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Matt Navarra

@mattnavarra.com
9.5K followers 848 following 8.9K posts

Social Media Consultant & Industry Analyst | Prev: @GovUK Digital Comms Advisor + Director of Social Media @TheNextWeb | Founder of Geekout Newsletter

PostsRepliesMedia
Reposted by Matt Navarra
Martin SFP Bryant @martinsfp.bsky.social · 04/09/2026
So this is why that “Twitter dot now” app has renamed itself “Tweet”
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Matt Navarra @mattnavarra.com · 03/09/2026
when chatgpt is down and you have to use your own intelligence at work today
static.klipy.com
Michael Scott's Gross Eek Face with Dwight
ALT: Michael Scott's Gross Eek Face with Dwight
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Matt Navarra @mattnavarra.com · 02/09/2026
X continues to lose EU users X’s latest EU disclosures show its audience declining again after a 15% drop in H2 2025. Similarweb puts X at 302M mobile MAUs and 123.7M DAUs globally H1 ad revenue fell 18.4% YoY to $710M Compared with pre-Musk 2022, X’s advertising revenue has collapsed around 70%
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Matt Navarra @mattnavarra.com · 13/08/2026
NEW X now reveals if its algorithm is throttling your posts X has open-sourced its core ranking system, filters, signal weightings on Github 'Under the Hood' will show you whether labels or ranking systems affected your posts You'll be able to download the data + ask an AI to explain WTF happened
techcrunch.com
X open sources its ranking algorithm, letting users see if they've been 'shadowbanned' | TechCrunch
X is expanding the open source code behind its 'For You' feed and launching new transparency tools that show users when its ranking systems have affected their accounts or posts.
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Matt Navarra @mattnavarra.com · 13/08/2026
Instagram has a new workmark logo Head of instagram Adam Mosseri said the new logo is: "Cleaner and more modern, with references to the original and the simplicity and craft that’s always made it Instagram." What's your 1-word review?
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Reposted by Matt Navarra
Christopher Mims @mims.bsky.social · 12/08/2026
So I guess either Bluesky becomes a nonprofit or we all start sharing our Threads handles on here…?
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Reposted by Matt Navarra
Anil Dash @anildash.com · 12/08/2026
It's important to understand: social networks are not meant to be one-size-fits all! When Meta (which makes Threads, as well as Facebook and Instagram) creates platforms that have hundreds of millions of users, they do things like enable genocides, where tens of thousands of innocent people die.
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Matt Navarra @mattnavarra.com · 12/08/2026
Threads is pulling away from X and Bluesky on mobile Threads MAUs hit 495m in June, versus 302m for X and 10.4m for Bluesky, according to Similarweb Threads grew 21% YoY, while X fell 3% and Bluesky dropped 27.2% Bluesky has now lost around half its MAUs since its late-2024 peak However...
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Matt Navarra @mattnavarra.com · 03/08/2026
@bsky.app wants to become more than liberal Twitter Toni Schneider says Bluesky must grow beyond its reputation as a liberal X / Elon Musk platform alternative. Private, membership-based spaces are coming soon, extending AT Protocol beyond public posting.
theverge.com
Bluesky’s new CEO wants to grow it all
Bluesky is many different things in a trenchcoat.
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Reposted by Matt Navarra
Matt Navarra @mattnavarra.com · 18/11/2024
I send 30,000+ social media managers the MOST useful email I spend 2 days collating ALL the latest - Social media news 🔥 - New platform features 🆕 - Expert tips & tricks ✨ - Top tools & apps 🛠️ - Viral memes 💀 Don’t spend HOURS every week trying to keep up with it all. I'll do it for you. For FREE
geekout.mattnavarra.com
Geekout Newsletter
The World's Most Useful Newsletter for Social Media Managers
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Matt Navarra @mattnavarra.com · 22/04/2026
Bluesky set out to fix social media. Now it’s running into familiar problems Bluesky surged 500% after the November 2024 election, reaching 2.5 million users. By late 2025, activity dropped 40%, with growth flattening and engagement weakening. [1/2]
fastcompany.com
Bluesky set out to fix social media. Now it's running into familiar problems
Early momentum brought in power users and journalists. But slow growth and a loud monoculture are making the platform feel narrower than it intended.
