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@cometogather.bsky.social
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We assemble independent executives, creators, and practitioners, with deep experience navigating and transforming large organizations to make progress happen. gather.co

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Gather.co @cometogather.bsky.social · 19/06/2026
We just shipped retro-bot. It's an #opensource skill that brings the #agile retrospective ritual to #Claude workflows. Built by our MD of AI Innovation @cjammet.bsky.social. It's a great example of the kind of human-centered approach to #AI we are focused on. github.com/cometogather/retro-bot
github.com
GitHub - cometogather/retro-bot: Leave things better than you found them! This claude skill seamlessly integrates iterative feedback across your claude stack and keeps an audit log/paper trail.
Leave things better than you found them! This claude skill seamlessly integrates iterative feedback across your claude stack and keeps an audit log/paper trail. - cometogather/retro-bot
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Gather.co @cometogather.bsky.social · 30/10/2025
95% of enterprise AI pilots fail while employees spend $13B on personal AI tools. The gap? Empathy. Our new research by @cjammet.bsky.social shows why human-centered design is the key to #AI success at scale. gather.co/research/ai-...
gather.co
AI Pilots Are Failing Because We’re Not Listening - Gather
Our new white paper examines why human-centered design separates pilots that generate real ROI from those that become expensive technology theater. We’ve analyzed successful transformations across pri...
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Gather.co @cometogather.bsky.social · 16/09/2025
#SportsMarketing's getting crowded. Even tennis coaches' boxes now command premium deals. Our MD David Gaspar told @thedrum.bsky.social: today's startup league partnership becomes tomorrow's breakout story. Smart marketers find emerging opportunities b4 saturation. www.thedrum.com/news/2025/09...
thedrum.com
As women’s sport boom continues, where are the unheralded marketing opportunities?
In the first of an Agency Advice mini-series on sport, leading marketers tell us where the cultural and commercial opportunities are still growing in women’s sport.
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Gather.co @cometogather.bsky.social · 17/07/2025
Our Founder Justin Tobin on why corporate #DEI silence = complicity. Leading companies know: real commitment to diversity is embedded in culture, not just mission statements. Essential reading 👇 www.fastcompany.com/91368873/wit... #corporateculture
fastcompany.com
With DEI, silence is complicity
Why stalwart company values should be a lodestone when navigating a chaotic economic landscape.
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Christophe Jammet @cjammet.bsky.social · 21/05/2025
My #MediaPost byline on @bsky.app's Trust Revolution: A platform where followers of you AND your topics actually see your content—no link suppression, no algorithmic manipulation. what a novel concept! www.mediapost.com/publications...
mediapost.com
The Great Decentralization: BlueSky's Trust Revolution For Brands
While not all brands have embraced BlueSky yet, notable early adopters include Netflix, Hulu, and NPR, all actively engaging with the platform.
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Gather.co @cometogather.bsky.social · 24/06/2025
Our Community Strategy Lead @bxblanco.bsky.social just dropped essential insights in @adage.com about building inclusive communities that actually work. Stop scheduling people's identities. Start creating spaces for real participation. 💡 adage.com/opinion/aa-h... #CommunityStrategy
adage.com
5 ways to build inclusive communities that actually work
Truly inclusive communities aren’t built through calendars or panels, but through co-creation, consistency and a shift from performance to participation.
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Gather.co @cometogather.bsky.social · 04/06/2025
Our Dave Gaspar in @campaignus.bsky.social : "If today's graduating marketers keep asking 'how does this drive sales?' they won't get caught up in the latest hot craze." Marketing without sales impact is expensive art. (Paywalled) www.campaignlive.com/article/cap-... #Marketing #Sales
campaignlive.com
From Cap to Campaign: Ad industry advises grads ‘Find the right boss for you’
For our Question of the Week, we asked adland: What advice would you give to the next generation of marketers graduating college this month?
