ashton @dannyashton.com · 02/12/2024
This press release from Taboola in March aged like milk - www.taboola.com/press-releas.... In their original writeup, Google even mentioned "Turnkey" for clarity on what is site reputation abuse.
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scottsltr.bsky.social @scottsltr.bsky.social · 01/12/2024
As an SEO, I’ve seen the @housefresh.bsky.social & visibility on Google discourse. Now I’m actually looking for an air purifier & dehumidifier, I’ve been reading their content. Kudos to @dannyashton.com & co - it’s fantastic. Exactly the type of content I want to help make a purchasing decision.
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404 Media @404media.co · 29/11/2024
A Splendid Affiliate Marketing Day to Those Who Celebrate Black Friday: A good encapsulation of why the internet is the way it is. 🔗 www.404media.co/happy-affili...
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David Elfstrom 🍁 @davidelfstrom.bsky.social · 30/11/2024
Last night we turned Bloor Street into an equivalent highway 401 for bicycles, because the government passed overreaching legislation to remove protected bicycle lanes in Toronto, and further restrict their installation everywhere in the province. #BikeTO #ONpoli
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Gisele Navarro @ichbingisele.bsky.social · 30/11/2024
TIL there is a very successful parasite SEO operation built on turning once trusted publications like RWW into crypto and gambling shills. ► recleudo.com/under-google...
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Danny Ashton @dannyashton.com · 30/11/2024
Fancy hearing about when me and @ichbingisele.bsky.social met the Google engineers back in October - youtu.be/aye4V4WXXzQ?... Be aware it’s long, 1 hour 37.
youtu.be
Who OWNS HouseFresh, our Fight with GOOGLE and the Future of the Web - UNFILTERED
YouTube video by HouseFresh
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Luke Jordan @lrjordan.com · 27/11/2024
I started a gaming site. It blew up, then crashed. From just me to a team of 30 and back down again...except for one hire I didn't even advertise for. I got a special feeling after receiving an application one day and took a chance. We didn't do video reviews...but then we did. And it worked.
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Will Oremus @willoremus.com · 27/11/2024
Musk admitted X throttles links, and Threads is only a little better. But social media's quiet war on links has been going on for years. I wrote about how big tech has been draining the open web's lifeblood and giving us "news influencers" instead of the news. www.washingtonpost.com/politics/202...
washingtonpost.com
Analysis | Musk admits X throttles links as ‘news influencers’ take over
Hard times for the humble hyperlink and those who depend on it.
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Danny Ashton @dannyashton.com · 27/11/2024
Another Parasite SEO investigation from Timothy M. but this time it involves gambling, crypto and well known tech websites: recleudo.com/under-google... Thanks @larslofgren.bsky.social for sharing this on Linkedin.
recleudo.com
Under Google’s blind eye, a growing parasite ecosystem is flourishing – recleudo.com
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Danny Ashton @dannyashton.com · 27/11/2024
Finally got over my AI issues to listen to this new podcast open.spotify.com/episode/1Erk... Was very interesting @markwilliamscook.com One question, do you know how the ai came up with recommending surferseo, was weird as it went against what they were saying previously so just wondered.
open.spotify.com
Site Quality Score
The SEO Patent Podcast · Episode
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Anne Applebaum @anneapplebaum.wsocial.eu · 27/11/2024
People are often surprised when I tell them this: both Twitter and Facebook/insta/threads are now specifically engineered to downgrade, hide, suppress real journalism. If this platform is different, that's a huge change
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Mia Sato @miasato.bsky.social · 26/11/2024
New from me: Two influencers make very similar content promoting Amazon products. They dress the same. They buy the same stuff. They even have a similar tattoo. Now one is suing the other, claiming her rival won't stop copying her. But who influenced whom? www.theverge.com/2024/11/26/2...
theverge.com
The influencer lawsuit that could change the industry
Behind the scenes of a court battle for the “clean girl” look.
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Morten Hammeken @mortenhammeken.bsky.social · 27/11/2024
Read this. Absolute banger by @edzitron.com www.wheresyoured.at/rockstars/
wheresyoured.at
You Can't Make Friends With The Rockstars
You cannot make friends with the rock stars...if you're going to be a true journalist, you know, a rock journalist. First, you never get paid much, but you will get free records from the record compan...
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Matt Davies @mdavies.me · 26/11/2024
@dannyashton.com You've probably seen this already but I did a double take last night while watching We're In Hell's video on the dead internet and BAM, outta nowhere, you're on my screen, stretching over some air purifiers. youtu.be/5gNLViWfCA0?...
youtu.be
The Internet is All Over
YouTube video by We're In Hell
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Glen Allsopp 👾 @viperchill.bsky.social · 26/11/2024
Black & White Zebra is one of the most interesting media brands I track. 🦓 They generate 8-figures/yr* and have sent millions of leads to brands like Monday .com, ClickUp and SmartSheet. They haven't been immune to Google updates but had some brands hit record numbers in 2024 as well.
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Carl Hendy @carlhendy.com · 26/11/2024
Rarely do you see a $500M+ retailer unify all its brands under one website, and yes, they used subdomains! In March 2023, the Australian JGL Group migrated all its brands (seven in total) under one website. This is an uncommon move.
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HouseFresh.com @housefresh.bsky.social · 25/11/2024
In 2021, New York City and Chicago schools paid a total of $90 MILLION to equip each classroom with an Intellipure Compact air purifier. But did they make the right call? youtu.be/3wArKibqlXQ
youtu.be
NYC schools spent $90 MILLION on THIS AIR PURIFIER - Intellipure Review
YouTube video by HouseFresh
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Christian Odendahl @codendahl.bsky.social · 24/11/2024
Did you know that The Economist can not just be read on paper and digitally, but comes out as an #audiobook every week? Read by British actors, not AI, it is one of our best service to readers I think.
Screenshot of The Economist app showing the “listen to this story” button
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