iiinova — where your digital self keeps evolving

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Rand Fishkin @randfish.bsky.social · 06/06/2025

Another jobs report. Another month where AI failed to take our jobs.

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ali alkhatib @ali-alkhatib.com · 24/05/2025

nope. anthropic made a dataset including fake emails implying a nonexistent engineer was having an affair and the chatbot emitted words related to words from those fake emails implying a fictitious affair. then a bunch of dipshit frauds at anthropic made the home alone face and ran around the house.

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JD Shadel @jdshadel.com · 19/05/2025

“If they couldn’t be bothered to write this, why should we be bothered to read it?” ‼️ In their cathartic, broligarchy-rattling new book, “The AI Con,” @emilymbender.bsky.social and @alexhanna.bsky.social are handing out needles so you, too, can burst the hype bubble. www.esckey.co/do-you-belie...

esckey.co

Do you believe in hope after “AI” hype? Emily M. Bender and Alex Hanna make the case

In this extended briefing, “TL;DR” = “Totally Legit; Def. Read” because we review “The AI Con,” the spicy new book ready to rattle the broligarchy. Plus, the authors answer ESC KEY .CO’s questions abo...

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Emily M. Bender @emilymbender.bsky.social · 24/04/2025

LLMs are nothing more than models of the distribution of the word forms in their training data, with weights modified by post-training to produce somewhat different distributions. Unless your use case requires a model of a distribution of word forms in text, indeed, they suck and aren't useful.

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Timnit Gebru @timnitgebru.blacksky.app · 25/04/2025

Here are a few questions the NYT propaganda-as-news-service could have answered instead of the ridiculous ones they asked.

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.chantal//RYAN @thoughtrise.bsky.social · 23/04/2025

unfollowing everyone on linkedin except this guy

linkedin post screenshot:

Ken Cheng - I want to connect with you, emotionally)

Al will never be able to write like me. Why? Because | am now inserting random sentences into every post to throw off their language learning models. Any Al emulating me will radiator freak yellow horse spout nonsense. 1 wiite all my emails, That's Not My Baby and reports like this to protect my data waffle iron 40% off. 1 suggest all writers and artists do the same Strawberry mango Forklift. The robot nerds will never get the better of Ken Hey can | have whipped cream please? Cheng. We can tuna fish tango foxtrot defeat Al. We just have to talk like this. All. The. Time. Piss on carpet

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Sophie Oxley @sophie.chiefstudio.co.uk · 22/04/2025

#Copywriters. You are still needed, my god, you are still needed. But the market that 'gets' the value you bring is completely different from the pre-AI era. It's also a lot more fun to work with. Keen to find out more? Join Writers Against the Algorithm! I'm speaking tomorrow on this subject 💪

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Reposted by Matthew Oxley

Chief Studio @chiefstudio.co.uk · 21/04/2025

Step inside our sunny office. It really is sunny, because we live in Lanzarote 😂 But seriously, our website has had a few updates, check them out: chiefstudio.co.uk ✌️

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Emily M. Bender @emilymbender.bsky.social · 18/04/2025

Mystery AI Hype Theater 3000 Episode 54: “AI” Agents, A Single Point of Failure in which @mmitchell.bsky.social comes back to the pod to sift through agentic nonsense with me and @alexhanna.bsky.social www.buzzsprout.com/2126417/epis... Thx to @whatulysses.bsky.social for production!

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Chief Studio @chiefstudio.co.uk · 14/04/2025

Nice little milestone: we’re now on @Zyppy.com! It’s a curated directory of vetted marketing agencies and consultants. As a product marketing agency, it’s great to be recognised for doing one thing well 🙏 zyppy.com/list/compani...

Graphic showing “Chief Studio – Find Us on Zyppy List” with search bar imagery, a magnifying glass, and a heart icon.

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Matthew Oxley @matthewoxley.bsky.social · 10/04/2025

Super proud to get our little agency (it’s just me and @sophieoxley.bsky.social) accepted into @zyppy.com… It’s a super cool and much needed human-curated directory of the best marketing agencies and consultants. Thanks Cyrus 🙏

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Sophie Oxley @sophie.chiefstudio.co.uk · 10/04/2025

🕺🕺 I’m back, baby. Can’t wait to hang out with the Misfits in London next month at @microconf.com ‘s Growth Retreat! Discount code below if you’re after a ticket to the magic ❤️

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Margaret Mitchell @mmitchell.bsky.social · 08/04/2025

New great piece from @emilymbender.bsky.social explaining the problem with "AI" framing. "If what you are doing is sensible and grounded science, there is...a more precise way to describe it that bolsters rather than undermines the interest and value of your research." buttondown.com/maiht3k/arch...

buttondown.com

Calling All Mad Scientists: Reject "AI" as a Framing of Your Work

By Emily tl;dr: Every time you describe your work that involves statistical modeling as "AI" you are lending your power and credibility to Musk and DOGE. Mad...

