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Campaign US

@campaignus.bsky.social
109 followers 4 following 40 posts

The official Bluesky account for Campaign US. We cover news for and about marketing, media and tech professionals. www.campaignlive.com

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Campaign US @campaignus.bsky.social · 23/06/2026
Who’s leading at Cannes Lions 2026? Follow along with every U.S. winner:
campaignlive.com
Who’s leading at Cannes Lions 2026? Every US winner, ranked
These agencies and production companies are leading the pack.
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Campaign US @campaignus.bsky.social · 21/04/2026
When the cost to perform exceeds the value of the win, the agency review becomes an exercise in theatrical exhaustion. The inaugural U.S. State of the Pitch report reveals why 90% of agencies are pitching for free in a system that no longer yields a “standing ovation.” Read the full report:
campaignlive.com
US State of the Pitch 2026: The theater of diminishing returns
When the cost to perform exceeds the value of the win, the agency review becomes an exercise in theatrical exhaustion. The inaugural US report reveals why 90% of agencies are pitching for free in a sy...
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Campaign US @campaignus.bsky.social · 05/02/2026
As brand strategists deliberate how marketers “should approach the most politically charged Super Bowl performance in years,” Apple’s approach is simple.
campaignlive.com
Bad Bunny arrives at Super Bowl LX early for Apple Music pre-Halftime Show event
Following the NFL’s announcement that ICE won’t be present at SB LX, Apple Music interviewed the Puerto Rican rapper about his goals to ‘connect’ global fans with music.
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Campaign US @campaignus.bsky.social · 26/01/2026
Following the fatal shooting of Veterans Administration nurse Alex Pretti by federal ICE agents in Minnesota, more than 60 CEOs from companies and organizations based in the state have signed an open letter calling for a “de-escalation” of tensions. www.campaignlive.com/article/targ...
campaignlive.com
Target, General Mills and 3M among Minnesota brands calling for ‘de-escalation’ amid ICE tensions
The open letter from the CEOs of more than 60 Minnesota-based companies and organizations calling for officials to find ‘real solutions’ comes as CEOs of other top companies controversially attend Whi...
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Campaign US @campaignus.bsky.social · 12/01/2026
Campaign announces visual theme for 2026 Agency Performance Review — The APR visual theme grants participating agencies a creative outlet to share their stories. Details on participating:
campaignlive.com
Campaign announces visual theme for 2026 Agency Performance Review
The APR visual theme grants participating agencies a creative outlet to share their stories. Previous themes have featured concepts such as tarot cards.
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Campaign US @campaignus.bsky.social · 07/01/2026
Campaign reveals Spark Awards inaugural class of 2026 —  The Spark Awards celebrate rising talent who are five years or less into their marketing careers and already demonstrating promise in advancing the industry. See the honorees here: www.campaignlive.com/article/camp...
campaignlive.com
Campaign reveals Spark Awards inaugural class of 2026
The Spark Awards celebrate rising talent who are five years or less into their marketing careers and already demonstrating promise in advancing the industry.
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Campaign US @campaignus.bsky.social · 29/12/2025
Farewell Hawkins: How Target, Google and more brands are sending off 'Stranger Things' — Big brands have rallied behind Netflix’s monster hit for its final season, which concludes on December 31.
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Farewell Hawkins: How Target, Google and more brands are sending off ‘Stranger Things’
Big brands have rallied behind Netflix’s monster hit for its final season, which concludes on December 31.
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Campaign US @campaignus.bsky.social · 22/12/2025
New: Campaign is launching the review process for its sixth annual comprehensive analysis of agencies in the U.S., the Agency Performance Review. Full details and how to participate:
campaignlive.com
Campaign releases revamped Agency Performance Review survey for 2026
The survey, now in its sixth year, has been updated to reflect the ad industry at large today. The deadline to submit is January 20, 2026.
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Campaign US @campaignus.bsky.social · 03/12/2025
With a dozen new data stories, 50+ IRL activations and a multiplayer mode, Spotify is pulling out all the stops for its annual listening recap. www.campaignlive.com/article/audi...
campaignlive.com
Audiobooks, Clubs and Fan Destinations: Spotify Wrapped 2025 is here
With a dozen new data stories, 50+ IRL activations and a multiplayer mode, Spotify is pulling out all the stops for its annual listening recap.
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Campaign US @campaignus.bsky.social · 26/11/2025
Omnicom has formally completed its acquisition of Interpublic Group, creating the world’s largest marketing services holding company and consolidating two of the industry’s biggest agency groups into a single entity with nearly $26 billion in combined revenue.
campaignlive.com
Omnicom completes acquisition of IPG, creating world’s largest ad holding company
Deal unites two major holdcos, reshaping the global marketing landscape.
