Give your stakeholders a clear understanding of what that improved user experience looks like with a compelling UX Vision. A UX Vision is a shared understanding of the users’ experiences once the team has improved the product. articles.centercentre.com/put-a-ux-…
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Put a UX Vision Before Your UX Process - UX Articles by Center Centre
Without a compelling vision, people will push back on your process. “They won’t follow the process I’ve laid out.” I had just asked a UX leader what her biggest frustrations were. She didn’t have to think hard about her answer — she already...