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SISTRIX

@sistrix.com
404 followers 25 following 110 posts

The biggest continuous search engine database.

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SISTRIX @sistrix.com · 12h
At BrightonSEO next week, Steve Paine will be presenting best-practice data from the Food and Drink (ecom) sector with extended information thanks to collaborative work with Screaming Frog. We'll also have a booth and some nice merch so please come and say hello.
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SISTRIX @sistrix.com · 16/09/2026
NewsWatch, the monthly SEO + GEO news analysis from Jono Alderson, goes out in the next few days. You can sign up here: sistrix.net/19a
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SISTRIX @sistrix.com · 14/09/2026
The UK Top 100 domains list and analysis has been updated. Facebook 📈 The no-frills, no cookies, no ads reference site wordwebonline has increased, too. Ecommerce, at least amongst the general retailers, has fallen in visibility. Full list and report: www.sistrix.com/blog/top-100...
sistrix.com
The Top 100 UK and US domains
The Top 100 most visible domains in US and UK search by VI Rank - based on the SISTRIX Visibility Index.
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SISTRIX @sistrix.com · 25/08/2026
NEW! Deep Dive AI Chat is now available. Retain context and data for your follow-up questions. www.sistrix.com/changelog/ai... Deep Dives prime the AI with the correct data so that it doesn't just tell you what it thinks you want to hear.
sistrix.com
AI Deep Dives: Now with chat feature for targeted follow-up questions
The AI Deep Dives now have a chat feature. Ask targeted follow-up questions about each analysis and derive concrete actions, strategies, or content ideas directly from it.
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SISTRIX @sistrix.com · 14/08/2026
GEO analysis for brands and domains - SISTRIX Deep Dives use the right data and ask the right questions. Five stages of GEO Analysis, a tutorial: Status quo analysis Environment analysis Content analysis Competitive analysis Digital PR and off-site www.sistrix.com/tutorials/ge...
sistrix.com
GEO Analysis with AI Deep Dives: A Complete Picture in Five Steps - SISTRIX
GEO Analysis in just five steps: find out how you can judge your brand's visibility in AI responses with the AI Deep Dives in SISTRIX.
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SISTRIX @sistrix.com · 29/07/2026
The Reddit domain report has been fully updated. (Company earnings report is due on Thursday.) VI rank: 🇺🇲 #4 VI trend: Strong negative Exposure to AIO: High, stable Domain VI stability: Medium Chatbot citations and mentions: 8.72m Brand search ownership: 29% www.sistrix.com/blog/reddit-...
sistrix.com
reddit.com SEO analysis
Data by SISTRIX shows click potential and exposure to AI. The report overs the most popular subreddits, click potential, risks and competitors.
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SISTRIX @sistrix.com · 07/07/2026
Here's how Screaming Frog is using SISTRIX AI data in their customer work and how they combine it with their own tool data via MCP. Many thanks to Tom for taking the time to give us all this valuable workflow. www.sistrix.com/blog/sistrix...
sistrix.com
Screaming Frog, SISTRIX data.
Use cases for the SISTRIX data with SF data integration via MCP.
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SISTRIX @sistrix.com · 02/07/2026
AI Deep Dives use SISTRIX data and skills to bring you valuable reporting through multiple AI models. Analyses available now, for all customers. Sentiment Fact check Intent profiles Own citations Competitor mentions Citation gaps Competitor citations www.sistrix.com/changelog/ai...
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SISTRIX @sistrix.com · 05/06/2026
US and UK winners and losers from the May Core Update are now available in our report. www.sistrix.com/blog/may-202...
sistrix.com
Latest data
Strong movements across many countries.
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SISTRIX @sistrix.com · 03/06/2026
News: Google must report AI content usage, add transparency for UK traffic. Google search publisher conduct requirement published by CMA. www.sistrix.com/blog/google-...
sistrix.com
Google Must Report AI Search Data in UK. New Regulations Published by CMA. - SISTRIX
Alongside a possibly related announcement from Google comes a Google Search Publisher Conduct Requirement from the UK Competition and Markets Authority. Google’s strategic market status means it must ...
