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Mia Sato

@miasato.bsky.social
49K followers 498 following 1.4K posts

reporter at @theverge.com, and things of that nature. i cover social media/tech companies and life online. contact me securely on signal: @miasato.11.

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Mia Sato @miasato.bsky.social · 02/10/2026
Still tickets available for this event next week in Brooklyn! Half off! Eager to talk about this weird industry and how it’s seeping into media. luma.com/0vih64rd?cou...
luma.com
News & Brews #2: Prediction Markets · Luma
Are prediction markets a better way to report uncertainty than another poll, or a casino pretending to be a newsroom? When a network puts live odds on screen,…
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Mia Sato @miasato.bsky.social · 29/09/2026
Looking to chat with Bay Area restaurants for a story I'm working on for The Verge. DM me if that's you!
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Mia Sato @miasato.bsky.social · 25/09/2026
Really enjoyed talking with Charlie about what the Meta glasses/Flock backlash tells us about changing expectations of privacy. Gift link for my piece from August on Meta glasses-driven harassment: www.theverge.com/report/98241...
theverge.com
Meta glasses are a workplace menace
“Pervert” glasses are making jobs weird and putting workers on edge.
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Mia Sato @miasato.bsky.social · 25/09/2026
I'll be chatting about prediction markets at this event in Brooklyn on Oct. 5! Early bird tix still available if you wanna hang :) luma.com/0vih64rd
luma.com
News & Brews #2: Prediction Markets · Luma
Are prediction markets a better way to report uncertainty than another poll, or a casino pretending to be a newsroom? When a network puts live odds on screen,…
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Mia Sato @miasato.bsky.social · 24/09/2026
I love clothes so the first thing I do with new relevant AI tools is try to use it to shop better. I played around with Muse for ~an hour and it finally hit me that these use cases — shopping, party planning, travel etc — only make sense if you hate doing the thing to begin with.
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Mia Sato @miasato.bsky.social · 23/09/2026
First day wearing jeans in 4 months :(
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Mia Sato @miasato.bsky.social · 23/09/2026
sometimes i wonder what happens in western mass and then i find out and Im like oh never mind
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Mia Sato @miasato.bsky.social · 22/09/2026
My colleagues are so smart — very rewarding to share bylines with three of them on this story!
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Julia Carrie Wong @joolia.bsky.social · 21/09/2026
r/crafts has banned all Harry Potter-related crafts due to JK Rowling’s anti-trans bigotry, after a 53-41 vote
reddit.com
From the crafts community on Reddit
Explore this post and more from the crafts community
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Mia Sato @miasato.bsky.social · 21/09/2026
My main takeaway from today is that raising a child is really hard
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Mia Sato @miasato.bsky.social · 18/09/2026
Benesse House Museum in Naoshima, Japan designed by Tadao Ando
Open air style museum gallery with concrete walls, a large spiral walkway, and skylightTwo chairs underneath the spiral walkway to view art displayedRichard Long’s Inland Sea Drift Circle on display outdoors
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Mia Sato @miasato.bsky.social · 14/09/2026
I’m in Hokkaido rn and reading the local news and apparently people are scared because someone swapped all the lights in Sapporo park bathrooms to LEDs lmao
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Mia Sato @miasato.bsky.social · 05/09/2026
My Japanese cousin just asked me if Americans really get laid off suddenly like in the movies 😭😭😭😭😭😭
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Mia Sato @miasato.bsky.social · 31/08/2026
🫣 Wrote about my three format baseball weekend www.theverge.com/tech/986967/...
theverge.com
I went to the loneliest baseball game on Apple Vision Pro
Is this the future of sports?
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Mia Sato @miasato.bsky.social · 31/08/2026
This is so wild. What a saga... www.vogue.com/article/john...
vogue.com
“John Galliano: Horizons,” The Met’s Spring 2027 Costume Institute Exhibition, Will Not Proceed as Planned
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Mia Sato @miasato.bsky.social · 30/08/2026
Marcella Hazan’s roast chicken with lemon 🍋 A chicken, S&P, two lemons, that’s it! I love her mind!
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Mia Sato @miasato.bsky.social · 29/08/2026
LMAO
i’m wearing the vision pro
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Mia Sato @miasato.bsky.social · 28/08/2026
I’m going to be doing something very funny and cursed tonight related to baseball i’m so excited
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Mia Sato @miasato.bsky.social · 28/08/2026
@bsky.app can u make the followers-only feature customizable by individual post please? sometimes i need to shit talk with my moots
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Mia Sato @miasato.bsky.social · 28/08/2026
yoshinobu yamamoto zero run support curse reactivated
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Mia Sato @miasato.bsky.social · 27/08/2026
Sorry did Kalshi AI generate the Dodgers starting pitchers? Why is Skubal a mix of Ohtani and Alex Call? What did they do to Glasnow? They made Blake Snell’s facial hair even worse?????
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Mia Sato @miasato.bsky.social · 26/08/2026
After settling with states in court and agreeing to impose a bunch of limits on how teens use its platforms, Meta is asking its competitors TikTok and YouTube to do the same. lol about.fb.com/news/2026/08...
Through this agreement, we have set out a path toward industry-wide commitments to further empower parents by introducing:

A two-hour daily time limit
Turning off access to our apps at night as a default
No notifications during school hours
Clear prompts and notifications to teens every 15 minutes of continuous screen time
New parental supervision controls, so parents can decide how their teens use our apps
We want to ensure teens benefit from this new industry standard, but we cannot do it alone. These protections will only be truly effective if we work with our peers — TikTok and YouTube — to put the same measures in place.
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Mia Sato @miasato.bsky.social · 20/08/2026
I think I maybe undersold how gross the “prank” played on this employee was. Imagine you come into work, try to help customers, and later realize they've racked up 500,000+ views on social media by harassing you and your coworkers.
In August, Toru Hinkle was stocking shelves at their job at Target when they noticed two customers and asked if they needed any help. The men requested a price check on an item — but even after Hinkle told them the item was $20, the customers asked for the price again and again.

“After a while, I realized that I’m basically being pranked, and I noticed the glasses,” Hinkle says, referring to the frames with a blinking light. They were the Ray-Ban Meta glasses, and the customers were filming. Hinkle eventually called a store manager over, but the pranksters antagonized her, too — asking the price repeatedly, deliberately misgendering Hinkle as “ma’am” and the female manager as “sir.” At one point, Hinkle attempted to stop the recording by saying “Meta, stop recording” out loud, hoping to trigger a voice control setting. The customers pretended to be confused by the accusation that they were recording Hinkle.

The confrontation made Hinkle queasy. “I felt like this pit in my stomach just started to build up,” Hinkle recalls. “After this whole exchange happened, the rest of the shift, I was just quiet and didn’t even talk to anyone because I was just so shaken up by it.” Another customer called the police, Hinkle says, and the two men were escorted out of the store. Target declined to comment.
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Olúfẹ́mi O. Táíwò @olufemiotaiwo.bsky.social · 20/08/2026
2 panel meme, in first panel a phone is dialing with edited in caption "union rep", second panel has animated character with phone to ear looking stonefaced and bemused
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Mia Sato @miasato.bsky.social · 20/08/2026
New: Target staff "pranked" for social media; a comedian filmed mid-set; a Sprouts worker whose boss started wearing Meta glasses; and a cashier worried customers are filming down her shirt. Meta glasses are in the workplace, and workers feel powerless to stop it. 🎁 www.theverge.com/report/98241...
theverge.com
Meta glasses are a workplace menace
“Pervert” glasses are making jobs weird and putting workers on edge.
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Mia Sato @miasato.bsky.social · 19/08/2026
We shouldn't discount the fact that at least part of the data center backlash (and by extension the broader techlash) is because people feel like the tech industry has not given them anything cool, inspiring, beautiful, or useful in a long time
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Mia Sato @miasato.bsky.social · 12/08/2026
I know my reporting often feeds the "We live in hell" fires but I'm working on a story rn that is making me so angry and that you all will absolutely hate even more than usual
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Mia Sato @miasato.bsky.social · 07/08/2026
ICYMI: Brands and corporations are going into subreddits for music, beauty, weight loss and more, blending in with average users and secretly promoting themselves. The future of online search might depend on the moderators trying to stop them. www.theverge.com/ai-artificia...
theverge.com
Can Reddit fend off a new wave of AI SEO spam?
The era of AI-powered search has made Reddit mentions highly valuable. Subreddit moderators are catching brands trying to take advantage.
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Mia Sato @miasato.bsky.social · 04/08/2026
this is how it’s felt being a dodgers fan the last week
Jonah hill walking with a coffee but it’s falling out of his hand because he’s only holding the lid
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Mia Sato @miasato.bsky.social · 04/08/2026
I saw one of his pieces at the Palm Springs Art Museum and it was fabulous
Faig Ahmed’s Osho (2015), a two sided rug that is woven to look like it’s melting in the middle
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Danny Groner @dannygroner.bsky.social · 04/08/2026
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Mia Sato @miasato.bsky.social · 04/08/2026
Wrote about the OpenAI influence trip, the limits and perils of tapping influencers to do your bidding, and how the whole thing just kind of seems like amateur hour, from a practical standpoint. Lots going on here! www.theverge.com/tech/975173/...
theverge.com
How an OpenAI influencer trip backfired
“People will literally sell their soul and their planet down the river for a nice free hotel room.”
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Reposted by Mia Sato
The Verge @theverge.com · 04/08/2026
In an effort to stuff AI search results with brand-friendly answers, marketers have descended upon Reddit, a platform that users have come to associate with unfiltered, truthful opinions. They will have to get past the moderators first. Read more from @miasato.bsky.social: buff.ly/EFbnTAk
Verge headline: Can Reddit fend off a new wave of AI SEO spam?
by Mia Sato

