Reposted by Amanda NatividadRand Fishkin @randfish.bsky.social · 12/02/2025And now. The time has come. sparktoro.com/sparktogether October 16 in Seattle, WA. No recordings. Stories you'll hear only once, on stage, from the founders, creators, and marketers who lived them. 4213
Amanda Natividad @amandanat.bsky.social · 11/02/2025We quietly launched registration for our SparkTogether Summit last week. And dozens of my friends already bought their tickets. 😭 19 tickets remain at the lowest price possible for the marketing industry's new favorite conference. Hope you can join us! sparktoro.com/sparktogethersparktoro.comSparkTogether 2025 - October 16 - Seattle, WAThe original story-focused marketing event. Tell-all sagas. Real numbers. No recordings. Finally, in person. 2161
Amanda Natividad @amandanat.bsky.social · 07/02/2025You, a smart person using Perplexity: Analyze all restaurant reviews within 9 miles of my ZIP code, prioritize Michelin-starred spots, and check menus for dishes featuring truffle. Show me date night recommendations that will cost at least $100. Me using Perplexity: How type bullet point Mac 1110
Reposted by Amanda NatividadAsia Orangio @asiaorangio.bsky.social · 04/02/2025Seriously — audience research is one of my fave things that I do. Love this guide from @amandanat.bsky.social on how to execute it! ♥️ Also thanks for the s/o! 😍 0122
Amanda Natividad @amandanat.bsky.social · 04/02/2025There's something only great marketers do. But there's no agreed-upon standard for doing it. It's audience research. And very likely, they're doing this without really knowing what it is. Studying and getting to know their audience is just part of their DNA. In this long overdue guide… 3439
Amanda Natividad @amandanat.bsky.social · 31/01/2025Just got my custom copy of "Superagency" — the new book by Reid Hoffman and my friend Greg Beato about AI's potential for positive impact. It's not blind optimism about AI. Not doom and gloom either. It's thoughtful, grounded in reality, and it boldly asks, "What could go right?" And… 2121
Amanda Natividad @amandanat.bsky.social · 31/01/2025Just got my custom copy of "Superagency" — the new book by Reid Hoffman and my friend Greg Beato about AI's potential for positive impact. It's not blind optimism about AI. Not doom and gloom either. It's thoughtful, grounded in reality, and it boldly asks, "What could go right?" And… 580
Reposted by Amanda NatividadEric Branner🌊 @ericbranner.bsky.social · 29/01/2025If you follow one marketer on social, let it be Amanda... 051
Amanda Natividad @amandanat.bsky.social · 29/01/2025Nobody wants your one-pager. The prospect might *say* they want a one-pager. But what they actually want is all the information to make a buying decision in the least amount of time & effort as possible. Act accordingly. 4263
Amanda Natividad @amandanat.bsky.social · 23/01/2025Saying this with my whole chest: A free trial is NOT a free account. 150
Reposted by Amanda NatividadKelsey Libert @kelseylibert.bsky.social · 23/01/2025Doing a team workshop on @sparktoro.bsky.social next week—if you’re not using this audience research tool, you’re asleep at the wheel. Also love @amandanat.bsky.social’s tip for following audiences on LinkedIn💡 182
Amanda Natividad @amandanat.bsky.social · 21/01/2025I'm curious. When TikTok was down/unavailable Saturday night, how did you feel? Even if you're against the ban, was a part of you relieved? 980
Reposted by Amanda NatividadGillian Rightford @gillianrightford.bsky.social · 18/01/2025This is a great piece and Amanda nails it. Let’s start talking again #MarketingButterflies 051
Amanda Natividad @amandanat.bsky.social · 17/01/2025Anyone else feel like the marketing watercooler is gone? Some thoughts on digital ennui... sparktoro.com/blog/the-dig...sparktoro.comThe Digital Watercooler is Gone - SparkToroI used to log onto Twitter in the mornings and see people talking about a major brand’s latest ad campaign, skim through the latest viral marketing 12369
Reposted by Amanda NatividadJay Acunzo @jayacunzo.com · 17/01/2025Good one by @amandanat.bsky.social. I think events are in a good position to create smallish watercoolers. We've got the palpable good feeling from the event, but then it's gone. Why not find a way to keep it going? But I've yet to see an event series or events org do it well & wonder why. 272
Amanda Natividad @amandanat.bsky.social · 15/01/2025Marketing community, are you here? Trying to see something... 781042
Reposted by Amanda NatividadRand Fishkin @randfish.bsky.social · 15/01/2025NEW: sparktoro.com/blog/why-do-... You've heard me and @amandanat.bsky.social talk a lot about moving from traffic-focused marketing to Zero-Click Marketing. But why? This week's new 5-minute Whiteboard has the answers. 2263
Amanda Natividad @amandanat.bsky.social · 10/01/2025After the election, my burnout will go away. After the holidays, my burnout will go away. After these back-to-back illnesses, my burnout will go away. After 2024, it'll be a new year! After these LA wildfires... ??? I'm safe, I'm grateful. But man. Where's the light at the end of the tunnel? 5300
