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Barbara Segal - PR

@barbarasegalpr.bsky.social
666 followers 563 following 574 posts

🌟 Communications + Business Strategist 🌟 PR Firm Owner ✨ 14+ years of turning visions into headlines! Fluent in PR: fashion 👗, interior design 🏡 🎥 Celebrity Publicist 💬 Crafting stories that captivate and campaigns that convert. 📈 🦋 Follow for insights

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Barbara Segal - PR @barbarasegalpr.bsky.social · 06/07/2026
15 years on Tumblr! 🎉 We’ve been there since the start—adapting, creating, and building communities that last. That’s the kind of staying power and strategy we bring to every client. Here’s to the next 15 years of digital excellence! www.tumblr.com/barbarasegal...
tumblr.com
Post by @barbarasegalandassociates · 1 image
💬 0  🔁 0  ❤️ 0 · 🎉 15 years on Tumblr! 🎉 We’ve been here since the start—adapting, creating, and building communities that last. That’s the kind of staying power and strategy we bring to every c…
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Barbara Segal - PR @barbarasegalpr.bsky.social · 08/06/2026
LinkedIn adds more post performance insights. The platform will provide users with detailed data points on who posts are reaching, both in-network and out-of-network. www.socialmediatoday.com/news/linkedi...
socialmediatoday.com
LinkedIn adds more post performance insights
The platform will provide users with detailed data points on who posts are reaching, both in-network and out-of-network.
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Barbara Segal - PR @barbarasegalpr.bsky.social · 20/05/2026
Meta layoffs today remind us why we never pur client trust in Zuckerberg's hands. - Meta CEO Mark Zuckerberg told employees in a Wednesday memo that the company's decision to layoff 8,000 employees is necessary because "success isn't a given." www.cnbc.com/2026/05/20/m...
cnbc.com
Zuckerberg says 'success isn't a given' in memo to employees amid Meta layoffs
Meta on Wednesday commenced its latest round of layoffs affecting about 10% of the company's workforce, equating to roughly 8,000 jobs.
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Reposted by Barbara Segal - PR
𝙹𝚊𝚢 𝙵 𝙰𝚛𝚗𝚘𝚕𝚍 @jayfarrellarnold.bsky.social · 18/05/2026
CBS backlash has pushed Colbert to 2.70 million viewers. Weiss is now faced with canceling the MOST WATCHED PROGRAM in the late-night time slot. Fire her - keep Colbert is the answer.
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Barbara Segal - PR @barbarasegalpr.bsky.social · 21/04/2026
YouTube Opens Up AI Deepfake Detection Tool to All of Hollywood. www.hollywoodreporter.com/business/dig...
hollywoodreporter.com
YouTube Opens Up AI Deepfake Detection Tool to All of Hollywood (Exclusive)
The tool, which requires a celebrity to upload their likeness, will flag potentially infringing content — like, say, a star playing a role in fan-generated movie — for a possible takedown.
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Reposted by Barbara Segal - PR
Bloomberg News @bloomberg.com · 20/04/2026
Apple named hardware chief John Ternus as its next leader, with CEO Tim Cook shifting to the role of executive chairman
bloom.bg
Apple Names Ternus as Next CEO, With Cook Becoming Chairman
Apple Inc. named hardware chief John Ternus as its next leader, with Chief Executive Officer Tim Cook shifting to the role of executive chairman.
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Barbara Segal - PR @barbarasegalpr.bsky.social · 08/04/2026
Social platforms are facing increased scrutiny. How long will advertisers stick around? www.marketingbrew.com/stories/2026...
marketingbrew.com
Social platforms are facing increased scrutiny. How long will advertisers stick around?
Advertisers have been largely unphased by social platform scandals in years past. Could recent jury decisions change that?
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Barbara Segal - PR @barbarasegalpr.bsky.social · 05/04/2026
Happy Easter! May your day be filled with peace, happiness, and the promise of new beginnings.