Illustration of products invading a small Reddit castle, wielding flags with spam responses
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matty monroe🥤 @monrovianprince.bsky.social · 04/08/2026
Spoke with @theverge.com about some of the work we’ve been doing on r/indieheads in regards to self-promotional spam, burner accounts and dealing with the music industry. Thank you again to @miasato.bsky.social for talking with me for this great piece of reporting!
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Rich Stroffolino (非球面) @mranthropology.bsky.social · 04/08/2026
I’ve seen this in the cybersecurity community. Lots of obvious Reddit spam but also tons of skepticism on post authenticity
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Mia Sato @miasato.bsky.social · 04/08/2026
Is your favorite subreddit filled with brands blending in with real users while they promote themselves? Reddit is more important than ever. I wrote about the skincare brands, record labels, and weight loss apps descending on Reddit to get seen by people — and AI. www.theverge.com/ai-artificia...
theverge.com
Can Reddit fend off a new wave of AI SEO spam?
The era of AI-powered search has made Reddit mentions highly valuable. Subreddit moderators are catching brands trying to take advantage.
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Mia Sato @miasato.bsky.social · 04/08/2026
this is how it’s felt being a dodgers fan the last week
Jonah hill walking with a coffee but it’s falling out of his hand because he’s only holding the lid
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Reposted by Mia Sato
Josh Sternberg @joshsternberg.com · 03/08/2026
There are 7 PR people for every journalist in the US. www.bloomberg.com/opinion/arti...
chart showing 280k pr specialists to 40k 'news analysts, reporters, and journalists'
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Mia Sato @miasato.bsky.social · 30/07/2026
New ice breaker question: So are your parents affected by the pied-à-terre tax?
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Mia Sato @miasato.bsky.social · 29/07/2026
Lol did Substack rip off the title for its new AI newsletter from Wired's AI newsletter?
Substack's new series titled "Model Behavior"Wired's AI newsletter Model Behavior
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Mia Sato @miasato.bsky.social · 24/07/2026
Instagram says it will ban some of the creepiest kinds of content filmed with Meta glasses, like harassment. I wrote about how Meta gets to have it both ways: saying it will police bad behavior while creating the conditions for it to exist in the first place. www.theverge.com/report/97090...
theverge.com
Meta just created a moderation nightmare for its smart glasses
A new ban on some Meta glasses content is more complicated than it seems
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Mia Sato @miasato.bsky.social · 20/07/2026
Zendaya is Meechee and Benny Safdie is Agamemnon
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Mia Sato @miasato.bsky.social · 19/07/2026
Yoshinobu Yamamoto complete game witness
Dodgers at the end of the game against the yankeesMy Garfield back to back world series dodgers shirt
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Mia Sato @miasato.bsky.social · 17/07/2026
I’m so tired from this week that I fell asleep during an MRI 👍🏼
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Mia Sato @miasato.bsky.social · 16/07/2026
!! Trump's longtime teleprompter operator is accused of making bets on Kalshi related to what Trump would say in speeches abcnews.com/US/white-hou...
abcnews.com
White House teleprompter operator made more than $100K betting on Trump's speeches: Sources
President Trump's longtime teleprompter operator is believed to have made tens of thousands of dollars by placing bets on the contents of Trump's speeches, sources say.
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Mia Sato @miasato.bsky.social · 15/07/2026
Uhhhh
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Mia Sato @miasato.bsky.social · 15/07/2026
Acquired an absolute grail recently at an antique store: a very old (possibly pre-1920s!!) card catalog. It’s so solid and heavy and I love how weathered it is. Made by Library Bureau Sole Makers, (founded by Melvil Dewey of the Dewey Decimal system), that made furniture/supplies for libraries.
A painted green worn cabinet with 9 square drawers and heavy brass handlesCard drawers with labels like “finished” and “records”
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Mia Sato @miasato.bsky.social · 11/07/2026
It’s a don’t piss me off by kelela (2026) summer
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Mia Sato @miasato.bsky.social · 06/07/2026
I wrote about Partiful, the event invites app, and the cloud over it that the company can’t seem to shake: Its founders background working for Palantir. Gift link: www.theverge.com/report/96063...
theverge.com
What is Partiful selling?
A Palantir-shaped shadow follows the event planning app.
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Mia Sato @miasato.bsky.social · 04/07/2026
Eating the occasional hotdog is like having the occasional cigarette
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