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Gather.co @cometogather.bsky.social · 21/05/2025
Our Managing Director @cjammet.bsky.social explores @bsky.app's trust revolution in #MediaPost. With 36M+ users, no algorithmic link suppression, and user-defined feeds, the platform offers unprecedented visibility for specialized content and expertise. www.mediapost.com/publications...
mediapost.com
The Great Decentralization: BlueSky's Trust Revolution For Brands
While not all brands have embraced BlueSky yet, notable early adopters include Netflix, Hulu, and NPR, all actively engaging with the platform.
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Nick Douglas @toomuchnick.com · 21/05/2025
My friends Jason Oberholtzer and Mike Rugnetta did some great work and got recognized for it, yeah baby
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Gather.co @cometogather.bsky.social · 20/05/2025
Our Head of Content @butterdishdemon.bsky.social just won a #Webby for Best Live #Podcast Recording with @neverpo.st !! 🏆 www.neverpo.st #WebbysWinner #IndependentTogether
neverpo.st
Never Post
A Podcast About and For the Internet
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Gather.co @cometogather.bsky.social · 07/05/2025
Our MD @cjammet.bsky.social in @thedrum.bsky.social: " #AI won't replace #CMO s but will separate visionary leaders from tactical managers." Human creativity and connection remains irreplaceable. www.thedrum.com/news/2025/05...
thedrum.com
Can the CMO ever be replaced by a piece of kit?
For our Martech for Drummies focus, this week’s edition of Agency Advice asks top marketers exactly how the expansion of technology into every aspect of the ad biz is impacting the top of the totem po...
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Gather.co @cometogather.bsky.social · 06/05/2025
Our latest video showcases #IBM × #ScuderiaFerrari 's game-changing partnership! Two iconic brands revolutionizing the #Formula1 fan experience with #AI. We're incredibly proud to help tell this story of innovation. 🏎️ #F1 #IBMwatsonx www.youtube.com/watch?v=26MF...
youtube.com
This is Scuderia Ferrari HP . . . on AI
YouTube video by IBM
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🦋 Franklin Seal ✂👑 @franklinseal.bsky.social · 21/04/2025
It’s heeerre… #bskynews
techcrunch.com
Bluesky launches blue check verification | TechCrunch
Bluesky announced on Monday that it is rolling out blue check verification, confirming previous rumors that this feature was on its way to the platform.
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AI & ML News @ai-news.at.thenote.app · 21/04/2025
LLMs That Code: Why Marketers Should Care (Even If You’ve Never Touched An IDE) Thanks to LLMs, marketers can now turn tasks into code, automating reports, ad scripts, and workflows with zero programming skills. #ai #llm #news
searchenginejournal.com
LLMs That Code: Why Marketers Should Care (Even If You’ve Never Touched An IDE) via @sejournal, @siliconvallaeys
Thanks to LLMs, marketers can now turn tasks into code, automating reports, ad scripts, and workflows with zero programming skills.
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Barbara Segal - PR @barbarasegalpr.bsky.social · 21/04/2025
Instagram Experiments With Collaborative Stories Feature www.socialmediatoday.com/news/instagr...
media.tenor.com
a colorful instagram logo with a white circle in the middle
ALT: a colorful instagram logo with a white circle in the middle
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Omar López ❌👑 8647 @ollmtm.bsky.social · 21/04/2025
techcrunch.com/2025/02/01/h....
techcrunch.com
Here are the apps battling to be become the 'TikTok for Bluesky' | TechCrunch
TikTok's potential U.S. ban has sparked a flurry of development within the open social web community. Several new applications are being built that could
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HARP Coin @harpcoin.co · 21/04/2025
Tariff turmoil may have killed the tech M&A market’s comeback The tech market doesn’t need to be soaring up and to the right to foster healthy M&A activity. Deals can get done even in down markets. But can M&A thrive in an... @cosmicmeta.io #M&A u2m.io/6sU3wJyi
techcrunch.com
Tariff turmoil may have killed the tech M&A market’s comeback | TechCrunch
While investors had good reason to believe 2025 would be the year startup M&A started to return, tariffs have meddled with that plan.