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Jeff Asher @jeffasher.bsky.social · 07/04/2025

As an elder millennial, I'm super excited to experience my fifth "once-in-a-lifetime" event since high school.

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Matthew Oxley @matthewoxley.bsky.social · 08/04/2025

I swear my entire day is just dismissing suggestions from Grammarly.

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Jay Acunzo @jayacunzo.com · 06/04/2025

I wrote about the kind of content marketing that actually works in 2025. What got you here won't get you there. Time to face some hard truths. jayacunzo.com/blog/the-kind-of-content-marketing-that-actually-works-in-2025

jayacunzo.com

The Kind of Content Marketing that Actually Works in 2025

Marketing isn't simple. But understanding it can be. I need that reminder now and again. Maybe you do too. I started my career working for brands like Google as a digital media strategist and two st...

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Reposted by Matthew Oxley

JD Shadel @jdshadel.com · 18/03/2025

🚩 🚩 🚩 Red flags for AI hype 🚩 🚩 🚩 Award-winning reporter @karenhao.bsky.social leads @pulitzercenter.bsky.social's AI Spotlight Series training journos on critical AI literacy. But what about *readers*? How do you more critically read? Hao reveals the red flags here: www.esckey.co/how-to-hype-...

"The biggest red flag is anthropomorphizing AI."

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Rand Fishkin @randfish.bsky.social · 11/03/2025

If we include ChatGPT, what is Google's *REAL* market share of search? After years of speculation, we finally have enough reliable data to build high quality numbers for both services. I think you'll be quite surprised; I definitely was! New research here: sparktoro.com/blog/new-res...

youtu.be

Is ChatGPT Taking Searches from Google? What's the Market Share of AI Tools vs. Traditional Search?

YouTube video by Rand Fishkin

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Matthew Oxley @matthewoxley.bsky.social · 10/03/2025

Hey man I live in Lanzarote! We’re visiting La Palma soon. What are you shooting on? Looks sick. Film or digital ?

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John Skiles Skinner @skiles.blue · 01/03/2025

I got laid off today, with the rest of 18F. 18F was an elite federal software shop. We made gov't websites work better, more efficiently for the American people. We saved taxpayers from getting screwed over by contractors. And were fired for it. We made this website to tell our story: 18f.org

18f.org

We're not done yet | 18F

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Matthew Oxley @matthewoxley.bsky.social · 01/03/2025

“Change happens by listening and then starting a dialogue with the people who are doing something you don't believe is right.” Gotta love Jane, right? So many good ones in light of today’s shit show in the Oval Office.

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Reposted by Matthew Oxley

theick.app @theick.app · 01/03/2025

Straight from a Google Gemini 2.0 Flash marketing email: Get ready for many actionable insights, a productivity boost, and the seamless experience of… well, doing things seamlessly. 🤦‍♀️ #ai

Screenshot of a Google Gemini marketing email uploaded to the ick app, which highlights overly generic and exaggerated language. Words like 'actionable insights,' 'boost,' and 'seamlessly' are flagged. The app includes different modes like Dyslexia Friendly and Lightbox.

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Reposted by Matthew Oxley

Alex Hanna @alexhanna.bsky.social · 28/02/2025

"By releasing Nepenthes, he hopes to do as much damage as possible, perhaps spiking companies' AI training costs, dragging out training efforts, or even accelerating model collapse..." 🙌🏽✊🏽 arstechnica.com/tech-policy/...

arstechnica.com

AI haters build tarpits to trap and trick AI scrapers that ignore robots.txt

Attackers explain how an anti-spam defense became an AI weapon.

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Rand Fishkin @randfish.bsky.social · 28/02/2025

Dang, @aleejudge.bsky.social knows how to get the most from his guests. I ranted. I raved. I yelled like a madman, arguing passionately for what I'm convinced is the only way forward in marketing. Plus, some nice production values & editing to make me look smarter than I am 😎

youtube.com

Why Traditional Click Metrics Are Dead: Zero-Click Marketing with Rand Fishkin

YouTube video by A. Lee Judge

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Matthew Oxley @matthewoxley.bsky.social · 26/02/2025

theick.app is in 3rd place atm on @uneed.best… Plz go show us some love, let’s see if we can get a little higher 😬 www.uneed.best/tool/ickapp 🙏

uneed.best

Discover ick on Uneed

The (free) copy editing app for business content.