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Campaign US @campaignus.bsky.social · 18/11/2025
Survivors of convicted sex offender Jeffrey Epstein's abuse are urging Congress to force the Justice Department to release the remaining documents tied to his trafficking network in a stirring new national PSA. Watch: www.campaignlive.com/article/surv...
campaignlive.com
Survivors call for the release of remaining Epstein files in national PSA
World Without Exploitation highlights the harrowing reality of sex trafficking victims ahead of key House vote.
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Campaign US @campaignus.bsky.social · 02/10/2025
For the fifth year, Campaign highlights marketers with the proven ability to navigate an increasingly arduous landscape. Meet this year's CMO 50: www.campaignlive.com/article/2025...
campaignlive.com
The 2025 Campaign US CMO 50
For the fifth year, Campaign highlights marketers with the proven ability to navigate an increasingly arduous landscape.
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Campaign US @campaignus.bsky.social · 17/09/2025
Jerry Greenfield’s last scoop: The co-founder of the Ben & Jerry’s ice cream brand is calling it quits on the company he launched in 1978 with partner Ben Cohen. Greenfield accused Unilever of silencing the company’s activism. www.campaignlive.com/article/jerr...
campaignlive.com
Jerry Greenfield’s last scoop: Ben & Jerry’s co-founder quits
Greenfield accuses Unilever of silencing the company’s activism.
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Campaign US @campaignus.bsky.social · 04/09/2025
“Shutting the shops felt like the biggest statement we could make,” Hilary Jones, Lush’s global ethics director, told Campaign. “There’s a whole population of people who are starving and deprived of medical supplies. Those borders need to open up for a flood of aid.”
campaignlive.com
Lush shutters stores, issues international pleas to ‘stop starving Gaza’
The cosmetics company is also re-launching its Watermelon Slice soap to support prosthetic limbs charities for those injured in the Israel-Palestine conflict.
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Campaign US @campaignus.bsky.social · 06/08/2025
WFH flexibility helped level the playing field in advertising. It expanded the hiring pool, lowered barriers to entry and gave marginalized talent a shot at thriving in an industry notorious for burnout and bias. Now those gains are at risk of being undone. www.campaignlive.com/article/real...
campaignlive.com
The real cost of return-to-office: Stories from industry workers most affected
In Campaign Red’s latest report, caregivers, parents, disabled professionals and other adland workers share — in their own words — how RTO policies are reshaping their lives and careers.
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Campaign US @campaignus.bsky.social · 31/07/2025
American Eagle isn’t the only brand to cast an Americana, bombshell girl-next-door type and get mixed reviews. Campaign's Julia Walker, Gianna Sottile & Luz Corona break down what this creative disconnect tells us about modern advertising.
campaignlive.com
Advertising in a world of Sydney Sweeneys and Alix Earles
American Eagle isn’t the only brand to cast an Americana, bombshell girl-next-door type and get mixed reviews.
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Campaign US @campaignus.bsky.social · 30/07/2025
Ad of the week: Doritos ‘A Spicy, But Not Too Spicy Plumber’ by Rethink — In the hilarious short film, the only triangle Walton Goggins wants is Sriracha-flavored. Watch:
campaignlive.com
Ad of the week: Doritos ‘A Spicy, But Not Too Spicy Plumber’ by Rethink
In this hilarious short film by Rethink, the only triangle Walton Goggins wants is Sriracha-flavored.
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Campaign US @campaignus.bsky.social · 10/07/2025
Introducing the 2025 Campaign 40 Over 40 — The 6th annual 40 Over 40 recognizes senior talent who have built lasting and meaningful careers in advertising, marketing, media, technology and communications, and whom rising stars can look up to. www.campaignlive.com/article/intr...
campaignlive.com
Introducing the 2025 Campaign 40 Over 40
The 6th annual 40 Over 40 recognizes senior talent who have built lasting and meaningful careers in advertising, marketing, media, technology and communications, and whom rising stars can look up to.
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Campaign US @campaignus.bsky.social · 07/07/2025
Campaign US, TrinityP3 and Mercer Island Group team up on the US State of the Pitch — a first-of-its-kind survey to uncover what’s working, what’s broken and what needs to change. Details:
campaignlive.com
Campaign, TrinityP3, Mercer Island Group launch The State of the Pitch survey in US
Campaign US, TrinityP3 and Mercer Island Group team up on the US State of the Pitch — a first-of-its-kind survey to uncover what’s working, what’s broken and what needs to change.