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Reposted by Barbara Segal - PR
The Associated Press @apnews.com · 31/03/2026
BREAKING: A judge blocks a Trump administration order to end federal funding for NPR and PBS.
bit.ly
Judge blocks Trump order to end funding for National Public Radio and Public Broadcasting Service
A federal judge has agreed to permanently block the Trump administration from implementing a presidential directive to end federal funding for National Public Radio and the Public Broadcasting Service.U.S.
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Reposted by Barbara Segal - PR
The Briefing with Jen Psaki @briefingwithpsaki.bsky.social · 28/03/2026
Jane Fonda: "We're the majority. We are. So we have to act like it."
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Barbara Segal - PR @barbarasegalpr.bsky.social · 18/03/2026
The dictionary sues OpenAI. techcrunch.com/2026/03/16/m...
techcrunch.com
The dictionary sues OpenAI | TechCrunch
Encyclopedia Britannica and Merriam-Webster say that OpenAI violated the copyright of almost 100,000 articles by using them for LLM training.
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Barbara Segal - PR @barbarasegalpr.bsky.social · 18/03/2026
X, the social media platform formerly known as Twitter, experienced a widespread outage Wednesday, with users around the world reporting problems accessing timelines, logging in and loading posts. www.newsweek.com/twitter-x-do...
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Barbara Segal - PR @barbarasegalpr.bsky.social · 09/03/2026
Users who have noticed a dip in their social media performance metrics over the past year are not imagining things. www.socialmediatoday.com/news/instagr...
socialmediatoday.com
Instagram, LinkedIn and Threads engagement declined in 2025
Facebook, Pinterest and TikTok rates increased slightly, while X post engagement grew significantly, according to a report from Buffer.
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Barbara Segal - PR @barbarasegalpr.bsky.social · 08/03/2026
This #InternationalWomensDay, we celebrate women who work, lead, support families, and fight for women’s rights. Your strength keeps progress moving forward.
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Barbara Segal - PR @barbarasegalpr.bsky.social · 02/03/2026
Don't forget these key to-dos when reviewing a brand partnership contract. adage.com/influencers-...
adage.com
Creator contract checklist—dos, don’ts and pro tips for reading legal documents
A final checklist to make sure creators have thoroughly reviewed legally binding brand contracts, including pro tips and common mistakes.
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Barbara Segal - PR @barbarasegalpr.bsky.social · 20/02/2026
Amid pressure and change, PRSA doubles down on ethics, resilience. www.prdaily.com/amid-pressur...
prdaily.com
Amid pressure and change, PRSA doubles down on ethics, resilience - PR Daily
CEO guidance, DEI and AI top agenda. PR professionals are heading into another year of rapid change. AI is reshaping workflows. Political pressure is testing CEOs. And teams are being asked to do more...
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Barbara Segal - PR @barbarasegalpr.bsky.social · 19/02/2026
Loyalty in the Age of Flux: Why Staying Put May Be a PR Pro’s Best Bet. www.prnewsonline.com/loyalty-in-t...
prnewsonline.com
Loyalty in the Age of Flux: Why Staying Put May Be a PR Pro's Best Bet
In a post-pandemic world defined by "quiet quitting," the "Great Resignation" and a restless search for the next big thing, sticking around and loyalty can seem counterintuitive for many PR profession...
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Reposted by Barbara Segal - PR
Barack Obama @barackobama.bsky.social · 12/02/2026
Today, the Trump administration repealed the endangerment finding: the ruling that served as the basis for limits on tailpipe emissions and power plant rules. Without it, we’ll be less safe, less healthy and less able to fight climate change—all so the fossil fuel industry can make even more money.
pbs.org
WATCH: Trump, EPA's Zeldin announce end of scientific basis for U.S. action on climate change
The Trump administration on Thursday revoked a scientific finding that long has been the central basis for U.S. action to regulate greenhouse gas emissions and fight climate change, the most aggressiv...
