Following its move away from third-party fact-checking, Meta’s Community Notes feature is intended to be less biased and more scalable.

With the expansion of AI Overviews and introduction of AI Mode from Google, advertisers need to keep up to avoid ‘zero-click searches’ and maximise their opportunities.

Also in this week’s people moves round-up, Quantext appoints HSBC exec to board of directors, Mediaplus announces COO International Markets, and more.

The former Marketing Director for the Diary of CEO podcast now leads the new media and technology company co-founded by Steven Bartlett.

From Specsavers’ football comeback to Tesco’s primetime sponsorship, here are this week’s top five performance marketing campaigns.

The latest mergers, expansions, partnerships, and acquisitions in the performance marketing sector, including Mediaocean completing its buyout of Innovid and Equativ expanding into Japan.

From Rennie’s first-date activation to Amazon Music’s powerful charity initiative, here are this week’s top five campaigns.

Also in this week’s people moves round-up, TMW promotes Phil Rhodes, Limelight appoints Global Sales Director, Apply Digital announces first SVP of Growth for EMEA, and more.

While the broader macroeconomic outlook is uncertain, marketers are optimistic their industry will continue to act as a bedrock for the UK economy.

From affiliate marketing apps to ID-less advertising, here’s our round up of new ways to power up your tech stack.

From AI powered Amazon marketing insights to using AI to drive more customer reviews, here’s our round up of new ways to power up your tech stack.

From THIS’s new ad campaign trying to win over meat lovers during veganuary to Yorkshire Tea’s star-studded new ad spot, here are this week’s standout performance marketing campaigns.

From ad fraud bot busting to omni-platform addressability, here’s our round up of new ways to power up your tech stack.

From Huel’s first global ad campaign to Walkers’ 0.0% alcohol crisps for Dry January, here are this week’s standout performance marketing campaigns.

Also in this week’s people moves round-up, Latcom appoints Global General Manager, Dentsu Singapore hires Managing Director of CXM and Media, and more.

PMW speaks to a myriad of industry experts to unveil what marketers should be leaving behind in 2024 and bringing with them in 2025.

The third instalment in PMW’s 2025 prediction series covers the growing emphasis on measurement and data in the privacy-first world.

Applications are now open to celebrate and recognise young and diverse talent across the performance marketing industry.

From Airbnb’s newest Christmas campaign to BetterYou’s brand awareness partnership with Connective3, here are this week’s standout performance marketing campaigns.

On the eve of perhaps the biggest sales event of the year, thought leaders offer their insights on everything from the threats to avoid, channels to lean on, opportunities to grasp, and more.

With hyper-local targeting and transaction level measurement, Channel 4 is leading a small biz revolution in CTV. PMW spoke to the broadcaster’s Head of Streaming and Social Propositions to learn more...

From Puma’s new sustainability-focused podcast series to Champion’s outerwear campaign for winter, here are this week’s standout performance marketing campaigns.

Also in this week’s people moves round-up, Amplified Intelligence appoints Board Advisor, Signifly hires Senior Frontend Engineer, Amperity names CEO, and more.

From real-time ad fraud detection to AI marketing agents, here’s our round up of new ways to power up your tech stack.

Retail media has been around for over a decade, but the past 12-18 months has seen a groundswell in the discourse surrounding the channel, particularly in the UK and Europe, but why?

To help simplify the shopping experience for both consumers and merchants, Perplexity has created a multi-faceted AI commerce experience.

Research from Dentsu asserts that while media has become a strategic lever for marketers to pull, success on this front requires them to seize several opportunities.