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Campaign US @campaignus.bsky.social · 24/06/2025
Which U.S. campaigns won the most awards at Cannes? See the most decorated U.S. work from this year’s festival, from headline-grabbing Grand Prix winners to breakout bronze streaks:
campaignlive.com
The most awarded US campaigns at Cannes Lions 2025
The most decorated US work from this year’s festival, from headline-grabbing Grand Prix winners to breakout bronze streaks.
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Campaign US @campaignus.bsky.social · 17/06/2025
Live from @canneslions.bsky.social — Follow Campaign's rolling blog of winners, big bets, crowd chatter and festival highlights from the Croisette. www.campaignlive.com/article/camp...
campaignlive.com
Campaign's Cannes Lions 2025 live blog: Victories, inspirations and observations
Rolling blog of winners, big bets, crowd chatter and festival highlights.
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Campaign US @campaignus.bsky.social · 16/06/2025
From Grand Prix to Bronze, see which U.S. agencies and production companies are cleaning up at Cannes this year. Follow updates live every day:
campaignlive.com
Every US winner at Cannes Lions 2025, updated live
From Grand Prix to Bronze, see which US agencies and production companies are cleaning up at Cannes this year.
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Campaign US @campaignus.bsky.social · 16/05/2025
Campaign has announced the best American ad of the 21st century, as voted on by you! The final round was Snickers and BBDO New York’s Betty White (2010) vs. Jeep and Highdive’s Groundhog Day (2020). Watch as we reveal the winner: www.campaignlive.com/article/1918...
campaignlive.com
Campaign Cup: And the winner is…
Campaign has announced the best American ad of the 21st century, as voted on by you.
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Campaign US @campaignus.bsky.social · 15/04/2025
Campaign's 2025 Agency Performance Review is live — A breakdown of today's ad agencies and where they stand in business and development, innovation, DEI, sustainability and creativity. Explore the report here:
campaignlive.com
Agency Performance Review 2025
A breakdown of today's ad agencies and where they stand in business and development, innovation, DEI, sustainability and creativity.
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Reposted by Campaign US
Campaign US @campaignus.bsky.social · 11/03/2025
Campaign Cup, the March-Madness-esque bracket for advertisements, is now live! Throughout March and April, voters can select their favorite ads from 16 different matchups to determine the best American ad of the 21st century. Vote today: www.campaignlive.com/article/camp...
Text: "Campaign Cup, choose your greatest American ad of the century — Vote now"; Background: An American flag and fireworks
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Campaign US @campaignus.bsky.social · 11/03/2025
Campaign Cup, the March-Madness-esque bracket for advertisements, is now live! Throughout March and April, voters can select their favorite ads from 16 different matchups to determine the best American ad of the 21st century. Vote today: www.campaignlive.com/article/camp...
Text: "Campaign Cup, choose your greatest American ad of the century — Vote now"; Background: An American flag and fireworks
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Campaign US @campaignus.bsky.social · 03/03/2025
"As consumers, we want clothing that not only looks great on our body types, but that is also functional and enables a strong workout," writes author Mita Mallick. Why ​the NikeSkims partnership is one to watch: campaignlive.com/article/why-the-nikeskims-brand-partnership-one-watch-2025/1908606
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Campaign US @campaignus.bsky.social · 24/02/2025
Campaign US reveals 2025 Inspiring Women — These female trailblazers have risen to the top of their fields, broken boundaries and served as role models for those following in their footsteps in the advertising marketing, media and technology industries.
campaignlive.com
Campaign US reveals 2025 Inspiring Women
These female trailblazers have risen to the top of their fields, broken boundaries and served as role models for those following in their footsteps in the advertising marketing, media and technology i...
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Campaign US @campaignus.bsky.social · 19/02/2025
Influencer Taha Arshad discusses creating social content for social change — The influencer shares his journey becoming the person he needed growing up as a queer, Pakistani and Indian immigrant. Read his story, as told to Campaign's Julia Walker: www.campaignlive.com/article/infl...
Influencer Taha Arshad holds and looks at a mini disco ball, his face adorned with stickers and baubles.
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Campaign US @campaignus.bsky.social · 27/01/2025
Uber Eats and its creative agency, Special U.S., launched a crop of hilarious teasers leading up to its February 9 Super Bowl spot featuring actor Matthew McConaughey, singer Charli XCX and former media mogul and pop culture icon Martha Stewart. Watch:
campaignlive.com
Matthew McConaughey, Charli XCX and Martha Stewart deliver in Uber Eats’ fun Super Bowl teasers
The star-studded roster closes out the brand’s successful Football is for Food campaign.