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Matt Navarra @mattnavarra.com · 11/02/2026
A masterclass in PR crisis management Or self destruction? Wild !👇
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Matt Navarra @mattnavarra.com · 11/02/2026
brave choice for an email subject title h/r @cmcalgary.bsky.social
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Reposted by Matt Navarra
Shawn Fleek @shawnfleek.com · 30/01/2026
Let’s talk about the TikTok “weather event,” - @mattnavarra.com sent this today. And here’s what stands out to me: if they’re not lying about the data center, what would be the reason that only specific posts about Epstein or ICE are being routed to an Oracle data center?
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Matt Navarra @mattnavarra.com · 23/01/2026
How to get your X account hostility score🔥 And discover if Elon's X is restricting or boosting your posts Step 1. Go to this X post x.com/i/grok?conve... Step 2. Add a reply: "Now do the same for [@username]" -- X has not confirmed if Grok is hullicanting or leaking internal moderation insights
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Matt Navarra @mattnavarra.com · 21/01/2026
Elon Musk’s latest feud is an idiotic mudslinging match with a budget airline! 🍿 I spoke to @washingtonpost.com about Ryanair's latest social media stunt that’s generating headlines… archive.is/KYMQF
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Matt Navarra @mattnavarra.com · 21/01/2026
ICE has become Bluesky’s 3rd most-blocked account after receiving official verification. Users recommend direct blocks or curated blocklists targeting all U.S. government accounts. The White House and VP JD Vance remain the most blocked accounts on Bluesky. 1/2
techcrunch.com
ICE becomes one of the most-blocked accounts on Bluesky after its verification | TechCrunch
ICE has been verified on Bluesky, and quickly becomes one of the top most-blocked accounts.
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Reposted by Matt Navarra
Matt Navarra @mattnavarra.com · 20/01/2026
Elon Musk floats idea of buying Ryanair after calling CEO ‘an idiot’ Musk’s takeover poll saw nearly 900K votes, with 75% encouraging the purchase www.theguardian.com/technology/2026/jan/20/elon-musk-buying-ryanair-ceo-tesla-michael-oleary-starlink
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Matt Navarra @mattnavarra.com · 16/01/2026
Ryanair’s CEO Michael O'Leary talking about Elon Musk: “I would pay no attention to Elon Musk, he’s an IDIOT!” 😆
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Matt Navarra @mattnavarra.com · 18/12/2025
🚨 Facebook Tests Charging Users for Sharing Links in Posts! No Meta Verified subscription = limited link sharing Some users now face a 2-link post limit unless they pay £9.99/mth, or more Meta’s latest power move hits creators + small biz hardest I gave my analysis of the change to BBC News... 👇
bbc.co.uk
Facebook tests £9.99 monthly subscription for sharing more than two links
Meta is encouraging users to verify themselves to unlock more features or engagement with their posts.
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Matt Navarra @mattnavarra.com · 17/12/2025
WOW! Major change being tested on Facebook Some will love this. Many will HATE it! Facebook is testing limiting the number a links people can share without a Meta Verified subscription Some users will be limited to sharing just TWO links per month in organic posts, without a Mera Verified account
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Matt Navarra @mattnavarra.com · 20/11/2025
Bluesky revamps its moderation and reporting tools It now offers 9 granular reporting options, covering harassment, false info, and more. A revamped strike system now tracks severity and past violations. And that's not all... [1/2]
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Matt Navarra @mattnavarra.com · 04/11/2025
Bluesky Isn’t Twitter—But Critics Say its Still a Hellsite in Disguise Bluesky now boasts 40M users but fewer active voices Daily likes have fallen from 2.7M to 1.1M Features like zen mode + private dislikes to improve vibes But Bluesky still feels like Twitter’s emotionally exhausting twin
platformer.news
The Bluesky exodus, one year later
The company has 40 million users and big plans for the future. So why don't its users seem happy? PLUS: The NEO Home Robot goes viral + Ilya Sutskever's surprising deposition
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Matt Navarra @mattnavarra.com · 03/11/2025
Bluesky Reaches 40M Users – So Should Your Brand Be On It? Bluesky has climbed to 40M users, a modest rise from Aug’s 38M The platform's explosive growth in late 2024 has now tapered to 1.4M users added mthly Posting has topped 2B total posts, avg 1.4M daily, though activity is on a slow decline
socialmediatoday.com
Bluesky Reaches 40M Users — So Should Your Brand Be on It?
