iiinova — where your digital self keeps evolving

Tom Kennett @tomkennett.com · 07/12/2024

I’m sure the international audiences will be delighted to have a choice of Bristol City v Wolves, Boro v Blackburn or Birmingham v Lincoln. Or Liverpool who are also on v Accrington Stanley 15 mins later 🙄

Tom Kennett @tomkennett.com · 06/12/2024

The staggering of non televised games is so utterly pointless as to almost not be surprising. Our game vs Wolves should be great fun, but what possible value is there in it starting at mid-fking-day

Ryan Mac 🙃 @rmac.bsky.social · 05/12/2024

Reposted by Tom Kennett

Public service accounts were so crucial to Twitter and Musk undermined them almost immediately after his takeover. Twitter employees warned him when he wanted to change verification. One specifically used a tsunami situation as an example. From @kateconger.com and me in our book, Character Limit.

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Tom Kennett @tomkennett.com · 05/12/2024

The @economist.com really does have a delicious way with visuals

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Tom Kennett @tomkennett.com · 03/12/2024

This feels like an oxymoron

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Tom Kennett @tomkennett.com · 02/12/2024

Something which cuts to the core of whether this lovely good-time vibe will work out; X and Threads have almost limitless backing. Bluesky however, does not. A big few months for the platform in more ways than one, with usage and finding people to pay for it critical.

socialmediatoday.com

Can Bluesky Raise Enough Funding to Compete?

Bluesky is on the rise, but it could struggle to compete with better-resourced competitors.

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Reposted by Tom Kennett

Marie Phillips @mariephillips.bsky.social · 01/12/2024

For all the spectacle of GregG Wallace digging his own grave on Insta, this is the real story: multiple complaints were made over several years, nothing was done. Why are these men allowed to continue? www.theguardian.com/tv-and-radio...

theguardian.com

Gregg Wallace accused of inappropriate behaviour in letter sent to BBC in 2022

Woman who complained about MasterChef presenter says lack of action shows there is ‘no satisfactory means of reporting sexual harassment and bullying within the TV industry’

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Reposted by Tom Kennett

Alex Selby-Boothroyd @alexselbyb.bsky.social · 26/11/2024

Top of the league!! www.economist.com/science-and-...

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Reposted by Tom Kennett

Matt Navarra @mattnavarra.com · 28/11/2024

Bluesky has a verification problem Analysis found 44% of the top 100 most-followed accounts on Bluesky had at least one “doppelganger” Bluesky gives no checkmark or badge to signal an account has been “verified” www.engadget.com/social-media...

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Tom Kennett @tomkennett.com · 28/11/2024

Bluesky hit 22 million users this week, which is great. BUT - latest figures show 1.5 million Daily Active Users, while the last ones for X show 156 million. There's a way to go to take this good-time vibe to something more serious. I took a look at what's been going on in my weekly Substack.

open.substack.com

What’s going on with X/Bluesky, and we need to talk about Reddit

The latest on the microblog landgrab, Reddit overtakes X in usage, and Australia bans U16s from social media

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Reposted by Tom Kennett

Philippe Auclair @philippeauclair.bsky.social · 27/11/2024

To hear a crowd explode as Anfield did when Bradley tackled Mbappé. Beautiful.

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I worry we’re peaking too soon

Mind you, with PSG in 25th you’d have to say Mbappe’s move is still vindicated

Nonsense of course, but as it stands Aston Villa’s reward for finishing a genuinely amazing 9th and best of the rest would be… a playoff against Real Madrid in 24th #UCL

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It feels like a delicious satire on modern football that the ulterior goal in the #UCL league phase is essentially to avoid playing more games

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Loving Liverpool-Real in the #UCL. Feels like a vintage night; just get Big Clive and Bob Wilson and then we’re talking

Tom Kennett @tomkennett.com · 26/11/2024

I dug into many trends reports and found 5 things defining Digital Marketing in 2025. You won't BELIEVE number 4*. * you'll probably believe number 4

tomkennett.substack.com

Which trends will drive Digital Marketing in 2025?

AI, Authenticity, Video, Personalisation and even a bit of Bluesky.

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Tom Kennett @tomkennett.com · 25/11/2024

Wicked. Wicked! Though I do remember enjoying the first act of the musical the most, so curious to see if part 2 can stick the landing, but a great way to spend the evening.