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Campaign US @campaignus.bsky.social · 24/01/2025
"For brand marketers, Bad Bunny’s approach offers a blueprint for creating campaigns that are authentic, emotionally resonant and culturally meaningful," writes MEL's Omar R. Quiñones.
campaignlive.com
A Bad Bunny blueprint for brands: Speak to the universal by elevating the specific
How the Puerto Rican artist’s latest album, Debí Tirar Más Fotos, is a master class in cultural storytelling.
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Campaign US @campaignus.bsky.social · 22/01/2025
'It’s truly like living through a Hollywood horror movie:' These agencies in Los Angeles put their employees first as the wildfires in southern California continue to rage.
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'It’s truly like living through a Hollywood horror movie:' Agencies’ aid for employees
These agencies in Los Angeles put their employees first as the wildfires in southern California continue to rage.
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Campaign US @campaignus.bsky.social · 13/01/2025
The dating and lifestyle app BLK is offering a ‘Freedom Weekend’ for anxious Black residents in Washington, D.C. ahead of inauguration day — Timed to overlap with the MLK holiday, the inauguration of the 47th U.S. president has many seeking to escape the area, according to the app.
campaignlive.com
BLK offering ‘Freedom Weekend’ for anxious Black residents in DC ahead of inauguration
Timed to overlap with the MLK holiday, the inauguration of the 47th US president has many seeking to escape the area, according to the app.
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Campaign US @campaignus.bsky.social · 08/01/2025
JCPenney has named Mischief @ No Fixed Address as its new creative agency, a move that signals the retailer's determination to revitalize its brand as part of a multiyear, self-funded $1 billion reinvestment focused on improving the customer experience. Details:
campaignlive.com
In the post-bankruptcy chapter of its story, JCPenney names Mischief as new creative agency
Following decades of financial turmoil, the partnership could be “the beginning of a great American comeback story” for the legacy retail brand.
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Campaign US @campaignus.bsky.social · 06/01/2025
"AI isn’t replacing the human touch. It’s amplifying it," writes Code and Theory's Craig Elimeliah. "The tools are only as good as the minds using them. AI won’t save bad ideas or weak strategies. If anything, it will expose them faster."
campaignlive.com
Why 2025 will be the AI reckoning in adland
The industry will split into two camps: The rule-breakers and the rule-followers.
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Campaign US @campaignus.bsky.social · 27/12/2024
From #AI altering traditional agency business models to Agency Performance Reviews delivered as tarot card readings, these were the buzziest Campaign US agency articles of the year.
campaignlive.com
Winners, predictions, consolidations: Campaign US’ top 10 ad agency stories of 2024
From AI altering traditional agency business models to Agency Performance Reviews delivered as tarot card readings, these were the buzziest Campaign US agency articles of the year.
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Campaign US @campaignus.bsky.social · 18/12/2024
Wendy's spicy ornament proves everyone loves to get roasted — The fast-food chain worked with agency VML to bring the infamous chicken sandwich to American Christmas trees. Watch:
campaignlive.com
Wendy’s spicy ornament proves everyone loves to get roasted
The fast-food chain worked with agency VML to bring the infamous chicken sandwich to American Christmas trees.
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Campaign US @campaignus.bsky.social · 17/12/2024
Cheery, clever, chilling and… chaotic? These are the usual themes that agencies try to aim for every year for their holiday cards. Here are some of this year’s standouts that play into these themes incredibly well.
campaignlive.com
This year’s agency holiday cards follow the four Cs: Cheery, clever, chilling and chaos
Perhaps “Spooky Season” doesn’t end on Halloween after all.
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Campaign US @campaignus.bsky.social · 03/12/2024
Gift article: "Disability inclusion isn’t optional — it’s a necessary step for agencies that want to stay relevant, effective and equitable," writes Misfit Media's Kelsey Lindell. "The good news? You don’t need to overhaul everything to get started."
campaignlive.com
The ad industry is failing at telling this community’s stories
Less than 1% of ads authentically feature disabled people.
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Campaign US @campaignus.bsky.social · 03/12/2024
Bluesky's head of trust and safety says a safe space requires a mix of humans, automation and tools. “I still have to throw humans at a huge chunk of the problems because there’s all the gray-area content,” Aaron Rodericks, Bluesky’s head of trust and safety, told platformer.news. More:
campaignlive.com
Bluesky quadruples number of content moderators in wake of brand safety issues
The social platform’s head of trust and safety says a safe space requires a mix of humans, automation and tools.
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