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SISTRIX @sistrix.com · 02/06/2026
We measured the effect of the update to GPT-5.5 and saw some big changes, after just 48 hours. Shifts and drifts: Model updates can mean big shifts, and we already know about citation drift. Here's more information: www.sistrix.com/blog/chatgpt... #seo
sistrix.com
ChatGPT Core Updates: Chatbots Have Algorithm Changes Too
First documented ChatGPT core update: the switch to GPT-5.5 shifted citation distribution in German-language answers by 47% within 48 hours. Which domains won, which lost, and what it means for GEO.
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SISTRIX @sistrix.com · 01/06/2026
Core Update update. < > Data from the US shows increasing movement levels over the weekend along with a two-stage rollout. sistrix.net/18v #seo
sistrix.net
Latest data
Strong movements across many countries.
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SISTRIX @sistrix.com · 29/05/2026
May 2026 Core Update - Data shows some big movements and established sites are being impacted. The roll-out should continue for another week but here's some early data. www.sistrix.com/blog/may-202...
sistrix.com
Latest data
Strong movements across many countries.
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SISTRIX @sistrix.com · 29/05/2026
Our head of communications and brand writes about Google I/O. Quadrillion, Omni, Spark, Hyperpersonalization and "What this means for SEO." www.sistrix.com/blog/google-...
sistrix.com
Review by Julia Weissbach
A round up of Google I/O May 2026 WRT search marketing
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SISTRIX @sistrix.com · 19/05/2026
Two brands, one product set. Ocado and Marks and Spencer have developed an unusual search marketing situation across their domains. Case study from Steve Paine. www.sistrix.com/blog/ocado-v...
sistrix.com
Are these two websites working together?
Analysis of visibility, rankings and competition,
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SISTRIX @sistrix.com · 23/04/2026
The new Visibility Leaders 👾 Consumer Electronics Hub - Leading SEO projects, blueprints for success, data sets, case studies, trends and an updating tracker - everything pulled together under one roof. Free and regularly updated. www.sistrix.com/visibility-l...
sistrix.com
Search Marketing Leaders in Consumer Electronics
A data and analysis hub from SISTRIX
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SISTRIX @sistrix.com · 22/04/2026
The new Visibility Leaders ✈ Travel Hub - Leading SEO projects, blueprints for success, data sets, case studies, trends and an updating tracker - everything pulled together under one roof. Free and regularly updated. www.sistrix.com/visibility-l...
sistrix.com
Travel Sector Visibility Leaders from SISTRIX
Analysis and data, blueprints for success, trackers and trends.
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SISTRIX @sistrix.com · 15/04/2026
Google for WIndows app, with AI Mode-first results, gets general release. This shows that Google has confidence in AI Mode. They'll also collect important user journey data through the app. With a clean look and few ads, it's an attractive way to search. www.sistrix.com/blog/google-...
sistrix.com
Google App for Windows. This AI Mode-first search app is now generally available - SISTRIX
The Google App for Windows has been officially launched outside the restrictions of Google Labs. This AI-Mode-first search tool is not a browser and does not include Gemini but does add speech input, ...
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SISTRIX @sistrix.com · 14/04/2026
March Core Update analysis: Informational media sites were impacted negatively. Plus... ➡ Established news media sites - small gains ➡ The overall impact - small Expert opinions and the results of some AI analysis on an even larger set of data are included in the report: sistrix.net/18r
sistrix.net
Data and Analysis - SISTRIX
This post, updating during the rollout, shows radar values, domain examples and other data relating to the core update.
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SISTRIX @sistrix.com · 07/04/2026
Core Update update for 7th April. New candidates found but in general, it's still a relatively quiet Core Update so far. www.sistrix.com/blog/march-2...
sistrix.com
Data and Analysis - SISTRIX
This post, updating during the rollout, shows radar values, domain examples and other data relating to the core update.