Bluesky has a growing community of dedicated, knowledgeable users.
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Matt Navarra @mattnavarra.com · 08/10/2025
Bounce Lets You Ghost Mastodon and Take Your Fans to Bluesky (Or Vice Versa) Bounce 2 is launching Oct 20, letting Mastodon users jump to Bluesky without ditching their follower list Users can migrate or merge accounts—fans come with you, posts don’t You will be able to move in either direction
techcrunch.com
Bounce introduces a tool to move your Mastodon account to Bluesky | TechCrunch
Moving accounts between Mastodon and Bluesky is about to get much easier, thanks to Bounce 2.
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Matt Navarra @mattnavarra.com · 07/10/2025
Mastodon will soon launch “Packs” to help new users find people to follow The feature mimics Bluesky’s Starter Packs but adds privacy and opt-out controls Unlike Bluesky, Mastodon will let users opt out and alert them if they’re included
techcrunch.com
Mastodon is taking cues from Bluesky with plans for its own starter 'Packs' | TechCrunch
Mastodon is planning to make it easier for newcomers to discover curated collections of users to follow by launching a new starter packs feature.
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Matt Navarra @mattnavarra.com · 06/10/2025
Bluesky Caught in Community Backlash Following CEO “WAFFLES!” reply CEO Jay Graber’s cryptic “WAFFLES!” response reignited tensions over moderation + Jesse Singal’s presence Critics accuse Bluesky of ignoring marginalized users Graber doubled down, posting waffles + defending decentralization
techcrunch.com
Waffles eat Bluesky | TechCrunch
A waffle-centric controversy underlines ongoing tensions between Bluesky and some of its most vocal users.
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Matt Navarra @mattnavarra.com · 02/10/2025
Want an invite code to Open AI's Sora app? Here's how to get one 👇 I'm have 4 Sora Invite codes to giveaway in my Geekout Newsletter tomorrow. Subscribe now if you want to grab one of them: geekout.mattnavarra.com/subscribe #sorainvite #sora
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Matt Navarra @mattnavarra.com · 10/09/2025
@bsky.app Will Comply With Age-Verification Laws in Two U.S States, But Warns of Privacy Risks Bluesky will stay live in South Dakota and Wyoming by using Kids Web Services for age checks. Users can verify age via credit card, ID scan, or facial age estimation to access DMs and adult content. 1/2
techcrunch.com
Bluesky will comply with age-verification laws in South Dakota and Wyoming after exiting Mississippi | TechCrunch
Bluesky says the age-verification laws strike "the right balance," so it won't have to exit the states as it did in Mississippi.
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Matt Navarra @mattnavarra.com · 09/09/2025
@bsky.app finally has a private bookmarking feature! Users can save posts into a dedicated “saved posts” section, though folders and sorting aren’t yet available Until now, a workaround involved replying with a 📌 emoji, but it lacked privacy and cluttered feeds 1/2
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Matt Navarra @mattnavarra.com · 07/08/2025
Bluesky has a growth problem Bluesky has hit 38M monthly users, up 8M since March Once adding 5M users per month, it’s now slowed to 1.6M. A 60% drop But post volume is falling—more users, less activity It risks becoming a ghost town with a loyal but shrinking core #bluesky #fediverse
socialmediatoday.com
Bluesky Reaches 38 Million Users, Though Post Volume is Declining
Bluesky’s growth momentum has slowed, but it is still growing.