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Reposted by Matthew Oxley

Sarah Farley @thewriterswalk.com · 26/02/2025

Hey everyone, just a little reminder that I have a Starter Pack of people who offer writing resources, tips, advice and training. I’m looking for more people to add to it, so please can you share this post to help me find more #writers go.bsky.app/L5YqWf1

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Thomas Sanlis @tsanlis.bsky.social · 26/02/2025

🚀 BIG NEWS: I've just offered 50% OFF to EVERYONE in Uneed's waiting list to help clear our 100+ days queue! Expect a massive wave of new product launches and significantly increased traffic on Uneed in the next few days. 1/2

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Matthew Oxley @matthewoxley.bsky.social · 26/02/2025

We’re live on @uneed.best. Please check out @theick.app and give us an upvote if you’re interested in what we’re trying to achieve. www.uneed.best/tool/ickapp Thanks again to @tsanlis.bsky.social for creating the best Product Hunt alternative ✌️

uneed.best

Discover ick on Uneed

The (free) copy editing app for business content.

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theick.app @theick.app · 24/02/2025

@uneed.best 👀

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Marie Martens @mariemartens.me · 24/02/2025

We did it 🥹 $2M ARR, bootstrapped, team of 5. In 2020, we asked: ❌ Why are forms boring & expensive? ❌ Why do they look bad? What if: ✅ Forms could be fun and budget-friendly? ✅ We built an independent company? So proud of this @tally.so milestone—latest update here: blog.tally.so/we-crossed-2...

blog.tally.so

We crossed $2M ARR with a Bootstrapped Team of 5

Two million in ARR with a full-time team of five—it still feels surreal. It’s been a journey of relentless execution, tough prioritization, and a whole lot of learning. Here’s a look at what’s happeni...

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Matthew Oxley @matthewoxley.bsky.social · 20/02/2025

Exactly right, @grammargirl.bsky.social: “ “I love em dashes, and they aren’t inherently a sign of bad writing,”… though she does believe it’s a problem if they show up too often. “One em dash is like shining a spotlight on something. Five em dashes are like a nighttime sale at a car dealership.” “

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Matthew Oxley @matthewoxley.bsky.social · 20/02/2025

Apart from that they do. Two things can be true: you can ❤️ the “—“ (I do) and also admit that ChatGPT uses about two per sentence. That’s irrefutable (unless you prompt it not to, though it still overuses them). So, it isn’t as black and white as clickbait like this would have you believe.

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theick.app @theick.app · 19/02/2025

Didn’t you hear? ick is now free 🎉 Sign up: theick.app

Screenshot of the ick writing app. The interface highlights flagged words in a sentence: “all-in-one” (red), “platform” (blue), “actionable” (yellow), and “frameworks” (blue). A left-side menu includes options like “Dyslexia Friendly,” “Serif Switch” (selected), and “Lightbox,” along with copy and download buttons. The design is minimalist with a light background and black text.

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Matthew Oxley @matthewoxley.bsky.social · 19/02/2025

Grok 3 is here! ‘The world’s smartest AI’, according to its owner.

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Matthew Oxley @matthewoxley.bsky.social · 18/02/2025

It would be interesting to know, @tsanlis.bsky.social, what the % of launches are AI in some way? Because no offence to Uneed, which is bloody awesome, I feel like all launch platforms nowadays are just 90% AI products. It’s prob not that high, but be interesting to know.

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Matthew Oxley @matthewoxley.bsky.social · 18/02/2025

60! Ffs I feel overwhelmed by 3-5. What are the top 10 do you reckon , @olenabomko.bsky.social ?

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Matthew Oxley @matthewoxley.bsky.social · 18/02/2025

I love going through @uneed.best and PH each day, but I wish there was a “No-AI” badge on the (very few) launches that aren’t AI. It’s prob not something that the majority of people looking at these platforms want, because, well, because of the obvious. But it’s what I want. So, yeh 🤷‍♂️

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Matthew Oxley @matthewoxley.bsky.social · 18/02/2025

It could be worse. You could be James Langridge, who thought comparing marketing to women’s breasts was a thing he should do.

A misogynistic LinkedIn post comparing marketing to women’s breasts, implying that smaller ideas are exaggerated for attention while bigger ones are hidden. It criticizes marketers for using “push-up bras” for weak concepts and calls for making marketing “classy again.

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Matthew Oxley @matthewoxley.bsky.social · 18/02/2025

LinkedIn is kicking off, in case anyone hadn’t seen.

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Matthew Oxley @matthewoxley.bsky.social · 17/02/2025

What’s the plan to make it rowdier?

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Matthew Oxley @matthewoxley.bsky.social · 17/02/2025

“Grok 3 is designed to be a nuclear propaganda weapon, and Musk is proud of it.”

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