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SISTRIX @sistrix.com · 02/04/2026
AI Userbot visits are a data point, but not a reliable indicator of AI visibility. They represent only a fraction of the actual AI search landscape, say nothing about whether content is genuinely included in responses, and are distorted by caching effects. www.sistrix.com/blog/what-ai...
sistrix.com
AI Userbot Traffic
Bot crawled your site? That doesn't mean AI used it. Discover the four pitfalls of interpreting AI userbot data for your SEO strategy.
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SISTRIX @sistrix.com · 01/04/2026
Jono's monthly newsletter goes out on Sunday. This month: ➡ A new crawler enters the chat ➡ The biggest platform you’re probably underestimating ➡ The demand stack Expert commentary, important news. The newsletter is available to all. Drop your email address here: www.sistrix.com/newsletter/n...
sistrix.com
Expert insights, every month
The word from Jono on important news and its impact to you, the SEO community
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SISTRIX @sistrix.com · 01/04/2026
The KitKat story is a great opportunity to look at the data for Visibility Index and Top Stories. News brands will have benefited from the news but few of them have a structured approach to their information architecture in this case. www.sistrix.com/blog/when-br...
sistrix.com
When Brands Become News, News Sites Need to Be Ready - The KitKat Case - SISTRIX
Kit Kat. You may have heard about the theft, and the memes running through the internet, but what happens to search traffic when that happens? Did Nestle gain? Google is quick to react and when the SE...
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SISTRIX @sistrix.com · 01/04/2026
Core Update latest, 1st April: ➡ No major movements in established domains ➡ Top 100 domains all stable ➡ Large background movements prior to the update ➡ Candidate domains shown in the article www.sistrix.com/blog/march-2...
sistrix.com
Data and Analysis - SISTRIX
This post, updating during the rollout, shows radar values, domain examples and other data relating to the core update.
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SISTRIX @sistrix.com · 25/03/2026
The current Google Spam Update is going to be difficult to measure at a macro level. There will, of course, be effects on individual domains but the background changes are already big: AI Overviews Google Shopping feature The SISTRIX radar shows high background movement: sistrix.net/18o
sistrix.net
Announced 24th March 2026
This Spam Update falls in a period of elevated background movements.
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SISTRIX @sistrix.com · 19/03/2026
UK motoring journalists, brand owners and journos. We have a new report out showing share-of-voice for electric car brands. Report by Charlie Williams. Data by SISTRIX. www.sistrix.com/visibility-l...
A list of the top brands by search volume for electric cars.
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SISTRIX @sistrix.com · 17/03/2026
The latest SectorWatch is out. Charlie Williams looks deep into the trends and leaders in the electric car sector. Annual data shows Tesla winning but the details show BYD taking the trend. www.sistrix.com/visibility-l...
sistrix.com
Learn from SEO data with SectorWatch
This month, SectorWatch is taking to plugging in and taking electric cars for a spin. Which electric car brands have the most search demand in the UK - and who's actually winning when buyers search fo...
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SISTRIX @sistrix.com · 20/02/2026
The transformation of protein from a niche bodybuilding staple to a mainstream lifestyle essential has been one of the most significant shifts in the health and wellness market - writes Charlie Williams in his extensive SectorWatch report: www.sistrix.com/visibility-l...
sistrix.com
Protein Supplements
Deep analysis of the best performing web content in the sector by Charlie Williams
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Reposted by SISTRIX
Glenn Gabe @glenngabe.bsky.social · 06/02/2026
Heads-up. I have shared before how Grokipedia has surged like crazy in Google, but I also warned that might not stick (based on the 100% AI-generated content there). Well, that time may have come. Grokipedia has started to drop pretty heavily with the latest volatility. h/t @sistrix.com
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Reposted by SISTRIX
Lily Ray 😏 @lilyray.nyc · 21/01/2026
Interesting trend: There was recently an uptick in SEO visibility among these similar page types (@sistrix.com) - IMDB movie titles - Spotify track pages - Netflix movie titles - Spotify artist pages - Rotten Tomatoes movie pages - Goodreads book titles
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SISTRIX @sistrix.com · 28/01/2026
IndexWatch Losers 2025 500 domains that lost search visibility in 2025 🔍 Regardless of how smoothly a domain migration is executed, it remains a high-risk activity 🔍 SEO is not set and forget More findings and expert analysis in the report: www.sistrix.com/blog/indexwa...