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Gather.co @cometogather.bsky.social · 21/04/2025
Thrilled to see Gather's David Gaspar in @creativebloq.com.web.brid.gy's best car ads roundup! His take on Mercedes' "Racing is a state of mind" campaign: "The best car ads sell a feeling." #AutomotiveAds #AdExcellence What's your all-time favorite car ad? www.creativebloq.com/creative-ins...
creativebloq.com
The best car ads of all time
The automotive ads that drove advertising innovation forward.
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Xavier Degraux @xavierdegraux.be · 21/04/2025
YouTube Continues To Dominate Streaming Market Share www.socialmediatoday.com/news/youtube...
socialmediatoday.com
YouTube Continues To Dominate Streaming Market Share
YouTube’s CTV viewing numbers continue to rise.
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Tom Fishburne @marketoonist.bsky.social · 14/04/2025
“Evolution of Apps” - new cartoon and post marketoonist.com/2025/04/evol... #marketing #cartoon #marketoon
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Gather.co @cometogather.bsky.social · 21/04/2025
#MIT research shows banning #AI tools drives shadow usage. Smart orgs adapt security for the AI era w/ local #LLMs & secure #RAG. Enable innovation w/ guardrails, not prohibition. The future belongs to those who empower creativity while respecting security. #BYOAI www.pymnts.com/news/artific...
pymnts.com
How to Manage Risks When Employees Use AI Secretly for Work | PYMNTS.com
Employees who use generative artificial intelligence tools in the workplace without company approval or oversight — a practice known as “bring your own
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Christophe Jammet @cjammet.bsky.social · 20/03/2025
When billionaires manage the deeds and algorithms, you're not seeing the true flow of information and discourse; you're seeing it through the enshittified profiteering-tinted lenses that the owners want you to see.
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Christophe Jammet @cjammet.bsky.social · 20/03/2025
This whole thread is a great example of why the decentralized web is so necessary, especially one who's query/feed logic is MANAGED AND OWNED BY THE USER THEMSELVES.
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Bluesky @bsky.app · 20/03/2025
We view the Bluesky app as a lobby to the open social web, and we don't demote or throttle links. We believe it should be easy for you to connect your social following here with your web presence elsewhere.
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Bluesky @bsky.app · 20/03/2025
We 💙 links! Starting this week, we've made it even easier for newsrooms and more to track how much traffic Bluesky is sending to their sites. For those setting up analytics, Bluesky's referrer is go.bsky.app.
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Gather.co @cometogather.bsky.social · 18/03/2025
"AI's true value lies in amplifying human capabilities." Gather #founder Justin Tobin shares with @forbes.com why the #humanfactor remains essential in successful #AI implementation. www.forbes.com/councils/for... #AI #FutureOfWork
forbes.com
The Human Factor: Why AI Needs Human Talent More Than Ever
The question isn't whether AI will replace humans; it's how we can thoughtfully combine human intelligence with artificial intelligence to drive transformation.
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Gather.co @cometogather.bsky.social · 18/03/2025
"People are waiting to see how the jacks actually fall." Dave Gaspar shares insights in @digidaymedia.bsky.social on how #marketers are navigating economic uncertainty in 2025's #tariff landscape. digiday.com/marketing/tr... #MarketingStrategy
digiday.com
Trump’s topsy-turvy tariffs have marketers uncertain and on edge
Amid constant policy change, execs are uncertain of the right way forward for their brands.
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jamelle @jamellebouie.net · 19/02/2025
fantasizing about a world where an opposition congress responds to trump’s attempts to usurp legislative power by defunding the entire white house staff
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Ashton Pittman @ashtonpittman.bsky.social · 19/02/2025
Journalists should report the truth the way this judge laid it out.
