iiinova — where your digital self keeps evolving

Luke Jordan @lrjordan.com · 18/06/2025

Google has control of me It doesn't matter how many times I suffer I will still keep coming back for more

Reposted by Luke Jordan

Oliver H.G. Mason 📉 @ohgm.co.uk · 27/02/2025

You're at a business event. ~1% of the attendees have (intentionally) shit themselves, and are waiting for you to ask them about the smell. This is how it feels to use LinkedIn.

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Luke Jordan @lrjordan.com · 21/02/2025

🚨PR PEOPLE🚨 Who's the best person to hire for press mentions and backlinks? Newsjacking, expert input, features, maybe creative stuff idk UK preferred 🌍

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Reposted by Luke Jordan

Ed Zitron @edzitron.com · 29/01/2025

I'm so sorry I can't stop laughing. OpenAI, the company built on stealing literally the entire internet, is crying because DeepSeek may have trained on the outputs from ChatGPT. They're crying their eyes out. What a bunch of hypocritical little babies. Cry more, freaks. www.ft.com/content/a0df...

OpenAI says it has evidence China’s DeepSeek used its model to train competitor
White House AI tsar David Sacks raises possibility of alleged intellectual property theft

OpenAI says it has found evidence that Chinese artificial intelligence start-up DeepSeek used the US company’s proprietary models to train its own open-source competitor, as concerns grow over a potential breach of intellectual property.
The San-Francisco-based ChatGPT maker told the Financial Times it had seen some evidence of ‘distillation’, a technique used by developers to obtain better performance on smaller models by using outputs from larger, more capable models. This allows them to achieve similar results on specific tasks at a much lower cost.
OpenAI declined to comment further on details of its evidence. Its terms of service state users cannot “copy” any of its services or “use output to develop models that compete with OpenAI”.

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Luke Jordan @lrjordan.com · 17/01/2025

this is WILD i asked Claude to check a writer's article for plagiarism it listed multiple examples + the sites it had plagiarised so i asked for links to check for myself... and the AI admitted it just "made assumptions of plagiarism and stated them as facts" ??????

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Luke Jordan @lrjordan.com · 13/01/2025

turns out it's way more productive to do work instead of talking about it. weird

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Reposted by Luke Jordan

Cyrus Maxx @zyppy.com · 27/12/2024

Welp, that sucks The latest algorithm update has finished rolling out and now I owe traffic back to Google

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Luke Jordan @lrjordan.com · 17/12/2024

"YouTube sees this feature as the first step toward making it easier for creators who want companies to train AI on their videos, and perhaps be compensated for that training." Why would people opt in on the basis that they'd perhaps, maybe, be compensated one day in the future?

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Luke Jordan @lrjordan.com · 16/12/2024

Merry Christmas! PS: your business is dead again

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Luke Jordan @lrjordan.com · 13/12/2024

A very small amount of people are like tidal waves. You can try to become one, or you can learn to ride along. Most people are like the beach. They just sit watching everyone else's wave, and it makes them wet when they crash.

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Reposted by Luke Jordan

Glen Allsopp 👾 @viperchill.bsky.social · 12/12/2024

NEW: I've finished four weeks of research into the latest startup revenues and trending business ideas. If you know me you know I put my all into these and want to share a ton of insights (free). No ads. No aff links. Just the biggest updates from the past month. Gaps .com 🤝

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Luke Jordan @lrjordan.com · 11/12/2024

We recommend the option where you get 0 more applicants, but we get 1,620 more monies

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Luke Jordan @lrjordan.com · 09/12/2024

New freelancer shares a brief and when you open it, you see this. What do you do?

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Luke Jordan @lrjordan.com · 08/12/2024

This is the cheat code for a successful business (but maybe not an enjoyable life for those around you)

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Luke Jordan @lrjordan.com · 08/12/2024

Sigh, I've reached peak "anything but working feels unproductive" again

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Luke Jordan @lrjordan.com · 06/12/2024

sorry but who else is doing niche product review content at this level of quality www.youtube.com/watch?v=Nuou...

youtube.com

The 5 Best Gaming Mice of the Year

YouTube video by DiamondLobby Reviews

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Luke Jordan @lrjordan.com · 06/12/2024

My X engagement has officially passed away, RIP ⚰️ 9,000+ followers and tweet liked by accounts with ~25,000 combined followers...689 views and that's one of my recent top performers 😂

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Luke Jordan @lrjordan.com · 05/12/2024

Just found out my chiropractor is subscribed to my email list LFG

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Luke Jordan @lrjordan.com · 03/12/2024

The power of shiny object syndrome is so crazy to me Like, sure, I could earn £1m from my current project, BUT WHAT ABOUT THIS OTHER IDEA THAT COULD EARN YOU £10k??

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Luke Jordan @lrjordan.com · 03/12/2024

I've been binging 'Ghost Town Living' on YT; fascinating how the mining industry thrives massively for such short periods of time, and then...nothing. Everyone leaves. It reminds me of blogging...and tweeting about it

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Luke Jordan @lrjordan.com · 30/11/2024

Trying to learn things that will impress my son when he's older So far I: - can juggle - didn't leave when he was 6 months old What's next?

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Luke Jordan @lrjordan.com · 29/11/2024

There's no way a Meet & Greet car park just sent me a Black Friday offer...right?

