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Jesús Vera Zorita

@verazorita.bsky.social
87 followers 117 following 161 posts

Service Designer at IKEA. Hi. Bilbao / Madrid Personal opinions are mine and do not reflect third parties, unless when they do.

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Reposted by Jesús Vera Zorita
Pavel @spavel.bsky.social · 04/10/2026
The two rules of software development: - Up-front thinking is Waterfall; we can only learn by shipping - There's no room on the roadmap for rework, so everything needs to be done right the first time Bosses love AI because they think it can give them up-front certainty on the cheap. But it can't.
productpicnic.beehiiv.com
The fake double diamond is dead. The real double diamond is immortal.
AI is not a substitute for divergent thinking, and the false certainty it gives will never save you from having to iterate.
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Aitor Sebastián @inkeyjay.bsky.social · 02/10/2026
🔥
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Erika Hall @erikahall.bsky.social · 29/09/2026
I know people in every industry saying "I need to get out of this industry".
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zeldman @zeldman.bsky.social · 24/09/2026
You’ve just made a website, but now you're unsure where to go from here. Here are ideas for things to add and techniques to learn. 32bit.cafe/websiteideas/
32bit.cafe
32-Bit Cafe
A web space community that focuses on building websites for self-expression and creativity, made up of professionals, hobbyists, and enthusiasts of the personal web.
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Pavel @spavel.bsky.social · 24/09/2026
Vacation begins at the vacation planning. It's what builds the anticipation. When you ask the robot and just show up when you're told, you cheat yourself out of months of excitement.
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Erika Hall @erikahall.bsky.social · 21/09/2026
I have bad news for the speculators. We've run out of future, so we need to start living in the present.
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Jesús Vera Zorita @verazorita.bsky.social · 20/09/2026
Comentario de un dev de Disco Elysium sobre por qué elegir jugar como un fascista te jode los stats: “El fascismo es el arte de autoengañarte y hacer de tu existencia una penitencia, a cambio de la posibilidad de que también puedas hacerle la vida más difícil a algunas personas que te caigan mal“
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Max Nichols @maxnichols.bsky.social · 15/09/2026
Tapping the sign Crunch is NOT always driven by management choices and bad planning Sometimes it is a culture, a culture created and reinforced by the people in development
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Joakim Ratoff @mesmerismo.com · 15/09/2026
Shengyu Liu (刘胜与), ingeniero del kernel de Deepseek, reflexiona en su blog que el desarrollo de la IA nos puede llevar a dos escenarios: comunismo o distopía tipo Cyberpunk 2077. Y pregunta (retórica): ¿a cuál llegaríamos si OpenAI o Anthropic controlan el cotarro? mp.weixin.qq.com/s/zk0KxuLzhm...
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Naomi Klein @naomiaklein.bsky.social · 12/09/2026
"People are really mad and however mad you are, it’s not enough. Because there is something so profound about no longer believing in the future, about seeing no value in our shared home, in the natural world. They’re traitors to creation.” www.theguardian.com/books/2026/s...
theguardian.com
Naomi Klein: ‘Extreme wealth has a deranging effect. It turns you into a supremacist’
She’s tackled neoliberalism and the digital world, now the writer and activist is taking on tech billionaires. She explains how the super-rich are capitalising on climate and financial chaos in pursui...
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Nacho Padilla @nchpdll.eurosky.social · 13/09/2026
Como una escalada nuclear en la que la mutua destrucción asegurada no es el freno sino la meta, el fin del mundo sería esa última crisis capitalista en la que nadie tuvo la culpa, todos cumplían con su trabajo y la explosión fue solo una inevitable acumulación de incentivos razonables.
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Joakim Ratoff @mesmerismo.com · 13/09/2026
¿Os atenaza, como a mí, la abrumadora sensación de estar en transición permanente? Cuentan los Antiguos que hay un estadio de las cosas llamado Estabilidad, en el que uno se despreocupa de las visicitudes derivadas del Cambio Perpetuo, adquiere Rutinas y traza Estrategias en un contexto Predecible.
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dorian @doriantaylor.com · 10/09/2026
finally got around to recording this: my conceptual framework for organizing design assets by increasing detail/perishability, starting with business goals and culminating in code youtu.be/e6FxOpVfCBg cc @ed3d.net @tilmonedwards.com @pfrazee.com (?) i can't remember who else was in that thread lol
youtu.be
The Specificity Gradient — Now With AI!
YouTube video by dorian taylor
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Jesús Vera Zorita @verazorita.bsky.social · 09/09/2026
Heavy Widow's Bay Patricia vibes
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Erika Hall @erikahall.bsky.social · 07/09/2026
"How do we force this harmful business to own the externalities?" is a really productive question. Lawsuits isn't the only way.
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tante @tante.cc · 07/09/2026
While CEO's see "AI" as tool to ensure they no longer have to pay/depend on people, workers adopting "AI" get taught that skills they don't have/other professions are worth less. This destruction of worker solidarity and interdisciplinary collaboration is a core function of the "AI" discourse.
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Leftist Gamer Memes @leftistgamermemes.bsky.social · 05/09/2026
💙🩷🥚🩷💙
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dorian @doriantaylor.com · 04/09/2026
my rules for system design: 1. try to avoid designing a system 2. if you find yourself stuck designing a system, make it a small one
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ceej @ceej.online · 03/09/2026
I do think “every rich person went insane during covid because it was the first time they’ve been inconvenienced in decades” felt a little reductive at first but damn if isn’t more and more compelling as the years drag on