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Barbara Segal - PR @barbarasegalpr.bsky.social · 10/02/2026
Why a constantly changing workplace is undermining motivation. www.fastcompany.com/91482685/the...
fastcompany.com
The worst part of work today is that nothing feels built to last
Why a constantly changing workplace is undermining motivation.
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Barbara Segal - PR @barbarasegalpr.bsky.social · 09/02/2026
Why Mega-Sporting Events Are the Ultimate Reputation Stress Test. www.prnewsonline.com/why-mega-spo...
prnewsonline.com
Why Mega-Sporting Events Are the Ultimate Reputation Stress Test
For organizations that participate, sponsor, host or support mega sporting events, the communications landscape is uncompromising: every message, silence and misstep is amplified and politicized almos...
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Barbara Segal - PR @barbarasegalpr.bsky.social · 05/02/2026
Some of Silicon Valley’s boldest names appeared in the recent Justice Department release of documents related to Jeffrey Epstein. www.nbcnews.com/tech/tech-ne...
nbcnews.com
Latest Epstein files release rattles Silicon Valley
Some of Silicon Valley’s boldest names appeared in the recent Justice Department release of documents related to Jeffrey Epstein
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Barbara Segal - PR @barbarasegalpr.bsky.social · 04/02/2026
AI 'slop' is transforming social media - and a backlash is brewing. www.bbc.com/news/article...
bbc.com
AI 'slop' is transforming social media - and there's a backlash
Social media has been flooded with fake, AI-generated images and videos. But will the majority of users actually care?
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Barbara Segal - PR @barbarasegalpr.bsky.social · 03/02/2026
Silence Used to Feel Safer. It Isn’t Always. Not Anymore. www.prnewsonline.com/silence-used...
prnewsonline.com
Silence Used to Feel Safer. It Isn’t Always. Not Anymore.
For communications leaders, there are moments when the job stops being theoretical. When a city is under a national microscope, and employees are watching
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Barbara Segal - PR @barbarasegalpr.bsky.social · 03/02/2026
French Prosecutors Raid X Offices and Summon Musk as U.K. Launches New Probe Into Grok. - The flurry of non-consensual deep fakes produced on the platform prompted outrage and concern across the globe. time.com/7366216/x-gr...
time.com
French Prosecutors Raid X Offices and Summon Musk
The U.K. also launched a new probe into Grok and its "potential to produce harmful sexualised image and video content."
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Barbara Segal - PR @barbarasegalpr.bsky.social · 02/02/2026
LinkedIn Shares What Works For AI Search Visibility. www.searchenginejournal.com/linkedin-sha...
searchenginejournal.com
LinkedIn Shares What Works For AI Search Visibility
LinkedIn tested what drives AI search visibility and shared results. Content structure, expert authorship, and timestamps showed the clearest impact.
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Reposted by Barbara Segal - PR
The Globe and Mail @theglobeandmail.com · 30/01/2026
Catherine O’Hara, the Canadian actor known for her comedic roles across the decades including Schitt’s Creek and Home Alone, dies at 71. tgam.ca/4qcKxLX
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Barbara Segal - PR @barbarasegalpr.bsky.social · 30/01/2026
Mocking Melania Trump's documentary is our patriotic duty. www.usatoday.com/story/opinio...
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Barbara Segal - PR @barbarasegalpr.bsky.social · 29/01/2026
Zuckerberg Shares Vision of an AI-Powered Future. Meta does have access to more personal insights than any other company, which could position it for the next stage of AI-powered recommendation and guidance. Our PR firm has never been pro META, due to privacy www.socialmediatoday.com/news/zuckerb...
socialmediatoday.com
Zuckerberg Shares Vision of an AI-Powered Future
Zuckerberg says Meta’s apps will get increasingly good at learning your personal preferences.
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Barbara Segal - PR @barbarasegalpr.bsky.social · 27/01/2026
US TikTok Users Seek Alternatives After Change in Ownership. - Many users are accusing the new TikTok management of censoring content. www.socialmediatoday.com/news/us-tikt...
socialmediatoday.com
US TikTok Users Seek Alternatives After Change in Ownership
Users are concerned that the new U.S. ownership could look to manipulate TikTok’s algorithms.