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Reposted by Matt Navarra
Martin SFP Bryant @martinsfp.bsky.social · 25/07/2025
Realised I don’t mention it here much but every week @mattnavarra.com and I put a load of hard work into rounding up all of the week’s social media news. Here’s this week’s edition:
geekout.mattnavarra.com
Welcome to social media’s age-check era
... and Elon’s X will charge you extra for emojis in ads 🙄
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Matt Navarra @mattnavarra.com · 21/07/2025
Elon Musk's X to start charging more for ads with emojis! 🤬 "X ads with more than one emoji in the ad copy or creative will have a lower quality score and may experience higher pricing" This is in addition to the recent ban on X ads containing hashtags.
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Matt Navarra @mattnavarra.com · 11/07/2025
Bluesky is rolling out age verification in the UK Bluesky is introducing age checks for UK users ahead of the Online Safety Act deadline. Users must verify age using a face scan, ID upload, or payment card. Under-18s or those refusing verification will see adult content blocked and DMs disabled.
theverge.com
Bluesky is rolling out age verification in the UK
Bluesky users in the UK can verify their age using their face, ID, or payment card.
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Matt Navarra @mattnavarra.com · 09/07/2025
BREAKING: X CEO Linda Yaccarino just quit! Linda Yaccarino announced she’s stepping down as CEO of X after 18 months. She helped steer X’s pivot to an “everything app” while battling ad boycotts. Yaccarino called her time “the opportunity of a lifetime.” No replacement has been named yet.
axios.com
X CEO Linda Yaccarino to step down
Yaccarino was the first permanent CEO after Elon Musk bought the social media platform in 2022.
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Matt Navarra @mattnavarra.com · 09/07/2025
Elon Musk's Grok AI chatbot goes on a shocking antisemitic rant Grok praised Hitler as the “most effective” response to anti-white hate after a weekend update. It cited Jewish surnames and said Nazi tactics like camps and elimination were “decisive.” 1/2
nbcnews.com
Elon Musk's AI chatbot churns out antisemitic posts days after update
In some posts, Grok inserted antisemitic remarks into its answers without any clear prompting.
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Matt Navarra @mattnavarra.com · 08/07/2025
Bluesky just added Twitter-style notifications to follow account activity in real time You can now follow activity from specific accounts using a bell icon, just like on X / Twitter. Get alerts for new followers, likes, mentions, and reposts 1/2
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Matt Navarra @mattnavarra.com · 07/07/2025
Threads is closing in on Elon Musk’s X Threads is rapidly closing the gap with X, reaching 115.1M daily mobile users in June, up 127.8% YoY X dropped 15.2% to 132M mobile users, while Bluesky saw 372.5% growth but remains niche 1/2
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Matt Navarra @mattnavarra.com · 02/07/2025
Bluesky’s Numbers Crash After Liberal Surge Bluesky’s active users dropped by over 50%, with unique posters down from 1.5m to 697k and likes halving since Nov. UK visits fell 37%, while global web visits dipped from 6.7m to 5m. The Telegraph included my analysis of Bluesky's biggest challenges...
telegraph.co.uk
The Left is abandoning its online safe space
Joining Bluesky was the perfect protest vote against Elon Musk and Twitter. But posts are thin on the ground
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Matt Navarra @mattnavarra.com · 26/06/2025
Elon Musk is banning hashtags from ads on X He calls them “an esthetic nightmare," and the ban starts Friday Some advertisers used hashtags to boost reach, but Musk has long trashed them as “ugly” and useless Regular posts can still use hashtags mashable.com/article/elon...