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John Scalzi @scalzi.com · 19/02/2025
Works as advertised
“Gulf of Weasel-dicked Fascist Chuds”
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Gather.co @cometogather.bsky.social · 19/02/2025
New Gather Dispatch #podcast: When #DEI & #ESG meet political pressure, what's at stake for business? Featuring voices from #Bloomberg, @butterdishdemon.bsky.social, JSA LLC, & Bespoke ESG on building resilient programs in uncertain times. the-gather-dispatch.simplecast.com/episodes/dei...
the-gather-dispatch.simplecast.com
DEI and ESG in 2025 | The Gather Dispatch
DEI and ESG, as organizational priorities, find themselves in unsteady places — after an already challenging few years. This episode explores what 2025 might look like, how these programs have faced h...
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Gather.co @cometogather.bsky.social · 07/02/2025
Brilliant: @flashes.blue filters @bsky.app 's visual content into an Instagram alternative using #ATProtocol. Shows how open frameworks enable focused social experiences without rebuilding infrastructure. Democratized social platforms FTW 🙌 techcrunch.com/2025/02/06/f...
techcrunch.com
Flashes, a photo-sharing app for Bluesky, opens beta | TechCrunch
Flashes, an Instagram alternative built on top of the Bluesky social network, is now opening its doors to beta testers. Announced just weeks ago, the app
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Gather.co @cometogather.bsky.social · 14/01/2025
Our Head of Emerging Media @cjammet.bsky.social t weighs in on @digidaymedia.bsky.social about the 2025 social media landscape. Smart brands are staying strategic with experimental budgets until platform dynamics stabilize. Read here: digiday.com/marketing/as... #MarketingStrategy #SocialMedia
digiday.com
As social fragmentation continues, marketers rewrite the social playbook
As social fragmentation continues, marketers are looking to rewrite the playbook in an increasingly complex and unpredictable environment.
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Emily Baker-White @ebakerwhite.bsky.social · 08/01/2025
Stop framing abolishing fact checking as an embrace of free speech! Fact checking is speech!
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TechCrunch @techcrunch.com · 07/01/2025
Anthropic reportedly in talks to raise $2B at $60B valuation, led by Lightspeed
tcrn.ch
Anthropic reportedly in talks to raise $2B at $60B valuation, led by Lightspeed
OpenAI rival Anthropic is in talks to raise $2 billion in new capital in a funding round led by Lightspeed Venture Partners, according to The Wall Street Journal. The round, which The Journal reports would value Anthropic at $60 billion, would bring…
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The New York Times @nytimes.com · 07/01/2025
Several tech watchdog groups condemned Meta’s decision to effectively end its fact-checking program, warning of the potential for a surge in disinformation that could lead to more conspiracy theories.
nytimes.com
Tech watchdogs warn Meta’s decision could cause a surge in disinformation.
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Techmeme @techmeme.com · 07/01/2025
Meta's fact-checking partners, including USA Today, say they were blindsided by Meta's decision to drop them and reject claims of being "too politically biased" (David Gilbert/Wired) Main Link | Techmeme Permalink
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Christophe Jammet @cjammet.bsky.social · 07/01/2025
As Meta chases engagement over trust, decentralized social platforms offer a compelling alternative for brands and institutions seeking stability. #TechPolicy #ContentModeration
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Christophe Jammet @cjammet.bsky.social · 07/01/2025
As Meta chases Zuck's self interest over trust, decentralized social platforms offer a compelling alternative for brands and institutions seeking stability. #TechPolicy #ContentModeration #socialmedia #digitalmarketing
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Christophe Jammet @cjammet.bsky.social · 07/01/2025
Meta's latest moves - ditching factcheckers and relaxing content controls - perfectly illustrate why centralized platform control is dangerous for public discourse.