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Jesús Vera Zorita @verazorita.bsky.social · 01/09/2026
British Sea Power is becoming something of a safe soundspace for me recently youtu.be/Yqf-92FNGv4
youtu.be
Cleaning Out the Rooms
YouTube video by Sea Power - Topic
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Erika Hall @erikahall.bsky.social · 01/09/2026
A lot of people who call themselves "UX designers" haven't read Marx and it shows.
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Alasondro Alegré @alasondroalegre.bsky.social · 31/08/2026
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Jesús Vera Zorita @verazorita.bsky.social · 30/08/2026
Hace como un año que no veo apenas contenido o participación en el ecosistema de diseño. Es un silencio muy alto.
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SunnyandSheryl @commgal.bsky.social · 26/08/2026
A woman with a cane stands at a ticket window staffed by a man. A nearby kiosk has an out of order sign. The ticket clerk says, "OK, one more time. Go home and log on to our website from your computer, create an account and purchase your ticket with your credit or debit card, download the ticket to a smartphone, then come back at the allocated time...Just what part of 'easier and more convenient ' don't you get?"
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Nathan Daniel Hernandez @natedhernandez.bsky.social · 26/08/2026
It's exhausting seeing everyone pissed off everyday while also knowing it's the most rational response to the state of the world
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Jesús Vera Zorita @verazorita.bsky.social · 22/08/2026
A rumination into words. “Normal about them.”
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dorian @doriantaylor.com · 22/08/2026
every day i imagine a future where computers are boring and people are normal about them
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Hà Phan @hpdailyrant.bsky.social · 23/12/2025
You know what AI can’t do? Service Design — or any task that lives in the gaps between systems, people, power, and context.
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Jared Spool @jmspool.bsky.social · 13/12/2025
It's funny how many of the questions I get when talking about designing AI functionality are some form of "How do we convince our users to trust something that will likely fail them and is essentially untrustworthy?"
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Anthony Moser @anthonymoser.com · 09/12/2025
this is similar to what I've come to think of as the "reverse turing test" when people find synthetic text is "good enough" to complete a task (homework, business report, email) it doesn't mean the machine is smart. it means they were asked to produce something that didn't matter it's diagnostic
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dorian @doriantaylor.com · 01/12/2025
"prioritization" is often given as a checklist task but really what it represents is potentially an enormously involved empirical process attached to a computation (the prioritization itself) that runs factorial
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Angri Bundel @anibundel.com · 29/11/2025
Always love to see great talent using their platform for unabashed good.
huffingtonpost.co.uk
'F*** Off And Let People Be': David Tennant Doubles Down On Support For Trans People
"People are trying to create division... and it's so f***ing unnecessary."
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Pavel @spavel.bsky.social · 22/11/2025
Critical theory is no longer enough. It is time for critical practice.
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Dr. Lucky Tran @luckytran.com · 19/11/2025
I really hate it when scientists keep saying that “we need to rebuild trust in science,” because it implies that scientists are to blame for the mistrust rather than the millions of dollars of dark money that have funded political attacks on science in order to advance a far right agenda.
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Hà Phan @hpdailyrant.bsky.social · 07/11/2025
When I review design concepts, I look for the hypothesis on the behavior. Some designers can’t articulate the hypothesis but their explorations show this. And then there are some people who just move things around. There is always a hypothesis whether it’s optimization or differentiation.
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Erika Hall @erikahall.bsky.social · 28/10/2025
It's easy to blame ignorant people for their lack of knowledge, but the people with the knowledge have the responsibility to be better communicators, or at least to partner with skilled communicators. Because communication is a skill. Otherwise, why bother knowing things.
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Bruno Dias @brunodias.dev · 23/10/2025
Systems design: you have two cows. one of the cows dies; it drops 25 xp, 2x leather, 1x meat. Narrative design: you have two cows. one of the cows dies; the other cow uses a salience-based storylet system to react with an appropriate bark ("moooo") 3c design: you have two cows. they can airdash
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Erika Hall @erikahall.bsky.social · 17/10/2025
It took me years to learn the importance of repetition. If you’re communicating across disciplines or levels of expertise or with people you don’t already have a strong relationship with, “but I told them already” doesn’t cut it. The art is in not being tedious about it.
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Adrianna Tan @skinnylatte.hachyderm.io.ap.brid.gy · 11/10/2025
As I get older I’ve concluded, ‘everything is basically either a cult or a database’. I will not be explaining
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Erika Hall @erikahall.bsky.social · 06/10/2025
Tapping the sign.
It's easy to mistake the polish of a prototype for the quality of the idea
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Pavel @spavel.bsky.social · 05/09/2025
The 2 key workplace skills: - doing something without making it obvious that you are doing it - making it seem like you are doing something without actually doing it
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Dr Lucy Tel-Bar @lucytelbar.bsky.social · 03/09/2025
Two words: Epistemic Trespassing. philpapers.org/archive/BALE...
Picture of paper 'Epistemic Trespassing' by Nathan Ballantyne. With the first sentence of each section highlighted in yellow.

