Alt: a cartoon drawing of a room with the words everybody listen up in the corner

We help software companies talk about what they do in a way that makes sense to people. Many of our clients come to us because they’ve got a great p

YouTube video by A. Lee Judge

A veteran writing teacher makes a “moving” (Rick Wormeli) argument that writing is a form of thinking and feeling and shows why it can’t be replaced by...

The (free) copy editing app for business content.

Your answers will help us better understand where the B2B industry is today when it comes to content promotion. Report will follow the survey in Q1 2025.

The Problem There are 1000s of marketing companies out there, many of them excellent. Finding a trusted, proven one online is amazingly difficult. When my consultancy gets more business than we can ha...

In my positioning work, it is not unusual for teams to confuse value for customers with what I would call “objection handling.”

I’ve been in this B2B SaaS world for a while. And I’ve noted that by and large, there are three ways of creating value in B2B SaaS. But some are more often used than others. Most SaaS vendors will talk about how they save you time. Many will talk about how they save you money. But there’s one that i

After more than two years — and nearly 100 episodes — as a host of TechCrunch’s recently ended Found podcast, I have learned a lot about how founders approach building their startups. I’ve heard stories about how founders know when it is the right time to…

We all operate in competitive markets, and often, it feels like our competitors’ strengths are impossible to overcome. In this post we examine how to turn your competitor's biggest strength into a wea...