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Christophe Jammet @cjammet.bsky.social · 07/01/2025
These politically motivated decisions again showcase why a #decentralizedweb and #federated social platforms are so important. we take these communications platforms for granted, only to see them utterly wrecked by self-serving interests of owners. #fediverse www.theguardian.com/technology/2...
theguardian.com
Meta to get rid of factcheckers and recommend more political content
Mark Zuckerberg says company will ‘dramatically reduce censorship’ across Facebook, Instagram and Threads
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Rachel Courtland @rachelcourtland.com · 07/01/2025
AI is turning search engines into answer engines, and click rates are dropping. But the news might not be all bad, @mathonan.com reports www.technologyreview.com/2025/01/06/1...
technologyreview.com
AI means the end of internet search as we’ve known it
Despite fewer clicks, copyright fights, and sometimes iffy answers, AI could unlock new ways to summon all the world’s knowledge
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Techmeme @techmeme.com · 07/01/2025
Reddit unveils Reddit Pro Trends, which allows companies to see what users are discussing about "virtually anything" on Reddit, and a new ad format for AMAs (Kyle Wiggers/TechCrunch) Main Link | Techmeme Permalink
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Gather.co @cometogather.bsky.social · 03/01/2025
Fresh ep! The gather crew goes deep on 2024's digital shenanigans: #AI hype vs reality, algorithm fatigue, and why we're all tired of social feeds becoming QVC cosplay. Real talk about what's actually working (and what's definitely not) heading into 2025 🎯 #DigitalStrategy gather.co/dispatch/202...
gather.co
Dispatch Podcast - 2024 Year-End Digital Marketing Trends Review
The annual Gather year-end digital marketing trends tradition you've all been waiting for.
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Gather.co @cometogather.bsky.social · 03/01/2025
Our own Dave Gaspar weighs in on the surge in women's #sportsmarketing and what it means for brands in this insightful @digidaymedia.bsky.social piece. The takeaway? Every brand needs a position on this growing opportunity. #WomenInSports #Marketing digiday.com/marketing/br...
digiday.com
Brands flocked to women’s sports in 2024. Did that push up overall sports marketing spending?
Women's sports drew increased ad spend in 2024. Did that boost sports media spend overall?
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Bluesky @bsky.app · 19/12/2024
📢 App Version 1.96 is rolling out now (1/6) In this release: a notifications Mentions tab, reserving your default username when you verify your account with a domain, and other improvements!
Bluesky 1.96. Improvements: New "Mentions" tab in notifications. Usernames on .bsky.social are now reserved when you switch to your own domain. New button to change reply ordering and visual style in threads. Visual improvements to the app. New translations: Nepali, Khmer, and Romanian.
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Gather.co @cometogather.bsky.social · 06/12/2024
Great piece in @techcrunch.com on @jay.bsky.team + @bsky.app 's thoughtful approach to #monetization. Love seeing a platform prioritize #UX over quick profits. What monetization models do you think actually enhance platforms? techcrunch.com/2024/12/05/b...
techcrunch.com
Bluesky CEO Jay Graber isn't ruling out advertising | TechCrunch
Bluesky has blown up this year thanks to a vibrant community of posters, user customization choices, and a decentralized protocol that doesn't lock users
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Christophe Jammet @cjammet.bsky.social · 30/11/2024
I wrote a piece a few months ago about how it's imperative for media organizations to exist on decentralized platforms as it presents the exact kind of corpo-fascist fuckery we've seen the so called "free speech absolutist" engage in over on #twitter / #X. it's great to see them start to come over.
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Bluesky Safety @safety.bsky.app · 29/11/2024
1/ With more users joining Bluesky, we know how important it is to identify which accounts are real. Users deserve confidence that the accounts they interact with are authentic. Sharing some details about our impersonation policy 🧵
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Christophe Jammet @cjammet.bsky.social · 27/11/2024
Big ups to @campaignus.bsky.social for featuring diverse takes on #BlueSky's rise and the future of #decentralized social. Smart perspectives across the board. My take: Easier UX wins and showing people what they want makes all the difference (looking at you, #starterpacks and #skyfollowerbridge) 😏
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