sistrix.com
500 domains listed
6 domains analysed - Why did these domains lose visibility in 2025?
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SISTRIX @sistrix.com · 23/01/2026
Digital Marketing in the Consumer Electronics sector: Leaders, data sets and reports from our data journalism team now available. + new tracker and our first Chatbot visibility winners. Congratulations Jessops Europe Limited Laptop Outlet TechRadar Tom's Guide www.sistrix.com/visibility-l...
sistrix.com
Consumer Electronics
Data Journalism from SISTRIX
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SISTRIX @sistrix.com · 21/01/2026
Winners in Google Search Thanks to data and Luce Rawlings we've just published IndexWatch Winners (500 domains) and detailed analysis of 6 winners: Congratulations: Cazoo Vertu Motors plc IKEA Wickes ESBCO Online Etymology Dictionary sistrix.net/iw251
sistrix.net
Leading domains in search
Blueprints for success in Google Search.
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SISTRIX @sistrix.com · 16/01/2026
Great work from Lily Ray on analysing the Core Update using SISTRIX visibility data and SearchMetrics category data. 🤝
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SISTRIX @sistrix.com · 14/01/2026
Five predictions from the founder of SISTRIX. The unified Google Search box Google overtakes ChatGPT Perplexity approaches consolidation Google massively pushes the spread of AI Mode AI-Generated response formats and use cases And yours are...? www.sistrix.com/blog/ai-sear...
sistrix.com
Five predictions
Gemini, AI Mode, Perplexity and OpenAI - What could happen to search in 2026, by Johannes Beus
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SISTRIX @sistrix.com · 08/01/2026
Reddit - We've added some fundamentals and trackers and updated our analysis of one of the most visible websites in the world Important points: 1 - Ongoing stability through Google Updates 2 - Negative visibility trend 3 - Increasing exposure to AI Overviews www.sistrix.com/blog/reddit-...
sistrix.com
reddit.com SEO analysis
Data by SISTRIX shows huge growth in click potential. The report overs the most popular subreddits, click potential, risks and competitors.
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SISTRIX @sistrix.com · 06/01/2026
More than 400 domains, sector analysis. The December Core Update data is now available. Retail, automotive and adult entertainment are three sectors that saw some focus. www.sistrix.com/blog/google-... #google
sistrix.com
Core Update Data
SISTRIX analysis on this updating post. Winners, losers and more data.
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SISTRIX @sistrix.com · 05/01/2026
The significant impact that the December Core Update had can be seen across many sectors but one sector that was hit hard in the UK was fashion retail. 400+ domains listed in this analysis with a fashion retail domains highlighted. www.sistrix.com/blog/google-...
sistrix.com
Core Update Data
SISTRIX analysis on this updating post. Winners, losers and more data.
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SISTRIX @sistrix.com · 05/01/2026
A summary and analysis of the Core Update will go out today (UK, US rollout effects shown in graphics below) but in the meantime, do you have any predictions for 2026? Will Reddit stay strong? Will AI Mode become the default?
UK SERP movements during the December 2025 Core UpdateUS SERP movements during the December 2025 Core Update
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SISTRIX @sistrix.com · 19/12/2025
Have a wonderful holiday everyone. Stay visible! www.sistrix.com/blog/changel...
sistrix.com
Changelog 2025
Google, Chatbots, Amazon: AI Insights, Beta Functions and API Features: SISTRIX-Updates in 2025
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SISTRIX @sistrix.com · 18/12/2025
Update: SERP data from the 15th - 17th of December is showing relatively big changes now. www.sistrix.com/blog/google-... #google
sistrix.com
Core Update Data
SISTRIX analysis on this updating post. Winners, losers and more data.