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Reposted by Matt Navarra
How Do We Manage? Podcast with Stephanie von Bismarck @howdowemanage.bsky.social · 25/06/2025
Is Social Media Just This Generation's "Dangerous" Video Games? 🎮 Social guru @mattnavarra.com joins Stephanie von Bismarck on the new ‘How Do We Manage?’ Listen and watch the full episode now: 📺 youtu.be/q_Sn8rjod14 🔈 podfollow.com/1809127115 #Podcast #socialmedia
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How Do We Manage? Podcast with Stephanie von Bismarck @howdowemanage.bsky.social · 24/06/2025
Social Media Guru's Career Skyrocketed After Taking ADHD Medication 💊🚀 @mattnavarra.com joins Stephanie von Bismarck on the new ‘How Do We Manage?’ Listen and watch the full episode now: 📺 youtu.be/q_Sn8rjod14 🔈 podfollow.com/1809127115  #adhd
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How Do We Manage? Podcast with Stephanie von Bismarck @howdowemanage.bsky.social · 24/06/2025
Did he accidentally tweet from a government account? 😬 Social media expert @mattnavarra.com joins Stephanie von Bismarck on the new ‘How Do We Manage?’ Listen and watch the full episode now: 📺 youtu.be/q_Sn8rjod14 🔈 podfollow.com/1809127115
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How Do We Manage? Podcast with Stephanie von Bismarck @howdowemanage.bsky.social · 24/06/2025
⭐️ NEW 'HOW DO WE MANAGE?' ⭐️ Social media guru @mattnavarra.com joins Stephanie, discussing how he introduced his children to social media, managing his ADHD, and running David Cameron’s social media accounts. Listen and watch now: 📺 youtu.be/q_Sn8rjod14 🔈 podfollow.com/1809127115
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Matt Navarra @mattnavarra.com · 23/06/2025
Elon Musk will retrain Grok to match his beliefs and purge “divisive facts” He called existing sources “garbage” and asked X users to flag unwanted info Critics say it's an Orwellian rewrite of reality via AI Grok’s reach is limited, but its use in US gov agencies makes this shift highly alarming
socialmediatoday.com
Elon Pledges To Retrain Grok Chatbot To Provide More Ideologically Aligned Answers
Elon says that Grok is currently too politically correct in its responses.
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Matt Navarra @mattnavarra.com · 13/06/2025
Bluesky backlash misses the point Bluesky’s growth is under scrutiny, with critics labelling it a leftist echo chamber Bluesky is only 1 app built on the open AT Protocol—users can customise feeds, switch apps, build their own AT Proto already powers many other niche communities 1/2
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Matt Navarra @mattnavarra.com · 09/06/2025
Bluesky Risks Turning Into a Dead End for Liberals Progressives pushing an “X-last” strategy by migrating to Bluesky risk isolating themselves politically. Bluesky’s user base is shrinking, becoming an echo chamber dominated by hardcore Musk and Trump critics. 1/2
washingtonpost.com
Opinion | The Bluesky bubble hurts liberals and their causes
The social media network was doomed to fail as progressives tried to re-create old Twitter.
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Matt Navarra @mattnavarra.com · 04/06/2025
Elon Musk Snaps After X User Claims He Was ‘Tripping On Ketamine’ In Resurfaced Video A wild old clip shows Elon Musk building spoon towers at a Trump dinner An X user joked he was high on ketamine — Musk clapped back: www.huffingtonpost.co.uk/entry/elon-m...
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Matt Navarra @mattnavarra.com · 03/06/2025
Elon Musk Says the New York Times Is Lying About His Rampant Drug Use Musk has blasted the NYT for claiming he’s abusing drugs like ketamine and ecstasy. He denied the allegations, saying he hasn’t touched ketamine in years + accused the Times of lying “their ass off” What's your take on it?
gizmodo.com
Elon Musk Says the New York Times Is Lying About His Rampant Drug Use
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Matt Navarra @mattnavarra.com · 29/05/2025
Bluesky has caught on with news influencers, but X remains more popular Bluesky use among news influencers nearly doubled post-2024 election, rising from 21% to 43% But 82% of influencers still use X, and just 6% post only on Bluesky 1/2 👇
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