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Luke Jordan @lrjordan.com · 27/11/2024

I started a gaming site. It blew up, then crashed. From just me to a team of 30 and back down again...except for one hire I didn't even advertise for. I got a special feeling after receiving an application one day and took a chance. We didn't do video reviews...but then we did. And it worked.

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Luke Jordan @lrjordan.com · 26/11/2024

Are digital PR linkbuilding campaigns still a thing? As in, the idea of creating a viral asset, doing outreach and getting links? Or did everything change?

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Luke Jordan @lrjordan.com · 24/11/2024

Every time I think Google can't possibly get worse I'm left holding a whole tray of their beers

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Luke Jordan @lrjordan.com · 24/11/2024

Taking traffic away from big sites that didn't deserve it is great but it's gotta be redistributed to the sites that do deserve it. Currently, Google are using various updates to continually reduce traffic to EVERYONE - other than their own AI results that they stole from the sites they now punish.

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Luke Jordan @lrjordan.com · 23/11/2024

When you treat SEO 100% as a bonus it completely reshapes how you approach content Minimal keyword research. No "time on page" boosting. Just value for your audience But it can still rank (in very competitive niches)

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Luke Jordan @lrjordan.com · 21/11/2024

Genuine question. Have any large publishers been hit with a Site Reputation Abuse penalty that weren't, y'know...abusing their reputation? With misleading reviews of products they'd never seen let alone tested? Would love to see examples!

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Luke Jordan @lrjordan.com · 20/11/2024

Finally! A human applicant on Upwork

A low effort job application received on Upwork

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Luke Jordan @lrjordan.com · 20/11/2024

Spent the last 3-4 years constantly jugging way too many tasks. Finally tick one off. Phew! Time to focus. *My brain* Why don't you just...spin another plate

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Luke Jordan @lrjordan.com · 20/11/2024

Income, simplified: Lowest pay: follows instructions Slightly higher pay: "here's why this won't work" Huge increase on pay: "here's how to make this work"

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Luke Jordan @lrjordan.com · 19/11/2024

Give 100 businesses to a really talented SEO and they'll grow traffic and revenue to 99 of them Who cares if that comes from feel or real?

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Luke Jordan @lrjordan.com · 19/11/2024

YouTube changed so you can no longer hide Shorts on the home page Pretty annoying as someone that would immediately hide them every time they appeared (only to receive a notification saying they'd show them again in 30 days time, then repeat) I get my brainrot from X, not shortform video

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Luke Jordan @lrjordan.com · 19/11/2024

Change your handle to your domain name: Settings > Change Handle > I have my own domain This way you can be @lrjordan.com, not lrjordan.bsky.social

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Luke Jordan @lrjordan.com · 19/11/2024

OK, finally made it: A starter pack of people growing their own websites Builders, marketers, SEOs, and more Who else is growing their own project(s) and should be added? go.bsky.app/6Hfh7H2

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Luke Jordan @lrjordan.com · 18/11/2024

Starter Packs are the new Expert Roundup and yes I will give you a quote in exchange for a backlink

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Luke Jordan @lrjordan.com · 18/11/2024

The most common agency SEO mistake: confusing your wins with client wins. "We made this fun thing!" "We got 20 links!" "We got featured on the BBC!" Clients care about their bottom line. They've hired you to increase it. Talk to them about metrics their bosses will understand.

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Luke Jordan @lrjordan.com · 18/11/2024

We are so back in the November 2024 Core Update!

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Luke Jordan @lrjordan.com · 18/11/2024

Who in SEO is still building their own projects? Is there anyone else left? 🪦🥀

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Reposted by Luke Jordan

Luke Jordan @lrjordan.com · 17/11/2024

The process for starting a successful blog has flipped. Here's my new blueprint: 1. Find an untapped or underserved niche 2. Create resources that lots of people find valuable 3. Trade your resources for ability to contact (emails) 4. Use email sequence to send content directly & monetise

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Luke Jordan @lrjordan.com · 17/11/2024

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Luke Jordan @lrjordan.com · 15/11/2024

Never would have dreamed of saying this a year ago but I have a full-time writer starting on Monday Websites aren't dead, the strategy just changed a little

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Luke Jordan @lrjordan.com · 15/11/2024

my name is Luke and I got too scared to tweet

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Luke Jordan @lrjordan.com · 14/11/2024

Make Niche Sites Great Again

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Luke Jordan @lrjordan.com · 14/11/2024

Seeing some early success in the AI-pocalypse version of Google Very few pages, highly competitive space And didn't put much thought into SEO (unoptimised) So what's the secret sauce? Audience. If you can get people looking for *your* stuff — not just stuff you cover — it's an SEO cheat code

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Luke Jordan @lrjordan.com · 13/11/2024

Anyone else on here building a high quality content business? Mainly focused on blogging and/or YouTube I started making a 'Content builder' Starter Pack but I could only find the @ichbingisele.bsky.social + @dannyashton.bsky.social dream team 😅

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Luke Jordan @lrjordan.com · 13/11/2024

Joined Bluesky! About me: - Worked in online marketing for 10+ years - Generated $600k+ with my own projects - Succeeded a few times - Failed many times Now building a new content business that doesn't rely on Google (but started getting some Google traffic anyway)

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