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SISTRIX @sistrix.com · 16/12/2025
This popular monthly newsletter includes Jono's digital marketing insights. You can sign-up but first read "What Jono Said" in 2025 Including: LLMs aren’t playing by Google’s rules What happens when your buyer is a bot? On brand maintenance The death of the homepage www.sistrix.com/blog/what-jo...
sistrix.net
12 op-eds from 2025
All the original content written by Jono Alderson for the SISTRIX newsletter in 2025.
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SISTRIX @sistrix.com · 12/12/2025
The Path to AI Citations - a data study. Pillar 1: Answer-centric content design Pillar 2: explicit authority and recency Pillar 3: strict machine readability For each pillar we've detailed our findings, based on the data, and our recommendations. www.sistrix.com/blog/the-pat...
sistrix.com
Three Pillars of Success
A new SISTRIX data study based on the top results in AI Mode
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SISTRIX @sistrix.com · 12/12/2025
Core Updates can have serious effects on e-commerce traffic, both positive and negative. Our analysis starts here. Check back regularly for new data as it comes in over the next week. We've added tips for owners, agencies and investors. www.sistrix.com/blog/google-... #google
sistrix.com
Core Update Data
SISTRIX analysis on this updating post. Winners, losers and more data.
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SISTRIX @sistrix.com · 10/12/2025
Get the latest trending searches from the finance sector. Data goes out in the newsletter in about an hour. (Wed 10th) www.sistrix.com/newsletter/s... SectorWatch Newsletter covers: Top domains, content analyses and trends across Google and Chatbots. Max 4 per month.
sistrix.com
SectorWatch Visibility Analysis
Top domains, content and trends across Google and Chatbots via email.
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SISTRIX @sistrix.com · 04/12/2025
New: CHATGPT's weakness in AI Search. It's not just about Googles massive advances with Gemini. It's about Google's huge-scale resources. Here's some data to back that up and an assessment from the founder of SISTRIX. www.sistrix.com/blog/chatgpt...
sistrix.com
ChatGPT's weakness in AI search - SISTRIX
The discussion surrounding AI search usually revolves LLMs and their answer quality and platform technology. Google has impressively demonstrated its leadership in both of these areas with Gemini 3, t...
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SISTRIX @sistrix.com · 01/12/2025
You click, we donate (and wave, live!) www.sistrix.com/christmas
sistrix.com
You Click, We Donate - Christmas Campaign 2025
Live now: The SISTRIX Christmas Ferris wheel will rotate and you'll get a wave when you click the green button!
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SISTRIX @sistrix.com · 26/11/2025
News from the SISTRIX databases: Google ads seen in AI Mode. www.sistrix.com/blog/google-...
sistrix.com
News: AI Mode
Google Ad testing in AI Mode
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SISTRIX @sistrix.com · 10/11/2025
Brand and entity mentions - tracking graphs have just been added to the SISTRIX AI beta. Instant: no prompt setup View, compare competitors Continuous monitoring AI Mode included 14 day free trial is available. sistrix.net/ge14 AI data is part of all SISTRIX packages and is currently in Beta
An example of prompt mentions tracking for the BBC entity across ChatGPT and AI Mode in the SISTRIX toolbox.
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SISTRIX @sistrix.com · 05/11/2025
New report: Winners and Losers of Q3. Analysed: PicClick, Wickes, Letterboxd, WH Smith (TG Jones), GB News and Monster. 👉 Six key considerations for your SEO strategy Lists of 200 domain winners and losers. Read the expert analysis here: sistrix.net/iwuk
sistrix.net
IndexWatch Q3 2025: UK Winners & Losers
The UK SEO Visibility Winners & Losers in the third Quarter of 2025.
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