iiinova — where your digital self keeps evolving

April Dunford @aprildunford.bsky.social · 11/02/2025

When the office is massive and they know you're bad at directions -

April Dunford @aprildunford.bsky.social · 06/02/2025

This week in the newsletter I'm talking about the difference between selling value and handling objections. It's not always as obvious as you might think. Aside - the positioning newsletter has hit 30K subscribers - can you believe that!? aprildunford.substack.com/p/value-vs-o...

aprildunford.substack.com

Value vs. Objection Handling

In my positioning work, it is not unusual for teams to confuse value for customers with what I would call “objection handling.”

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April Dunford @aprildunford.bsky.social · 20/01/2025

Me: Feeling happy at the airport - posts a selfie on LinkedIn for the first time in 5 years. Cynical joyless dicks of LinkedIn: YOU'RE GAMING THE ALGORITHM!! ☠️🤳😂

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April Dunford @aprildunford.bsky.social · 20/01/2025

2025 starting with a bang around here. Kicking off the Q1 marathon of workshops - Austin, San Francisco (X2), Phoenix, London and New York (X3). Let's goooooo

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April Dunford @aprildunford.bsky.social · 20/12/2024

Positioning Jujitsu - positioning your product is as much about positioning your competitors as it is about carving out your own space in the market. This week's newsletter dives deep into this idea. aprildunford.substack.com/p/how-to-tur...

aprildunford.substack.com

How to Turn a Competitor's Strength into a Weakness

We all operate in competitive markets, and often, it feels like our competitors’ strengths are impossible to overcome. In this post we examine how to turn your competitor's biggest strength into a wea...

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April Dunford @aprildunford.bsky.social · 12/12/2024

I loved this story about Meg White from the White Stripes. Underappreciated in her time, she just stopped and simply let the work speak for itself. A reminder that you don't owe anybody an explanation for anything. www.elle.com/culture/musi...

elle.com

Searching for Meg White

It’s been over a decade since we’ve heard from the elusive White Stripes drummer. Could renewed attention over a Rock & Roll Hall of Fame nomination coax her back into the spotlight?

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April Dunford @aprildunford.bsky.social · 27/11/2024

The past two months have been....a lot....on a personal level. But it's also been full of great work, good friends and this view.

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April Dunford @aprildunford.bsky.social · 22/11/2024

Why is Bluesky so lively compared to Threads (even when I have hardly any followers)? I wasn't expecting that.

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April Dunford @aprildunford.bsky.social · 21/11/2024

Working with a company in the education space this week and I misspelled "curriculum" about 100 times at the whiteboard on day 1. How's your week going?

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April Dunford @aprildunford.bsky.social · 19/11/2024

Bay areas weather report looking like bad B2B marketing - BOMB CYCLONE meets ATMOSPHERIC RIVER!! So it's gonna rain? Maybe some wind?

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