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Reposted by Tom Kennett

Matt Navarra @mattnavarra.com · 25/11/2024

Meta loses ground to Bluesky as users abandon Elon Musk’s X Since election day, app usage of Bluesky in the US + UK skyrocketed by almost 300% to 3.5M DAUs Prior to Nov 5, Threads had 5x more DAUs in the US than Bluesky Now, Threads is only 1.5x larger than its rival www.ft.com/content/e1b5...

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Tom Kennett @tomkennett.com · 25/11/2024

Strong no for me; the penalty is there to penalise the defending team, and as some other comments have said DEENEY!

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Reposted by Tom Kennett

Sooz Kempner @soozuk.bsky.social · 24/11/2024

11-year-old me: "FIFA 98 is like I'm actually PLAYING as Beckham in the World Cup!" FIFA 98:

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Reposted by Tom Kennett

Anna Mazzola @annamazz.bsky.social · 22/11/2024

I was once in a band called Homeopathy. We were like Placebo, but charged more.

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Tom Kennett @tomkennett.com · 24/11/2024

Kinda thought Man Utd would bring a bit more to the party. Very routine so far for Chelsea #WSL (also I did consider looking for last minute tickets but the state of the wind there has me very glad to be on the sofa)

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Tom Kennett @tomkennett.com · 24/11/2024

This is well deserved, strongly recommend for anyone with even an adjacent interest in Twitter/X.

First weekend on Bluesky with #FPL. First FPL disaster and rage quitting in a huff on Bluesky, too.

Well that was thoroughly meh. Almost nodded off at one point #bristolcity

Coach GPT laid down the law after getting a bit over excited yesterday though 😬

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Lewis Goodall @lewisgoodall.com · 23/11/2024

Have to say this was a superb and affecting listen. Regardless of the outcome of the vote the UK would benefit with more people like Kim in politics

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Reposted by Tom Kennett

Posted these same numbers on X and very funny to see the very different reactions in both places. The echo chamber over there cannot deal with the pretty basic fact that Trump’s win was both historic and compelling and yet not in any traditional sense, a landslide and a bit narrower than it looked.

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Reposted by Tom Kennett

Lewis Goodall @lewisgoodall.com · 22/11/2024

Trump’s vote share is now at 49.9% with some votes still being counted. Looks like his margin over Harris will be around 1.5%- the third smallest winning margin since 1888. Trump’s win was solid in the popular vote and electoral college. But it was not a landslide and it was not overwhelming.

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Tom Kennett @tomkennett.com · 22/11/2024

I came for the football and bake off chat, I left because of the politics

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Which trends will drive Digital Marketing in 2025?

TL;DR version: 🤖 #AI & automation is increasing - you knew that already 🙏 Because of this, credibility has never mattered more 📺 Short-form video is vital 🍪 Cookies are out - first-party data is in 🦋 The #socialmedia landgrab is only just beginning Full-fat version 👇 #digitalmarketing #advertising

tomkennett.substack.com

AI, Authenticity, Video, Personalisation and even a bit of Bluesky.

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Which trends will drive Digital Marketing in 2025?

Theres a deluge of trends pieces out at the moment, but I've pulled together a concise look at the overriding themes in the latest edition of my weekly Substack. I'll put some choice cuts in this thread, but you can find the link here 👉 tomkennett.substack.com/p/which-tren...

tomkennett.substack.com

AI, Authenticity, Video, Personalisation and even a bit of Bluesky.

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It's the first time in a decade I've considered canning my premium sub to it, and taking my activity tracking elsewhere. Then again, heatmaps x route mapping is so damn good...

Morning made by working out how to use my own domain as a handle here. Turns out its really very, very easy. Thanks for the tip @mattjchurchill.bsky.social

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Remarkable if it really is driven by the absolutely pathetic AI insights feature.

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Strava's Big Changes Aim To Kill Off Apps

Strava is basically going to make it impossible for third party apps to use their data in a few weeks time. I’ve paid for it for over ten years and this is the first time I’m considering ditching it. WTF are they thinking www.dcrainmaker.com/2024/11/stra...

dcrainmaker.com

Yesterday Strava sent out an e-mail to users, outlining a change that’s occurring almost immediately, regarding 3rd party apps …

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I don't think this kind of thing will replace coaches, but it's kept me far more accountable so far. Even just having to tell it "yeah I missed my 30/30s because I had 6 Leffes, what a moron eh?" is enough to keep me on the straight and narrow.

For anyone curious, there was a LOT of up-front input (training logs from the last year, detailed overview of goals and realistic targets, etc)., but now with weekly screenshots from WHOOP and intervals.icu, there's a review process and adjustments to upcoming training, sometimes even in real time.

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