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Barbara Segal - PR @barbarasegalpr.bsky.social · 26/01/2026
The TikTok US Saga Isn’t Over — It’s Just Beginning. www.bloomberg.com/opinion/arti...
bloomberg.com
The TikTok US Saga Isn’t Over — It’s Just Beginning
Finally, President Donald Trump beamed on Truth Social last week, TikTok’s US business is in the hands of “Great American Patriots and Investors.” He thanked Vice President JD Vance for bringing the m...
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Barbara Segal - PR @barbarasegalpr.bsky.social · 22/01/2026
Los Angeles’ Hold on Hollywood Is Slipping. There’s not enough work. And especially not enough work to afford to live in Los Angeles. www.hollywoodreporter.com/business/bus...
hollywoodreporter.com
Los Angeles’ Hold on Hollywood Is Slipping
Where's the work? Film and TV production data over the past three years shows a sharp decline in projects filming in the city, even as officials recognize the urgency to keep the entertainment industr...
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Barbara Segal - PR @barbarasegalpr.bsky.social · 20/01/2026
President Trump is seeking to liquidate the Wilbur Cohen building that houses the Social Security Administration and Voice of America’s offices. Demolition would be a devastating and irreversible loss. It is listed on the National Register of Historic Places. hyperallergic.com/activists-fi...
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Reposted by Barbara Segal - PR
Carl Quintanilla @carlquintanilla.bsky.social · 20/01/2026
CARNEY: “.. You cannot live within the lie of mutual benefit through integration when integration becomes the source of your subordination.” 🔥
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Barbara Segal - PR @barbarasegalpr.bsky.social · 19/01/2026
Sad news. Valentino Garavani died Monday at his Roman residence, surrounded by his loved ones. The couturier was aged 93. wwd.com/fashion-news...
wwd.com
Valentino Garavani Has Died
Valentino Garavani has died aged 93.
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Barbara Segal - PR @barbarasegalpr.bsky.social · 19/01/2026
‘Unarmed truth and unconditional love will have the final word.’ — MLK. On MLK Day, we remember: leadership without truth and love is not leadership at all. #MLKDay
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Barbara Segal - PR @barbarasegalpr.bsky.social · 15/01/2026
Elon Musk Is in Hot Water Over X Enabling 'Inconceivable Behavior'—but He's Not Backing Down. www.inc.com/chloe-aiello...
inc.com
Elon Musk Is in Hot Water Over X Enabling 'Inconceivable Behavior'—but He's Not Backing Down
After an update, one X user wrote: 'Hey congrats on doing the bare minimum.'
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Barbara Segal - PR @barbarasegalpr.bsky.social · 13/01/2026
Pinterest Says Gen Z Users Are Finding Themselves in Pins. www.socialmediatoday.com/news/pintere...
socialmediatoday.com
Pinterest Says Gen Z Users Are Finding Themselves in Pins
Pinterest says it offers an alternative to angst-inducing algorithms.
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Barbara Segal - PR @barbarasegalpr.bsky.social · 09/01/2026
7 Digital Marketing Trends to Watch for in 2026. www.socialmediatoday.com/news/7-digit...
socialmediatoday.com
7 Digital Marketing Trends to Watch for in 2026
In the final post of our 2026 planning series, we look at some evolving industry shifts, including sharing behavior and emerging platforms.
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Barbara Segal - PR @barbarasegalpr.bsky.social · 09/01/2026
2025 was the worst year for hiring since 2020, December jobs report shows. The U.S. added 50,000 jobs last month, a mixed report capping off a difficult year for the labor market. www.nbcnews.com/business/eco...
nbcnews.com
2025 was the worst year for hiring since 2020, December jobs report shows
The U.S. added 50,000 jobs last month, a mixed report capping off a difficult year for the labor market.