Epistemic trespassers judge matters outside their field of expertise. Trespassing in ubiquitous in this age of interdisciplinary research and recognising this will require us to be more intellectually modest. 

1. Introduction

Epistemic trespassers are thinkers who have competence or expertise to make good judgments in one field, but move to another field where they lack competence - and pass judgment nevertheless. We should doubt that trespassers are reliable judges in fields where they are outsiders.
A few examples will guide our discussion. Linus Pauling, the brilliant chemist and energetic proponent of peace, won two Nobel Prizes—one for his work in chemistry, and another for his activism
against atomic weapons. Later, Pauling asserted that mega-doses of
vitamin C could effectively treat diseases such as cancer and cure
ailments like the common cold. Pauling was roundly dismissed as a
crackpot by the medical establishment after researchers ran studies
and concluded that high-dose vitamin C therapies did not have the
touted health effects. Pauling accused the establishment of fraud and
careless science. This trespasser did not want to be moved aside by the real experts.
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Hà Phan @hpdailyrant.bsky.social · 02/09/2025
When faced with a large initiative w/a ton of ambiguity and unclear POV, I tend to write a UX Brief as a way to put down the initial experiential goals, approaches, behavioral hypotheses, known constraints that presumably will drive the biz goals. It is kind of a straw man to shape the UX POC.
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Erika Hall @erikahall.bsky.social · 12/08/2025
Knowledge is not power. Power is power.
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dorian @doriantaylor.com · 10/08/2025
arguably the job of design is to come up with creative ways of exhausting the space of mistakes, and doing it on the cheap
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Pavel @spavel.bsky.social · 13/08/2024
The "double square" is much less well-known than the "double diamond" methodology, but much more frequently practiced
Two-step process labeled the double square method: 1. The PM has an idea. 2. The engineers build it.
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Pavel @spavel.bsky.social · 04/08/2025
two things can simultaneously be true: 1) the double diamond is a cliche, oversimplified process 2) pulling new stages for the double diamond out of your ass is not going to improve that process
The actual double diamond graphic off Wikipedia with the four stages labeled discover, define, develop, deliver.
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Liam Flannery @liamflannery.bsky.social · 04/08/2025
working on a windows 95 themed automation game about making powerpoint decks #gamedev
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Pavel @spavel.bsky.social · 01/08/2025
Despite my best efforts I'm writing about AI again. Tomorrow's issue of Product Picnic is channeling Ed Zitron. AI is no longer optional: it's forced into every product you use and scraping every word you write. If the past decades were the age of user centered design, now is the age of no consent.
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Pavel @spavel.bsky.social · 31/07/2025
1962: we do it not because it is easy, but because it is hard. 2025: we choose to do nothing, because doing nothing is easy, and doing something is hard.
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