Amanda Natividad @amandanat.bsky.social · 09/01/2025I heard that if you need to abandon your car, you should leave the keys inside in case a first responder needs to move it. So THAT explains why in the post-apocalyptic movies, the hero always conveniently finds the keys to the abandoned truck inside the visor. 4230
Amanda Natividad @amandanat.bsky.social · 08/01/2025My heart goes out to everyone affected by the LA fires. My family and I are fine. By a stroke of luck happen to be just outside of the affected areas. Any time I hear of disasters like this, I update our go-bag. Flashlights, hand crank radio, snacks. So we're ready(ish). Stay safe, friends! 2120
Amanda Natividad @amandanat.bsky.social · 27/12/2024I got my Real ID. I am officially an adult who has her sh*t together. Please clap. 5140
Amanda Natividad @amandanat.bsky.social · 13/12/2024It’s my birthday today! Here I am with my favorite rattle and stuffie. Milestones: - I cling to caregivers in new situations. - I can drink from an open cup. - I have tantrums very rarely. - I know (most) shapes. - I’m not a picky eater. 21560
Amanda Natividad @amandanat.bsky.social · 12/12/2024My marriage is held together by zaps that send automated emails based on calendar events. 390
Amanda Natividad @amandanat.bsky.social · 10/12/2024One thing I never outgrew since childhood is that I’ve always loved things that look like things they’re not supposed to look like. Mostly food. Anyway here is my USB drive that looks like a watermelon slice and it is one of my most prized possessions. 3150
Reposted by Amanda NatividadTracy Graziani @tracygraziani.bsky.social · 09/12/2024How does Google really work? Not the way you've been told, that's for sure! Thanks to @randfish.bsky.social & @amandanat.bsky.social I'm learning the truth thanks to data from 332M searches!! #SparkToro 0121
Amanda Natividad @amandanat.bsky.social · 09/12/2024How are you all using AI for marketing and/or content creation? Share below. The more specific or wonky you get, the better! 1170
Reposted by Amanda NatividadRand Fishkin @randfish.bsky.social · 08/12/20244 Big Questions, 40 Charts, 4 Strategic Takeaways: sparktoro.registration.goldcast.io/events/41e7f... Monday, Dec. 9 at 11am Pacific, we're gonna dive into how people use Google search in 2024, and what that means for digital marketing. See you there! 👇👇👇 2335
Amanda Natividad @amandanat.bsky.social · 09/12/2024I hung out with some old friends today and as a joke, I made this agenda. We ended up loving it and we’re gonna use it again when we hang out next month. 7292
Amanda Natividad @amandanat.bsky.social · 06/12/2024So... we're all just pretending we know how to use Figma, right? 😭 13140
Amanda Natividad @amandanat.bsky.social · 04/12/2024Me on a webinar: "If your executives are struggling with attribution and value of your content, maybe they are just dumb." Host: "Would you like to add anything else before we go?" Me: "...no. I should probably shut up." Host: Me: "You know what, nevermind, THEY ARE DUMB." 1100
Amanda Natividad @amandanat.bsky.social · 03/12/2024Nothing like sending a cold email pitching me on an "ABC link exchange" to immediately devalue your newly appointed title as CMO. 4150
Reposted by Amanda NatividadRand Fishkin @randfish.bsky.social · 03/12/2024NEW research: sparktoro.com/blog/new-res... We looked at: - 332 million searches - Over 21 months - From ~130K mobile & desktop, Google searchers And published: - 13 charts & graphs - including data on many never-before-answered Qs about how people use Google Here's a little sample 👇 910130
Amanda Natividad @amandanat.bsky.social · 22/11/2024Everyone watching the Volvo commercial: 🥺 Me: this is too long 240
Amanda Natividad @amandanat.bsky.social · 21/11/2024I'm very pleasantly surprised by the Feeds here! Love how easy it was to find some marketing and business feeds to try out. 8270
Amanda Natividad @amandanat.bsky.social · 15/11/2024PSA: Do something that fills one of your cups. We all have several “cups.” Family, health, hobbies, work, etc. One of mine is social professional connection. I’m behind on everything — emails, texts, work. But… (1/2) 3181
Reposted by Amanda NatividadTom Capper @tcapper.co.uk · 12/11/2024I'll be appearing alongside my colleagues @dr-pete.bsky.social and Chima Mmeje, and Sparktoro's @amandanat.bsky.social in just 3 weeks for Moz's annual look ahead at 2025, in webinar form. Come join us! moz.com/webinars/seo... 0144
Amanda Natividad @amandanat.bsky.social · 14/11/2024Alright alright I’m back. Marketing and tech friends (and honestly, any friend), say hello? 23310
Amanda Natividad @amandanat.bsky.social · 01/05/2023I screwed myself with meal prep last Sunday. As in… I didn’t do it. I scrambled to figure out each meal and got takeout 3x. This week I’m trying something new: 1) Brain dump of everything in my fridge. 2) Calendar the ideas. No hemming and hawing, “Do I feel like this?” It is already decided. 140
Amanda Natividad @amandanat.bsky.social · 29/04/2023So… who’s here? What’s the vibe? I feel like it’s mostly journos and there’s occasional dunking. 320