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Barbara Segal - PR @barbarasegalpr.bsky.social · 05/01/2026
Instagram: Mosseri’s trying to justify the influx of AI content, rather than working to protect creators, and give users more choice about what they see in the app. www.socialmediatoday.com/news/instagr...
socialmediatoday.com
Instagram Chief Outlines the Challenges of AI Content
IG chief Adam Mosseri says that AI tools are getting so good that creators need to take a new angle.
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Barbara Segal - PR @barbarasegalpr.bsky.social · 05/01/2026
After a short holiday reset, we’re easing back in. Staying curious, engaged, and tuned in. We’re ready to rejoin the conversation with intention and respect for what’s at stake. Glad to be back.
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Barbara Segal - PR @barbarasegalpr.bsky.social · 23/12/2025
Wishing you a joyful Christmas season filled with hope and beauty. Our office and social channels will be out of the office for the holidays as we take a seasonal pause. Happy Holidays 🎄
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Barbara Segal - PR @barbarasegalpr.bsky.social · 23/12/2025
Was 2025 the design industry’s ‘lost’ year? businessofhome.com/articles/was...
businessofhome.com
Was 2025 the design industry’s ‘lost’ year?
Tariffs were the biggest, most dramatic news story in the design world this year, but one could argue they were less impactful than they might have been. Th...
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Barbara Segal - PR @barbarasegalpr.bsky.social · 22/12/2025
How Social Media Is Redefining Power In The C-Suite via @forbes www.forbes.com/sites/jasonw...
media.tenor.com
a man drinking a cup of coffee with the words " if you could just create quality content that would be great "
Alt: a man drinking a cup of coffee with the words " if you could just create quality content that would be great”
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Barbara Segal - PR @barbarasegalpr.bsky.social · 17/12/2025
Social media detox boosts mental health, but nuances stand out. news.harvard.edu/gazette/stor...
news.harvard.edu
Early research shows benefits of social media break — Harvard Gazette
A recently published study shows taking a one-week break from social media has benefits. But there is still much more to learn.
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Barbara Segal - PR @barbarasegalpr.bsky.social · 16/12/2025
Social media moves into the living room. 📺 www.axios.com/2025/12/16/i...
axios.com
Social media moves into the living room
Instagram's new TV app for Reels is part of broader wave of social media coming to TV.
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Barbara Segal - PR @barbarasegalpr.bsky.social · 15/12/2025
Disgraceful - a single word. A PR reminder: words shape narratives.
Disgraceful - a single word. A PR reminder: words shape narratives.
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Reposted by Barbara Segal - PR
The Associated Press @apnews.com · 12/12/2025
BREAKING: Trump is sued by preservationists who are seeking architecture review and congressional approval over his White House ballroom project.
bit.ly
Trump sued by preservationists seeking architecture review over White House ballroom project
President Donald Trump has been sued by preservationists seeking an architecture review and congressional approval over his White House ballroom project.
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Barbara Segal - PR @barbarasegalpr.bsky.social · 12/12/2025
Advancing in the Dark! 🚨 Trump is taking aim at buildings with historical significance, preservationists warn. Former HUD headquarters, the Cohen Building, and two other historical federal buildings may be demolished. www.cnn.com/2025/12/11/p...
cnn.com
Trump takes steps toward demolishing four federal buildings, preservationist alleges | CNN Politics
After demolishing the White House’s East Wing, President Donald Trump is now eying four federal buildings for the same treatment and is circumventing a key government agency with his plans, according ...
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Barbara Segal - PR @barbarasegalpr.bsky.social · 11/12/2025
Self Doubt Is Not A Weakness. It Is A Leadership Superpower. www.forbes.com/sites/benjam...
forbes.com
Self Doubt Is Not A Weakness. It Is A Leadership Superpower
Self-doubt makes leaders smarter. Used well, it fuels curiosity, invites dissent, reduces blind spots, and beats hubris—leading to stronger, more adaptive decisions.
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